sumavision overview 201011 yabin
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3G DTV Head-end System
WWW.SUMAVISION.COM
Market
Solutions of Sumavision
Agenda
About Sumavision
Support & Service
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About Sumavision: History of Innovation
Founded by 6 people in Beijing,
CHINA, developed encoder got
National Certification
2000
2003 Enters CAS, value-added service
and middleware software market
2008Introduces 1st integrated platform - EMR
2009Introduces 3G DTV platform based on
EMR
Initial public offering and listing on
growth enterprise board, stock code:
300079
2010
Employees exceed 1000, products cover total DTV head-end hardware, market share keeps No.1 for 7 years
Be successful applied in 10 provincial network in China, and total amount of issuing card is over 15 million
Applied massively in commerce,
especially oversea market
More than 60 kinds of functional
cards are available
Then Now
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culture developing with…
society
clients
employees
make everyone enjoy the digital life
and with …entrepreneurs
teamwork
innovation
The Mission
Culture
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culture
Government
agency
Energy
resources
Broadcast
Transportation
Mobile
communication
Media
Culture
make everyone enjoy the digital life
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culture
Culture
employees
60% 34%
5%
Sumavision R&D department
Software R&DHardware R&D
DT
V H
ard
ware
Mu
ltime
dia
Ha
rdw
are
CA
S
Va
lue
-ad
ded
Se
rvic
e
Mid
dle
ware
BachelorMaster
PHD
51%
25%
19%R&D
Market
Product &
Service
21 Patents
50 Software Copyrights
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Certificates & Compliance
► 2003 Pass ISO9001:2000 Quality System Certificate
► 2009 Pass CMMI
► 2009 Pass CE and FCC attestation of conformity ► 2009 EMR pass RoHS
► 2002 Participate in the establishment of China Digital TV standard, invited by
State Administration of Radio, Film and Television of China.
► 2005 ―Asian Innovation Corporation‖ awarded by Asian Science Park Association
(ASPA), as the only Chinese company.
► 2006 ―Outstanding Contribution‖, the highest honor of National TV&Broadcasting.
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Market
Solutions of Sumavision
Agenda
About Sumavision
Support & Service
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Sumavision market in China
34 provinces
Over 200 cities
700 networks or TV stations
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Sumavision world market
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Sales development
Revenue (thousand dollars)
60000
50000
40000
30000
20000
10000
50450
70 4202250 4220
7000
11260
19720
30990
39239
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
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Market share in China
<2009 Analysis report of cable digital TV development in China> by Nuoda Consulting
Sumavsion
30.65%
DTV Head-end Hardware
Huawei
23.30%
Cisco
9.40%
CAS (including simulcrypt)
Sumavsion
72.20%Novel Super
51.80%
21.86% DVN
17.70% Irdeto
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NAB2009
CCBN2009
SET Broadcast
&Cable 2008
IBC2009
Exhibitions
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Our Stories
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Our Partners
………
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Our main Distributors
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Our Main Customers
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Market
Solutions of Sumavision
Agenda
About Sumavision
Support & Service
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1G Single program or single TS
Single function
2GMultiple programs or multiple TS
Multiple functions
3G
3A characters
Multiple programs or multiple TS
All DTV functions in single hardware platform
History of DTV Head-end
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TCO • Space saving
• Devices weight loss
• Low power consumption
• Any input
• Any process
• Any output
Why 3G DTV?
