study on patanjali yogpeeth with other pharmaceutical companies

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STUDY ON PATANJALI YOGPEETH WITH OTHER PHARMACEUTICAL COMPANIES A report submitted to IIMT, Greater Noida As fulfillment of Full time Postgraduate Diploma in Marketing Management SUBMITTED TO: SUBMITTED BY: Dr.D.K.Garg RAJNISH KUMAR SINGH Chairman ENR. NO: MMR 4076 IIMT, Gr. Noida PGDMM ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY Page 1

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Page 1: Study on Patanjali Yogpeeth With Other Pharmaceutical Companies

STUDY ON PATANJALI YOGPEETH WITH OTHER

PHARMACEUTICAL COMPANIES

A report submitted to IIMT, Greater Noida As fulfillment of

Full time Postgraduate Diploma in MarketingManagement

SUBMITTED TO: SUBMITTED BY:Dr.D.K.Garg RAJNISH KUMAR SINGH Chairman ENR. NO: MMR 4076 IIMT, Gr. Noida PGDMM

Ishan Institute of Management and Technology

2, Knowledge Park-1, Greater Noida, Distt: G.B.Nagar (U.P.) Website: www.ishanfamily.com, E-mail: [email protected]

PREFACE

ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY Page 1

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I Rajnish Kumar Singh, student of Ishan Institute of Management and Technology is pursuing

PGDM (MM) course. And towards the partial fulfillment of it, I have undergone a final

project and I am pleased to present the final project Report on “STUDY ON PATANJALI

YOGPEETH WITH OTHER PHARMACEUTICAL COMPANIES”

I have put my endeavor to make the objective accomplished in the stipulated time. Being a

neophyte in the highly competitive world of business and in cooperate world, I have come

across difficulties to make the objective a reality. Anyhow with the kind help and genuine

interest formally supported by extreme support of my guide and college authorities, I am

presenting this hand carved efforts.

The purpose of this project is to test the level of competency of an employee based on the

above aspects. Competencies comprise the knowledge, skills, values, and attributes

demonstrated through behavior that results in competent and superior performance.

Competency describes what superior performance actually does on a job that produces

superior results.

Guidance, cooperation, and inspiration are the important factors in the accomplishment of an

assigned task. I am most indebted to those mentioned below for their moral and active

support.

Firstly, I would like to express my deepest sense of gratitude to my parents for rendering their

moral support.

I acknowledge my heartiest thanks to Mr. V.K.OHRI for his support and esteemed

suggestions during the making of this project.

I would also like to acknowledge my immense gratitude to our honorable chairman sir, Dr.

D.K Garg who has given us this opportunity to work on this final project.

ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY Page 2

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ACKNOWLEDGEMT

I take the opportunity to express my gratitude to all of them who in some or the other way

helped me to accomplish this project. The study cannot be completed without your guidance,

assistance, inspiration and co-operation.

First and foremost, I am very thankful to all the members of patanjali yogpeeth and divya

mandir trust and the personnel of many pharma companies who really helped a lot and

guided me throughout my training session, without their help I would have been unable to

complete my project. These people have really been kind enough in providing me all kind

available data and information.

I owe my gratitude to all the doctors of patanjali yogpeeth who really helped a lot and guided

me throughout my session, without their help I would have been unable to complete my

project. These people have really been kind enough in providing me all kind available data

and information.

I would also like to thank with my deep sense of gratitude to the chairman of Ishan Institute

Of Management & Technology Dr. D.K. GARG who throughout my session helped me to

achieve my desirable goal to perfection.

Rajnish Kumar Singh

Enr. No: - MMR 4076

ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY Page 3

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DECLARATION

The summer training Project on “study on patanjali yogpeeth with other pharmaceutical

companies” under the guidance of Mr. V K Ohri is the original work done by me. This is the

property of Ishan Institute of Management and Technology, and use of this report without prior

permission of the institute will be considered illegal and actionable.

Date: 29-06-2011 Signature

(Rajnish Kumar Singh)

Enr. No: - MMR-4076

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EXECUTIVE SUMMERY

The study was carried on to observe the marketing of products of patanjali yogpeeth and the

other pharmaceutical products in India. Now days there is witnessed a heavy change in the

pharmaceutical sectors and healthcare sector, people are getting more inclined toward the

ayurvedic and herbal products as well as they are more cautious towards their health issues.

This study basically focuses on the changing trend of the healthcare sector and priority of the

people toward their health issues. More of yoga and consumption of herbal product is

creating revolution in the society. Looking at the recent trend and changing pattern of the

consumer what pharmaceutical companies are doing.

Basically it is more about the marketing policies of both the sectors and the response out of it.

Creating the integrated part of their resources how the companies are building up their

strategies and how they are attracting the consumer attention towards their product.

During the prepration of the project I came across many situation where it was very difficult

to find out the actual figure, in that case an assumed value was taken into consideration which

was very close to the actual figure.

Most of the data related to patanjali yogpeeth was collected from the centres of patanjali

yogpeeth itself. And the data related to pharmaceutical companies were collected from the

different debsites and most of the books and journals that means we cam say that more of

data of pharmaceutical copmanies were secondary data.

It was found that in small cities people have heavy faith on patanjali products as a medicine

as well as the consumption of the patanjali products are also very high then when it comes to

rural area most of the people go for ayaurvedic as well as herbal product for their use and in

big cities people uses patanjali products in regular course of life but when it comes on the

practise of treatment or fast response people prefer the pharmaceutical products the most. As

well as when it comes to the whole of the part of the country as life saving drugs people go

for pharma products.

The different books and magazines are also published of patanjali yogpeeth which are

concentrating on the health of the people as well as different aasan and pranayam are more

effictive as well as popular within the people all over the places in country.

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LITERATURE REVIEW

Doing this project was really an opportunity before me when I could convert my theoretical

knowledge into practical and of real world type. Fortunately, the organisation I got is a true

follower of the various principles of management and also is the largest company in its

segment of the industry. The working environment that I was being provided was

extraordinary and helped me a lot in delivering my work properly and with full potency of

mine.

