success secrets of successful talk show...

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Get your FREE copy of Alex’s future bestseller at AlexismsBook.com 1 Success Secrets of Famous Talk Show Hosts Get your FREE copy of Alex’s future bestseller at AlexismsBook.com Alex: Hey my name is Alex Mandossian. Steve: And I'm Steve Olsher. Alex: Steve is hanging out in San Diego California. I'm about 500 miles north in Marin County California just north of the San Francisco Bay. Today it's all about hosting your own talk show. Now that intimidates some people, some people think that their business is not show business and I will tell you and them you are dead wrong. It is show business and you will get left behind if you don't treat it as show business to get attention. Now the PBI method, PBI stands for Push Button Influence. Here is the big picture that Steve and I want to impart to you. Because once you learn the big picture then the PBI training becomes a lot easier to understand and to implement. In the old model you used to have to write a lot of books, deliver a lot of speeches and have lots and lots of trainings and then maybe you would get a talk show. The talk show was the pinnacle of your success. Guess what? With the new media landscape and where it’s at with live streaming such as Google Hangouts, Facebook Live, Periscope and Blab and many other channels. The new model is that your talk show week after week provides the content for books, for speeches and for trainings and everything is changed now. There are two ways to get more exposure, more marketing reach and visibility. The first way is to get on other peoples’ shows. That's called done for you exposure. Done for you visibility, right? If that feels uncomfortable, the other way is to start your own show.

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Success Secrets of Famous Talk Show Hosts Get your FREE copy of Alex’s future bestseller at AlexismsBook.com

Alex: Hey my name is Alex Mandossian. Steve: And I'm Steve Olsher. Alex: Steve is hanging out in San Diego California. I'm about 500 miles north in Marin County California just north of the San Francisco Bay. Today it's all about hosting your own talk show. Now that intimidates some people, some people think that their business is not show business and I will tell you and them you are dead wrong. It is show business and you will get left behind if you don't treat it as show business to get attention. Now the PBI method, PBI stands for Push Button Influence. Here is the big picture that Steve and I want to impart to you. Because once you learn the big picture then the PBI training becomes a lot easier to understand and to implement. In the old model you used to have to write a lot of books, deliver a lot of speeches and have lots and lots of trainings and then maybe you would get a talk show. The talk show was the pinnacle of your success. Guess what? With the new media landscape and where it’s at with live streaming such as Google Hangouts, Facebook Live, Periscope and Blab and many other channels. The new model is that your talk show week after week provides the content for books, for speeches and for trainings and everything is changed now. There are two ways to get more exposure, more marketing reach and visibility. The first way is to get on other peoples’ shows. That's called done for you exposure. Done for you visibility, right? If that feels uncomfortable, the other way is to start your own show.

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Even if no one is watching it doesn't matter because there's what's called the C3 process. Curate content, create content and then connect content. Connecting your content to the Internet with all the new media landscape that we have today, is how you cast this wide net instead of having a fishing rod. You want to ask yourself when you have a show, what emotion are we selling? Steve and I are selling hope because we know it is possible for you to get mass exposure and there is hope. Hope is not knowing how to get from point A to point B. Hope is simply acknowledging there is a point B. If you continue education with us, we are going to sell confidence. That's knowing how to get from point A to point B. Next is, what aspiration am I conveying? What's the aspiration of your show? We have three shows. I have my Hangout every Friday which you're part of right now and you're watching, listening or reading. Steve has a show on Thursdays with Reinvention Radio. Then we have a Blab show on Wednesdays called Push Button Influence. Steve what do you say to having your own show. It's important to get on other people shows. You've been on mine and I've been on yours. How important is it to create your own show? Is it complicated? Steve: well that's the beautiful thing about where were at today, is even for those who are technology challenged, it's gotten to the point now where literally anyone can have their own show and they can do it at the push of a few buttons. Now don't get us wrong, Push Button Influence doesn't mean that it's fast, it doesn't mean that it's easy, it doesn't mean that overnight you’ll become this huge influencer. It does mean that the platforms are now in place that were not in place just even 6, 8 months ago when you come right down to it.

