successful m&a how to bridge corporate cultures
DESCRIPTION
I lead a team to work on M&A project sponsored by executives after a lot of investigation and research in automotive industry.TRANSCRIPT
1
Successful M&A:
How to Bridge Corporate Cultures
Sep.2009
Original Edition
2
Index
Background, Significance& Scope of the Project
Action Plan & Milestone
Survey Output & Case Study
Culture Integration Model
Summary
3
M&A in Auto Industry
4
M&A Result
65%
Failed!
5
Facts of M&A Failure
85%80%
45% 45%
30%
culture conflict no M&A plan lack of understanding of industry and company
management problem poor M&A experience
Facts of M&A Failure
6
Project Scope & Our Approach
find ways and make a M&A Culture
Bridge Model to Smoothen Culture
Conflict in M&A and give our Suggestion to the Executives.
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Corporate Culture Definition
Substance culture：Products & Other Parts which
Employees Made
System culture：Organization Policy & System
Behavior culture：Employees Behavior in Daily
Work
Spirit culture：Vision, Value ,Mission which will be the
core parts in corporate culture
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Index
Background, Significance& Scope of the Project
Action Plan & Milestone
Survey Output & Case Study
Culture Integration Model
Summary
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Action Plan
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Phase Content description Approach Due date
Sort & define
M&A Definition & Process
7th May.
2009
Corporate Culture Definition
Research all kinds of materials
about corporate culture in M&A Define “How to Bridge Corporate Cultures”
Key factors to measure M&A success
Survey
Find survey targets Complete survey map
11th June,
2009
Complete survey questionnaire Survey Questionnaire
Survey Allocation Survey from C-level to line
workers
Share survey results in team members Data analysis
Deep dive
Establish Model and find solution
15th July.
2009Discuss with executives and get feedback Make an appointment
Complete a list of suggestion Action plan
PresentComplete presentation materials
30th Sep. 2009
Rehearsal
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Index
Background, Significance& Scope of the Project
Action Plan & Milestone
Survey Output & Case Study
Culture Integration Model
Summary
11
Survey Map
• Shanghai
Headquarter
GM
• Shanghai Branch
GM
• Wuhu JV
GM
• Nanjing JV
GM
• Hefei JV
GM
• Shenyang Branch
GM
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Other Company Cases
13
Index
Background, Significance& Scope of the Project
Action Plan & Milestone
Survey Output & Case Study
Culture Integration Model
Summary
14
Culture Bridge Model
Before
M&A
• Survey & Assessment
During
M&A
• Build & Maintain
After
M&A
• Cultivate & Enhance
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Key Issue in Culture Bridge
Business Operation
Communication
Human Resources
精神文化
制度文化制度文化
Substance culture
System culture
Behavior culture
Spirit culture
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Culture Bridge Model
Survey&
Assessment
Build&
Maintain
Cultivate
&Enhance
•Business Model
• Management
System
•M&A Team
•Business Kick off
•Set down Targets
•Establish System
•HR System
•Behavior Feature
•Introduction for
new ones
•Performance
Management
•People
Development
•People Localized
•Executives
Discussion
•Internal
Communication•Lesson Learned
Business
Operation
Human
Resources
Communic
ation
17
Process Analyzing Map
Input
Form/Tools
Index
Process
Culture BridgeOutput
People
Culture
Assessment
Integration
Plan
M&A Team
Lesson&
Learned
18
面试面谈
人员交流
各类培训
业绩管理
People
& Business
Achieve Target
流程建立
体系完善
Process
Communi
cation
Human
Resource
Business
&
Operation
输入
工具/表单
衡量指标流程
文化整合 输出
人员
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Input 输入
工具/表单
衡量指标流程
文化整合 输出
人员
Business Plan
RelationshipOrganization
Structure
Human
Resources
Culture Assessment
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Culture Assessment Process
Kick off Meeting
CEO
Interview
SurveyFocus Team
Sharing
ReportDecision
Make
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Culture Assessment Facts
Validity
Mind
Performance
Coterie
Efficiency
Process
Action
Relationship
Insight
Org Structure
Strategic Target
Tradition
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Analyze Module
1
2
3
4
5
Mind
Performance
Coterie
Process
ActionRelationship
Org Structure
Strategic Target
Tradition
Foreign-Founded
State-Owned
Validity
Efficiency
Insight
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People Integration Plan
Business Integration Plan
Operation Process
Training Plan
Mutli-level Audit
Best Practice
Form & Tools输入
工具/表单
衡量指标流程
文化整合 输出
人员
24
M&A Team
Launch Manager
BD Manager
HR Project Manager
Functional Support
Consultant Firm
25
Lesson & Learned
M&A Shining-points
Lesson & Learned
M&A Checklist
26
Index
System Audit
CID
Retention Rate
ROS
Employee Engagement
输入
工具/表单
衡量指标流程
文化整合 输出
人员
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Summary
Begin with your heart
From inside to outside
From top to down