Subtle but Strong communication

By Akhil Sule

500 million users

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Founded in 2004 by Mark Zuckerberg

Was limited to colleges which made it private, united and exclusive

More than a billion monthly active users

Opened to everyone in 2006

Lets you create your own personal profile

Has integrated with almost all the mobile applications and the websites which are most used.

Understands user’s behavior and interests and displays information accordingly

Number of People using facebook mobile application is increasing at high rate

Has come up with its own marketplace

Critical medium for

Companies and celebrities create facebook pages to connect with people

They also use it for promotions, feedback and product launches

Banner ads are great methods of interactive marketing

Major source of income for facebook

Adidas has different ads for different regions.

Surpassed google as top web site in 2010

Important part of everyone’s everyday life

Weak click through rate

Slow growth rate of advertising

Weak protection of users’ information and identity thefts

Summary• Facebook is the largest social networking platform as of now• It lets you create your own profile and put your information out and

lets you share with particular people• A great platform for personal marketing as people use it almost

everyday• Companies use it very well to launch and promote their products as

well as take the customer need and feedback• Facebook still has to deal with its privacy issues and click rate on

advertising plummeting

Disclaimer• Created by Akhil Sule, BITS Pilani, Goa during a marketing internship

under prof. Sameer Mathur, IIM Lucknow