subliminal advertaising
DESCRIPTION
TRANSCRIPT
SUBLIMINAL MESSAGES
Rafael Márquez García
INDEX
What it is History Some cases Studies Associative advertaising Product placement Questions
WHAT IT IS?
Motion images
No movement images
Legal?
HISTORY
James Vicary
1957
Lipton Ice
APA
SOME CASES
Coca-Cola
SOME CASES
Disney
STUDIES
Wilson Bryan key
Lluis Bassat
No effects
ASSOCIATIVE ADVERTAISING
Cars
Cosmetics
Home products
PRODUCT PLACEMENT
Jurassic park
Navy
SUMMARY
Imperceptible James Vicary No effects Great controversy Associated advertaising Product placement
QUESTIONS
Who did the fisrt experiment of subliminal messages?
a) Lluis Bassat
b) James Vicary
c) Coca-Cola
QUESTIONS
Which trade mark include subliminal messages?
a) Nike
b) Sony
c) Disney
QUESTIONS
Which film have location advertaising?a) Harry potter
b) Lord of the rings
c) Jurassic park
THANK YOU
Any question?