studying media psychology at fielding - ma & phd programs - pamela rutledge phd
TRANSCRIPT
STUDYING MEDIA PSYCHOLOGY AT FIELDINGWHAT IS IT AND HOW IT WILL HELP YOU
[email protected]: @pamelarutledgeLinkedin.com/in/pamelarutledgewww.pamelarutledge.com
Dr. Pamela Rutledge
(USELESS) DEFINITIONMedia psychology applies
psychological science to the
use, development, distribution and
research of mediated communication
and technology
STUDYING MEDIA PSYCHOLOGY WON’T TURN YOU INTO A ROCK STAR
BUT IT WILL CHANGE YOUR LIFE
IT GIVES YOU THE TOOLS TO MAKE A DIFFERENCE
TECHNOLOGY IS EVERWHERE
IT’S POWERFUL
AND IT’S NOT GOING AWAY
HOW WILL YOU WRITE YOUR STORY?
Faculty, Fielding since 2008• PSY777 Positive Psychology & Media• PSY533 Foundations of Media Psychology• MSC566 Brand Psychology & Social Storytelling• MSC568 Audience Engagement• Lead Faculty Brand Psychology Certificate and Concentration• Lead Faculty Positive Psychology Concentration
Areas of expertise:• Positive psychology applied to media• The psychology of storytelling/narrative impact • Decoding consumer behavior
Other stuff: • Director, Media Psychology Research Center• Blogger Psychology Today• Consultant, Author, Speaker• MBA, Drucker School• Mom, wife, Eddie Izzard fanBest dog ever
MY STORY
• .
STUFF I DO
Goal for Today: One New Idea
MEDIA PSYCHOLOGY: GETS TO THE WHY
HARNESSES THE ENERGY OF CHANGE
BEHAVIORS ARE CHANGING
77% USE MULTIPLE SCREENS
75% USE YOUTUBE
43% WATCH TV ONLINE
DIGITAL NATIVES TAKE OVER
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2014 2020 2025 2030 2035 2040 2045 2050
Millennials
Everyone Older
DIGITAL CULTURE: A NEW WORLDVIEW
24/7 CONNECTIVITYNO HIERARCHIES
PEER-TO-PEER CONNECTONS
CONTENT CURATEDNO FEEDBACK
INFORMATION FLOWS ONE WAY
FROM ONE-TO-MANY TO MANY-TO-MANY
EXPECTATIONS SHIFT:WE LIVE IN A NEW NORMAL
>> Privacy>> Sharing>> The use of images>> Voice>> Feedback>> Response time>> Authenticity>> Transparency>> New language & symbols
MOBILEON-
DEMAND INFORMATION24/7
CONNECTIVITY
7.2B DOWNLOADS WORLDWIDE IN Q1/16
62% for social connection: WhatsAppMessengerFacebookPiano Tiles 2InstagramSnapChatCandy Crush Jelly Saga
WHAT DOES THIS MEAN FOR YOU?
Opportunities are everywhere when you show what media psychology can do
START WITH YOUR BIAS:HOW DO YOU FEEL ABOUT TECHNOLOGY?
>> Less Empathy>> Depression>> FOMO>> Social isolation>> Addicted to social media>> Addicted to games>> Narcissists>> Low self-esteem>> Information overload
RESEARCH OR BIAS?
SOCRATES: THE ORIGINAL TECHNOPHOBE
... this discovery of yours [writing] will create forgetfulness in the learners’ souls, because they will not use their memories...
LITTLE HAS CHANGED
BIOLOGICAL IMPERATIVE FOR SURIVIVAL
ALWAYS SUSPICIOUS OF NEW STUFF
THE TROUBLE LIES IN THE BRAIN
MAKES DECISIONS BASED ON “INSTINCT”
LET’S TAKE A SELFIE
SHARED EXPERIENCEMULTI-SENSORY MEMORY TRIGGER
AUTHENTIC AND PERSONAL
SOCIAL DECAY OR
INFORMATION RICHMESSAGING• Empowerment• Social connection• Identity exploration• Authenticity• Normalizing• Social validation• Personal• Presence - mirror
neurons
• Mindfulness• Gratitude• Humor
Positive PsychologyLinking Research with Practice
POSITIVE PSYCHOLOGY: NURTURING WHAT IS BEST
Positive psychology is the scientific study of what goes right in life, from birth to death and at all stops in between
POSITIVE PSYCHOLOGY AS A LENS
WHAT’S LOST VS. WHAT’S GAINED
Applying positive psychology to media
WHERE DOES REALITY FALL SHORT?
• Asking what’s missing misses the upside
• How can technology meet fundamental human goals?• Social connection• Mastery• Competence• Positive emotion• Meaning & purpose
AUTONOMYMASTERY
RELATEDNESS
SELF-EFFICACY ENGAGEMENTCOMPETENCE
OPTIMISMRESILIENCEPURPOSE
AGENCY
THE UPWARD SPIRAL OF POSITIVE EMOTIONS
EDU-ENTERTAINMENT FOR SOCIAL CHANGE
APPS FOR GRATITUDE
TECHNOLOGY FOR MOTIVATION AND SELF-EFFICACY
MY CURRENT PROJECTS:PSYCHOLOGY OF TRANSMEDIA
Tension
Release
Narrative Channel
Boredom
Anxiety
NARRATIVE EXIT POINTS
NARRATIVE CHANNEL
COMMUNICATION STRATEGY: PLATFORM/CONTENT ALIGNMENT
