sugar con 2010
DESCRIPTION
Migrating your data into Sugar CRM using Talend Open Source Data Integration.TRANSCRIPT
© Talend 2010
Unlocking the Value of Your Customer Data with Talend
Sugar Con 2010
Parham ParviziTechnical PrincipalTalend US
© Talend 2010
Agenda
Process of adopting a new tool & Data Integration
Features to look for in an DI tool
How does Talend fit in the picture?
Live demo
Questions & Answers
Quick Survey
How many are familiar with Talend?
How many are familiar with Data Integration?
How many are adopting new CRM application?
How many are migrating from another CRM app?
How many know about Tiger Woods affairs?
© Talend 2010
Data Integration?!!
Process of adopting new application or project
Identifying and managing all sources
Consolidating sources together
Consolidate new and external sources
Consolidate data model changes
Migrate existing applications data
Deployment and monitoring
© Talend 2010
Challenges of Data Integration
High data volumes Heterogeneity of the environment
Often involves legacy systems Packages applications, RDBMS, mainframes, files, etc.. Can involve external data sources
Differences in data sctructures Mapping sources into targets Aggregations and calculations required
Complex transformations Lookups, business rules, data manipulations
Maintaining data consistency Bi-directional synch process
© Talend 2010
What to look for in a integration tool?
Having maximum out-of-the-box connectivity Connection to all your data sources As well as external/future sources Bi-directional data movement
Friendly development environment Ease of development, mappings, business rules Metadata management Team development
Deployment and scaling out Heterogeneous deployment Real-time processing and synchronization
Life cycle management
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What’s Talend Position?
© Talend 2010
© Talend 2010
Talend Positioning
Analytics(ETL)
OperationalIntegration
Data replication and synchronization
Application upgrade
Data migration and capture
Loading of decision support
systems
Data profilingand cleansing
Data Quality
Reference data management
MDM Talend'sSolutions
© Talend 2010
Talend in the IT Systems
Finance Production Budgeting
EDWH
Extract, Transform and Load data,
Cleanse data
Replicate subset of datainto subject matter DM
Exchange / sharedata with customers or
suppliers,Cleanse data
MDMHub
Migratelegacy
applications,Cleanse data
ExternalData Files
Sales
Accounting
Datamart
Datamart
Accounting
eExchange
Manage a Single Versionof the Truth
Master Data Management
Analyzedata
© Talend 2010
Solution
Easy to download, evaluate, use, and maintain Low initial cost of ownership Scalable, flexible pricing and technology Powerful functionality and superior performance Accelerated development of new functionality
through user community Robust open source data integration solution built
on the latest technologies
© Talend 2010
Solutions
Performance, scalability, flexibility Enterprise-grade solutions and services
Data Integration Data Quality
TalendIntegration
Suite
TalendData
Quality
Talend Open Studio
Talend Open Profiler
Master Data Management
Talend MDMEnterprise Edition
Talend MDMCommunity Edition
Sub
scrip
tion
GP
L
© Talend 2010
Corporate Overview
Leading provider of open source data integration software Making data integration solutions available to organizations of
all sizes and for all integration needs Venture-backed
Worldwide operations and users
© Talend 2010
Company History
First open source pure play in the data integration field Founded in 2005 after 3 years of R&D
Closed second round of
financing
2005 2006 2007 2008
Talend Open Studio Beta 1
Talend OpenStudio v1.0
Closed first round of financing from AGF Private Equity and
Galileo Partners
Launched US operations with
office in Los Altos, CA
Data Quality
Talend IntegrationSuite
Talend OnDemand / SaaS
Op
eration
sP
rod
ucts
5 million lifetime downloads
2009
Closed third round of financing:
Balderton Capital, AGF Private Equity
Talend Integration Suite
Talend Integration Suite
MDM acquisition
2010
TalendMDM
© Talend 2010
Business Highlights
A high adoption rate 1.5 million core product
downloads
7 million lifetime downloads
300,000 users
1,000 customers
1 download of Talend Open Studio
per minute
100 new customers per month
Strong industry recognition
Demo
© Talend 2010
© Talend 2010
Key Technical Differentiators
Code generator Fully transparent executed code No interpretation overhead at run time Leverage existing hardware Deploy integration jobs on as many servers as needed (grid)
Use of standards (Eclipse, Java, Perl, SQL) Leverage existing skill set Low training costs
Easily extensible Embed existing Perl or Java routines Create your own components – or leverage the Community’s
latest additions Centralized metadata and monitoring
All dependencies, jobs, documentation stored and versioned centrally
Global monitoring
© Talend 2010
Open Studio vs. Integration Suite
Subscription service extends Talend Open Studio
Modules Advanced Studio Shared Repository Automated Deployment & Load Balancing Activity Monitoring Dashboard
Key benefits Increase development productivity Facilitate collaboration and promote best practices Manage enterprise-scale deployments Centralize monitoring of integration processes
© Talend 2010
Where to go from here?
Download and use TOS Get involved in the community: http://www.talendforge.org
Forums, tutorials, talend exchange 11 forums 30,000 posts by 3,500 members
QA: 1,000 beta testers Talend Exchange: 150+ components Talend Babili: 62,000+ strings translated to 9 languages
Schedule a private demo with an AE
Community Projects (examples) Excel reporting platform Connectors: BIRT, Google Applications, Alfresco, etc.
© Talend 2010
Selected Talend Customers
Finance& Insurance
Services
Manufacturing& Retail
Public Sector& Education
© Talend 2010
Partners:
Powered by Talend program
Talend maintains alliances with major technology providers
Systems Integrators
© Talend 2010
Professional Services and Support
Training Several courses: Foundation, Development, Administrator,
Component Creation, Best Practices… A comprehensive knowledge of Talend’s solutions maximizes
implementation efficiency Optional Talend Certification to guarantee
proficiency. Get a competitive edge, take the online certification exam!
Support Ensures a stable version maintained by Talend’s R&D team Platinum, Gold and Silver levels
Consulting A team of data integration experts dedicated to Talend’s
customers and partners