The founder of patanjali yogpeeth had a very clear vision that about the rolw of ayaurveds

and aasans in todays world. Where the people are more and more attracted towards the

pharma drugs which use to come with the additional side effects baba Ramdev wanted to

reintroduce the ancient techniques for the cure of the person or a person could be treated

through the yogs and aasans as well as the ayurvedic products.

Swamiji took upon himself the onerous responsibility of demystifying and popularizing

Patanjali's Yoga, while Acharyaji devoted himself to the task of restoring people's faith in the

efficacy of ayurvedic system of medicine. Swamiji's main focus is on making the people

ofIndia as well as of the whole world adopts yoga and Ayurveda as their lifestyle. His

approach to treating ailments and disorders in pragmatic, undogmatic and non-sectarian. All

persons whether Hindu, Muslim, Sikh or Christian, have the same anatomy and physiology.

Therefore they can all benefit from yoga and auyrvedic therapy.

Apart from this indian pharmaceutical companies has also shown a tremendous growth within

these few years. Indian market has witnessed several phases in this context.

The Indian Pharmaceutical Industry (IPI), estimated at US$ 9 bn, has grown at aCAGR of 7%

during the last six years. It is ranked 4th in volume terms and 11th invalue terms globally.

India’s share in the global pharmaceutical market is less than2% in value terms as drug prices

in India are one of the lowest in the world. Exportscontributed to more than half of IPI’s

turnover during 2005-06 and have been a majorgrowth driver for the industry growing at a

CAGR of 19% during the last six years.The playing field for the domestic pharmaceutical

companies changed completelywith the advent of product patent regime from January 2005.

The IPI is now exposedto a host of new opportunities and risks. This has led the domestic

pharmaceutical companies to pursue various strategies on the business and R&D front with

the aim of achieving long-term sustainable growth under the new regulatory regime. Besides

changes in the patent laws, the issues with respect to drug pricing and the Union

Pharmaceutical policy will shape the regulatory environment for the industry in future.

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I did my project in the patanjali yogpeeth, where I found all the members are very much

committed to their work as well as they were all professionals enough. This helped me a lot

in getting a good deal of exposure. As I had to consult the doctors, acharyas, and the staff. I

felt myself, in the beginning, in a bit problem. But the cooperation of those person at the

work induced Confidence in me to deal with my problems whenever they came. After this I

was able to move my project to correct and effective direction.

Since I had to complete my project within a limited time frame, this made me experience the

actual marketing policies. This I think will work as real booster when I will go to work after

the completion of the PGDM (MM) course at IIMT, Greater Noida. The way the people

supported me and his other subordinates was a good example of co ordination and good

manager. This shows that in the corporate world the superior officer should not only take care

of the target fulfilled but also the behavioral aspect of the subordinates.

Working with the colleagues was a great experience as I came to know that how a person can

work as a team in a multifarious industry to achieve the organizational goal. Many a times,

while working, I had to sacrifice my personal feelings and aspirations just to keep the

organizational interests in my mind by giving it the top most priority. Indeed, I always tried

to do justice with my duties even at the cost of my personal life for the time being. But this

could be a success, as I got continuous support from my guide as well as other head and staff.

So, at last I would like to thank my institution for providing me with the opportunity to do

this fruitful project and the persin who guided me a lot in making this project successful.

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INDEX

SERIAL NO. TOPIC PAGE NO.

1 Preface 02

2 Acknowledgement 04

3 Declaration 05

4 Executive summary 06

5 Literature review 07-08

Chapter 1 Introduction

About Patanjali yogpeeth

History of patanjali yogpeeth

Founder of patanjali yogpeeth

History of yoga nad ayurved in

India

13-39

Chapter 2 Products

About herbal products in patanjali

yogpeeth

Product line and portfolio of

patanjali yogpeeth

Product mix of patanjali yogpeeth

Ayurvedic products vs

pharmaceutical products

40-53

Chapter 3 Yoga and physical therapy

Study of yogs of patanjali yogpeeth

Yog centres of patanjali yogpeeth

54-78

Chapter 4 New product devalopment

New product devalopment of

79-87

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patanjali yogpeeth

Research and devalopment of

patanjali yogpeeth

New product devalopment of

pharma sector in India

Chapter 5 Marketing and network of patanjali

yogpeeth and indian pharma sector

88-111

Chapter 6 Marketing policies of patanjali yogpeeth 112-119

Chapter 7 Pricing strategy

Pricing of patanjali yogpeeth

product

Pricing factor of indian

pharmaceutical companies

120-126

Chapter 8 Demand and supply pattern

Preference of indian market for

medicines

Study of demand pattern of

patanjali yogpeeth

Major suppliers of patanjali

yogpeeth

127-150

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Study of demand pattern in pharma

sector

Chapter 9 Competitor analysis

SWOTanalysis of patanjali yogpeeth

SWOT analysis of Indiam phaarma

sector

Chapter 10 Bar graphs and charts

Chapter 11 Findings and limitation

Conclusion

Suggestions and recommendations

Biblography

Word of thanks

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OBJECTIVE OF STUDY

Project work has certain objective behind it without any proper objective one cannot plan its

implementation. One heads to have properly well defined objective. If the objective of the

study is not proper then the whole research is of no use.

In India there are many sectors where the different companies or organisation functions

within that. Basically the sector which I have chosen is more towards the healt issues of the

people and to deal with their physical or mental state. I have chosen the pharma and

ayaurvedic sector which directly deal with people issues.

Basically my main objective is to see the choise of the indian people between pharmaceutical

products and ayurvedic products.

Along with this there were some sub objectives:

To know what are the product of patanjali yogpeeth and how are these beneficial for

the people

To understand the different yogs of patanjali yogpeeth and how do they directly affect

the health of the people

To know the pricing strategy of Indian pharma sector and ayurveds

To study the methods for customer satisfaction by providing proper services.

Marketing strategies for selling these products

CHAPTER 1ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY Page 11

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INTRODUCTION

ABOUT PATANJALI YOGPEETH

HISTORY OF PATANJALI YOGPEETH

FOUNDER OF PATANJALI YOGPEETH

HISTORY OF YOGA AND AYURVED IN INDIA

About patanjali yogpeethPatanjali Yogpeeth in Haridwar, Uttarakhand is one of the largest Yoga institutes in India.