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This is really a new shift in how we are creating content and distributing content and giving people the opportunity to pull content. If you think about the old media days, television, radio, newspaper major magazines, there were a select number of people who sat behind big desks and made a decision as to who was going to be on, what was going to air, when it was going to be featured. It was this whole broadcast by committee type environment where if you wanted to get that type of exposure, like getting on the Today Show used to be a big deal, right? You could get on the Today Show and if you had a book, you could sell 4, 5, 6000 copies just by simply getting onto the Today Show. Today if you're on the Today Show, you might sell 500 books if you are lucky from that appearance. There are podcasts, there are live streaming shows, there are blogs and of course social media and all the social media stars as well, but simply by posting or speaking or writing or broadcasting whatever it might be, there are people who are able to move the needle in ways that frankly old media really never could. All of us are in commodity-oriented businesses no matter what it is. The question is how do you get out of those commodity-oriented circles where you're always competing on price? Because if you're competing on price, the only thing that happens is it's a downward spiral to diminishing margins, to diminishing profits. At the end of the day, you're working way too hard for way too little. How do you come back? Well Alex I think that's really where the PBI method comes in. Alex: There are three steps to the PBI method. PBI stands for Push Button Influence and here they are. It is proven, it is true and it works. It doesn't matter if you're tech challenged or a tech dummy type of marketer. It doesn't matter if your promotion challenged where you

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have great content but you're a little afraid to expose it or your sales challenged. Whether you're an extreme newbie, you don't have a business or you have zero experience in delivering content. Maybe you're what my good friend Darren Hardy calls the over motivated underachiever. You're so motivated, you get a lot of stuff done but you have underachieved in the form of monetizing that content for whatever mind block or heart block that you may have. There's a hardship hero where you've gone through hell and back and you've been suffering and it takes a lot of money you think to get started. It takes no money to get started other than the investment for training. Maybe you're the type who is cursed with knowledge, you know it all. You're the smartest person in the room and you make certain assumptions that this is not possible for anybody or everybody. It's wrong. People have gotten from a standing start and have made millions. We are going to how you examples. The three steps that you need to remember if you have your own show, because everyone does this, including the case studies we're going to show you, is number one, you curate the content. Curation is something that maybe a museum does. They're curating what goes into the museum. They're gathering, observing they're cataloging. You want to get content from everywhere and make sure you acknowledge where it came from. That way you borrow authority. Borrow authority. What are the two words Steve once again? Steve: Borrow authority. Alex: You don't start by creating content because it's hard to start with a blank pallet. Create is the second C of the C3 process of the PBI method. That means you are creating it with the written word. Let's say in a blog. Kay Chong is a blogger. She's uncomfortable podcasting, and video so she’s a blogger, okay? Morgana Rae of Morgana Radio, she's comfortable with audio and she's comfortable with video.

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With video content she can have it transcribed and she can pull the audio automatically, auto magically as my friend Raymond Aaron says. Morgana’s husband Devin Galaudet has been a digital marketer and a blogger for 13 years but he never got on the stages of the world because he didn't have a frequent ongoing repetitive show. Now he does. He's on iTunes and he’s sharing tele-summit stages with Arielle Ford and none other than John Gray, a good friend of mine who lives right here in Marin. Then the third C is connect content. That's what we do with this show. You may be reading or listening to this show, you may be watching this show and the majority of people, 95% don't even watch, listen or read live because that's where the connection comes in on LinkedIn, Facebook, on directories for articles, on Web 2.0 sites and on your blog. That is casting a wide net. Now it's never about clicks, it’s never about opt ins and it’s never about sales. Clicks are about suspects, opt ins are about prospects and sales are about clients and customers or buyers. It’s always about one thing and that is exposure. It's all about exposure, visibility and marketing reach. There are roadblocks that will get in the way. Steve let me go to you, why is exposure the root cause to all problems that people face who have their talk shows which solves that problem, but marketers who're trying to get traffic and search engine optimization and be ranked number one in Google. All that is nonsense if they can't get exposure. True or true? Steve: True and true. I mean it’s true completely that before there are clicks, before there are conversations, before there are clients, you have to have visibility. Visibility doesn't necessarily mean that you're going to get traffic to your website. Believe it or not there is still something out there and it's called the ... What do you call this thing Alex? What is this?

