stuff my boss says about marketing

27
Stuff my boss says…

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Post on 08-May-2015

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I was one of seven people asked to talk for seven minutes at the MarketingProfs Social Media Conference in Seattle. I tried to share some of the entertaining things I have heard from previous bosses over the years. Some of them will hit close to home....

TRANSCRIPT

Page 1: Stuff my boss says about marketing

Stuffmy

boss

says…

Page 2: Stuff my boss says about marketing

WARNING: For entertainment purposes only. This collection of anecdotes does not reflect the

comments of my current boss...

Page 3: Stuff my boss says about marketing

I market software to guys like this…

Page 4: Stuff my boss says about marketing

Have you heard…

Page 5: Stuff my boss says about marketing

Chad Ochocinco has 3.3 million followers…

Page 6: Stuff my boss says about marketing

How can we get that many?

Page 7: Stuff my boss says about marketing

I just read in Wall St. Journal about ***insert hot social site from 6 months ago***

Page 8: Stuff my boss says about marketing

Ever heard of this social media expert *** insert your name here ***

Page 9: Stuff my boss says about marketing

It is all about social

Page 10: Stuff my boss says about marketing

Blogging is a priority… I’m committed to posting weekly…

Page 11: Stuff my boss says about marketing

One month later…

Page 12: Stuff my boss says about marketing

Could the intern to ghost write for me?

Page 13: Stuff my boss says about marketing

“Can’t we just…”

Page 14: Stuff my boss says about marketing

Can’t you just tell Matthew T. Grant to write about us?

Page 15: Stuff my boss says about marketing

Can’t we get the interns to post it in a bunch of LinkedIn groups…

Page 16: Stuff my boss says about marketing

Follow the leaders…

Page 17: Stuff my boss says about marketing

Google didn’t need a PR firm…

Page 18: Stuff my boss says about marketing

And Steve Jobs didn’t need market research…

Page 19: Stuff my boss says about marketing

How hard can it be?

Page 20: Stuff my boss says about marketing

Our marketing would improve if we had a Silicon Valley office…

Page 21: Stuff my boss says about marketing

The intern has a great idea on how to make us a hypersocial business

Page 22: Stuff my boss says about marketing

URGENT!

Page 23: Stuff my boss says about marketing

Our Wikipedia page got blocked again...

Page 24: Stuff my boss says about marketing

We need to figure out how to make our business go viral

Page 25: Stuff my boss says about marketing

Finally… When all else fails….

Page 26: Stuff my boss says about marketing

We need more leads ... when are those MBA student consultants coming back in?

Page 27: Stuff my boss says about marketing

Thank you

Frank DaysVP Marketing, CorrelsenseRecovering social media directorMarketing Agility Podcast@tangyslice