successful software promotions
DESCRIPTION
Presentation given by Nico Westerdale at SIC in Boston 2010. www.sic.orgTRANSCRIPT
• Nico Westerdale• President BitsDuJour• Running Software Promotions for 3
Years
• The Key to Running a Successful Software Promotion
• Determine our Per-Unit Cost• Look at some Real Sales Data• Devise a Strategy• Make some Sales!
• Determine the Variable Per-Unit Cost
Product Price $Total Hours Per Week on the BusinessHours Per Week Supporting the ProductLicensing per Product $
Per-Unit Product Cost
Calculate
• Total Sales Revenue based on Discount
• Number of Comments in relation to Sales
• Sales data based on repeat promotions
• Promoting the same product again
• Wait between promotions in months
• Creating a Deadline forces a ‘Buy Now’ decision.
• Extending the deadline allows you to force the ‘Buy Now’ decision again.
• Extending allows you to pick up new customers and persuade unsure customers.
• We see 60% Sales in the second 24 Hours.
Easy Purchas
e
Correct Discount (not Price)
Limited Time
Trust & Transpa-rency
Make it Fun
Successful Promotion
• Email Reminders / Newsletter• Comments / Contact• RSS / Twitter / Facebook / ShareThis• Forums: Deals.Woot / SlickDeals /
Industry Specific• DOTD Aggregators: DODTracker• Affiliate Program
• Do It Yourself• BitsDuJour• SoftwareDoD• MacZot• MUPromo• MacHeist
• • • And Introducing…
• Presentation Available at: http://articles.SoftwareMarketingResource.com
Nico Westerdale