successful event planning
DESCRIPTION
Successful Event Planning. What are we doing here?. Experience (believe?) the lifestyle Sample the unique services & amenities Opportunity for additional DISCOVERY Move the sale forward Obtain professional referrals. Putting a stake in the ground. Unique selling proposition?. - PowerPoint PPT PresentationTRANSCRIPT
Successful Event Planning
What are we doing here?
Experience (believe?) the lifestyleSample the unique services & amenitiesOpportunity for additional DISCOVERYMove the sale forwardObtain professional referrals
Putting a stake in the ground
Unique selling proposition?
Being a relevant source: ACI
ACI needs informationInternet researchHow much does she know?Trusts her own analysis and evaluation
Peace-of-MindWhat does it mean to her?
Being a relevant source: PI
Ongoing educationHelp with discharges & placements
Another Lunch ‘n Learn?
Need for educational componentAudience sizeVenueTime frameFormatFrequencyFollow up
Plan, Promote, Program
At LEAST 3-4 weeks outProspects? Leads? Lists?
Use upcoming event(s) on calloutsFollow-up callsFocus on First Impressions:
DiningHousekeeping/MaintenanceStaff
Exceed expectations
What are we doing here, again?
Different target audienceDifferent needs and expectationsDifferent communication channelsDifferent marketing and sales goals
Believe the lifestyle? P-O-M?Sample the unique services & amenitiesOpportunity for additional DISCOVERYMove the sale forwardObtain professional referrals
Professional Influencer Events
Opening a new health centerRaising awarenessUnderstanding PI needs & expectationsWhat do we want them to see?What do we want them to experience?What will their perception of us be when they leave?
PIs for Skilled Nursing
Physician office staffCase managers and discharge plannersGeriatric care managersClergySelected physician specialtiesOther providers
PIs for Assisted Living & Memory Support
New center?Case managers & discharge plannersGeriatric care managersClergyPhysician office staffSelected physician specialtiesAssociations/community organizations
New Center Events
Dusty Shoes/Hard Hat ToursOpen HousesDedicationClergy breakfast
“We’re brand new and you’re not!”
Assisted Living & Memory Support:Attracting ACIs
Convenient time & placeEducation, information & resourcesSmall groupsIdentify next-steps