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StyleGuideliness

Version 1 October 2016

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About this guide

The guide explains what our brand stands for, how it’s expressed, and how the creative elements fit together in all our communications. It should inspire and encourage more effective communications whenever they carry the ILM logo.

A strong brand is one of the most valuable assets an organisation owns – it can mean the difference between a client choosing us, or one of our competitors. It is the visual and written expression of everything we are, and everything we promise to deliverto our clients.

To make it truly impactful it needs to be applied consistently. Everyone has a part to play in doing this and bringing our brand to life – these elements are here to help you.

Contents

1.0 Logo 03

2.0 Colour 10

3.0 Typography 15

4.0 Tone of voice 21

5.0 Imagery 26

6.0 Templates 39

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1Logo

1.0 Versions 04

1.1 Straplines 05

1.2 Usage 06

1.3 Misconduct 07

1.4 Recognition logos 08

1.5 Endorsed and Development logos 09

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LogoVersions

The logo should be used in its entirety with no alterations or additional elements. Always ensure clarity of the logo when using it on white, black and coloured backgrounds.

Use the most appropriate version of the logo to achieve legibility. Ie using the dark logo for light coloured backgrounds and the reverse logo for darker backgrounds (including black). Refer to Logo Misconduct on page 7 for further guidance.

Logos can be used over photography, as long all elements of the logo are clearly visible.

Monotone and white logos should only be used when the use of colour is not an option.

Only ever use original logo artwork. Logo artworks are available from [email protected].

Full colour (reverse) White

1.0Full colour Monotone

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City & Guilds Group strapline

Our brand strapline is the essence of what we do. It can be used in conjunction with the logo to reinforce the ILM brand.

In certain circumstances the logo may require the City & Guilds Group Business strapline.

The straplines should never appear withoutthe logo. The logo can appear on its own, but the strapline cannot. The strapline is not always necessary.

Only ever use original logo artwork. Do not alter the size or position of the straplines. Logo artworks are available from [email protected].

LogoStraplines

Brand strapline

1.1

Leadership without limits

A City & Guilds Group Business

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The ILM logo is always surrounded by an exclusion zone. This area of isolation ensures that headlines, text or other visual elements do not encroach on the logo.

The exclusion zone is created by measuringthe width of the starburst within the logo mark,shown here with an x.

There are no predetermined sizes for the ILM logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility. The logo must only ever be resized in proportion and should never be squeezed or stretched. The minimum size across all versions of the logo is 40mm.

x

Exclusion zone

Minimum size

40mm 40mm 40mm

LogoUsage

1.2


Leadership without limits A City & Guilds Group BusinessLeadership without limits

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When using the ILM logo, the followingrules must be adhered to at all times:

Do not manipulate, stretch, distort or crop the logo

Do not add graphic effects to the logo,such as a drop shadow

Do not alter or move the logo components

Do not attempt to re-draw the logo

Do not change the logo colours

Do not use the full colour logo versions on a red, orange or yellow background colour

Do not use the full colour reverse logo version on a red, orange or yellow background colour

Only ever use original logo artwork. Logo artworks are available from [email protected].

Typography

Colour logo on red, orange or yellow background

Altered

Colour change

Altered


Distorted Visual effect

LogoMisconduct

1.3

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LogoRecognition logos

Full colour Full colour reversed Monotone White

1.4The ILM recognition logos allow learning resource providers to show that we have quality assured their products and recommended them to be used to deliver our qualifications.

When using these logos please adhere to the Logo Misconduct rules on page 7 and only ever use original logo artwork. Logo artworks are available from [email protected].

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LogoEndorsed and Development logos

Full colour Monotone

1.5The ILM Endorsed and Development logos are product specific for use on learning materials and certificates in relation to ILM-accredited training that does not lead to a qualification. The logo is purposefully differentiated to ensure no confusion with ILM’s regulated qualifications.

Please only use the badge designs found on this page. Logo artworks are available from [email protected].

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Colour

22.0 Palette 11

2.1 Breakdowns 12

2.2 Gradients 13

2.3 Core families 14

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Yellow is our main brand colour and is at the heart of our palette. Using yellow throughout our communications makes them unmistakably ILM and helps to build our brand.

The visual opposite represents the hierarchy of our colour palette. Complementing our yellow in the primary palette are charcoal and orange. Use them to provide contrast against the yellow.

We also have a carefully considered set of secondary colours. They provide flexibility, help to inject vibrancy, and can be used in diagrams and icons.

The use of tints (70%, 50%, 40%, 30% and 20%) can also be employed to add greater scope to charts and diagrams but should be avoided for icons, illustrations and background usage.

Please don’t forget white will really make these colours come to life.

ColourPalette

2.0 Primary colours Secondary colours

70% 50% 30% 20% 40% 100%

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Make sure you use the correct colour specification for your communications. Screen is always RGB, while print uses four colour CMYK and Pantone®.

Please note specifications for printing on coated paper may differ from uncoated paper. These adjustments have been made to ensure colour consistency across all brand collateral.

Pantone® Uncoated paper Pantone 108 U Coated paper Pantone 109 C

Four colourUncoated paper C0 / M10 / Y100 / K0 Coated paper C0 / M10 / Y100 / K0

RGB R255 / G209 / B0 Hex FFD100


Four colourUncoated paper C90 / M70/ Y60/ K70 Coated paper C50 / M30 / Y20 / K70

RGB R59 / G60 / B66 Hex 3B3C42



RGB R244 / G149 / B21 Hex F49515

Pantone® Uncoated paper 7417 U Coated paper 7417CR222 / G89 / B61 Four colourUncoated paper C0 / M80 / Y90 / K0 Coated paper C0 / M80 / Y100 / K0

RGB R249 / G66 / B58 Hex F9423A

Pantone® Uncoated paper Pantone Rubine Red U Coated paper Pantone Rubine Red C


RGB R206 / G0 / B88 Hex CE0058



RGB R0 / G119 / B200 Hex 0077C8



RGB R0 / G181 / B226 Hex 00B5E2

Pantone® Uncoated paper Pantone Cool Gray 8 U Coated paper Pantone Cool Gray 8 C


RGB R136 / G139 / B141 Hex 888B8D

2.1

ColourBreakdowns

Primary colours Secondary colours

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ColourGradients

2.2Gradients are used within the ILM illustration style (please refer to Imagery Illustration on page 33).

