Sub-theme 2: Programme visibility

North Sea Region Programme Papers No. 8 Publicity and Communications (1) – Sub-themes: Programme and Project Cooperation in Commu-nication (Interim Report) & Programme Visibility (Final Report) ISSN 1904-4704 This report was commissioned by the Interreg IVB North Sea Region Programme as part of its on-going evaluation process. The report was prepared by: dsn Analyses & Strategies | Cooperation Management Holstenstraße 13 - 15 24103 Kiel, Germany Authors: Frank Jürgensen & Daniel Klose The preparation of the report was overseen by the Programme’s Evaluation Steering Group, com-prising representatives from countries and regions participating in the Interreg IVB North Sea Re-gion Programme and co-ordinated by the Joint Technical Secretariat. This report is part of a series about the on-going evaluation process of the Programme. In accordance with the on-going approach these reports will be available one by one in the near future: Institutional Capacity and Performance

1) Financial management and control setup 2) Programme structures 3) Application procedures and project development

Added Value

1) Programme impact and coverage 2) Transnational cooperation 3) Legacy

Publicity and Communications

1) Programme and project cooperation in communications & Programme visibility 2) Communications measures on project level

Disclaimer: The content of this paper has been prepared by dsn Analyses & Strategies | Cooperation Manage-ment and does not necessarily reflect the opinion of the North Sea Region Programme or its Evaluation Steering Group (ESG). North Sea Region Programme 2007-2013 Joint Technical Secretariat Jernbanegade 22 8800 Viborg, Denmark info@northsearegion.eu | www.northsearegion.eu June 2013

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Appendix AThe evaluation mhe context of thevel is generateCommission or rey, the programm

Ongo

A - Evaluatmodel adopts thee programme ed via the qualityegional administ

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11

Appendix B - Members of the Evaluation Steering Group: Christian Byrith - Interreg IVB North Sea Region Programme (Head of Secretariat) christian.byrith@northsearegion.eu Carsten Westerholt - Interreg IVB North Sea Region Programme (Project Development and Communications Unit Manager) carsten.westerholt@northsearegion.eu Jesper Jönsson - Interreg IVB North Sea Region Programme (Project Development Officer and Evaluations co-ordinator) jesper.joensson@northseragion.eu Henrik Josephson - Interreg IVB North Sea Region Programme (Senior Publicity and Communications Officer) henrik.josephson@northsearegion.eu Matt Nichols - Interreg IVB North Sea Region Programme (Project Development and Communications Officer) matt.nichols@northsearegion.eu Stefaan Pennewaert - Agentschap Ondernemen (Belgium) stefaan.pennewaert@agentschapondernemen.be Anette Prilow - Danish Regions (Denmark)

APR@regioner.dk Jens Kurnol - Federal Institute for Research on Building, Urban Affairs and Spatial Development (Germany) jens.kurnol@BBR.Bund.de Lidwien Slothouwer-van Schipstal - Contact Point Interreg IVB North Sea Region Programme (Netherlands) lidwien.slothouwer@agentschapnl.nl Odd Godal - Ministry of Local Government and Regional Development (Norway) odd.godal@krd.dep.no Cecilia Lagerdahl - Ministry of Enterprise, Energy and Communications (Sweden)

cecilia.lagerdahl@enterprise.ministry.se Jim Millard - European Structural Funds Division, Scottish Government (United Kingdom) Jim.Millard@scotland.gsi.gov.uk

ISSN 1904-4704

The North Sea Region Programme Secretariat

Address: Jernbanegade 22, DK-8800 Viborg, DENMARK

Phone: +45 7841 1770 I Fax: +45 8660 1680

www.northsearegion.eu