FALL 2010run/bike/tri workbook

FALL 20

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europe and u.k.toll free phone: 00800.4321.3350toll free fax: 00800.8647.6461phone: +1 604.875.0887fax: +1 604.879.9106

internationalphone: +1 604.875.0887fax: +1 604.879.9106

Americastoll free phone: 800.432.1335toll free fax: 800.864.7646phone: 604.875.0887fax: 604.879.9106

144 east 7th AvenueVancouver, b.C. Canada, V5t 1m6

B E I N C R E D I B L E.

Custom Cycling Kits......

SuGoi.Com

CUSTOM.SUGOI.COMSUGOI’s head office is based in Vancouver, British Columbia, and employs 230 people. The vast majority of our employees bike, walk, or take public transit to work each day. As we move forward, we are continuously making changes in our workplace to become a greener company. From the simplest things, like changing to recycled paper in our restrooms, to larger corporate changes, like printing our catalogues with soy-based inks on FSC certified paper (www.fsccanada.org), SUGOI and its staff are dedicated to reducing our carbon footprint.

moisture transfer

transfert del’humidité Feuchtigkeitstransfer

Anti-odor

Propriétés Déodorantes

Anti-Geruch

Compression

Compression

kompression

Fabric icons

FaLL 2010 coLors

Fit icons

mens Fitted

Hommes Ajusté

eng anliegend für männer

womens Fitted

Femmes Ajusté

eng anliegend für Frauen

mens relaxed

Hommes Coupe relaxe

relaxter Style für männer

womens relaxed

Femmes Coupe relaxe

relaxter Style für Frauen

mens Semi Fitted

Hommes Semi-ajusté

Figurbetont für männer

womens Semi Fitted

Femmes Semi-ajusté

Figurbetont für Frauen

GobiS1

S2

S3

S3+

Wallaroo 290

FinoThermResistor

MO

ISTU

RE A

CQU

ISITIO

NIN

SU

LATIO

N

PR

OT

ECT

ION+

PR

OT

ECT

ION

FALL

FinoCarbon

Hydro-Shifter

HexLite

FinoTechFinoLite

Helium

GobiLite

Piston 200

Piston 140

NeoTechUltra Profi

Convecter

Helix

SubZero

MidZero

Double Shot

Wallaroo 170

Wallaroo 210

HydroLite

Majik Shell

MicroFine

Argon

Mobil Carbon

LAYER SHELLMOISTURE TRANSFER WEATHER PROTECTION

Firewall 320

Firewall 220

black (bLk)

Gunmetal (Gnm)

titanium

(ttm)

Concrete

(CCt)

midnight

(miD)

Laguna

(LAG)

imperial

(iPL)

Lime

(Lme)

Apple

(APL)

Supernova (SnV)

Canary

(CnY)

magenta

(mGn)

Chili red

(CHi)

Grapefruit

(GtP)

Garnet

(Gnt)

Sapphire

(SPH)

white (wHt)

S3+

S3

S2

S1

sUGoi comFort system As every athlete’s body requires different layering for ultimate comfort, protection, and performance, SUGOI has taken a back-to-basics approach with the SUGOI Comfort System. This system works from your skin to the outer surface of your apparel, and provides an optimal climate for your body, balanced temperature regulation, maximum comfort and performance that can be personalized for each individual.

breathable

Perméable à l’air

Atmungsaktiv

warm wick

en tissu chaud favorisant l’évaporation

warm und schnell trocknend

wind resistant

résistant au vent

winddicht

water Proof

imperméables

wasserdicht

Fuel Pocket

Pochette nrJ

Gel tasche

reflective

réfléchissant

reflektierend

water resistant

résistant à l’eau

wasserabweisend

wool

Laine

wolle

wired

branché

Verkabelt

SIZING DIMENSIONS

WOMEN XS S M L XL 2XL 3XL

Chest 32.5” / 83 cm 34” / 86 cm 36” / 91 cm 39” / 99 cm 42” / 107 cm 44” / 112 cm −

Bust & Cup 30B - 32A 32B - 34A 34B - 36A 36B - 38A 38B - 40A 40B - 42B −

Waist 25.5” / 65 cm 27” / 69 cm 29” / 74 cm 32” / 81 cm 35” / 89 cm 37” / 94 cm −