• High flexibility
• High integration
• High reliability
Green design3H characters
3A characters
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3A characters
SPTS&MPTS
ATM
QPSK
DS3
ASI
AVS
H.264 signal
Digital signal
Analog signal
IP
DS3
SPTS&MPTS
ATM
E1
ASI
IP
DS3
DS3
Signal modulating
Signal adapting
Signal receiving
Analog signal encoding
Satellite receiving
Digital signal encoding
Statistics multiplexing
Digital signal decoding
Analog signal decoding
Any Input
(Source processing)
Any Output
(Output processing)
Any Processing
(Central processing)
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3H characters
Satellite receiver Statistical
multiplexing
Scrambling
Input
3G Head-end Integrated Platform
Router
High density
modulationSDH
Local
Satellite
Processing Output
TranscoderCATV
Redundancy
networking
Crosscheck
backupsIntelligent
monitoring
Multi-level Security Backup
High flexibility & scalability
• Modular Design
High integration
• 1U Head-end System
High reliability
• Redundancy Networking
• Dual Power
• Statistical Multiplexing
SD/HD Encoder &
Decoder
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Product Series
Classic Product
Encoder: 8010, 9110
Decoder: 8020, 9120
Multiplexer: 10K312
Satellite Rx: 10KD05
Scrambler: 10K571
Modulator: 10K502
Demodulator: 10K503
Adapter: 10K416
New Generation Hardware Product
EMR – Enhanced Media Router
SMR – Sumavision Media Router
IPQAM – Universal Edge QAM
Smart Machine Room Monitoring System
CAS Safety Encryption Product
StreamGuard CAS
DigitalMediaGuard DRM
BNSAS
Value-added Services
Middleware System
VOD, PushVOD, EPG, SMS,
Mosaic Video Guiding System
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Industry Leading Performance 3G DTV Head-end System
Introducing Sumavision EMR
• 10 IRDs for DVB-S FTA streams
• 5 IRDs for DVB-S/S2 encrypted streams
• 10 programs encoding/decoding/transcoding
• 20 QAM outputs
• 25 ASI inputs or 20 ASI outputs
• 4 GbE IP inputs/outputs
• 40 streams/2560 programs scrambling over IP
• 4G data internal multiplexing processing
Energy Efficient Design
• Flexible combination of any different type of
cards
• Multi-encoding: SD/HD MPEG-2/MPEG-4/
H.264
• IPTV and conversion of MPTS from any type
of inputs to SPTS
• Dual-power
• < 70Watts Power at 100% Load
• Modular design
FlexibilityPerformance
Efficiency
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• IRDs
• EncodersMPEG-2 Analog/Digital SD Encoders
MPEG-2 HD Encoders
H.264 SD/HD Encoders
MPEG-4 Analog SD Encoders
• DecodersASI Input MPEG-2 Analog SD Decoders
IP Input MPEG-2 Digital SD Decoders
DS3/E3 Input MPEG-2 Digital SD Decoders
• QAM Modulators
• GatewayASI to IP gateway
IP to ASI gateway
ASI↔IP gateway
• Multi-stream multiplexer and scrambler
• Transmodulators
• Transcoder
• Statistic Multiplexer
• ASI/RF Switch
High flexibility & scalability
- Modular Design
High integration
- 1U Head-end System
High reliability
- Redundancy Networking,
- Dual Power,
- Statistical Multiplexing
Introducing Sumavision EMR
• 10 channel Mpeg2 encoder，IP output• 2 channel Mpeg2 HD encoder• 5 channel H.264 SD encoder，IP output• 5 channel H.264 HD encoder，IP output• 5 channel MPEG-4 SD encoder，IP output
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Introducing Sumavision IPQAM
• Support both SPTS and MPTS transport
stream receiving
• 4 Optical or electrical Gigabit Ethernet inputs
• High density 1RU chassis, support 4, 8, 12, 16, 20, 24
48, 96 frequencies QAM channels
• Support 64, 128, 256 QAM mode, flexible with different
cable networks
• All frequency agility, 45-1000MHz
• Maximum 4G data processing
• Perfect cooling system to ensure the long-time reliability
• Redundancy power supply system to strengthen the
reliability
• Temperature automation control and protection system
to adapt to different environment
Sumavision IP-QAM (Edge QAM) DVB-C
New
Flexibility
Reliability
Performance
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Introducing Sumavision IPQAM
World’s Leading Outstanding Performance
Signal
SpecificationsEuroDOSIS 3.0 DRFI Sumavision 10K511 Exceeds