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Alex: It's a phone, an iPhone. Steve: Phone, right, phone. People actually still believe it or not can pick up the phone and call people. When we are talking about visibility, we're not just talking about visibility so you drive traffic to a website. We're talking about visibility across the board in so far as maybe you do speaking, right? Maybe people come to see you speak, maybe you do seminars and workshops. Maybe people come to see you live, maybe you work with clients in person one-on-one. Maybe they see or hear about you and they call you up and say, "Hey I'd love for you to come out and give us a consultation etc." We are talking about exposure and visibility. We are talking about everything being driven to the Internet that can happen. Alex, you know as well as anybody, when you are a guest on somebody's show, you don't really want to be pimping out what you're doing anyway and doing this hard-sell and this call to action. The show host doesn't like that. There are times where you won't even have an opportunity to give out contact information in terms of your website and so on. There are people who will find you other ways. Don't get hung up on this only being online and that being the only vehicle. It is certainly an important vehicle and if you have an authority website that really upholds the positioning and looks good and doesn't make you look bad. If you have that authority for your website, well then of course if people find you there online, then that's an awesome thing. Unfortunately from what Alex and I have seen and you probably have borne witness to this as well, there's a lot of websites out there that you just don't want to be driving traffic to. If you end up on a big show, and you're saying go here to do this, that's not going to work in your favor and it's worse having that type of exposure Alex when you don't have all of your ducks in a row.

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Now we are not talking about a huge undertaking but there are certain steps you have to take and of course what we're covering here are super important to this process. Alex: Well one of the nice things of having a show is you can run a poll which were about to run right now. It's a survey. Now if you’re reading this, then I'm going to give you the results to the poll in real time. Those who are watching and listening and reviewing this live, they get a chance to answer it, which is nice to have live people on because you get instant feedback. What if you don’t want to record on content creation day? We don't recommend you do every show live. We recommend that you pre-record and then put it on iTunes so that you give yourself a break. Maybe you get sick one week, maybe your vacationing. We know people that do eight shows in one day and they’ve got 8 weeks of content. Just like that. It doesn't need to be an hour, it could be 10 minutes or 20 minutes. When you get started 10 to 15 minutes is the length that they’ll commute and listen. And do start with audio. I have students who said, “Alex I have a face for radio. I don’t want to do video.” No problem. Do audio. If you have iTunes you have 800 million people who have downloaded iTunes, okay. That was close to 400 million just a few years ago. It is increasing 40% 50,000 new people are coming on board every single week it's crazy. We’re going to do this poll and the poll is, have you ever been on someone else's talk show to get exposure? Yes or no. What I want you to do is if you're listening and watching live give us your answer. Have you ever been on someone else's show? Now that’s called done for you exposure. Done for you because that show host already has exposure, like Good Morning America that show already has exposure. Like CNN at night, that show already has visibility and marketing reach. Just like the Larry King show used to.