Named after the Ancient Yog Guru Patanjali. The institute is Ramdev's flagship project & has

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been set up for treatment, research & development in Yoga and Ayurveda, as well as the

manufacturing of ayurvedic medicines.

Patanajali Yog Peeth in Haridwar is a center of Yoga and Ayurveda activities in India built

on the name of Maharishi Patanjali who invented Yoga 5000 years ago. The ashram is run

under the guidance of Swami Ramdev Ji Maharaj who has revived Yoga and spreading it all

over the world.Patanjali Yog peeth is open to everybody.Located on the Haridwar-Delhi

highway at Kankhal, very near to Roorkee, Patanjali Yogpeeth offers treatments for all and

has residential accommodation.

At Mahatma Dharamveer's Gurukul at kisangarh Ghasera where Baba Ramdev met

philanthropist Archarya Balkrishan. With help of Balkrishan, Swami Ramdev has established

Divya Yog Mandir in 1995. Archarya Karamveer was also on of the pillar of Divya Yog

Mandir. In almost 3 years Divya Yog Mandir and Baba Ramdev have galvanized the world

into turning ardent practioners of Yoga. Baba Ramdev and trust run spearheads all his

activities which includes Yoga camps, manufacturing ayurvedic medicine and treatment of

patients with help of Yoga and Pranayam. Baba Ramdev TV programs and Yoga camps have

proved to be immensely popular. Swami Ramdev put lots of emphasis on teaching Pranayam

compare to Yoga. According to Shri Shri Ravi Shankar, a world-renowed spritial leader "If

an individual can be credited with reviving Yoga in India, it is solely Baba Ramdev".Millions

of people all over the world attends Baba Ramdev's free Yoga camps (shibir). Ramdev Baba

has also conduct Yoga camp at Rashtrapati Bhavan - the residence of the President of India.

Yoga has ability to cure even fatal diseases and Baba Ramdev has proved it many times.

Ramdev Baba has spread Yoga to such an extent that sooner or later, every one has to

embrace it. Patanjali Yog Peeth Trust is the dream project of Baba Ramdev. He was

inaugurated on August 6, 2006. Baba Ramdev's aim was to build the world's largest center of

Ayurveda, Yoga and Pranayam. Patanjali Yog Peeth provides facility for treatment for

diceases, research and a teaching University for Yoga and Ayurveda. Trust is located 13km

from Haridwar. The estimate cost of the project was 10 billion. During inauguration

Sudarshan Agarwal, Governor of Uttranchal, said "Patanjali Yog Peeth will sonn be the

ambassador of Yoga for entire world. According news Yoga Peeth is almost ready.

According to associated press, The Patanjali Yog Peeth project was divided into 3 phase.

Phase one was basic construction. The secnd stage comprises of serviceable guesthouses,

herbal gradens, yajnashala, meditation caves and many other facilities. It will be the biggest

Yoga and Ayurvedic center in the world. Third stage is opening an University of Yoga and

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Ayurveda. Baba Ramdev wants to flow river of Yoga in each and every one, whether in a

village or city. The confidence which Baba Ramdev exuberates comples people to at least

give his Yoga a try, Baba Ramdev reaffirms the broken down by challenging their sickness

widely and openly. Millions of people practice Baba Ramdev's Yoga and Pranayam. Ramdev

Baba's TV programs broadcast in several counties including America, Europe, Australia,

Asia and Africa. Viewership is quoted as being 20 millions regulart viewers. Followers of

Baba Ramdev have claimed relief from a veriety of ailments such as diabetes, Blood

Pressure, Hepatitis, spndylitis and Obesity. He is real hero who devote his whole life to help

people by giving them unknown knowledge of Yoga and Pranayam.

Swami Ramdev, world’s most popular Yoga teacher well versed in Sanskrit, Ayurved &

Vedic Philosophy, is the founder of “Patanjali Yogpeeth” at Haridwar India. He is the man,

whose name has become synonymous with YOGA in India. His main target is to teach the

Indian ancient “YOGA & PRANAYAM” techniques to the people of whole world. Now

thousands of people are attending his Yoga Camp being organized in all parts of the India and

other cities of the world as well. Millions & millions people watch him on TV through four to

five TV channels including Aastha TV Channel.

Swami Ji has 25 millions dollars dream project of Patanjali Yogpeeth at Haridwar. 125

millions dollars project for Patanjali University in the same city. It can handle 1000 patient at

a time in Naturopathy. A big hall to practice 5000 people at one time and world’s largest

OPD to handle 5000 patients a day.

Pathanjali yog peeth is located on the National highway 58 (NH58 Hwy) in Haridwar on the

Roorkee road. It is very easily accessible due to its location on the highway approximately 10

KM before the Haridwar town coming from Roorkee in a very peaceful and green area

surrounded by lush green farm lands. NH58 highway through out the journey is a single lane

busy highway mostly crowded with the trucks and tourists making their journey to and from

Haridwdar/Rishkesh region.

Swami Ramdev medicines are manufactured in branches well equipped with modern

equipments, certified by the international standards GMP, GLP & ISO 9001. Swami ramdev's

pharmacy makes the medicines pure and rich in quality. Medicines manufactured go through

Quality control and quality assessment tests. Patanjali Yogpeeth is operating Patanjali

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Hospitals in every nook of India, where one can get life saving Swami Ramdev medicines

which are affordable to all rich and poor.

Patanjali yogpeeth medecines are also available for health care, oral care, sexual care, hair

care and skin care, Many of the critical ailments such as Cancer, Diabetes, sexual problems,

arthritis etc. can be cured by Swami Ramdev's Medicines. These medicines are low cost, very

effective and available at Ramdev Chikitsalaya. Some of very effective Ramdev medicines

are  Mukta Vati for high blood pressure, Madhunashini vati for Diabetes, Medohar vati for

Obesity.