1 Output Power60/QAM @(1xQAM)
52/QAM @(4xQAM)
62/QAM @(1xQAM)
56/QAM @(4xQAM)2-3dB
2 MER(Unequalized) > 35dB ≥40dB 3-6dB
3 MER(Equalized) > 43dB ≥45dB 2-3dB
4 ACPR< -60.5dBc @(1xQAM)
< -58.5dBc @(4xQAM)
< -63dBc @(1xQAM)
< -62dBc @(4xQAM)3-5dB
5 Outband Restraint < -65.5dBc @(4xQAM) < -67dBc @(4xQAM) 2-5dB
6 Frequency Range 85-999MHz @250k Step 45-1000MHz @1k Step —
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Sumavision 3G Solutions
SDHSDH
EPG
Satellite
Local
CASSMS
EMR for Satellite Receiving
EMR for Network Adapting
EMR for Encoding
EMR (Main)
EMR (Backup)
IPQAM (Main)
IPQAM (Backup)
EMR (RF Switch)Mixer
Network Manager
3G Total IP Solution
CATV
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3G ASI Solution
Sumavision 3G Solutions
SDHSDH
EPG
CATV
Satellite
Local
CASSMS
EMR for Satellite Receiving
EMR for Network Adapting
EMR for Encoding
EMR (Main)
EMR (Backup)
Mixer
Network Manager
QAM
QAM
QAM
EMR (ASI Switch)
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Intelligent Monitoring System – iSurv & iGuard
Sumavision 3G Solutions
SDHSDH HFC
Satellite
Local
EMR for Satellite Receiving
EMR for Network Adapting
EMR for Encoding
MixerMultiplexer ScramblerQAM
Modulator
I-D200 I-D200
Gigabit Ethernet
I-M100 I-A300 I-T400
ASI signal monitoring RF signal monitoring
I-P500
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EPG CASSMS
EMR (receiver)
EMR (encoder)
IPQAMNetwork Manager
3G IPTV Solution
EMR (transcoder)
QPSK
QPSK
AV
HFC
SPTS over IP
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Green Design – Space Saving
Satellite
encoderIRD1G
… …… …… …
multiplexer scrambler QAM
… …… …
EMR as IRD IPQAM
Satellite
EMR
Multiplexing & Scrambling
3G
Satellite
QAM
(2 frequencies)
IRD
2G2G
… …
Encoder (multiplexing)Multiplexer
(scrambling)
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Green Design
Space saving Power efficiencies
Devices weight loss
“ REDUCE CARBON EMISSION and TCO
Reducing real-estate
requirements
Eliminating truck rolls
Power savings vs.
multiple devices
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98
Green Design –Devices weight loss
Amount of equipments
460
150 140
100
200
300
400
500
1G 2G
De
vic
es (
se
t)
3G
Weight of equipments
2300
750
0
500
1000
1500
2000
2500
1G 2G
We
igh
t (k
g)
3G
Platform with 200 services deployed
Weight of 1G products : 460×5=2300kg
weight of 3G products : 14×7=98kg
3G products can effectively
reduce devices weight which
will make great sense to the
cost saving !
Plus a large amount of cables……
weight of 3G products : 14×7=98kg
Reduced real-estate requirements
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Green Design –Power efficiencies
3G products can effectively reduce carbon
emission !
Power savings vs. multiple devices
Power consumption
433.32
141.3 18.50
100
200
300
400
500
1G 2G
kw
/day
3G
Carbon let of 1G products per day
460×0.05kw×24×0.785=433.32kw
Carbon let of 3G products per day
14×0.07kw×24×0.785=18.5kw
Plus a large amount of cables……
Carbon let of 2G products per day
150×0.05kw×24×0.785=141.3kw
Platform with 200 services deployed
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Market
Solutions of Sumavision
Agenda
About Sumavision
Support & Service
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Support & Service
• Professional after-sale
technician resources- 110 technicians, 30% of which
support overseas market
• Rich collaboration experience
across government agency,
transportation, energy, and etc.
TechnologyResources
Service system
• Advanced customization
service330 professional technicians in R&D
Development
• Remote installation service
• Remote updating service
• Web support
• 7× 24 hours online support
• Professional Training & Support
service on site / online / video
Maintenance service
• Onsite maintenance service
- Offering maintenance service anytime,
anywhere.
• Online maintenance service- Periodical maintenance to help
customers preventing the risk of
the system
- Offering online troubleshooting and
maintenance any time in emergency