Colour pairings have been carefully selected so they can be successfully used together to create visual harmony.

Please only use the gradients provided on this page.

Colour gradients

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ColourCore families

ILM has three core families – Leadership and Management, Coaching and Mentoring, and Enterprise and Entrepreneurship.

This page shows the individual colours that distinguish the three families across ILM brand colateral.

Core family colours

Leadership and Management

Coaching and Mentoring

Specialist

2.3

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Typography

33.0 Overview 16

3.1 Primary font 17

3.2 Secondary font 18

3.3 System font 19

3.4 Typography usage 20

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Bitter

Avenir

Arial

3.0Primary font

Secondary font

System font

We use a combination of fonts across our communications to complement the ILM identity.

The following section covers how and where to use the fonts most effectively.

TypographyOverview

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TypographyPrimary font

Bold

Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z0 1 2 3 4 5 6 7 8 9


3.1

Bitter Bold

Bitter Regular

The ILM primary font is Bitter, a confident typeface with an intelligent and distinctive look.

The primary font is only used for headlines, standfirsts and pull-outs or statistics where required.

Primary font

Bitter

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TypographySecondary font

85 Heavy

55 Roman

35 Light

85 Heavy Oblique

35 Light Oblique






3.2The ILM secondry font is Avenir, a straightforward typeface that is clear and defined.

The secondary font supports our primary font and is used for sub-headings and all body copy. Our guidelines allow use of the font weights presented on this page.

Secondary font

AvenirAvenir 85 Heavy

Avenir 55 Roman

Avenir 35 Light

Avenir 85 Heavy Oblique

Avenir 35 Light Oblique

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TypographySystem font

Bold

Italic

Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9



0 1 2 3 4 5 6 7 8 9



0 1 2 3 4 5 6 7 8 9

3.3For some internal applications like MicrosoftWord® and PowerPoint® where slides arepresented externally, you may need to use Arial.

This comes as a standard system font and is available to everyone.

Note: Any external facing printed collateral should always be set in our primary and secondary fonts by an approved designer or printer.

System font

ArialArial Bold

Arial Italic

Arial Regular

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A C D 3

ILM Level 3

Qualifications in Enterprise and Entrepreneurship

8141

Who are these qualifications for? The Level 3 Award or Certificate in Enterprise and Entrepreneurship is designed for potential entrepreneurs to build the skills and knowledge they need to get their new business up and running. They are also ideal forowner-managers who want to run their businesses more effectively

management responsibilities.

Benefits for individuals

l Understand the process of setting up a business

l Be clear about your expectations and motivations and the risks involved

l Define your business idea and assess its viability

l Work on your business plan, budget and cashflow forecast

l Know what you need to do to comply with the law and deal with the red tape

l Build skills and knowledge in key areas, including marketing,

customer service and finance.

At Award level, there are two mandatory units which focus on preparing for the

personal and practical challenges of starting a business and assessing the viability

of the learner’s business idea.

At Certificate level, there are seven more mandatory units to give potential

entrepreneurs a comprehensive understanding of what they need to do to get

their business on the ground. The units cover a range of topics including carrying

out market research, identifying customer needs, recognising resource requirements,

marketing the business, and handling finance issues. Plus, there are a wide range

of optional units, so learners can choose to focus on the specific areas that best

meet their needs.

Progression

These qualifications will provide progression opportunities to other qualifications

such as:

l ILM Level 3 Award, Certificate or Diploma in Leadership and Management

l ILM Level 3 Certificate in Effective Management

l ILM Level 3 Award or Certificate in Coaching and/or Mentoring


l ILM Level 5 Certificate or Diploma in Coaching and Mentoring.

8141/ILML5QLM/V3/0714 MKD/QC5/022

TypographyUsage

3.4

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Tone of voice

4 4.0 The way we write 22

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Tone of voiceThe way we write

4.0Our tone of voice is as much a part of our brand as the logo, typeface and colours. And just as we have built on the Group brand guidelines to create an identity that is unmistakably ILM, we have done the same to create a tone of voice that is equally distinctive.

The way a brand speaks must match the personality that the brand wants to convey. For example, IBM’s tone of voice is business-like, whereas Apple’s is irreverent. BMW is obsessed with technical perfection, whereas MINI has a sense of fun.

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Expert We are the best at what we do and we know our business – that’s why people come to us and why our vision is to develop more talented leaders than anyone else. That does not us make arrogant. But we are confident in our ability, our approach and our successes. Where we make bold statements, we provide the evidence to back them up.

Non-elitist ILM is here for everyone and designed to be accessible for all, from aspiring team leaders to CEOs. We help leaders of all levels to step up and realise their full potential. As such we speak with a non-elitist voice. We are inclusive, honest, conversational, warm, engaging – we treat our audience as equals, to us and to each other.

Passionate We are impacting on the lives and futures of everyone we come into contact with. And we take that responsibility seriously. In order for people and organisations to place their trust in us, we must be authentic and credible, passionate but not histrionic.

Helpful Clarity runs through everything we do and say. People and organisations want to learn from us – so we must be easily understood. We avoid jargon where possible, but where we must use it, we explain it. Our products and services are built around real life and real people – the way we communicate must reflect this.

Approachable We are easy to do business with – whether you’re taking one of our courses or providing them. Every touchpoint we have with an individual or organisation must be open and accessible.

Our brand voice should reflect our brand personality, which we have defined as:

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The following are examples of how to use our new Tone of Voice.