Swami Ramdevji Maharaj is a historic personality. He has written new history in the areas of

yoga-prananyam and ayurvedic treatment methods. In this regard the work done by the

organization established by him namely Patanjali Yogpeeth (Trust), Divya Mandir (trust),

Patanjali Yog Samitis, Divya Yog Pharmacy Trust and branches, will be written in golden

letters on the pages of history. The ambition of these establishments are to reach yoga and

Ayurveda to the 700 crore global population along with Indian culture and words of the

sages. To encourage the use of Ayurvedic medicine, Swamiji manufactures superior quality

and proven medicine in Divya Yog Pharmacy.

Swami ramdev's medicines are manufactured in branches well equipped with modern

equipments mostly in Haridwar and other places, certified by the international standards

GMP, GLP & ISO 9001. Swami Ramdev also have a botanical garden near Patanjali Yog

Peeth where the herbs and medicinal plants are grown. Here research is carried out on rare

herbs and they are grown here by putting in great efforts. Under Swami Ramdev's guidance

an industrial unit is also established called Patanjali Ayurved Limited which produces pure an

high quality minerals and plants products through scientific methods. Honorable Swami

Ramdevji and Acharya Balkrishna ji have tried to combine the ancient knowledge with

ultramodern technology.

Some people could not digest the increasing fame of Swami Ramdev and they started

negative campaigning against swami Ramdev with the help of media. The quality of Swami

Ramdev medicines were doubted. When these medicines were tested in the lab all the

allegations proved baseless and swami ramdev came out spotless amidst the acid test. This

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resulted in unexpected increase in the demand of medicine of swami ramdev. Baba ramdev's

pharmacy puts in all the efforts to make the medicines pure and rich in quality. All the

medicines manufactured go through strict Quality control & quality assessment tests,

Toxicological study - Animal trials, clinical tests.

With the objective of disease free body, distortion free mind and desire of a peaceful life,

Divya Yoga Mandir (Trust) with the association of Patanjali Yogpeeth is operating Patanjali

Hospitals in every nook of India, where one can buy life saving Swami Ramdev medicines

which are affordable to all rich and poor. Patanjali yog peeth has a provision for special

discounts or free medicines for economically weak people. In these hospitals with the help of

Vaidyas (doctors) treatment of curable and incurable diseases is done free of cost along with

the medicines.

Swami Ramdev is working towards the goal of establishing the ayurvedic products at par

with the international standards and to make it known across the world. To encourage the use

of Ayurvedic medicine and amongst Swami Ramdev's revolutionary thoughts, one is that the

farmers of India should adopt the cultivation of medicinal herbs and plants along with fruits

and vegetables. They should made ready raw material for Ayurvedic medicine.

The Kripalu Bagh Ashram on the blessed land next to the holy Ganges, was built in 1932 by

the scholarly erudite and God realized Param Pujya Swami Kripalu Dev Ji Maharaj.

Concomitant with this noble struggle, Swami Kripalu Dev Ji along with another great

spiritualist Swami Shraddhanand, who was the founder of the pure and chaste Hindus

traditions of the “GURUKUL KANGRI”, organized a movement of rejuvenation of pristine

Indian ancient traditions and renaissance of its glorious and hoary past whereby the country,

its religion and all related aspects, covered by the gathering dust of centuries neglect, were

rediscovered and extolled. It was the place where the great patriots like Sh. Rash Bihari Bose

had taken shelter during their operations for freedom movements. Saint Shri Kripalu Dev Ji

Maharaj was succeeded by his illustrious disciple Pujya Swami Shri Shankar Dev Ji Maharaj,

well conversant with Vedic knowledge and an ardent advocate of noble human values.

Swami ji founded the Trust in 1995 along with his group of disciples; yet another

Philanthropist Pujya Swami Ram Dev Ji Maharaj who has dedicated his presence to augment

the haloed traditions of the trust based on selfless service and dedicated quest for excellence

in education, vedic learning and promotion of nationalism; he is joined by an energetic soul

with an intense spirit of service, Acharya Balkrishna Ji Maharaj, also a great spiritualist &

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great scholar of Ayurveda and an established name in Vedic philosophy Swami Muktanand ji

Maharaj Science Graduate, Vyakaranacharya along with other disciples continue to exalt the

traditions and enrich the future with what the trust had enshrined and achieved in its glorious

preceding years.

PatanjaliYogpeeth is a renowned name in the field of medical science, rendering free services

to millions of people across the globe throughYoga andAyurveda.

a. Free Yoga Classes In Patanjali Yogpeeth : Free Yoga classes are conducted in the

premises of Patanjali Yogpeeth by trained Yoga Instructors at one hour interval.

b. b. Yoga Science Camps : People below poverty line are permitted to participate in

the Residential and Non-Residential Yoga Science Camps held in towns and cities of

India from time to time in the benign presence of Yogrishi Swami Ramdevji Maharaj.

c. Free Yoga Classes Through Patanjali Yog Samiti : Fifty thousand free Yoga

classes by about twenty million dedicated and trained Yoga teachers take place

everyday in nook and corner of India. About two million Yoga teachers have been

engaged in training & teaching of people in East Africa, South Africa, U.S.A.,

Canada, U.K., Nepal & Mauritius.

d. Free Ayurvedic Consultancy In Patanjali Yogpeeth : Free consultancy in

Ayurveda is provided in Patanjali Yogpeeth. Over fifty well educated

Ayurvedacharya (Vaidya) having B.A.M.S./ M.D./ M.S. degree, render their valuable

services to about two thousand patients suffering from various chronicle diseases

daily, free of cost. This team of Vaidyas is also engaged in giving Free Ayurvedic

consultancy through letters, fax, e-mails &phone also.

e. Free Ayurvedic Consultancy At Patanjali Chikitsalayas : Divya Yog Mandir

(Trust) manages to run over two thousand Patanjali Chikitsalayas and Patanjali

Arogya Kendras in India and abroad, where about one thousand able Ayurvedacharya

(Vaidya) having B.A.M.S./ M.D. degrees, examine and prescribe treatment, free of

cost to about fifty thousand patients daily.

f. Yoga Science Camps : Ateam of Vaidyas also provide freeAyurvedic consultancy to

the participants of Yoga Science Camps held in different towns and cities of India

from time to time in the benign presence ofYogrishi Swami Ramdevji Maharaj.

g. Free Distribution Of Medicines : Medicines and food supplements are provided on

appropriate/ hundred percent discount to the economically weaker people.

