success in the making engaging teachers through social networks
DESCRIPTION
Success in The Making Engaging Teachers through Social Networks . Social media Strategy. Mission Objectives. Increase the number of teachers visiting www.successinthemaking.co.uk Making the user experience of visitors to Success in the Making as enjoyable and productive as possible - PowerPoint PPT PresentationTRANSCRIPT
Success in The MakingEngaging Teachers through Social Networks
Increase the number of teachers visiting www.successinthemaking.co.uk Making the user experience of visitors to Success in the Making as enjoyable and
productive as possible
Increase the number of followers of @hackneysuccess
Building the number of YouTube viewers and subscribers
Creating and attracting visitors to a Success in the Making Facebook page
Social media StrategyMission Objectives
Create Community Rooms : “Share Your Experience” / “Advices and Tips” / FAQ Add links to Facebook Page and Group
Build Fans and Community – creating seeding content (focus on discussions) – integrate with website/twitter/youtube
Build twitter followers community. “Follow to get followed strategy. Identification of influencers/teachers networks. Creation of seeding/compelling content. Integrate with other Social media assets
Build a Hootsuite Deck to manage multiple platforms updates / tailored communication (via lists) and networks (teachers , press) identification
Proposed Social media StrategyEnhance User-Experience
Use Google Adwords – Sponsored links◦ Run precisely tailored ads for Job offers
Grow an integrated Community on owned networks (Twitter/Facebook/Youtube) to :◦ Drive traffic to successinthemaking.com◦ Get retweets and blog mentions, hopefully mass-media coverage
Use Netvibes to monitor :◦ Alerts / news◦ Specific Keywords◦ Blog mentions
Monthly Carve Consulting’s Report for Success Measurement using :◦ Google Analytics◦ Radian 6◦ Tweetreach◦ Facebook Insights
Proposed Social media StrategyRaise Awareness and Monitor Activity
Customizable Netvibes Deck
Building an Integrated Social Media Network
2
• Open graph• Embedded Feed• Video Access Social Media Links
• Embedded Feed• Embedded Videos• Events
• Group/Page updates• Job Updates• Updates• Events/news updates
• Social Media links
Creating awareness and traffic
Jobs Campaigns Hackney news Events TLT News Videos Blogs Podcasts ...and more
The Process
We create and co-create content, socialising it and seeding it onto owned and shared networks
This builds engaged communities driving traffic “home”. Activity supported via targeted marketing
MySMARTSpaces for SMART
Building Engaging Facebook Pages
Google & Facebook Promotion
We propose a 3 month pilot programme to demonstrate effectiveness and ROI
Set-up◦ Strategy design◦ Facebook Page creation◦ Updates to SuccessintheMaking◦ OpenGraph integration: ◦ 3 x days @ £750 - £2250
Costs
Content and Communities: ◦ creation and co-creation of content◦ seeding to owned and shared networks◦ Building communities on core platforms◦ 1 x hour per day (3 x days / month ) : £2250
Reporting, Training; Management of promotion spend◦ 1 x day / month ) : £750
Costs
Reporting
Google & Facebook Promotion◦ Minimum 2000£/month◦ Suggested Maximum 5000£/month◦ would equate to 5000 to 15000
engagement/visitors a month.
Costs