success potential: the foundation of customer success
TRANSCRIPT
Success Potential: The FOUNDATION
of Customer Success
Avoid�BAD FIT
Customers
Acquire customers with
SUCCESS POTENTIAL
Success Potential is not LIMITING...
Success Potential is
FOCUSING
TotalAddressable
Market
TAMw/SuccessPoten6al
Today
Success Potential FOCUS
@lincolnmurphyh8p://sixteenventures.com/success-poten6al
TotalAddressable
Market
TAMw/SuccessPoten6al
6 months later
Success Potential FOCUS
@lincolnmurphyh8p://sixteenventures.com/success-poten6al
TotalAddressable
MarketTAMw/SuccessPoten6al
18 months later
Success Potential FOCUS
@lincolnmurphyh8p://sixteenventures.com/success-poten6al
TotalAddressable
Market
TAMw/SuccessPoten6al
Today
NO Success Potential FOCUS
@lincolnmurphyh8p://sixteenventures.com/success-poten6al
TotalAddressable
Market
6 months later
TAMw/SuccessPoten6al
Churned&Burned
NO Success Potential FOCUS
@lincolnmurphyh8p://sixteenventures.com/success-poten6al
TAM
18 months later
TAMw/SuccessPoten6al Churned&Burned
NO Success Potential FOCUS
@lincolnmurphyh8p://sixteenventures.com/success-poten6al
Technical Fit
Functional Fit
Expertise Fit
Experience Fit
Cultural Fit
@lincolnmurphy
Success Potential figures into….
• Expected vs. Unexpected Churn• Avoidable vs. Unavoidable Churn• Internal responsibility
Customer. SUCCESS.
When your CUSTOMERS
Succeed...
YOU Succeed!
Thank You!@lincolnmurphy�[email protected]
Awesome! Thanks for your attention.Learn more about me at http://sixteenventures.com
And contact me via [email protected]
@LincolnMurphy
Success Potential: The Foundation of Customer Success