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h. Free Investigation Facility : Appropriate discount is given to the people below poverty line on all type of investigations in Pathology Lab and Imaging & research centre of Patanjali Yogpeeth.

 Free Residential Facilities are provided to the poor people in the hospice (Mahrishi Balmiki

Dharamshala) of PatanjaliYogpeeth.

Mahrishi Balmiki Dharamshala (Hospice) :

Haridwar is the religious capital of the country, where lac of pilgrims come from all across

the globe daily. Some of them belong to poor section of the society who can't even arrange

fooding and lodging on their own. Keeping this fact in view, a four story huge hospice of

86,000 sq. ft. covered area has been built in Patanjali Yogpeeth-2 by Patanjali Yogpeeth

(Trust), where lodging facilities for about 1000 persons are available. On ground floor 53, on

first floor 90, on second floor 87 and on third floor 84 spacious rooms with modern facilities

have been built. This hospice has been named after Mahrishi Balmiki, the author of the great

epic 'Ramayana.'

Yajna is performed daily within the premises so that the persons staying in this hospice may

come closer to Indian values and traditions. Visitors can also seek free Ayurvedic

consultancy in O.P.D. of Patanjali Yogpeeth. They can also gain the practical knowledge of

Yoga and Pranayama by participating in Yoga Classes which are conducted at one hour

interval.

Patanjali yogpeeth 2

Patanjali Yogpeeth Phase - II was inaugurated in April 2009, with an objective to establish a

fully furnished campus for successful organization of residential Yog Science Camps in the

benign presence ofYogrishi Swami Ramdevji Maharaj. All necessary facilities are provided

to thousands of participants of such camps within the premises of this campus.

The prominent features of this Multi-Service-Unit of PatanjaliYogpeeth (Trust) are as

below :

• A huge auditorium of 2,00,000 sq. ft. where thousandsof participants can practice together

yoga, pranayama, meditation etc.

• A separate Airconditioned auditorium of 60,000 sq. ft.

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• 950 rooms for visitors with AC and Non-AC accommodation.

• A free-of-charge hospice (Dharmashala) to accommodate 1000 persons.

• A huge langar hall of 20,000 sq. ft. where visitors could partake of free meals (Prasad)

• Agrand museum built upon 50,000 sq. ft.

• A huge Annapurna (Food Court) to cater to 5000 visitors daily.

• 350 apartments for accommodating healthy, competent and dedicated senior citizens under

vanprastha ashram.

• A sale outlet of 11,000 sq. ft. for literature and material related toYoga, Ayurveda and

Oriental genres.

• A huge Panchkarma and Shatkarma centre of 44,000 sq. ft. where about 1000 persons can

be benefiteddaily by Panchkarma and Shatkarma therapy.

• Bharat Swabhiman (Trust) Head office spanning in 21950 Sq. ft.

• Bharat Mata Naman Sthal where the sacred soil collected from more than 600 districts of

India has been preserved.

HISTORY OF PATANJALI YOGPEETH

The Kripalu Bagh Ashram on the blessed land next to the holy Ganges, was built in 1932 by

the scholarly erudite and God realized Param Pujya Swami Kripalu Dev Ji Maharaj.

Concomitant with this noble struggle, Swami Kripalu Dev Ji along with another great

spiritualist Swami Shraddhanand, who was the founder of the pure and chaste Hindus

traditions of the “GURUKUL KANGRI”, organized a movement of rejuvenation of pristine

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Indian ancient traditions and renaissance of its glorious and hoary past whereby the country,

its religion and all related aspects, covered by the gathering dust of centuries neglect, were

rediscovered and extolled. It was the place where the great patriots like Sh. Rash Bihari Bose

had taken shelter during their operations for freedom movements.

Saint Shri Kripalu Dev Ji Maharaj was succeeded by his illustrious disciple Pujya Swami Shri

Shankar Dev Ji Maharaj, well conversant with Vedic knowledge and an ardent advocate of

noble human values. Swami ji founded the Trust in 1995 along with his group of disciples;

yet another Philanthropist Pujya Swami Ram Dev Ji Maharaj who has dedicated his presence

to augment the haloed traditions of the trust based on selfless service and dedicated quest for

excellence in education, vedic learning and promotion of nationalism; he is joined by an

energetic soul with an intense spirit of service, Acharya Balkrishna Ji Maharaj, also a great

spiritualist & great scholar of Ayurveda and an established name in Vedic philosophy Swami

Muktanand ji Maharaj Science Graduate, Vyakaranacharya along with other disciples

continue to exalt the traditions and enrich the future with what the trust had enshrined and

achieved in its glorious preceding years.

PYP (UK) Trust is inspired by Swami Ramdev Maharaj, the world's leading,

most popular, successful results-oriented yog master. He has become a

household name in India owing to his ability to simplify yog techniques for

the masses and validate the benefits of yog and pranayam [a series of

breathing techniques] combined with asans [postures] that are part of the

ancient Indian Vedic sciences.

Swami Ramdev advocates the power of breath, through the practice of

Pranayam, as a remedy for all ailments. He has sparked off a revolution by

bringing about a divine transformation of body, mind and soul. Under his

guidance, a large number of people have been alleviated from pain and

suffering, thus leading healthier, more purposeful lives. Swami Ramdev's

spiritual yog teachings have been internationally celebrated through

televised classes and live sessions. His following has rapidly grown from thousands to

millions worldwide.

Since 2006 when Swami Ramdev made his first visit to the UK & USA in

particular, his international appeal has grown many fold: PYP (UK) Trust

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trained yog teachers are giving their free time to raising health awareness

in local communities by holding yog classes.

Patanjali Yogpeeth is a 501(c)(3) nonprofit organization, the US arm of the Divya Yog

Mandir Trust. Divya Yog Mandir Trust was established by P. P. Swami Baba Ramdev Ji in

1995 to promote yog and pranayam and spread its benefits as widely as possible. We hold

free yog classes all over the world, have TV programs on the Aastha channel dedicated to

spreading the benefits of yog, and have a center for Ayurved and Yog in Haridwar, India,

which produces Ayurvedic foods and medicines.