Try to avoid being too prescriptive – where you can, be friendly and inclusive.

Delivering VRQs - before our new Tone of Voice:Unless otherwise agreed and documented, learners must be registered with ILM within four weeks of the beginning of a programme lasting more than three months, or within one week for shorter programmes. Registration should be completed electronically via the Walled Garden, although a paper-based system is available if required.

Delivering VRQs - after our new Tone of Voice: New learners need to be registered with ILM within four weeks of the start of their programme (if it lasts longer than three months). Shorter programmes can be registered within one week. Registration can be done online via the Walled Garden, or by using our paper system if you prefer.

Try to avoid being too prescriptive – where you can, be friendly and inclusive.

Become an ILM Approved Centre – before our new Tone of Voice:Each year 95,000 people register for an ILM qualification. ILM offers qualifications to suit all career levels, from team leader to senior manager. We specialise in leadership, management, coaching and mentoring, but also offer a wide range of sector- and skill-specific qualifications.

Become an ILM Approved Centre – after our new Tone of Voice: There’s a reason 95,000 people register for an ILM qualification every year. Candidates know that we have something for everyone – whether they’re looking to increase their skills in leadership and management or to gain further qualifications in their chosen career.

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The following are examples of how to use our new Tone of Voice.

Even technical documents can be made more accessible.

Guide to fees – before our new Tone of VoiceTo offer any ILM qualification, an organisation must be approved by us and receive ‘Centre Approval’ status. Similarly, to take part in our endorsed or development scheme, an organisation must achieve ILM ‘Recognised Provider’ status. The four year approval cycle will end on 31 August 2016: newly approved organisations will receive continuous approval – subject to meeting ongoing quality assurance requirements and remaining active in business with ILM (by achieving ILM’s minimum learner fee spend threshold).

Guide to fees – after our new Tone of Voice To offer ILM qualifications, you will need our ‘Centre Approval’ rating. Or to take part in our endorsed or development scheme, you will need to be a ‘Recognised Provider’. Your rating will stay with you as long as you continue to meet our quality assurance requirements and minimum learner fee threshold.

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Imagery

55.0 Photography overview 27

5.1 Hero photography 28

5.2 Reportage-style photography 29

5.3 Misconduct 31

5.4 Treated photography 32

5.5 Video 33

5.6 Illustration 34

5.7 Illustration creation 36

5.8 Qualification key 37

5.9 Graphs and charts 38

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We have two styles of imagery – hero photography and reportage-style photography.

The two styles support each other and can be used to bring life to our communications. Imagery should express our expertise in an engaging way.

ImageryPhotography overview

5.0

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A distinctive and bold style has been createdusing the circle element from the starburst within the ILM logo. This graphic style brings a point of difference and flexibility to brand.

The circle is incorporated into photographic imagery. The imagery always features people, shot from a high viewpoint and is used to highlight the focus of the shot.

This style should be limited to advertising, cover design and section or chapter heading pages to create impact and reinforce the ILM circle.

Please refer to xxx hub and download xxx photoshop file for detailed guidance on how to create this circle element.

ImageryHero photography

5.1

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Supporting our hero imagery is reportage-style photography. Images should be of real people, showing a diversity of workplace. They capture events as they happen in a candid and unobtrusive way. If shooting a portrait, the model can look at or away from the camera but they should always look natural and comfortable. Colours should be natural and bright with light, fresh backgrounds. There should be a single focal point and a shallow depth of field. Ensure there is space within the image.

Preferably we should use our own photography. If choosing photography from a stock library please adhere to the reportage-style photography guidelines when selecting images.

ImageryReportage-style photography

5.2

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To allow for greater diversity in our brochures and larger collateral items the reportage-style photography can focus on the different sectors and workplaces rather than just people-centric imagery. This can include a wider view of the profession or a close up of an individual aspect of the job.

It is however important to consider that our brand is primarily people-focused, so that should always be the overall feel one takes away from any collateral or content.

ImageryReportage-style photography

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ImageryMisconduct

5.3When shooting ILM photography or selecting imagery from a stock library, the followingrules must be adhered to at all times:

Do not use images with cluttered or busy backgrounds

Do not use images without natural and bright light

Do not use staged and overly posed photography

Do not use images without any clear space

Do not use any other types of conceptual imagery

Do not use photography which has been manipulated

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In some circumstances a gradient colour treatmentcan be added to reportage-style photography.This gives additional flexibility as an alternative to our hero imagery, but it should be used sparingly and should never be used at the same time as a hero image.

Only use this treatment on images with bright backgrounds that are white or neutral. And only use for advertising or cover designs when the hero style of photography is unavailable.

ImageryTreated photography

5.4

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When creating video communications, the style should be the moving image equivalent to that of our reportage-style photography.

Filming should capture events as they happen in a candid and unobtrusive way. Lighting should be natural and bright. Green screens and unnatural settings should be avoided.

When filming an interview, the subject should appear in a natural enviroment. The background setting should not be too cluttered or busy. The camera should focus on the model so that the setting is blurred. The subject can talk to camera, but can also look across the camera frame for variation. Avoid placing your subject in the centre of the frame.

Preferably we should avoid stock footage.

ImageryVideo

5.5

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ImageryIllustration

5.6The ILM illustration style is sophisticated, yet approachable, with the lines being made up of small circles reflecting and reinforcing the ILM brand and logo. The illustrations should be representative of the different skills, attributes, knowledge and experience people need to be a great leader.

For premium pieces, please make every effort to use hero photography. However, for other collateral, illustration provides flexibility. Please use sparingly and with plenty of space to support messaging. Illustrations can be designed to support literal and abstract messages.

Here are a few examples for creative inspiration.

Illustrations on white background

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ImageryIllustration

Illustrations on grey background

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ImageryIllustration creation

5.7When creating additional illustrations, using simple shapes creates a more successful illustration.Please be sure to use the guides found on this page to ensure consistency.

