Presentation of marketing Submitted to Sir Ihsan ur rehman

product line

A group of products that are clearly related because they function in a similar manner are sold to the same customer groups, are marketed through the same type of outlets or fall within given price ranges

PRODUCT MIX:A Product Mix also called a PRODUCT ASSORTMENT is the set of all products and items a particular seller offers for sale

PRODUCT MIX:WIDTH :LENGTH :DEPTH

PRODUCT LINE OF NESTLE

Milk and nutrition products

Cont…

Infant products

beverages

Cont…

Beverage systems

Prepared dishes and cooking

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Cont…

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Chocolates and confectionery

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VENDING AND FOOD SERVICES

Cont…

culinary