Online Store with Flash Sales in Poland

What is Stylish Mom

• Website with Flash Sales targeted at (Stylish) Mothers

• Products sold:

– Kids Clothing, Accessories and Toys

– Maternity clothing and accessories

– Household goods

– Female clothing & accessories

Basically, everything a modern Mom needs…

Mission Statement

• Offer kids and maternity brands not available in Poland at affordable prices

• Promote brand diversity and excellent customer experience

• Create a go- to website for all Moms and Moms-to-be

Market - Poland

• 38 million consumers and a growing middle class….

• …where every second person does online shopping (1)

• Excellent springboard market for expansion into a region of

100 million people

• €6bn – predicted internet sales by 2015, up from 2011

sales of €3.3bn

• One of the fastest-growing Internet trade markets, at a speed

of around 40 per cent per year (2)

(1) Source: article in Forbes http://m.forbes.pl/co-drugi-polak-robi-zakupy-przez-internet,artykuly,177779,1,1.html

(2) Source: eCommerce Poland 2013 – Executive Summary Report; Report published by Dotcom River Internet

Software House, http://dotcomriver.com/report-ecommerce-poland.html

Market - Poland

Business Strategy Flash sales at discounted price

• Selling kids and maternity brands not available in Poland at discounted prices (market is still price sensitive)

• Flash sales of stock – each flash sales lasting up to 3 days

• Ordering from the manufacturer/distributor after the flash sales ends

Business Strategy:Continuous cooperation with brands

• The brands can stay on the website and be sold

at regular prices based on back to back orders

• Orders will be collected during a sale window

(up to 3 days) and delivered to end customers

after the stock reaches our warehouse in Poland

Website functionality

• Flash sales presented on the Home Page

• Menu available by brand, product type, age and

gender (all products incl. those at regular price)

• Blog promoting kids and maternity fashion as

well as trends in toys, gadgets and accessories

• Newsletter with current promotions sent to

website subscribers

What we offer…

• Access to market in Poland with 38m people, where every

second person does online shopping Marketing campaign to

reach maximum customers

• Possible and planned expansion to other Eastern

European markets

• Deep knowledge and experience in Polish retail market

• Presence in social media (Facebook, Pinterest, Instagram)

• Promotion of the brand on the blog

What we need…

• Stock held up for the period of the flash sale

featured on the website

• Clear and good quality pictures of the items sold

• Information about availability of products sold on

the website at regular prices