Below are instructions to follow when using Adobe Illustrator to create illustrations.1. Outline chosen shape and adjust stroke to 8pt.

Ensure you have a rounded cap.2. Tick the dashed line box so that it is on.3. Enter values for Dash to 0pt and Gap to 10pt-13pt.

Adjust gap accordingly so that it works with your shape and is consistent with all other illustrations.

4. Ensure that you have clicked the option so that the circles are aligned to corners and path ends.

5. In the top panel click Object > Path > Offset path.Here you can easily recreate the repetitive nature of the ILM illustration style.

7. Enter values for Offset to +/-3–3.5mm, ensure Joins is set to Miter and the Miter limit is set to 4. This will create a duplicate of the dotted shape which will sit within the orginal shape created. Repeat this step until the shape has been completely filled with circles.

8. Expand the strokes to an outline and make it a compound path.

9. The main shape should be filled with a gradient. Gradients can be found on page 13. Additional circular lines using ILM grey and light grey should be used.

StrokeStroke width 8ptDashed line: OnDash: 0ptGap: 10-13pt

ColourIn addition to using the ILM gradient for the main shape, ILM grey and light grey should be used more sparingly to add additonal elements to theillustrations.

ColourA gradient should be used for the largest part of the illustration.

Offset PathOffset +/-3–3.5ptJoins: MiterMiter limit 4

Illustrations on white background Illustrations on grey background

ColourIn addition to using the ILM gradient for the main shape, ILM light grey and white should be used more sparingly to add additonal elements to the illustrations.

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The qualification key describes the level and type(s) of qualification avaliable.

This page shows the usage of the key.

ImageryQualification key

Qualification key

Award

Certificate

Diploma

Qualification Level

Qualification key usage

When highlighting specific infomation, reduce other elements to a 50% tint of the colour in use.

A

A

A

A

A

A

A

C

C

C

C

C

C

C

D

D

D

D

D

D

D

5.8

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ImageryGraphs and charts

Multi-colour

It is important to have clarity and a consistent style when producing graphs and charts. Examples on this page provide a guide of the graphic style to follow when creating these elements.

The ILM colour palette should always be observed.Single colour graphs use just one colour from the palette. When creating graphs and charts with more that one colour please use variations from the secondary colour palette. ILM yellow should always appear as one of the colours within the graph or chart.

5.9Single colour

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Templates

66.0 Q-card 40

6.1 Q-card – cover 41

6.2 Q-card – 2pp reverse 42

6.3 Q-card – 4pp spread 43

6.4 Q-card – examples 44

6.5 Whitepaper 45

6.6 Whitepaper – cover 46

6.7 Whitepaper – example spreads 47

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TemplatesQ-card

6.0

Template details

A4 (297 x 210mm) Portrait

2pp or 4pp

A C D 5

ILM Level 5

Qualifications in Leadership and Management

8607

Who are these qualifications for? The Level 5 Award, Certificate or Diploma in Leadership and Management is designed for practising middle managers, helping them to develop their skills and experience, improve performance and prepare for senior management responsibilities.


l Use core management techniques to drive better results

l Develop your ability to lead, motivate, and inspire

l Provide strategic leadership as well as day-to-day management

l Benchmark your managerial skills

l Raise your profile in your organisation.

Benefits for employers

l Encourage strategic thinking at this level of management to foster

business improvement

l Engage middle managers with training and development – this qualification

is designed to provide clear, measurable benefits to career-minded professionals.

The qualifications are made up of a broad range of units covering skills in six core

areas – working with people, managing yourself and personal skills, providing

direction, facilitating innovation and change, achieving results, and using resources.

The flexibility in unit choice allows the qualification to be tailored to meet the needs

of the individual and employer.

Progression

This qualification will provide progression opportunities to other

qualifications including:

l ILM Level 5 Extended Diploma in Leadership and Management

l ILM Level 5 Diploma in Principles of Leadership and Management.

8607/ILML5QLM/V3/0714 MKD/QC5/022

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TemplatesQ-card – cover

A C D 5

ILM Level 5


8607


















Progression





8607/ILML5QLM/V3/0714 MKD/QC5/022

6.1

IllustrationIllustrations must always fit within a four coloumn frame measuring 60x85mm.

Level headerBitter Bold 12pt/14pt

Qualification codeAvenir 85 Heavy 14pt

Standfirst Bitter Bold 9pt/12pt

SubheadAvenir 85 Heavy 9.5pt/12pt

FooterAvenir 35 Light 7.5pt

Body copyAvenir 35 Light9.5pt/12pt(Bullet points are set in Zapf Dingbats 7pt)

HeadingBitter Bold 20pt/24pt

The cover of a q-card should always feature one of the core family illustrations. Please find more details on these illustrations on page XX.

Font colour is dependent on the qualification level. Please find acolour code for qualification levels on page XX in the Imagery section.

Document set-up Margins 10mm12 columns4.23 gutterBaseline grid relative to top margin Increment every 6pt

10mmQualification key

10mm

Q-CARD NUMBER Q-CARD INFORMATION

125mmBody copy

1 2 83 94 105 116 127

Institue of Leadership and Managementwww.i-l-m.com

Qualification level

Main title

Standfirst headerLorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean consectetur viverra purus non facilisis. Ut nibh ipsum, interdum vel malesuada in, placerat vel leo. Nulla a sem eget enim malesuada viverra nec nec sem.

