suggestions on ways to improve your facebook marketing

Download Suggestions On Ways to Improve Your Facebook Marketing

Post on 11-Jan-2017




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  • Suggestions On Ways to Improve Your Facebook Marketing

    You've probably noticed that almost every business has a Facebook page nowadays. If yours doesn't,you're missing out! Smart business owners know that they can reach millions of people via Facebookthat you would never even meet otherwise. Join the Internet revolution with these tips about how tomarket your business on Facebook.

    Make sure that all content you publish online is at least linked to from your Facebook. If yourcompany uses a blog, post a link and summary of each blog post to your Facebook page. You caneven program a connection between your Facebook and Twitter accounts so that each time youtweet, it automatically appears on Facebook.

    Utilize custom tabs. This organizes your information and keeps your site professional. If you have acurrent promotion, make a special tab for that.

    Give your Facebook page a really strong theme. Know what your about and deliver it in thegraphical look of your page. Remember, you have one chance at making an excellent first impressionon your new Facebook guests. To turn them into real fans, you've got to deliver from the first pageload.

    Companies like car dealers may not need a page on Facebook for their business. There is no reasonfor these customers to see the daily happenings at your company. Try getting into Facebook ads thatare targeted instead.

    Post regularly on your Facebook page. Don't just create your business page, make several posts thefirst day, and then stop posting for several months. Not keeping your page updated frequently showsyour audience that you don't care that much. If you need this Facebook page for your business, thenstick to some kind of posting schedule.

    Use Facebook as a customer service tool. Invite customers to send you questions, comments orcomplaints by commenting on your Facebook page. This is a great way to display your excellentcustomer service policies. Answer questions in details and offer refunds or new products right awayto the customers who complain.

    Create customized tabs to highlight information on your Facebook page. This way you can clearlyseparate promotions, coupons, freebies and other things that you would like to highlight about yourbusiness without having them get lost in your wall posts. When the contest or promotion is over, yousimply remove that tab from your Facebook page.

    Be sure you give your business some personality. If people find your posts to be dull and boring, thiswill reflect poorly on your brand. Adding some personality can be great as long as it always remainsprofessional.

    Don't be afraid to promote yourself. You often here that it's bad to hard sell your products on socialmedia, and that is true. But that doesn't mean that you shouldn't celebrate milestones and other big

  • moments. People love feeling like a brand is personal, and milestones add to that feel. It's a humantouch that really makes a difference.

    Make sure you can constantly generate some educational or entertaining content for your Facebookpage. If you have a hard time with finding new updates for your page, consider launching a blog orcreating a series of videos so you have quality content to share regularly on your Facebook page.

    Make a group just for your business. It may be a useful clearinghouse for information or a place forcustomers to speak with fellow purchasers. Let groups know about your special discounts and otheruseful information. You'll build a personal relationship with your fans this way.

    Pay attention to the application boxes that are just under the cover photo on your page. It is possibleto make little apps that will direct users to your actual website or to your Twitter page, for example.You can even change up the pictures on the boxes, allowing you to put your unique stamp on things.

    Sometimes you have to spend time and money to make money, and this is true of Facebook.Facebook is a popular site and marketing on it takes time. If you hand over Facebook responsibilitiesto someone who is overworked already, you will likely get poorresults. Put real time and money behind it to succeed at it.

    Use a lot of bold colors on your facebook marketing page. The key is to grab the attention of anyonethat happens upon your page without being so bold that you put them off. It is best to stay awayfrom hot colors, however, as that can be very difficult to view on a computer.

    Do not overspend on ads. Some businesses do well paying for ads that are placed on Facebook whileothers do not see any return from it at all. Run a few test ads before spending a lot of money on afull ad campaign. Pay attention to learn what works well for your niche and what doesn't.

    If you don't have the necessary time to devote to a solid Facebook marketing campaign, outsourcethe work involved. Since this method of marketing is so effective and reaches such a vast audience,it will be a worthy investment. Keeping the profile active and engaging customers will keep themoney coming into your business anyway!

  • Learn the ins and outs of Facebook. Your results will be more powerful when you take the time tolearn and understand how the features work. Go to Facebook's help center and learn more aboutthings that a lot of subscribers are not even aware of. This is an advantage that pays off in the end.

    You can call on the Facebook audience for your business for inspiration. For instance, run your ideasby your audience before implementing them. This will give you useful advice free of cost.

    As you've read, Facebook can do a lot for any business!Reaching previously untapped markets can now beachieved with the click of a mouse and for a fraction of thecost of traditional marketing methods. Start putting thesetips to work for your business soon and watch how much ofa difference a Facebook campaign can make!