Hip 35.5” / 90 cm 37” / 94 cm 39” / 99 cm 42” / 107 cm 45” / 115 cm 47” / 119 cm −

Inseam 28.5” / 72 cm 29” / 74 cm 30” / 76 cm 31” / 79 cm 31.5” / 80 cm 32” / 81 cm −

MEN XS S M L XL 2XL 3XL

Chest 35” / 89 cm 37” / 94 cm 39” / 99 cm 41” / 104 cm 44” / 112 cm 47” / 119 cm 49” / 124 cm

Waist 28” / 71 cm 30” / 76 cm 32” / 81 cm 34” / 86 cm 37” / 94 cm 40” / 102 cm 42” / 107 cm

Hip 34” / 86 cm 36” / 91 cm 38” / 97 cm 40” / 102 cm 43” / 109 cm 46” / 117 cm 48” / 122 cm

Inseam 30” / 76 cm 31” / 79 cm 32” / 81 cm 33” / 84 cm 34” / 86 cm 34.5” / 87 cm 35” / 89 cm

SWIMWOMEN 26 28 30 32 34 36 38 40

Chest 30” / 76 cm 31” / 79 cm 32.5” / 83 cm 34” / 86 cm 36” / 91 cm 38” / 97 cm 40” / 102 cm 42” / 107 cm

Waist 23” / 58 cm 24” / 61 cm 25.5” / 65 cm 27” / 69 cm 29” / 74 cm 31” / 79 cm 34” / 86 cm 37” / 94 cm

Hip 33” / 84 cm 34” / 86 cm 35.5” / 90 cm 37” / 94 cm 39” / 99 cm 41” / 104 cm 44” / 112 cm 47” / 119 cm

Torso 55” / 140 cm 56.5” / 144 cm 58” / 147 cm 60” / 152 cm 62” / 157 cm 64” / 163 cm 66” / 168 cm 68” / 173 cm

MEN 28 30 32 34 36 38

Waist 27-29” / 29-31” / 31-33” / 33-35” / 35-37” / 37-39” /

69-74 cm 74-79 cm 79-84 cm 84-89 cm 89-94 cm 94-99 cm

SOCKS XS S M L

Europe

Womens: 35-37 38-40 41-43 44-47

Mens: - 38-40 41-43

North America

Womens: 5.5-7.0 7.5-9.0 9.5-10.5

Mens: - 5.5-7.5 8-10.5 11-13

BOOTIEUNISEX S M L XL

Europe 40 - 42 42 - 44 44 - 46 46 - 48

North America 7 - 8.5 8.5 - 10 10 - 11.5 11.5 - 13

GLOVES XS S M L XL

WOMEN - 6.5”-6.75” 6.75”-7” 7”-7.25” -

- 16.5-17 cm 17-17.75 cm 17.75-18.5 cm -

MEN 7.5 “- 8” 8“ - 8.25” 8.25”-8.5” 8.5”-8.75” 8.75”-9.25”

19-20.25 cm 20.25-21 cm 21-21.5 cm 21.5-22.25 cm 22.25-23.5 cm

Front cover:Runner: midzero tuke, Firewall Jacket, midZero tight, Firewall Lt, Finotech Ped sock Cyclists: Firewall Jacket, rs series

sPeciaL thanks to:cannondale, Gt bicycles, Diadora, smith sport optics, catlike, bicycle sports Pacific, Don hampton Productions, smith + co, avia and La sportiva

Photo creDit:John kelly (and shawn o’connor)

eQUiPment

eQUiPment

Womens/Mens

Womens/Mens

Womens/Mens

eQUiPment

eQUiPment

LiFestyLeRUN

bIke

FINOCARbON

TIMex

TRI

COMpReSSION

peRFORMANCe OUTeRWeAR

ACCeSSORIeS

FAbRICS

pOp

MeRChANdISeRS

26

56

44

76

6

112

94

10

14

104

128

130

134

38Womens

Mens

Mens

Womens

Actively transfers perspiration without dehydrating the skin; close-fit comfort and unrestricted freedom of movement.

moisture acquisitions1

Regulates core temperature – whether in hot or cool weather – ensuring the best possible thermal balance of the body.

insulations2

Provides good protection against the elements and allows air circulation, promoting optimal breathability for thermal regulation of the body’s temperature.

Protections3

A combination of layers that provide superior protection under any sort of weather conditions.

Protection +s3+