successful b2b linkedin marketing campaigns
DESCRIPTION
E-scape provides successful B2B LinkedIn Marketing campaigns that increases your brand awareness, lead generation and building relationships with clients and prospects.TRANSCRIPT
Copyright (c) E-scape 2012
Successful LinkedIn Marketing Campaigns How they work
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Copyright (c) E-scape 2012
Key facts about LinkedIn
• LinkedIn is the world’s largest professional network
on the Internet with more than 175m members and
still growing.
• LinkedIn drives the more leads for B2B companies
than any other social media channel.
• LinkedIn’s membership includes executives from
every company listed on the 2011 Fortune 500.
Catering to business professionals gives LinkedIn a
unique advantage over other social networking
sites.
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Copyright (c) E-scape 2012
LinkedIn Campaign Mechanics
Research and Targeting
Ads & InMail Delivery
Profile & landing pages
Lead generation
S e g m e n t a t i o n o f
LinkedIn users that
match criteria and
campaign objectives
W e d e l i v e r y o u r
message to 200 hand-
picked LinkedIn users
whilst ‘Ads” extends
the reach to users in
y o u r i n d u s t r y o r
interest groups.
A professional profile
on LinkedIn will give
recipients confidence
to respond.
Visit to landing page/
pdf download/view of
sender’s profile page/
v i e w S l i d e S h a r e
p r e s e n t a t i o n o n
LinkedIn.
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Copyright (c) E-scape 2012
LinkedIn Campaign Benefits
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InMail lets you communicate directly with the person you need to reach
• Fast and direct delivery
• 7 day guaranteed response
• Better than an email or a cold call
LinkedIn Ads lets you reach the person you want to target.
• Specific targeting
• No minimum spend, set your budget
• Reach quality leads
Copyright (c) E-scape 2012
Next Steps
We are a digital agency based in Jersey with a team of 18
professionals specialising in digital services such as, digital
marketing campaigns, SEO, PPC, online strategy, creative design
and web development.
We have a wealth of experience in delivering successful
LinkedIn marketing campaigns to B2B and B2C clients. Contact
us for more information.
About Us
Address E-scape 22 Hill Street, St. Helier,
Jersey, JE2 4UA
E-mail: [email protected] Telephone: + 44 (0) 1534 491096
Website: www.e-scape.co.uk
Digital Marketing Team
Luke Szkudlarek Director of Digital Marketing
Tel: +44 (0) 1534 832 402
Email: [email protected]
Speak to one of the team
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Ping Ho Digital Marketing Executive
Tel: +44 (0) 1534 491 096
Email: [email protected]