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Larry is a friend of mine, I've been to his house and we spent about three hours together in a mastermind that I was part of. Imagine being able to rub shoulders with influencers. I haven't had a chance to meet President Barack Obama but my partner Steve Olsher has. There's a picture of him doing that on one of his videos. We’re going to talk about the common roadblocks that get in the way of having your own show. Right now about 39% of people watching live say yes, I have been on someone else's show. Good job. 61% have said no. Those 61% it's time to start following people. Five people, follow them for about 90 days. Show up, follow them and then you'll get invited to the show if you keep showing up and edifying them, acknowledging them. People who are the influencers they're human. They’ll say, “Who is this person? They keep adding value to me.” If you keep doing that, you keep volunteering and online is so simple. You don’t even have to go to a physical event of theirs. What will end up happening is they will find you as a host rather than a participant, as a leader rather than a follower. You take 30 seconds. Why is it so important to do that before you request being on someone’s show? Steve: I mean geez if you think about Oprah in her prime, even Oprah on her own network, it's just so important to make sure that you have gotten the experience that you need to get comfortable with broadcasting your brilliance, knowing what to say. I can’t even tell you how many people don't know how to speak in soundbites on an interview. We can talk about some of those specifics and get really granular if we want later. It's incredible how once you practice, once you get on to shows that are at your peer level, no matter where you are, there are people at your level who would love to have you on as a guest. Alex and I both believe that you are an expert in something, no doubt about it. I know we've got some newbies here that are joining us and it’s awesome that you're even considering all of this in terms of

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broadcasting your brands and learning more about it. You don't have to get to the point where someone comes to your door and like anoints you and says, “Okay you are ready, it's time for you to start sharing your knowledge and sharing your brilliance.” Think about it in so far as you were a second-grader and there is somebody in kindergarten. All you have to know is what took place in kindergarten or first grade to teach that kindergartner something. There is an expression to a second-grader, a fifth-grader is a God right. All you need to think about are those who are two steps behind you and that qualifies you to teach and to broadcast your brilliance. A lot of people get hung up Alex on saying I'm not ready to be on a show. Of course, going back to the Oprah thing, you just don't want Oprah to be your first TV interview. That's good. The bridge can only be built or burned once. You want to build bridges and not burn them. Reality is it's a very small world of influencers. If you make the mistake and you don't represent your brand well, more importantly you don't make your host look good, then word travels fast. Alex you’ve done this for years. It takes a whole lot of courage and confidence and trust to hand someone the microphone and let them speak to your audience Alex: That’s right and the safety net is a community and we have the push button influencers as a community. Push button doesn't mean push button profit, it doesn't mean push button money, it doesn't mean push button monetization, it even doesn't mean push button exposure. It means your tribe whoever’s following you needs to push a few buttons like broadcast, share, like, post. It means pushing buttons like record, it means pushing buttons like tweet or retweet. If they push enough buttons, you have influence. The more they push, the more influence you have. That's called engagement. Now here are some roadblocks. There are three common roadblocks you can face if you have a show. I'm about transparency as is Steve.

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There are roadblocks, if you know what they are each road block is a door, each door has a lock and every lock has a key. We are going to give you each key to these doors so you can open them up. Because they've very small hinges and they’ll swing right open if you know what to do. The first roadblock is booking interviews. That can be a roadblock, it can get frustrating if you don't know how to book interviews. Next roadblock is the interview questions. What are the most common interview questions that you can count on? They're the same again and again. I've done them with over 2100 interviews I’ve personally done. Then repurposing those interviews, that's what we do with this content right now. Then if you want to know what the answers are, just stay tuned. We are going to be training you with the PBI method to those answers. Those are the common roadblocks. If you face them it's natural. If you are a complete extreme newbie good, no bad habits, no assumptions. Just don't fall victim or fall prey to the two evil Ps. The first is perfectionism. That's never finishing. The second is procrastination, never getting started. Now what are the different types of shows? Well there are interview shows, Q&A shows, content shows where you're just delivering content like we’re doing right now. There are frequently asked question shows, there are mentor-athon shows, where you have other mentors come on board and give their two cents. Next why is having a show so important? It gives you exposure with editorial content. You're not selling anything more than your ideas. Then guess what? You can sponsor your own show. This show was brought to you by … Then you give a call to action within your own show. No one is going to hang you for that call to action because the purpose of the show is content editorial not smuggling marketing or just sneaking in your editorial content through all the marketing and sales you're doing.