Q-card number

10mm

LogoSize W26mmSits flush on footer margin

10mm

60x85mm

September 2016

www.i-l-m.com 42

Group 2

Reference Unit title Level CV* GLH**

8607–400 Understanding the Management Role to Improve Management Performance 4 4 15

8607–401 Planning and Leading a Complex Team Activity 4 4 6

8607–402 Managing Equality and Diversity in Own Area 4 4 12

8607–403 Managing Risk in the Workplace 4 3 6

8607–404 Delegating Authority in the Workplace 4 3 3

8607–405 Developing People in the Workplace 4 5 21

8607–406 Developing Leadership Styles 4 4 10

8607–407 Understanding Financial Management 4 3 12

8607–408 Management Communication 4 4 18

8607–409 Managing Personal Development (Diploma only) 4 15 6

8607–410 Managing the Analysis of Secondary Data 4 4 15

8607–411 Managing a Healthy and Safe Environment 4 2 9

8607–412 Managing Meetings 4 3 15

8607–413 Managing Marketing Activities 4 3 15

8607–414 Data Collection and Analysis to Justify Management Decision Making 4 2 10

8607–415 Motivating People in the Workplace 4 2 6

8607–416 Solving Problems by Making Effective Decisions in the Workplace 4 3 14

8607–417 Managing and Implementing Change in the Workplace 4 6 24

8607–418 Understanding the Organisational Culture and Context 4 6 25

8607–419 Understanding Work in Contemporary Society 4 3 8

8607–420 Budgetary Planning and Control 4 3 6

8607–421 Interpreting Financial Statements to Assess Organisational Performance Using Financial Ratios 4 3 6

8607–422 Understanding the Importance of Marketing for an Organisation 4 4 6

8607–423 Using Quantitative Methods to Solve Management Problems 4 6 10

8607–424 Understanding the Economics of the Marketplace 4 6 10

8607–425 Developing Individual Mental Toughness 4 2 5

8607–426 Understanding the Macro Economic Environment (Diploma only) 4 7 25

8607–427 Developing a Culture to Support Innovation and Improvement 4 3 12

8607–601 Managing Operations Research 6 3 10

*Credit value **Guided learning hours

Learning resources

There is a range of materials available to support ILM qualifications through our

online portal, Walled Garden, and the ILM website. Contact us to find out more.

ILM Membership

ILM Membership brings access to a wide range of online resources, news and

information that has been specially selected to support management learning

and development. It’s the ideal way to help learners get the most from their

ILM programme and support their management career.

Visit www.i-l-m.com/members for more information.

Our ethos

Our qualifications combone innovative design with a strong focus on workplace

performance. We believe this delivers well-rounded managers with a proven ability

to perform to the required standards.

Contact ILMThe ILM Customer Service Team

is dedicated to providing the very best

in customer care. If you need guidance

on any aspect of leadership and

management development, whether

at an individual or organisational level,

contact ILM.

T 01543 266867

E [email protected]

A C D 5

8607/ILML5QLM/V3/0714 MKD/QC5/022

8607

FootnoteAvenir 35 Light 7pt/12.5pt

Chart copyAvenir 35 Light 8pt/11pt


Chart titleAvenir 85 Heavy 8pt/11pt

Body copyAvenir 35 Light9pt/12pt

10mmThis information appears in the same position on every q-card.

10mmQualification key

10mm

10mm

Q-card numberInstitue of Leadership and Managementwww.i-l-m.com

Q-CARD NUMBER Q-CARD INFORMATION

Standfirst Bitter Bold 9pt/12pt Contact

Chart

Additional information

TemplatesQ-card – 2pp reverse

6.2



September 2016

www.i-l-m.com 43

TemplatesQ-card – 4pp spread

6.3

FootnoteAvenir 35 Light 7pt/12.5pt

Section titleBitter Bold 12pt



Chart titleAvenir 85 Heavy 8pt/11pt


Body copyAvenir 35 Light9.5pt/12pt(Bullet points are set in Zapf Dingbats 7pt)

The back cover follows the same format as the 2pp q-card

Group 2


8607–400 Understanding the Management Role to Improve Management Performance 4 4 15

8607–401 Planning and Leading a Complex Team Activity 4 4 6

8607–402 Managing Equality and Diversity in Own Area 4 4 12

8607–403 Managing Risk in the Workplace 4 3 6

8607–404 Delegating Authority in the Workplace 4 3 3

8607–405 Developing People in the Workplace 4 5 21

8607–406 Developing Leadership Styles 4 4 10

8607–407 Understanding Financial Management 4 3 12

8607–408 Management Communication 4 4 18

8607–409 Managing Personal Development (Diploma only) 4 15 6

8607–410 Managing the Analysis of Secondary Data 4 4 15

8607–411 Managing a Healthy and Safe Environment 4 2 9

8607–412 Managing Meetings 4 3 15

8607–413 Managing Marketing Activities 4 3 15

8607–414 Data Collection and Analysis to Justify Management Decision Making 4 2 10

8607–415 Motivating People in the Workplace 4 2 6

8607–416 Solving Problems by Making Effective Decisions in the Workplace 4 3 14

8607–417 Managing and Implementing Change in the Workplace 4 6 24

8607–418 Understanding the Organisational Culture and Context 4 6 25

8607–419 Understanding Work in Contemporary Society 4 3 8

8607–420 Budgetary Planning and Control 4 3 6

8607–421 Interpreting Financial Statements to Assess Organisational Performance Using Financial Ratios 4 3 6

8607–422 Understanding the Importance of Marketing for an Organisation 4 4 6

8607–423 Using Quantitative Methods to Solve Management Problems 4 6 10

8607–424 Understanding the Economics of the Marketplace 4 6 10

8607–425 Developing Individual Mental Toughness 4 2 5

8607–426 Understanding the Macro Economic Environment (Diploma only) 4 7 25

8607–427 Developing a Culture to Support Innovation and Improvement 4 3 12

8607–601 Managing Operations Research 6 3 10


Learning resources

There is a range of materials available to support ILM qualifications through our

online portal, Walled Garden, and the ILM website. Contact us to find out more.

ILM Membership

ILM Membership brings access to a wide range of online resources, news and

information that has been specially selected to support management learning

and development. It’s the ideal way to help learners get the most from their

ILM programme and support their management career.

Visit www.i-l-m.com/members for more information.

Our ethos

Our qualifications combone innovative design with a strong focus on workplace

performance. We believe this delivers well-rounded managers with a proven ability

to perform to the required standards.

