Layout Changes Throughout The Week

The News

Monday-Has a blue, yellow and red colour scheme

-Features a lead article, three secondary article and a tempter

-Main image is large, the lead headline consumes the top half of the image

-Headline is white and the use of capitals enforces that it is a statement

-Lead article is two paragraphs long and continues on page 5

-Advert for a local beauty company

Tuesday

-Has a blue, yellow and red colour scheme

-Main image is small, the lead headline consumes most of the page

-Headline is black and the use of capitals emphasizes the anger behind the headline

-Lead article is two paragraphs long and continues on page 3

-Advert for a local funeral/will company

Wednesday-Has a blue, yellow and red colour scheme

-Features an offer on a banner positioned underneath the masthead

-Features a lead article, a secondary article and two tempters

-Main image consumes a large proportion of the page

-Headline is a quote, and the use of black reflects that the article is about death

-Lead article is written in a white box which is positioned on top of the main image

-Advert for local award-winning restaurant

Thursday

-Has a blue, yellow and red colour scheme

-Features a lead article, secondary article and two tempters

-Main image consumes a large proportion of the page

-Headline is white and capitalised

-Lead article is written in a white box which is positioned on top of the main image

-Advert for a local fireplace company

Friday-Friday’s edition is similar to Thursday’s

-Features a main article and 3 tempters

-Main image consumes a large proportion of the page

-Headline is white and the use of capitals emphasizes the angry stance projected by the headline

-Lead article is written in a white box which is positioned on top of the main image

-Advert for a 20% discount at a local nursery

Saturday-Has a blue, yellow and red colour scheme

-One article on the cover, with three tempters and a secondary article in the banner beneath the masthead

-Headline is a quote and in lowercase to capture and emphasise the emotion behind the article

-Lead article is written in a white box which does not distract from the main image

-Tempters are family orientated – ‘Win a family pass to Longleat’ and ‘Win Shrek goodies’

-Advert for a local bureau de change

Generics-Cover usually consists of a lead article, one sub-article and 2 or 3 tempters, adverts and offers

-Top left of the cover always features the name of the newspaper

-Usually a third of the cover is taken up by the lead article

-Headline is often placed over the main image

-Quoted headlines are written in normal writing but explanatory headlines are written in capitals

-Headlines are in bold, sans serif font, black or white

-Same masthead and fonts/colour schemes are used throughout the week to give the newspaper an identity

-Date, time and price are always in the same place; top right of the cover