sturm technoark sierre_31.01.2014
TRANSCRIPT
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So Exciting Me
Share Economy &
Tourism
Conférence TechnoArk - Sierre Caroline Sturm 31 janvier 2014 Go!
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SO
EXCITING
ME
Magic Formula
Share Online
Experiment Community
Individual Travel Images
New Generation
Money Entrepreneur
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AIRBNBTWITTER
3 Social Platforms – 1 Network
2013
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Internet users who use social networking tools
(in%)
2013
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Internet users who use social networking tools
(in%)
2013
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Global Top 5 by Overnight Visitors Spend
(in%)
December 2013Paris London Bangkok New York Singapore
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Estimated Market Share
January 2014
27.3% 20.0% 5.6% 1.4% 2.3%
72.7%80.0%
94.4% 98.6% 97.7%
N E W Y O R K P A R I S L O N D O N B A N G K O K S I N G A P O R E
MARKET SHARES
Airbnb official rooms
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Hamburg – Spatial distribution Airbnb
August 2013
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Hamburg – Spatial distribution Airbnb
August 2013
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Airbnb zones
August 2013Airbnb hotels
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Airbnb zones vs hotel zones
August 2013Airbnb hotels
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Touristic zones vs residential zones
August 2013Airbnb hotels
USI Venice touristic zones = residential zones
surface 15,78 km²
residents in 1950`s 175.000residents in 2012 58.483
Airbnb apartments 2014 1.338tourists per year 20 million
tourists per day 60.000
ratio of residents to tourists 1:1
Venice
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Improvements for SO EXCITING ME
Legal Framework
Statistics
Security
Mutual Benefit
Cooperation
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Contact Caroline Sturm
IRE Istituto Ricerche Economiche
Via Maderno 24
6900 Lugano
Tel:+41 58 666 41 66
www.ire.eco.usi.ch
www.otur.usi.ch
Merci Beaucoup!