Contact ILMThe ILM Customer Service Team

is dedicated to providing the very best

in customer care. If you need guidance

on any aspect of leadership and

management development, whether

at an individual or organisational level,

contact ILM.

T 01543 266867

E [email protected]

A C D 5

8607/ILML5QLM/V3/0714 MKD/QC5/022

8607

Qualification overview

Rules of combination

Qualification title Credit value Structure

Level 5 Award in


Minimum 6 credits

Maximum 12 credits

l One hour induction

l At least three hours tutorial support

l Choice of optional units from Group 1, which contains Level 5 units*

l Minimum of two units from Group 1

l All units must be taken from Group 1.

Level 5 Certificate in


Minimum 13 credits

Maximum 36 credits

l Two hour induction

l At least seven hours tutorial support

l Choice of optional units from Groups 1 and 2 , where Group 1

contains Level 5 units and Group 2 contains units at Levels 4 and 6*

l Maximum of 6 credits from Group 2.

Level 5 Diploma in


Minimum 37 credits l Two hour induction

l At least seven hours tutorial support

l Choice of optional units from Groups 1 and 2 , where Group 1

contains Level 5 units and Group 2 contains units at Levels 4 and 6*


Award

l Minimum 6 credits, maximum 12 credits

l Minimum of two units from Group 1

l All units must be taken from Group 1.

Certificate

l Minimum 13 credits, maximum 36 credits

l Choice of units from Groups 1 and 2


Diploma

l Minumum 37 credits

l Choice of units from Groups 1 and 2


*Refer to table overleaf for unit details

A C D 5

8607/ILML5QLM/V3/0714 MKD/QC5/022

8607

Group 1


8607–501 Managing Improvement 5 3 8

8607–502 Making a Financial Case 5 3 14

8607–503 Developing Critical Thinking 5 4 18

8607–504 Leading Innovation and Change 5 5 24

8607–505 Managing Individual Development 5 4 18

8607–506 Managing Stress and Conflict in the Organisation 5 3 8

8607–507 Understanding the Organisational Environment 5 5 24

8607–508 Understanding Organisational Culture and Ethics 5 3 12

8607–509 Managing Customer Relations 5 3 10

8607–510 Managing for Efficiency and Effectiveness 5 4 18

8607–511 Managing Projects in the Organisation 5 4 18

8607–512 Managing Resources 5 4 12

8607–513 Managing Information 5 4 12

8607–514 Managing Recruitment 5 5 24

8607–515 Managing Work Analysis 5 3 12

8607–516 Analysing and Interpreting Statistics to Inform Management Decisions 5 2 10

8607–517 Understanding the Management of Facilities 5 2 9

8607–518 Making Professional Presentations 5 2 9

8607–519 Developing and Leading Teams to Achieve Organisational Goals and Objectives 5 4 18

8607–520 Assessing Your Own Leadership Capability and Performance 5 6 15

8607–521 Managing Own Continuing Professional Development (Certificate and Diploma only) 5 15 20

8607–522 Becoming an Effective Leader 5 5 9

8607–523 Preparing to Apply Lean Production and Improvement Methodologies

to Operational Problems in Service Delivery

5 8 8

8607–524 Applying Lean Production and Improvement Methodologies to Operational

Problems in Service Delivery (Certificate and Diploma only)

5 11 12

8607–525 Improving and Maintaining the Organisation’s Environmental Performance 5 5 14

8607–526 Managing Remote Workers 5 5 12

8607–527 Partnership Working 5 4 10

8607–528 Understanding Goverance of Organisations 5 6 18

8607–529 Knowledge and Information Management 5 5 14

8607–530 Understanding the Skills, Principles, and Practice of Effective Management Coaching and Mentoring 5 5 18

8607–531 Improving Own Leadership Performance Through Action Learning (Diploma only) 5 15 36


Overview of units

A C D 5

8607/ILML5QLM/V3/0714 MKD/QC5/022

8607

Chart copyAvenir 35 Light 8pt/11pt

September 2016

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TemplatesQ-card – examples

6.4

A C D 5

ILM Level 5


8607


















Progression





8607/ILML5QLM/V3/0714 MKD/QC5/022

A C D 3

ILM Level 5

Qualifications in Coaching and Mentoring

8578

Who are these qualifications for? This qualification is designed for managers seeking to gain the skills, knowledge and confidence to coach and mentor people as part of their normal role. It’s also the ideal starting point for a career in coaching and mentoring.


l Learn about coaching and mentoring as powerful development tools

l Understand the role and responsibilities of an effective coach and mentor

l Explore different coaching and/or mentoring models

l Develop practical skills, tools and techniques to support these models

l Put your new skills into practice – carry out supervised coaching and/or

mentoring sessions

l Analyse, assess and plan to improve your own coaching and/or mentoring ability.


l Implement coaching and mentoring in your organisation

l Benchmark your organisation’s coaching and mentoring practice against nationally

recognised standards

l Ensure the managers you develop as coaches and mentors are properly equipped

with the skills, knowledge and ethical understanding they need

l Create a coaching and mentoring culture in your organisation that means that

all managers are able and willing to coach and mentor others and support their

professional development.

There are two mandatory units in this qualification which focus on understanding

good practice in workplace coaching and mentoring. They introduce what coaches

and mentors do, the processes they follow and the qualities and abilities individuals

need to be effective in these roles. The learners complete the qualification with two

additional units. The first deals with reflecting on own skills as a coach or mentor in the

workplace. And in second the leaner plans and carries out 36 hours of either coaching

or mentoring, with supervision and support.

