sue bell and suzanne burdon - festival of nnew mr - 2014
TRANSCRIPT
The Fes'val of NewMR 2014 would not be possible without our sponsors. Thanks to:
Our Pla'num Sponsor for 2014
Silver Sponsors
Session Sponsors
Media Partner Fes'val Supporters
• Schlesinger Associates • GMI • krea
The Fes'val of 2014
Everything we know about face to face groups we learned from online qual
2014 Pla9num Sponsor
Sue Bell & Suzanne Burdon Susan Bell Research Australia
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014
Everything we know about face to face groups we learned from online qual.
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014
Maybe not everything!!
Well ….
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014
A few months ago ….
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014
We had talked to 14 people who had par9cipated in a
3 day online Bulle9n Board Group (BBG) and at least two face to face focus groups
Some weeks later …
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014
??
Face to face to online?
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014
But online to face to face?
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014
Community interac9on
Can’t hide the ‘real me’
Stronger engagement = beRer crea9vity
Things we worried about losing online
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014
Can give the issues more considera'on
Feel more in control
I can be myself
Less in'midated by other par'cipants
My opinion counts
I don’t fear interjec'ons
I express myself beTer, never tongue 'ed
vs F2F, they found that online…
But…what they told us was preRy explosive!
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014
Discourse analysis
Sociology
Psychology
Challenging some myths
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014
Creates community and benefits from
interac9on
These are individuals – no real interac9on
I am only there one or two hours. I am not there to make friends. I don't really care.
I am someone who thinks about being judged in social situations. I tend to be more reserved. I wonder...did I say too much. I question myself. I felt more confident online .
I enjoyed seeing other peoples perspectives, different opinions, where they're coming from.
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014
Myth 2
Gets to the real me I can hide the real me
Online you don't have to walk out with the people afterwards, or meet them in the shops. You're never likely to see them again. You can be yourself. More of the real you.
You are likely to be more critical online because you don't have to see people's reactions and know by their body language that they are pissed off.
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014
Myth 3
Engagement will lead to debate and crea9vity
Online I can do more research
You can think about what you want to say and process it. So you can go off and have a shower and think what you want to say then write it.
In a face to face group you are put on the spot and you are influenced by the people around you. If someone goes off at a tangent you might forget about what you wanted to say.
Lack of engagement online s9fles crea9vity
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014
The things we worried about were not lost:
The ‘real me’ Crea9vity
We have concluded….
Our core skills as F2F moderators can only be improved by beRer understanding the
respondent experience online.
Community interac9on
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014
THANK YOU
2014 Pla9num Sponsor
Suzanne Burdon and Sue Bell Susan Bell Research Australia
The Sponsors for this Event
If you are interested in sponsoring a future NewMR event Email [email protected]
2014 Pla9num Sponsor
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014
Q & A
2014 Pla9num Sponsor
Ray Poynter The Future Place
Sue Bell Susan Bell Research
Suzanne Burdon Susan Bell Research
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014
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The Fes'val of NewMR 2014 would not be possible without our sponsors. Thanks to:
Our Pla'num Sponsor for 2014
Silver Sponsors
Session Sponsors
Media Partner Fes'val Supporters
• Schlesinger Associates • GMI • krea
The Fes'val of 2014