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Then how do you do a successful talk show step-by-step? Well we already mentioned it, the C3 process is first you curate the content, next you create it and then you connect it. Steve let's discuss the folks who have been very very successful and they are friends of ours in a very short time period. They have found wild success. Let's start with John Lee Dumas. Let’s talk about his background and his show. On his authority site, you'll see his February income so far is almost $600,000. This is in real money and the beauty of having your own talk show. He starts in 2016, his first year he did almost half a million bucks and then it goes north 2 million, 2 million. Now overall on that income of almost $6 million gross income $7,990,000. Are you going to do that? I don't know. Look at the net profit. That's why this is so successful. Let's talk about John Lee. Tell us why he's been so successful because he is a machine isn’t he? Steve: He is a machine. I think there's a fourth C Alex that we might want to consider. Maybe becomes the C4 process. Because what John has done that a lot of people aren't willing to do is commit. Commitment is a huge piece of this puzzle. One of the reasons why John Lee Dumas who is the creator of Entrepreneur on Fire and for those who are unfamiliar with Entrepreneur on Fire, podcast, I mean that’s what it is. It is a podcast. He's branched off more recently into some other areas like social media and webinars and so on. He started with a podcast and has done well over 1200 episodes. Can you imagine the commitments that he made and he was willing to make to really honor his gift? When you come right down to it, that gift is within you. Everyone has the gift and that gift is the ability to ask questions. The ability to find people who have something interesting to say. That's something that every single person can do, you can do that. John didn't start out anywhere near this arena. He was in the Army. He actually served on multiple tours, was responsible for his own

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platoon, his own brigade and lost men during the war. He had a pretty interesting go before he got into all of this. When he came back home, he knew he wanted to do something different when he got out of the military. He had this idea to do a daily podcast because he had been introduced to podcast and liked the medium. Alex perhaps we can talk about preferred broadcast platforms at some point. Podcast is just one example. What John has been able to do over the last few years is nothing short of remarkable. A lot of that stems from commitment because he has released one show a day for I believe almost 4 years now Alex. Alex: Yeah. Then we have Pat Flynn who’s been on our show. Pat I believe started before John. He also lists income earnings. John may have gotten the idea from Pat. He's in his 30s and has had massive massive success. What makes smart passive income so smart and operational for him? Steve: What Pat did that is so applicable for everyone, is he took something that he knew and he began creating content around that. He started in this world by creating a PDF. Just a 7, 8 page report that taught people how to pass the Leed certification exam L-E-E-D for those who are in architecture. He wanted to be an architect. That was his thing. In architecture, one of the things that you can do is you can become leed certified. He went through that whole process. He kept these copious notes about what to do and how to do it. Someone he knew saw it. He was like man, that's really good, you should put that online and share with other people. He didn't think much of it, but he did share it online and he did sell it. Before he knew it, his first order for I think it was $29 came in and he was hooked. From that point forward, he was like wow this online thing is pretty cool. Then he was laid off from his job. It just became the sort of dominoes of leading towards where he is now. They say everything happens for a reason.