Progression

Successful learners can progress to a range of qualifications including the following:

l ILM Level 3 Certificate or Diploma in Leadership and Management


8578/ILML5QLM/V3/0714 MKD/QC5/022

A C D 3

ILM Level 3

Qualifications in Enterprise and Entrepreneurship

8141

Who are these qualifications for? The Level 3 Award or Certificate in Enterprise and Entrepreneurship is designed for potential entrepreneurs to build the skills and knowledge they need to get their new business up and running. They are also ideal forowner-managers who want to run their businesses more effectively

management responsibilities.


l Understand the process of setting up a business

l Be clear about your expectations and motivations and the risks involved

l Define your business idea and assess its viability

l Work on your business plan, budget and cashflow forecast

l Know what you need to do to comply with the law and deal with the red tape

l Build skills and knowledge in key areas, including marketing,

customer service and finance.

At Award level, there are two mandatory units which focus on preparing for the

personal and practical challenges of starting a business and assessing the viability

of the learner’s business idea.

At Certificate level, there are seven more mandatory units to give potential

entrepreneurs a comprehensive understanding of what they need to do to get

their business on the ground. The units cover a range of topics including carrying

out market research, identifying customer needs, recognising resource requirements,

marketing the business, and handling finance issues. Plus, there are a wide range

of optional units, so learners can choose to focus on the specific areas that best

meet their needs.

Progression

These qualifications will provide progression opportunities to other qualifications

such as:


l ILM Level 3 Certificate in Effective Management

l ILM Level 3 Award or Certificate in Coaching and/or Mentoring



8141/ILML5QLM/V3/0714 MKD/QC5/022

September 2016

www.i-l-m.com 45

TemplatesWhitepaper

6.5

Template details

A4 (297 x 210mm) Portrait

12pp/16pp/20pp/24pp/26pp

1

Lorem isum dolor sit:Sem neque laoreet nibh aliqutrum

September 2016

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TemplatesWhitepaper – cover

1

Lorem isum dolor sit:Sem neque laoreet nibh aliqutrum

6.6

Header Bitter Bold 44pt/48pt

SubheadAvenir 85 Heavy 9pt/12pt

SubheadAvenir 35 Light 9pt/12pt

The cover of a q-card should always an illustration to complement the whitepaper title. Please find illustration creation guides on page 36.

.

Document set-up Top and bottom margins 10mmInside and outside margins 15mm 15 columns4.23 gutterBaseline grid relative to top margin Increment every 6pt

15mm

LogoSize W26mmSits flush on footer margin

10mm

15mm

10mm

September 2016

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TemplatesWhitepaper – example spreads

6.7


1 15 59 92 26 610 103 37 711 114 48 812 1213 1314 1415 15

15mm

15mm

10mm

10mm

Area for charts, graphs and diagrams


Body copy sits over column closest to the inside margin


Area for statistics


September 2016

www.i-l-m.com 48



StatisticBitter Regular 65pt

PercentageBitter Regular 25pt

StandfirstAvenir 35 Light 12pt/16pt

HeaderBitter Bold22pt/27pt


Page numbersAvenir 35 Light 9pt

FootnotesAvenir 35 Light 6pt/8pt


06















Aliquam erat volutpat. Mauris eget

hendrerit purus, ac cursus urna.













Integer porttitor nulla nec diam gravida,

ac facilisis lectus maximus. Morbi dolor

magna, venenatis a neque eget, laoreet

porttitor nunc. Quisque vulputate

accumsan metus, at cursus nisi gravida

id. Duis finibus diam non purus pulvinar,

eget faucibus ante laoreet. In suscipit

diam ipsum, nec mollis nisl laoreet

vel. Sed sit amet urna non leo aliquet

volutpat vitae iaculis quam.











sit amet enim. Integer porttitor nulla nec

diam gravida, ac facilisis lectus maximus.

Lorem ipsum dolor

Lorem ipsum dolor

Lorem ipsum dolor


Percentage





70

53

49

48

42

19

19

0 20 6040 80

1 Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Sed pellentesque lacus in dolor congue malesuada.

Duis id magna enim. 20 709-734.


Sed pellentesque lacus in dolor congue malesuada (2011)

3 Nam egestas, ligula in aliquam efficitur, metus sapien

volutpat turpis, at venenatis tortor nisi.







Phasellus at semper urn





70

9

%

%

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Sed pellentesque lacus in dolor congue malesuada. Duis

id magna enim. Quisque nec nisl ac sapien venenatis semper.

Quisque risus leo, rhoncus fringilla risus iaculis, scelerisque

iaculis arcu estibulum ullamcorper.

07

Sed interdum leo felis, sit amet laoreet

mauris fermentum in. In quis urna a

urna fringilla placerat. Praesent tristique

tristique venenatis. Donec fringilla

dictum consectetur. Aenean ultricies

laoreet hendrerit. Donec interdum, risus

dapibus sodales auctor, erat neque

luctus diam, non consectetur metus

massa ut odio. Phasellus vitae pharetra

diam. Cras ac ullamcorper magna.











Aenean et lectus sit amet quam pulvinar

pulvinar at in ante. Aliquam varius, ante

et venenatis laoreet, dui est suscipit


Lorem ipsum dolor

Lorem ipsum dolor

(e.g. ellentesque lacus in dolor congue malesuadat)

Aliquam erat volutpat

Mauris eget hendrerit purus,

Lorem ipsum dolor aliquam erat volutpat

Lorem ipsum dolor

Aliquam erat volutpat lorem ipsum dolor aliquam erat




Percentage

Key


70

70

70

46

46

46

40

40

40

47

47

47

53

53

53

0 20 6040 80

lacus, non accumsan eros lacus a mi.