Patanjali Yogpeeth is a center of Yoga and Ayurveda therapies in Haridwar. It is built on the

name of Maharishi Patanjali who invented Yoga 5000 years ago. The ashram is run under the

supervision of Swami Ramdev Ji Maharaj, who has immensely contributed to promote yoga

all over the world. He organizes various camps where he teaches Pranayam to hundreds of

people together. The ashram offers various facilities such as Yoga Classes, natural health

therapies, ayurvedic treatments, Accommodation, OPD and canteen. You can avail the

benefit of these facilities in a very hygienic, clean and well maintained environment.

Patanjali is a multi dimensional unit of the Divya Yog Mandir Trust which focuses on

treatment and research in yoga and ayurveda. The Patanjali ypgpeeth in Haridwar is one of

the popular yoga centres. People all over the world travel Patanjali for learning yoga. The

institute can handle 1000 patients at a time and offers a hall for 5000 people to practice yoga.

The Patanjali Yogpeeth offers accommodation for a person who wishes to stay a few days to

experience or learn Yoga and Pranayam. The institute has around a hundred small rooms that

are neat and clean with attached bathrooms and running hot water. The cost of room for a

single is Rs 300 and for double it is Rs 400. They also offer dorm beds are at Rs 50 per

person. You can reserve room at the Institute between 9 am and 6 pm.

Ambulance and ICU facilities are also provided at Yogpeeth. Some patients are admitted here

for long term treatment. Patients at institute can attend regular yoga classes in morning as it

helps in curing their disease as well. the institute has treatment for lethal diseases such

diabetes, H.B.P., angina, blockages in arteries, obesity, asthma, bronchitis, leucoderma,

depression, parkinson, insomnia, - migraine, thyroid, arthritis, cervical spondalities, hepatitis,

chronic renal failure, cancer, cirrhosis of liver, gas, constipation, accidity etc.

FOUNDER OF PATANJALI YOGPEETH

SWAMI SHANKAR DEV JI

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Swami Shankar Dev is Patron and Founder Trustee of Divya Yog Mandir (Trust) and

Patanjali Yogpeeth (Trust). Born in 1930 in Almora district of Uttarakhand, he was very

much keen to become a samnyasi from the very beginning of his life. He always participate

in Satsanga of Sadhus and samnyasis. At the age of 15 years, in 1945, he

abandoned/renounced his home with a group of samnyasis and travelled with them to various

tirthas and reached Hardwar. He come in contract of great Saint Swami Kripalu Dev Ji

Mahajraj in Hardwar. He is a direct disciple of Swami Kripalu Dev Ji Maharaj. He took

sanyas diksha from Swami Inder Dev on Ganga Dashera 1958.

Since February 1968, he is living in Vishva Gyan Mandir [Known as Kripalu Bag Ashram :

Registered Office of Divya Yog Mandir (Trust)]. This is a very sacred place as it is

Taposthali of Swami Kripalu Dev ji Maharaj- his guru and an active worker of freedom

struggle of India.

Swami Shankar Dev is a spiritual personality. He is guru of world known Yogrishi Swami

Ramdev Ji Maharaj. Swami Ramdev ji Maharaj took sanyas diksha from Swami ji in 1995.

He actively participates in all the activities of Ashram and Trust also.

SWAMI SHANKAR PURUSHOTTAM TIRTH JI MAHARAJ

Swami Shankar Purushottam Tirth Maharaj was the Sanyas Guru of Swami Vishnu Tirth

Maharaj. A Sanyas Guru is a spiritual teacher who initiates one into the system of, sanyas, or

renunciation. He lived in the Siddhayoga Center of Benaras after his own initiation into

Sanyas by Swami Bharati Krishna Tirth Maharaj, who was the Shankaracharya of

Jagannathpuri at that time. The following is a brief account of his career.

Swami Shakar Purushottam Tirth Maharaj, originally known as Shri Venukumar

Chattopadhyaya, was born in Lakshmipur in the District of Tripura in East Bengal in the year

1890. His parents were religious people and this had a definite bearing on the inclinations of

his mind from the beginning of his life. He also carried strong spiritual seeds accumulated by

virtuous deeds in his past life. He had a natural tendency to live in the company of holy men

and to be absorbed in spiritual pursuits. His mother died when he was only five years old, but

he consoled his other three brothers by telling them this: "It is true that human beings have

their individual mothers but there is a Divine Mother who is the mother of all. She in fact is

the mistress of this world and is the beginning and end of all. Our mother has merged into

Her. She will certainly give us the best care and remove our sufferings.

Shri Venukumar, in fact, thus forgot his worldly mother and became a lifelong worshiper of

Divine Mother Kali, whose blessings he sought throughout his life. After dedicating himself

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completely to her, he visited many holy places and stayed in a number of spiritual centers. In

spite of these efforts, his desire to have a direct experience of the Divine Mother remained

unfulfilled. Ultimately he received the blessings of Swami Narayan Tirth Maharaj at

Madaripur who captivated him for the remainder of his life.

Swami Narayan Tirth Maharaj initiated him into the Shaktipat system and he enrolled as a

Brahmachari there. For eight years he served his Guru continuously with untiring labor. East

Bengal is a unique country because nearly the entire area is covered by water for about eight

months out of the year. To collect dry firewood, beg for food from nearby areas and provide

meals for a number of guests visiting the Ashram at such a time was never an easy job.

Furthermore, since his teacher was a great disciplinarian, the disciples were punished for

even their smallest faults. Shri Venukumar was, however, very open minded and patient.

Ultimately, Swamiji declared Venukumar to have stood successful to the test and blessed him

to go out and propagate the Shaktipat system in the world.

Shri Venukumar, who had come to be known as Brahmachari Atmananda Prakash, traveled

far and wide and met a number of holy persons. He continued to do his spiritual practices and

finally requested Sanyas initiation from Swami Narayan Tirth. Swamiji directed him to

Swami Bharati Krishna Tirth of Jagannathpuri, the Shankaracharya of Govardhan Math.