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You are aware you're exactly where you're supposed to be. I mean that's what you need to know. Whatever has happened in your life to get to this point, I do believe and I know Alex believes that it really has happened for a reason. Pat then got into this whole online world and it started within his world of blogging, yes. He was the written word guy. He started with the written word and committed to continually create content. Then back to Alex's Cs, the 3C formula, he connected that content to various points of distribution so that he could reach more people with his mission and his message. It certainly snowballed but he didn't start that way. Alex, how many readers did he start with on his blog? Alex: I would say one and he was the first one. Steve: Right, exactly. How many listeners did he have on his first podcast? Alex: One. Steve: Probably yeah. We all start in the same place. Again Pat really just committed to this process. The beautiful thing about Pat if you have an opportunity to meet him because he is really an exceptional man, is that he is just the humblest guy you'll ever meet. He’s just somebody with a message, he’s just someone who has done some things just like the fifth-grader who is teaching the second-grader. That's how Pat has built his empire. Alex: Let's talk about Chalene Johnson - Happy Life Smarter Business, what a meteoric rise here again with her podcast. Give us a a little background here. Steve: Chalene’s background is nothing short of amazing because she came from the fitness world where this was an area that she was just super passionate about. If you're passionate about cooking or if you're passionate about marketing or if you're passionate about technology or whatever it is for you, for Chalene it was fitness. She was in the fitness world and knew that she had something pretty good going but really wanted to elevate her status.

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When she found this whole world of new media, she just jumped in head-first and started with her podcast. The first one was the Chalene show. The second is the build your tribe. She got heavily involved in Instagram and some of the other social media channels. She really just said you know what? I have something to teach, I have something to share, I'm going to do whatever I can to get that mission, to get that message out and committed to doing so. Today in iTunes, you will find that her show, specifically the Chalene show is consistently one of the most popular of all of the shows. To get to that level, I know for a fact that based on where she is, she’s seeing more than 600,000 downloads every single month. Alex: We’re showing you a few examples because these are just a few of the influencers whom we have modeled, who we've studied and they all have the same pattern. They have an authority site, they get on other people shows, basically the community that they’ve built together. It's an Elite community which you can be part of if you go about it the right way. There are no shortcuts to building rapport and it’s easy to lose relationship capital before you even have it, that’s moving too fast. Just think about dating, right? If you're married just remember the first date you may have had. You don’t ask for a marriage proposal on the first date. You may get your face slapped or even worse you get ignored. How you move about this process is know who they are, know who to model. The best people to model are your direct competitors, the people who you want to be most like, that’s why it’s called modeling. Plato modeled Socrates. Aristotle modeled Plato. Alexander the Great modeled Aristotle. There's this mentorship lineage. You can be part of a community that is like-minded and is changing the face of marketing. Because marketing is not just sales. Marketing is exposure, visibility, and getting more reach. I've seen the Ted speech at TED.com there are many types of regret.

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It was a brilliant speech. The types of regret, Jane McGonigal. She's a gamer. She said there are many types of regret and this was as a result of surveying hospice workers, right? The first type of regret is I wish I let myself be happier. Well you'll have that regret if you don’t have your own show because nothing is happier for any individual than broadcasting your brilliance. You were born a genius, you beat out about 64 billion other potential souls and you got it and you came out and here you are however many years later. Next, I wish I had the courage to express myself. Well every business is show business so you can express yourself if you simply do what scares you if having a show scares you. I wish I had lived my dreams and not the dreams of others. Why just be on other people shows? Why not have your own show because every business is show business. I wish I hadn’t worked so hard. Imagine working four hours a week in addition to what else you're doing. Hopefully you'll take some stuff out of what you're doing. Because that's what it takes to record your show each week because we recommend recording at least five or six shows a week so that you get ahead of the curve and that's just for your first show. It’s simple, it’s step-by-step and we can show you in the PBI method. I wish I stayed in touch with friends. What better way to stay in touch with friends than have your own show and have them comment and share just like on this particular show that we have right now. Just know that in business you have two urgent problems. The biggest urgent problem is with exposure. The type of urgent problem that you have is the one you have now. Not enough exposure, not enough marketing reach and not enough visibility. That’s one type of urgent problem.

