style guidelines · 2018-11-19 · eldo consulting pte ltd 9 brand style guidelines 2018 previous...

STYLE GUIDELINES

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ELDO CONSULTING PTE LTD

2 Brand Style Guidelines - 2018 Next Previous

ELDO’S STORY

Our History

ELDO started in 2016 with consultation as its main provided service in hopes of lending a helping hand to those in need in the educaition and training industry. We further ventured into providing more services such as providing eLearning content (Games and Courseware Development) as the company grew to hire young talents that specialised in technical areas.



CONTENTSELEMENTS

04

COLOUR

05

06 08

09

CLEAR AREA

POSITION

11

SIZE

USAGE IMAGERY TYPOGRAPHY STATIONERY OTHERS

14 16 18

&07

&10

1312&



Symbol

Company Name

ELEMENTSRationale

The Brand Logo includes an ‘E’ in its symbol which stands for ‘Empowering’. By encouraging freedom of learning, ELDO seeks to guide learners to achieve their desired outcomes.

Empowering Learners to acheive their

Desired OutcomesOur Values

Our Mission

Be your own leader, pace yourself

Passion drives us further and beyond

Innovations born from eccentricity



COLOUR VARIATIONS

Pantone® CMYK85 38 18 0

7704U

7704 C

Reverse White on Pantone Blue

Black

Reverse White

Black on 20% Cyan

Pantone®

HEX#0184AE

CMYK76 33 21 0

HEX#3D8CAD



COLOUR PALETTE

Primary

Action

#F5993D

#FFFFFF

#308BAD

Secondary

#D4D4D3



x

CLEAR AREA

The distance between the edges of the design is to be kept or maintained. With x as the total width of the logo, the minimum distance from the edge should be at least 0.4x.

Refrain from modifying, editing, adding effects to the logo.

Maintain aspect ratio at all times. Do not distort the logo.

Make sure that the logo is properly visible, in full, at all times.

0 .2x

0.2x

0.1x

x = width of logo

DON’Ts

0.3x



POSITION

RECOMMENDED

As a corporate’s branding is a key element in advertising the company, its composition is vital. To ensure that the company logo would capture the audience’s attention, placing it at the top left corner (first focus) or bottom right corner (last focus) of the composition should work the best.

NOTE: Always make sure at least 3mm of bleed is set around all sides of the documents to prevent the logo from being cut-off.

0 .4x

0 .4x

0 .4x

0 .4x

Top Left Bottom Right



SIZE (SCREEN)

Smallest Size Acceptable To ensure and maintain the quality, legibility and clarity of the logo,

the logo should not be smaller than 160 pixels on screen (Digital Usage).

Main aspect ratio to prevent compromising the clarity and details of the logo.

Recommended Positions: Top Left, Bottom Right

RecommendedViewing Size

75 pixels

Bleed(3mm)

Min Clear Area (0.4x)

55 pixels

Namecard Usage

Bleed(3mm)

Min Clear Area (0.4x)



SIZE (PRINT)

Smallest Size Acceptable(Namecard)

20mm

To ensure and maintain the quality, legibility and clarity of the logo, the logo should not be smaller than 160 pixels for printing purposes.

Recommended Positions: Top Left, Bottom Right

63mm

A3(63mm)

44.5mm

A4(44.5mm)

31.5mm

A5(31.5mm)



CORRECT USAGELight Coloured Backgrounds

Solid Orange with Black Logo

Solid Pink with 10% black stripes

Solid Navy with White Logo

Solid Blue with solid black stripes

Graphic Backgrounds

Dark Coloured Backgrounds

Logo on Graphic Backgrounds should be placed where clear space is available.

A cluttered graphic background with many objects / effects / filters is not recommended. In an instance where a graphic image with effects would be used, a black filter should be used to increase visiblity / clarity of logo.



INCORRECT USAGE

DO NOT use alternative dark logo on dark graphic backgrounds.

DO NOT use reverse white logo on light back-grounds, backgrounds with effects..

DO NOT place logo at cluttered areas of image.

DO NOT distort any part of the logo.

DO NOT add textures to the logo.

DO NOT alter the fontface used.



IMAGERY

Technology

Technology images should exhibit modern devices used to enhance learning experience. The focus of the image should clearly portray the devices being used. The images may or may not include subjects in contact with the devices of main focus.



TYPOGRAPHY

Maven Pro

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890

Heading 1 Heading 2Heading 3Heading 4Heading 5Paragraph

Maven Pro BlackMaven Pro BoldMaven Pro MediumMaven Pro Regular

46 pt

40 pt

36 pt

30 pt

24 pt

8 pt



ROBOTO

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890

Heading 1 Heading 2Heading 3Heading 4Heading 5Paragraph

Roboto BlackRoboto BoldRoboto MediumRoboto RegularRoboto Light

46 pt

40 pt

36 pt

30 pt

TYPOGRAPHY



STATIONERY (NAMECARD)

Card Dimensions: 3.5in x 2 in

Passion drives us further and beyond

Front

ABCD TANDirector

Telephone number

[email protected] Road NameBuilding, #11-11Singapore 123456

Game Design & Development

Curriculum / ContentDevelopment

Consultancy ServicesABCcompany.com

Back



STATIONERY (LETTERHEAD)

+65 6951 4572

[email protected]

www.eldo.sg

69 Ubi Road 1, Oxley Bizhub#08-25, S4087312.54cm

1.25 cm

Paper: A4

Left & Right Margin: 2.54 cm

Top & Bottom Margin: 1.25cm

Logo Position : Top Left



OTHERS (POWERPOINT)

Slide Size: 16:9

Top & Left Margin: 0.8 cm

Logo Position : Top Left

0.8cm



OTHERS (ICONS)

You may place these icons in any materials you wish to create. However, please note to not modify any parts of the Icons except of its size or position (dimensions should remain proportional).



OTHERS (BUTTONS)

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Basic Buttons

Round Buttons

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