Swami Bharati Krishna Tirth kindly accepted Brahmachariji and named him Swami Shankar

Purushottam Tirth Maharaj after initiating him into Sanyas.

Swami Shankar Purushottam Tirth Maharaj laid the foundation of a center in Uttar Kashi near

the bank of the Bhagirathi River. He called this center the Shankar Math. Since his following

consisted mostly of people from West Bengal, Bihar and Uttar Pradesh, the disciples were

worried that Swamiji would not be able to spend much time with them. Therefore, another

center named Siddhiyog Ashram at Varanashi was built for him shortly after this.

Swami Shankar Purushottam Tirth Maharaj initiated a number of disciples into the Shaktipat

system and wrote several books in Bengali such as Yoga Wani, Japa Sadhana, and Guruvani

which were later translated into Hindi. He also wrote a short treatise in English entitled Who

Am I? Swamiji gave up his mortal body in 1958 in Calcutta and merged with Divine Mother

Kali. The books Guru Vani and Yoga Vani have also been translated into English and are

available from: Ayurveda Holistic Center in New York, USA.

SWAMI RAMDEV JI

Yogarṣi Swami Ramdevji was born to Smt. Gulab Devi and Shri Ram Niwas in a village of

Haryana. He had his early education in a village school. At the age of 14 he was admitted to

the Gurukul at Kalwa (near Jind, Haryana) where under the blessed tutelage of Ācārya Shri

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Baldevji he studied Sanskrit and Yoga, and earned a postgraduate (Ācārya) degree with

specialization in Sanskrit Vyākaraṇa, Yoga, Darśana, Vedas and Upaniṣads, later he was very

much inspired by the life and writings of Maharṣi Dayanand and he thoroughly studied

Satyārtha Prakāśa, Ṛgvedādibhāṣyabhūmikā etc. Along-side the magnetism of Maharṣi.

Patañjali as an exponent of Yoga, Sanskrit Grammar and Āyurveda continued to exert its

influence on him.

Quite early in his life he had his goals cut out for him, so he chose the path of celibacy and

asceticism. After doing a stint of teaching Yoga, Panini's, Astadhyayi and Patanjali's

Mahabhasya at Gurukuls, he set out on his journey to the Gangotri caves of lofty Himalayas ,

away from the distractions of mundane activities. Through deep meditation and ascetic

discipline and penance he was able to develop a clear vision of the work to be done by him:

1.Propagation of yoga and Ayurveda, and

2. Reforming the social, political and economic system of India .

And then luckily he met with Acharya Balkrishna, a kindred soul and a schoolmate, who was

out there on a similar quest. They came together to launch upon this stupendous task from

scratch. Swamiji took upon himself the onerous responsibility of demystifying and

popularizing Patanjali's Yoga, while Acharyaji devoted himself to the task of restoring

people's faith in the efficacy of ayurvedic system of medicine. Swamiji's main focus is on

making the people ofIndia as well as of the whole world adopts yoga and Ayurveda as their

lifestyle. His approach to treating ailments and disorders in pragmatic, undogmatic and non-

sectarian. All persons whether Hindu, Muslim, Sikh or Christian, have the same anatomy and

physiology. Therefore they can all benefit from yoga and auyrvedic therapy. He has

explained in detail the benefits accruing from yoga in his two popular hindi books on the

subject:

1. Yoga Sadhana evam Yoga Chikitsa Rahasya

2. Pranayama Rahasya

In his yoga camps, attended by thousands of participants from all parts of the country, he

emphasizes on doing eight Pranayamas  (1.bhastrika 2. kapalabhati, 3. bahya/ agnisara, 4.

ujjayi, 5. anulomaviloma, 6. bhramari, 7. udgitha,

8.pranava), some suksma (light) vyayamas; and some specific asanas for various ailments, as

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also some simple home remedies and ayurvedic medicines. Within a short span of time the

results of yoga and ayurvedic therapy have not only been encouraging but also astounding.

People have taken to yoga in a big way; they are doing it under the guidance of yoga teachers

trained and certified by Swamiji's Patanjali Yogpeeth, and watching and following it on

various Indian TV channels, like AASTHA, ZEETV, STAR, SAHARA etc. People are

learning yoga from the CDs, DVDs, audio-video cassettes prepared by the yogpeeth, Swamiji

has tried to explain the Yogasutras of Patanjali in simple Hindi in his bookYogadarsana.

While yoga will take care of physical, mental and spiritual health, the downslide, in social,

political and economic system of the country will be salvaged only through the patriotic zeal,

fearlessness and strong character, of which he himself is a living example. Recently he has

launched Bharat Swabhiman Movement which encompasses all the ground realities of the

Indian social, political and economic scene. He has given a clarion call to the people to come

forward and save the country and the democracy. He wants to see an addiction-free,

vegetarian, corruption-free India , proud of its swadeshi products. His mind may be soaring in

the ethereal spheres of spiritualism, but his feet are firmly planted on earth where he is very

much alive to the mundane concerns such as treatment/ enrichment of soil, cow breeding/cow

protection, cleaning the Ganga etc.

For his epoch-making work various honours/ honorary doctorates by universities have been

conferred on him in India and abroad. On the invitation of Secretary General of U.N.O.,

Swamiji has led the stand up programme to pass resolution against poverty eradication from

the whole world, at United Nation Organisation's head-quarter in New York , on 15 october

2006.

Mother and Father of Ramdev maharaj

He was born as Ram Krishna to Gulabo Devi and Ram Nivas Yadav in the village  Ali Saiyad

Pur (Alipur) of Mahendragarh district in Haryana state of India. He was inspired by the

portraits of Ram Prasad 'Bismil' and Netaji Subhas Chandra Bose that were hung in his room.[2] According to his statements in an open Yog Shivir atShahjahanpur (U.P.), when he grew

up and read the autobiography of Ram Prasad 'Bismil', his mind was totally cleansed. After

completing his middle education of eighth standard from Shahjadpur Haryana, he joined

Aarsh (Arya) Gurukul, Khanpur and studied Sanskrit andYoga under the guidance of

Acharya Pradumn.