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Here is the second kind, the ones you will have. It will continue if you don't change and make permanent change. The way to start is just take part in the PBI community. Comment and share and get engaged. Don't worry about looking bad because everyone else has the same exact worry. That’s why people are deathly afraid of speaking publicly. Steve I'm going to do a quick review but give us your final thoughts before we round off to our next survey. Go for it. Steve: One of my thoughts around this and this is something that I hear often, is geez is there room for me in this space. I mean there are so many podcasts, there's so many people on Blab or Periscope or Facebook Live. Is there room for me? The honest truth is that we are so very much in the embryonic stages of this whole online world. Let’s think about it this way, which is, I shouldn't have a website because geez there are so many websites out there. If I put my website up then it's just going to be lost in the mix. Do you think that’s a valid argument? In my way of thinking, the answer is a logical argument. I could see why someone might think that. It's not valid from the standpoint of a podcast. Let’s just look at that as a platform Alex. 285,000 podcasts exist right now. Out of which as we both know, 90% of those won't make it past the eighth show. We go back to the Cs and commitment being one of those Cs. They won't make it past the eighth show. 285,000 sounds like a lot but compare that to the number of websites which is in the hundreds of millions. The answer is if you look at where we are on the Bell curve with the pioneers and the early adopters and that sort of thing. We are still in the flat line just past the pioneering stage. The time to be in this arena is right now.

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Alex: Let's do a quick review and put another poll out to our live guests, do you have a show currently or have plans to have a show. Were we persuasive enough? Did we inspire and influence you enough to say yes to that question? Please answer honestly yes or no. Do you currently have a show or have plans to have a show as a result of this show? We first started with, what does it say Steve? Steve: The PBI method. Alex: The PBI method is a method, is a hinge that opens up a massive gate to not only wealth and riches but exposure which precedes wealth and riches. It’s the root cause of all wealth and riches and prospects that come to you. PBI stands for Push Button Influence. The old way was having to write many books, having to give many speeches, many trainings and maybe you got a talk show, that’s the old model. The new model thanks to new media is you have a talk show, you start from scratch, you do it from your living room, dining room, family room or from your office or from your meeting room. Then that gives you the father or the content to create books, speeches and trainings. The best part is you already have an audience, you already have a platform. You’re not starting from a standing start. There are two ways to get exposure according to the PBI method. Number one, you get on other people shows, other influencers whom you get to know, like and trust and vice versa. Number two is host your own show. If you're going to host your own show and that's what we’re talking about here, it’s the secret of Oprah, Larry King, Anderson Cooper and many many other folks, Jimmy Kimmel, the list goes on. Johnny Carson going back to the old days, I'm dating myself. Is first of all, ask yourself what emotion are you selling? Steve and I are selling hope right now.

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There is a potential for you to have a point B if you have your own show and get the exposure you deserve even when you're starting from scratch, even if your promotion challenged, even if you're tech challenged. It’s not about technology, it’s about having a heart. Next is what aspiration am I conveying? What type of aspirations do you want your show to convey? For us it’s aspiring to get more brilliance out there by broadcasting it. What a great way. It’s better than having a will. You have visual testament that you were here. That is a legacy that will last hundreds of years. There's three steps to Push Button Influence, we talked about curate content step one, we talked about create content step two, we talked about connect content. Then there's a fourth C that was invented here wait for it, wait for it, Steve what is it? Steve: Commitment. Alex: Commit content, that's my number one core value nicely done. You are the media now, okay? The media, the message and the market, okay? The media and the message is one because you can be the media, you can direct the media and you have a lot more influence than you thought you did. In fact you are not as good as you think you are, you're better. We just want you to start acknowledging that. Next, it’s not enough to get clicks, opt ins, and sales because that is the trunk of the tree, the leaves of the tree, the branches of the tree, the fruit of the tree, sales right? What matters are the roots of the tree. It’s all about exposure, visibility and marketing reach. The three common roadblocks if you're going to have your own show which we can teach you to dissolve and overcome is number one, booking interviews. We can teach you how to do that. We have templates to reach out and book those interviews and have other people do it for you. Interview questions. Having the right interview questions that are in those pre interview templates that are going out there.

