International Centre for Cross Cultural Research & Human Resource

ManagementSubmitted By:

Samarth Gupta18MBAIB14

Global e-BusinessPSMBAIBTC0206

Success Storyof

• GOOGLE is a search engine• In 1995, Google Duo Met at Stanford University.• In 1996, they created a search engine calledBACKRUB.• In 1997, The BACKRUB was renamed as“GOOGOL”• “GOOGOL”: which means 10^100

INTRODUCTION

The Vision To make search engines so powerful they would

understand "everything in the world".

The Mission To organize the world's information and make it

universally accessible and useful.

The Focus Google continues to focus on innovation and on the

user experience.

Google Products (>60)

Standalone Applications

AdWords EditorGmail Notifier

Hello PackPhoto Screensaver

PicasaSecure Access

GTalkSketchUp

Desktop ExtensionBlogger Web Comments

Browser SyncDashboard Widgets

Send to PhoneToolbar

Communication & publishing

3D WarehouseBlogger

Calendar, Docs& Spreadsheets

DodgeballFeedBurner

Gmail, OrkutYouTubeReader

Mobile ProductsBlogger Mobile

CalendarGmailNews

iGoogleReader

Maps Mobile

Web SearchMaps

Ride FinderAnalyticsDirectory

Google MiniSMS

Search Mash

AdvertisingAdSenseAdWordsAudio Ads

Click-to-CallGrantsTV Ads

Core Products & Revenue Model

• Core Products – Search and Adwords.

• Revenue Sources -• Contextual Ads - Adsense.• Adwords.• Licensing Google search.

• Approx – 10 Billions Dollars.

Internet Advertising Global - By E-Marketer• Number 1 – Advertising Medium in terms of growth

rate.• Ad spending on the Web should net out at $21.7 billion

VS $20.4 billion on radio. • E-Marketer predicts that online advertising will reach

$28.2 billion next year (an increase of 30 percent)• Online advertising will account for a nearly twice as

many dollars - constituting a hefty $44 billion market

Global Market Share in Search

Leadership• Dr. Eric Schmidt, Executive Chairman• Larry Page, CEO, Co-Founder & President, Products • Sergey Brin, Co-Founder & President, Technology

Philosophy of Google• Focus on the user and all else will follow.• It's best to do one thing, and do it well.• Fast is better than slow.• Democracy on the web works.• You don't need to be at your desk to need an answer.• You can make money without doing evil.• There's always more information out there.• The need for information crosses all borders.• You can be serious without a suit.• Great just isn't good enough.

Google’s Culture• Heart of Small Company• Hand’s on contribution to the Products by each employee• Flat Hierarchy• Each employee having several responsibilities in different departments• Hiring Policy

– Non Discriminatory– Preference of ability over experience

• Multilingual company environment• Multidomestic culture• Recreation along with work• Common café for all employees

Google’s Global Presence

• 21 countries at present

Uniqueness about GoogleSEARCH• Speed, Accuracy, Objectivity and Ease of use of.• Fit between their technology and the consumer

behavior.• Page Rank technology – Orkut merged• Solved the scale up problem• Positioned as “Fastest Crawling Technique”• Keeps the search “Up to date”

Competitive LandscapeSearch

Competitive LandscapeAdvertising

Competitive Landscape Video Blogging

Direct Competitors OR Complementors?

• Internet companies,• web search providers,• Internet access providers, • Internet advertising companies

Indirect Competition Or Complementors?

• Competition from traditional media companies.

• Most large advertisers have set advertising budgets, a very small portion of which is allocated to Internet advertising.

Top Competitors

Inorganic Growth - List of Google acquisitions

2004 2005 2006 2007 2008

XunleiAdscape – Video Game advertising

TrendalyzerTonic Systems

MarratechGreenBorder

PanoramioFeedBurnerPeakStream

ZenterGrand Central –

VOIP

dMarc Broadcasting–

Radio Advertising

Measure MapUpstartle

@Last SoftwareOrion

Neven VisionJotSpot

YouTube- Video Sharing

Endoxon

2Web TechnologiesPhatbits

Urchin S/W Inc.Dodgeball

ReqwirelessCurrent Comm. Group

AndroidSkia

Akwan InfoTechAOL (5% stake) -

Internet

• Google X (2005-2005)• Google Catalogue (2002-2009)• Web Accelerator(2005-2008)• Video Player(2005-2007)• Google Answers(2002-2006)• Google wave(2009-2010)

• Wiki Search(2008-2010)• Google Audio Ads(2006-2009)• DodgeBall(2005-2009) latermerge with latitude• Jaiku(2007-2009) Microblogingsite• Google Notebook (2006-2009)• Google Page Create(2006-2008)

Some Unsuccessful Google Products

Let’s hear from the Man himself