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Contemporary life and fame

He shot into prominence when he started the Divya Yog Mandir Trust with the company of

Acharya Bal Krishna. In 2003, Aastha TV began featuring him in its morning yoga slot.

Within a few years, he had gathered a huge following. He is known for his efforts of

popularizing yoga. The New York Times called him "an Indian, who built Yoga Empire, a

product and symbol of the New India, a yogic fusion of Richard Simmons, Dr. Oz and Oprah

Winfrey, irrepressible and bursting with Vedic wisdom". His yog-camps are attended by a

large number of people in India and abroad.

Swami Baba Ramdev is a famous, young, Indian yoga master who has raised a number of

political, social and economic issues through his teachings, which are focused around the

ancient physical art of yoga. Most of the issues raised by him demand a drastic change in the

governance policies of India. Reportedly, Swami Ramdev has five goals for India

governmental reform.

Ramdev has founded yoga camps that are devoted to more than physical exertions. Swami

Ramdev speaks to issues regarding nutrition as well and advocates that people give up

drinking cold drinks and focus on tea and Indian fruit juices. One of Ramdev's popular

phrases regarding these beliefs is "Cold Drinks means Toilet Cleaner." Swami Ramdev also

has campaigned (as have others) against modern western farming with its use of pesticides

and has spoken out against India's many "illegal" small mines.

Perhaps most controversial are Ramdev's viewpoints on Indian government corruption from

the standpoint of finances and "black money." Swami Ramdev wants to do away with Rs.

500 and Rs. 1000 currency notes and wants the Indian government to accept the United

Nations Convention against Corruption. Swami Ramdev wants more supervision over Indian

tax havens, more supervision of people's debit and credit cards and termination of Indian

governmental relationships with any country seen as a tax haven country. Swami Ramdev

also wants to hang Indian legislators that are involved in proven corruption.

Swami Ramdev was involved in a protest against corruption in June of 2011 that was forcibly

broken up by the government. Ramdev was moved outside Delhi and prohibited from

entering the city for two weeks. After his removal, Swami Ramdev reportedly said he would

continue to fast and to protest against government corruption. Swami Ramdev claims he has

received death threats as a result of his activities.

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Swami Ramdev was born as Ram Krishna Yadav in the Haryana state of India. Swami

Ramdev apparently was influenced by the autobiography of Ram Prasad 'Bismil', claiming he

was "totally cleansed." As a teenager, Swami Ramdev joined Aarsh (Arya) Gurukul, Khanpur

and studied Sanskrit and Yoga under Achary Pradumn.

Eventually Swami Ramdev entered the Sanyas , became known as Swami Ramdev and began

offering yoga services to in the Kalva Gurukul of Jind district. For a while, Swami Ramdev

went to the caves of Himalaya to practice meditation in solitude. Leaving the Himalaya's,

Swami Ramdev began the Divya Yog Mandir Trust and eventually created a morning TV

program for yoga.

Swami Ramdev was such a success that he was even written about internationally with such

publications as The New York Times calling him "an Indian, who built Yoga Empire, a

product and symbol of the New India, a yogic fusion of Richard Simmons, Dr. Oz and Oprah

Winfrey, irrepressible and bursting with Vedic wisdom.

Swami Ramdev began to found yoga-camps that became popular as well. Ramdev's Yog

Sandesh journal is reportedly published in 11 languages and reaches more than one million

readers. Later Swami Ramdev bought a Scottish Island for a wellness retreat. Ramdev has

also lately expanded into politics, campaigning against corruption in the Indian government.

Swami Ramdev claims however to have no urge for elected office or even to start a political

party.

Ramdev spent many years undertaking an study of ancient Indian scriptures. At the same

time, he also practiced intense self-discipline and meditation. In 1995, Ramdev established

Divya Yoga Mandir Trust with Acharya Karamveer and Acharya Balkrishna. Acharya

Karmaveer is well-versed in Yoga and Veda while Acharya Balkrishna is a physician with a

degree in Ayurveda. He has also founded the Patanjali Yogpeeth Trust, an institution for

treatment and research in Yoga and Ayurveda, in Haridwar. The trust provides several free

services to all visitors.

Ramdev has taught several aspects of traditional Indian scriptures such as Ashtadhyayee,

Mahabhashya and Upanishads along with six systems of Indian Philosophy in various

Gurukuls. He has helped establish Gurukuls in Kishangarh, Ghashera, and Mahendragarh in

India.

Awards and recognitions

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In January 2007, KIIT University awarded Swami Ramdev with an Honorary Doctorate

degree in recognition of his efforts at popularizing the Vedic science of Yoga. The degree

was presented to him in a ceremony presided over by the respected scientist and Nobel

laureate Richard Ernst.

Claims of curing AIDS

In December 2006, press reports claimed that Ramdev had made claims of being able to use

Yoga to cure AIDS. A website promoting his products states that the CD4 cell count in some

AIDS patients has improved after practising Yoga. This statement was translated by certain

journalists as claiming a cure for AIDS.

As a consequence of these press reports he was sent a cease and desist order by the Indian

Union Health Ministry and threatened legal action from medical NGOs. Ramdev responded

by saying that he had been misquoted. His position was that Yoga and Ayurveda together can

alleviate the suffering from AIDS, not cure it. He also added that Yogic education was

preferable over sex education in response to the AIDS crisis.

Claims of curing Cancer

Other press reports quoted him as claiming to have a cure for cancer of the breast, liver,

prostate, uterus, pituitary gland, brain tumors and leukemia by practicing the seven breathing

exercises. They also said that he claimed to have documented proof of his successes.

He teaches Pranayama which is a series of techniques for breath control that were developed

as a part of the ancient Indian system of Yoga. Heretofore, these techniques were often

thought of as being esoteric and complex and portrayed as being unsuitable for lay people.

Consequently, their use was often limited to advanced practitioners of Yoga and undertaken

only under the strict supervision of an experienced teacher. Swamiji has worked diligently to

break these barriers and help make the practice of Pranayama achievable by the ordinary

layperson. He has devised a set of six simple Pranayama breathing exercises as listed in the

section below. These techniques have been readily embraced by the general public as

evidenced by the following facts.

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