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Then repurposing the interviews. We have a repurposing roadmap that can teach you where to put them, when to put them and what to do the entire week. You don’t just want to create content, you want to connect that content to the rest of the world. One of the different types of shows, there's a content based show, there’s an interview show, a FAQ show, what kind of shows do you have Steve that you've done in the past really quick? Steve: There's also the sermon which is somebody on their soapbox. I've done many of those and just talking about a particular topic and everyone has expertise and can do that. They can be super short. They can be 3, 4 minutes, here’s the question, bang like you do with the FAQs. You can also just do a sermon, doesn't mean it's a question from somebody you came up with it. At Reinvention Radio we do the morning zoo. That's a fun format for me because I have a co-host, I have another co-host, I have other people who drop in, we have guests and so on. It’s really just for this free-for-all type environment. It’s just a ton of fun. As you said I have lots of different formats. Alex: We took a poll and the poll tells us that about 16% don't have plans to have their own show. Why not have someone else do the show for you? 84% said we do have our own show or we have plans to have our own show. That means that we were convincing at some level, right? Next up I'm going to ask you if you are on iTunes right now because you’ve got 800 million people about two and a half times the size of the United States population. They are just waiting for your content. We want to know, are you on iTunes or not. I hope you say no because we have a sure and simple solution to get to the top of the food chain on iTunes in the first 8 weeks and we’ll talk about that in a moment. Why is a talk show so important? Because every business Steve is a what business?

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Steve: Is a show business. Alex: We love that PT Barnum would have loved that too. How do you have a successful talk show step-by-step? You have it by simply following the PBI method by curating your content, creating your content and then connecting it. Then we talked about the types of regret and I don't want to be demoralizing here, but why not think about this before your final breath. There are many types of regret. One is I wish I had let myself be happier. Having your own show will make you happier. You’ve had a bad day, there's nothing like serving someone else even if no one is watching. It's just fun to do. Next I wish I would have the courage to express myself. You don’t want that regret. Your show can eliminate, dissolve that regret while you're living. You're creating a legacy now not later. I wish I lived my dreams not other people's dreams. You don’t just have to be on other people’s shows. Have your own show and what better place to send them when you're on someone else's show. Don't give them an unethical bribe or a product or an opt in page. Send them to subscribe to your show whether it’s on iTunes or on your own site. I wish I hadn’t worked so hard. These folks that we've shown you they don’t work as hard because of massive followings and many don't even have an email list. Because a subscriber list is different than an email list. Stay tuned for distinction on why that's true. I wish I'd stayed in touch with friends. The easiest way to do it is to watch you. I have friends right now watching me smile and they are smiling because they knew we could do it. Steve has the same. There are two types of urgent problems that you may be facing in the marketing and business landscape. The ones you now have, not enough exposure or the ones that you will have continuing not to have exposure.

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At the very least please engage and enroll with the PBI communities because it takes not a village, it takes a community to overcome the roadblocks that are holding you back. Steve any final words before we get the final results from the poll? Steve: Here’s what I know Alex. What I know is that there are people who were literally praying for you to show up in their life right now. You are the solution to someone else's problems. Just watching through, I think Anna was talking about doing a show related to tax issues. I mean geez can you imagine how popular that show would be between now and April 15? Alex I mean it will be off the charts. Yeah you are absolutely the solution to someone else's problem and they're waiting for you to show up in their lives. Now's the time to broadcast your brilliance. Alex: I’d like you to reach out to someone and say, “I'm your 911,” and that's what your show can be in the PBI method. It’s one way to do it faster, better and easier. We believe it’s the fastest, easiest, most economical way. It's not complicated, it doesn't require technology or promotional skills. We have only 13% of the people watching live or on iTunes. We want to flip that to having over 90% on iTunes within a few months from now. Keep reading, keep learning on behalf of Steve Olsher, my name is Alex Mandossian and I hope our paths cross again soon.

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