sturdy new brand establishment marketing strategy
TRANSCRIPT
Hello friends
Which brand strict to your mind
when you think of women
Sportswear?
Any exclusive showroom only
for women sportswear?
Do not worry we have the best solution
for your problem
LogoRunning women : She might going for gym, Jogging, yoga, taekwondo, tennis, Badminton, Cricket, Shooting, Archery, Swimming, Kushti there is not a single game where women is not there.
Sturdy
Reason behind this name Sturdy means strong . Which here indicates not only men are strong women's always shows her power not even in home but in playground due to this they need comfort sportswear that can enhance their performance with their highly comfort way.
Overview In our Exclusive showroom you find Incredible collection of women fashionable sportswear. Discover sportswear that’s designed for comfort and performance while Playing , Running , swimming , Yoga , Football , Table Tennis , Basketball etc.Our major concern is to provide our customer best item of all we provide you all sizes with lovely colours that only provide smile to our women’ face with highly satisfying price.
STP Analysis
Segmentation1. Demographics • Gender : Kids girls, Women's• Age Group : Upto 5 yrs. and beyond • Income : Middle income level- High income level• Occupation: Sportspersons
2. Geographical Location• Market : National and Global• Urban and Rural
Targeting
Positioning
Sturdy – Yes she can …Respect her Expertise
Marketing strategies
1. Online stores 2. Social media3. Press releases4. Video advertisement5. Blogging6. Print Advertisement7. 48 Hour rural service8. Campaigns
Marketing MixPRODUCT• Our product is all
women's sportswear.• The design of the
product is highly fashionable and comfort .
• USP : Of the product is STURDY Women's sportswear .
• Tagline : Yes she can Respect her expertise
• Customizing of the product is also available.
PRICE• The womens sportswear
product range start from Rs. 300 ( socks ).• A margin of 10 % will be
kept for the wholesalers.• An a margin of 25% will
be kept at retailers .
PLACE
• Our product STURDY will be launched in the national market.
• It will be available in every major city of India.
• We have only Exclusive stores which provides service to the rural areas as well.
Promotion • Print Advertisement in sports
magazines.• Flyer in newspaper • Banners• Radio • Television• Promotional events
Promotional Strategy
• Our promotion would include campaigns and collaboration with high schools of their sports dress• Major gyms in metro politicians
cities providing gift voucher as per their terms.• Sports academy discounts
CHANNELS OF DISTRIBUTION
Exclusive Distribution : Is the strategy in which Producer gives only a limited number of dealer the exclusive right to distribute its product in their territories.
PACKAGING
• Our packaging would be attractive as per the majority of likes as per our survey we package all stuff in pink colour poly.• We will be providing health tips
with the overleaf of poly.
Thank you