In ornare sem at ipsum fermentum,

sed molestie urna volutpat. Vestibulum

nec viverra ex. Sed dapibus, lectus ut

porttitor lacinia, sapien diam ultricies

massa, eu mollis sapien metus sit amet

dui. Nunc vitae auctor justo. Integer

porttitor nulla nec diam gravida, ac

facilisis lectus maximus. Morbi dolor
















Lorem ipsum

Lorem ipsum

Lorem ipsum

Lorem ipsum

Lorem ipsum

SubheadAvenir 85 Heavy/ 35 Light 9pt/12pt

September 2016

www.i-l-m.com 49



1 15 59 92 26 610 103 37 711 114 48 812 1213 1314 1415 15

15mm

15mm

10mm

10mm

Area for pull quotes



Area for imagery


September 2016

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StandfirstAvenir 35 Light 12pt/16pt

Pull quoteBitter Bold18pt/22pt




08





dui. Nunc vitae auctor justo. Mauris et

integer porttitor nulla nec diam gravida,




accumsan metus, at cursus nisi gravida.











sit amet enim. Phasellus aliquam, nulla

a rhoncus lacinia, lectus dolor auctor elit,



Sed interdum leo felis, sit amet laore

et mauris fermentum in. In quis urna

a urna fringilla placerat. Praesent

tristique tristique venenatis. Donec

fringilla dictum consectetur. Aenean

ultricies laoreet hendrerit. Donec

interdum, risus dapibus sodales auctor,

erat neque luctus diam, non consectetur

metus massa ut odio. Phasellus vitae

pharetra diam. Cras ac ullamcorper

magna.
















Lorem ipsum dolor

Lorem ipsum dolor

Percentage

Percentage





75

75

68

68

66

66

0

0

20

20

60

60

40

40

80

80



09














diam ipsum, nec mollis nisl laoreet vel.

Sed sit amet urna non leo aliquet.









ipsum vel tincidunt volutpat laoreet nibh.

“ Lorem ipsum dolor sit amet, consect etur adipiscing elit. Sed pellentesque lacus indlorlor congue malesuada. Duis id magna enim. Quisque nisl ac sapien venenatis semper. Phase llus aliquam, nulla a rhoncus lacia.”


September 2016

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1 15 59 92 26 610 103 37 711 114 48 812 1213 1314 1415 15

15mm

15mm

10mm

10mm


Area for imagery


September 2016

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12



13

Lorem ipsum dolor

Lorem ipsum dolor

Percentage







Figure X: Lorem ipsum dolor amet consectetur adipiscing consectetur adipiscing lorem ipsum dolor amet

-30

-23

-17

3

5

22

28

42

-40 -20 200 40

Percentage

Lorem ipsum dolor

Lorem ipsum dolor

Lorem ipsum dolor


Lorem ipsum dolor sit amet, (consectetur adipi morbi sit amet nunc null)



Lorem ipsum dolor sit

Lorem ipsum dolor




75

75

75

68

68

68

68

68

68

68

68

0 20 6040 80
















iaculis arcu.


mauris fermentum in. In quis urn

a urna fringilla placerat. Praesent

tristique tristique venenatis. Donec

fringilla dictum consectetur. Aenean

ultricies laoreet hendrerit. Donec

interdum, risus dapibus sodales auctor,

erat neque luctus diam, non consectetur

metus massa ut odio. Phasellus vitae

pharetra diam. Cras ac ullamcorper

magna. Integer porttitor nulla nec diam

gravida, ac facilisis lectus maximus.

Morbi dolor magna, venenatis a neque

eget, laoreet porttitor nunc.

Quisque vulputate accumsan metus,

at cursus nisi gravida id. Duis finibus

diam non purus pulvinar, eget faucibus

ante laoreet. In suscipit diam ipsum,

nec mollis nisl laoreet vel. Sed sit amet

urna non leo aliquet volutpat vitae

iaculis quam. Lorem ipsum dolor sit

amet, consectetur adipiscing elit. Sed

pellentesque lacus in dolor congue

malesuada. Duis id magna enim.

Quisque nec nisl ac sapien venenatis per.



September 2016

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1 15 59 92 26 610 103 37 711 114 48 812 1213 1314 1415 15

15mm

15mm

10mm

10mm


Body copy always sits over two columns closest to the inside margin

Body copy always sits over two columns closest to the inside margin

Area for illustration


September 2016

www.i-l-m.com 54






14
















Aliquam erat volutpat. Mauris eget

hendrerit purus, ac cursus urna.





















































sit amet enim.


Phasellus at semper urna. Phasellus et

scelerisque mi, et sodales felis. Nam


metus sapien volutpat turpis, at

venenatis tortor nisi in dolor. Nunc

facilisis ut urna vitae tincidunt. Lorem

ipsum dolor sit amet, consectetur

adipiscing elit. Nulla pharetra ac nisi

rutrum dictum. Fusce eu arcu non purus

rhoncus sollicitudin. Integer porttitor

nisi nibh, fringilla lacinia leo tempus eu.

Aliquam erat volutpat. Mauris vel viverra

justo, vel auctor lectus. Maecenas

lectus urna, volutpat sit amet aliquam

volutpat, eleifend eu nisl. Morbi augue

15

odio, tempor sit amet arcu in, lobortis

luctus sapien. Aliquam at diam mauris.

Nullam at egestas enim. Pellentesque

habitant morbi tristique senectus

et netus et malesuada fames ac

turpis egestas. Cras vitae leo ac velit

egestas commodo. Proin pharetra

ac ex ut scelerisque. Nulla at ipsum

sed turpis pulvinar pellentesque. In

vulputate bibendum nisl non hendrerit.

Ut pretium, nibh et malesuada

pellentesque, lectus quam sollicitudin

ligula, quis tempus odio mi nec lorem.































dui. Duis finibus diam non purus pulvina.

Nunc vitae auctor justo. Mauris et nulla

nibh. Cras a turpis tristiquenisi gravida.

Key

Lorem ipsum

Lorem ipsum

Lorem ipsum

Lorem ipsum

Lorem ipsum


Lorem ipsum dolor

Lorem ipsum dolor

Percentage

Percentage





75

75

68

68

66

66

0

0

20

20

60

60

40

40

80

80




September 2016

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Please contact Sam Dukes if you have any questions about these guidelines or need further advice on using our new logo or tone of voice.

[email protected]

Need more help?

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