“Succeeding as a Partner in a World Gone Mobile”

Presenter: Michael Sterl, Exec Vice Presidentmichael@simplesignal303-242-8614 Voice, Video, SMS

New Communications TechnologiesDemand A New Business Model

Get Ready for A Paradigm Shift

Our Mission: Enabling the Cloud Uniquely positioned:•Innovative UC services•Open software platforms•Flexible licensing & packaging

SIP Trunking Background

• Standards leadership• Interoperability testing• Service integration• True GTM partner• Single solution for all services

Traditional Service Provider Opportunities for Business Trunking• Competitive service

offer vs. incumbent• Service for enterprise

mandating SIP trunking instead of ISDN

• Solution to address network equipment obsolescence

Traditional Service Provider Opportunities for Business Trucking

Typical Offer: Bundle of connectivity and lower

calling rates

IAD

PBX

“TDM Trunk”

ISDN/T1 CAS

“SIP Trunk”

SIP SIP

IMS core/PSTN

SP

Enterprise

IP PBX

Trunking Market TrendsLarge and Growing Market (52% CAGR)…but the environment is challenging

•1000+ VoIP service providers in the US alone

•Dramatic and ongoing decline in trunk price points

•Surge in Customer Demand for Cloud, Video and Mobile Applications

SIP Trunking will follow the same curve as PRI

Service Providers need differentiation beyond basic access

points

What if…

You own the connection – nowADD THE VALUE!

BusinessContinuity(User/Trunk)

Full UC

CONNECTIVITY

You had the ability to deliver UC services to your SIP trunking customers?

EnterpriseTrunking/Bursting

Group andUser Services

Mobility

Audio and Video Conferencing

Web Collaboration

IM & Presence

New Service Provider Opportunities

Connectivity

PLUS

Mobile & UC VAS that customers are looking for

82% of enterprise already using mobile apps

Requirement: A software platform that provides best-in-breed

connectivity AND advanced services

The Platform – The Apps – The End User Experience

Bursting Hybrid Hosted &Trunking

Multi-side Support& Redundancy

PBX Interoperability

BusinessContinuity

Extend the PBXTo Mobiles

Business UC forMobile Devices

Business LineText Messaging

UC Application: Extend PBX to Mobiles

*iOS, Android, Blackberry Smartphone Client or SS7 mobile network integration

ServiceProvider

OFFER

Extend the business number, directory,

features to any mobile

Separates billing for personal and business

calls

Enables your enterprise to manage employees

trend to “BYOD”

Suggested pricing: $5 – 7/month/user

Mobile Business Case: Meet Joe

Separate Secure Profiles for Work and Personal Life

Joe the Sales Engineer

Tech Start Up Company

BYOD Environment

•Easy to install “app”•Turns personal mobile into a business device•Searchable corporate directory, click to call•“PBX” features on the mobile

Joe at PlayJoe at Work

UC Application: Everywhere Productivity

*iOS, Android, Blackberry Smartphone Client or SS7 mobile network integration

OFFER

Own the service and the end user experience

Brandable client let’s users access enterprise voice, video and IM&P

from PC, tablets or mobiles

PBX down? Business continues

Suggested pricing: $10 – 15/month/user

CONTACTS

MESSAGING

VOICE

VIDEO PRESENCE

ServiceProvider

Communicator App

Business Communicator Use Case: Meet Jennifer

JenniferVP of SalesMid Sized CompanyRoadWarrior

Voice, Video, Chat/IM, Presence, Conference

UC Application: Text Messaging (Fixed Line SMS)

OFFER

Give enterprises the ability to SMS to/from their business phone

numbers

Quickly communicate with co-workers using

group messaging

Offer appointments, reservations, menus via

SMS

Suggested pricing: $2 – 3/month/user with

unlimited messaging

Business Communicator Use Case: Meet Bob

BobGeneral ContractorSmall CompanyMobile Field Employees

Bob’s Remodeling222 333 4444

222 333 4444

Customers Workers

Business Line Texting from personal or

corporate-issued mobile phone

Pre-Packaged Market Offers from SimpleSignal

UC Enterprise Trunking “Productivity and Integration”• Advanced Routing and Resource Sharing• Bursting• Mobile VPN Integration• BYOD

UC Business Trunks “Upgrade Your Trunks”

Anywhere Business Lines “Low Cost and Simple Bundles”

2

• PRI Replacement, single and multi-site• Fixed Mobile Integration• Full UC capabilities over Fixed and Mobile• BYOD

• Single site, key systems, POTS• Front Office• BYOD• Text messaging

LargeEnt

1000+

Small Business <100 seats

Micro Business<10 seats

1

3

Midmarket100 – 1000 seats

SimpleSignal BYOx - Flexibility and Solution Driven

• BYON - Bring Your Own Network

• BYOB - Bring Your Own Broadband

• BYOD - Bring Your Own Device

• BYOA - Bring Your Own App

UC Capabilities

Docs & FilesCalendaringEmailGoogle Apps &Hosted Exchange

Simple Meetup

Satellite, 4G, Cable,DSL, T-1, MPLS, Ethernet

Bring Your Own Network

SMS & MessagingVoicemail to Email

Voicemail to TextFax

Texting

Unity Toolbar& Google AppsPresence & StatusInstant Messaging

HD AudioConferencing

Voice & VisualCommunication

Mobility

Call Recording

SalesforceSugarNetsuiteACT!OutlookCRM Integration

Backup & Storage

Web ConferencingDesktop CollaborationVideo ConferencingTeam Collaboration

VideoConferencing

Thank You!Any Questions?

sherpa@simplesignal.com

“Succeeding as a Partner in a World Gone Mobile”