study on patanjali yogpeeth with other pharmaceutical companies
TRANSCRIPT
STUDY ON PATANJALI YOGPEETH WITH OTHER
PHARMACEUTICAL COMPANIES
A report submitted to IIMT, Greater Noida As fulfillment of
Full time Postgraduate Diploma in MarketingManagement
SUBMITTED TO: SUBMITTED BY:Dr.D.K.Garg RAJNISH KUMAR SINGH Chairman ENR. NO: MMR 4076 IIMT, Gr. Noida PGDMM
Ishan Institute of Management and Technology
2, Knowledge Park-1, Greater Noida, Distt: G.B.Nagar (U.P.) Website: www.ishanfamily.com, E-mail: [email protected]
PREFACE
ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY Page 1
I Rajnish Kumar Singh, student of Ishan Institute of Management and Technology is pursuing
PGDM (MM) course. And towards the partial fulfillment of it, I have undergone a final
project and I am pleased to present the final project Report on “STUDY ON PATANJALI
YOGPEETH WITH OTHER PHARMACEUTICAL COMPANIES”
I have put my endeavor to make the objective accomplished in the stipulated time. Being a
neophyte in the highly competitive world of business and in cooperate world, I have come
across difficulties to make the objective a reality. Anyhow with the kind help and genuine
interest formally supported by extreme support of my guide and college authorities, I am
presenting this hand carved efforts.
The purpose of this project is to test the level of competency of an employee based on the
above aspects. Competencies comprise the knowledge, skills, values, and attributes
demonstrated through behavior that results in competent and superior performance.
Competency describes what superior performance actually does on a job that produces
superior results.
Guidance, cooperation, and inspiration are the important factors in the accomplishment of an
assigned task. I am most indebted to those mentioned below for their moral and active
support.
Firstly, I would like to express my deepest sense of gratitude to my parents for rendering their
moral support.
I acknowledge my heartiest thanks to Mr. V.K.OHRI for his support and esteemed
suggestions during the making of this project.
I would also like to acknowledge my immense gratitude to our honorable chairman sir, Dr.
D.K Garg who has given us this opportunity to work on this final project.
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ACKNOWLEDGEMT
I take the opportunity to express my gratitude to all of them who in some or the other way
helped me to accomplish this project. The study cannot be completed without your guidance,
assistance, inspiration and co-operation.
First and foremost, I am very thankful to all the members of patanjali yogpeeth and divya
mandir trust and the personnel of many pharma companies who really helped a lot and
guided me throughout my training session, without their help I would have been unable to
complete my project. These people have really been kind enough in providing me all kind
available data and information.
I owe my gratitude to all the doctors of patanjali yogpeeth who really helped a lot and guided
me throughout my session, without their help I would have been unable to complete my
project. These people have really been kind enough in providing me all kind available data
and information.
I would also like to thank with my deep sense of gratitude to the chairman of Ishan Institute
Of Management & Technology Dr. D.K. GARG who throughout my session helped me to
achieve my desirable goal to perfection.
Rajnish Kumar Singh
Enr. No: - MMR 4076
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DECLARATION
The summer training Project on “study on patanjali yogpeeth with other pharmaceutical
companies” under the guidance of Mr. V K Ohri is the original work done by me. This is the
property of Ishan Institute of Management and Technology, and use of this report without prior
permission of the institute will be considered illegal and actionable.
Date: 29-06-2011 Signature
(Rajnish Kumar Singh)
Enr. No: - MMR-4076
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EXECUTIVE SUMMERY
The study was carried on to observe the marketing of products of patanjali yogpeeth and the
other pharmaceutical products in India. Now days there is witnessed a heavy change in the
pharmaceutical sectors and healthcare sector, people are getting more inclined toward the
ayurvedic and herbal products as well as they are more cautious towards their health issues.
This study basically focuses on the changing trend of the healthcare sector and priority of the
people toward their health issues. More of yoga and consumption of herbal product is
creating revolution in the society. Looking at the recent trend and changing pattern of the
consumer what pharmaceutical companies are doing.
Basically it is more about the marketing policies of both the sectors and the response out of it.
Creating the integrated part of their resources how the companies are building up their
strategies and how they are attracting the consumer attention towards their product.
During the prepration of the project I came across many situation where it was very difficult
to find out the actual figure, in that case an assumed value was taken into consideration which
was very close to the actual figure.
Most of the data related to patanjali yogpeeth was collected from the centres of patanjali
yogpeeth itself. And the data related to pharmaceutical companies were collected from the
different debsites and most of the books and journals that means we cam say that more of
data of pharmaceutical copmanies were secondary data.
It was found that in small cities people have heavy faith on patanjali products as a medicine
as well as the consumption of the patanjali products are also very high then when it comes to
rural area most of the people go for ayaurvedic as well as herbal product for their use and in
big cities people uses patanjali products in regular course of life but when it comes on the
practise of treatment or fast response people prefer the pharmaceutical products the most. As
well as when it comes to the whole of the part of the country as life saving drugs people go
for pharma products.
The different books and magazines are also published of patanjali yogpeeth which are
concentrating on the health of the people as well as different aasan and pranayam are more
effictive as well as popular within the people all over the places in country.
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LITERATURE REVIEW
Doing this project was really an opportunity before me when I could convert my theoretical
knowledge into practical and of real world type. Fortunately, the organisation I got is a true
follower of the various principles of management and also is the largest company in its
segment of the industry. The working environment that I was being provided was
extraordinary and helped me a lot in delivering my work properly and with full potency of
mine.
The founder of patanjali yogpeeth had a very clear vision that about the rolw of ayaurveds
and aasans in todays world. Where the people are more and more attracted towards the
pharma drugs which use to come with the additional side effects baba Ramdev wanted to
reintroduce the ancient techniques for the cure of the person or a person could be treated
through the yogs and aasans as well as the ayurvedic products.
Swamiji took upon himself the onerous responsibility of demystifying and popularizing
Patanjali's Yoga, while Acharyaji devoted himself to the task of restoring people's faith in the
efficacy of ayurvedic system of medicine. Swamiji's main focus is on making the people
ofIndia as well as of the whole world adopts yoga and Ayurveda as their lifestyle. His
approach to treating ailments and disorders in pragmatic, undogmatic and non-sectarian. All
persons whether Hindu, Muslim, Sikh or Christian, have the same anatomy and physiology.
Therefore they can all benefit from yoga and auyrvedic therapy.
Apart from this indian pharmaceutical companies has also shown a tremendous growth within
these few years. Indian market has witnessed several phases in this context.
The Indian Pharmaceutical Industry (IPI), estimated at US$ 9 bn, has grown at aCAGR of 7%
during the last six years. It is ranked 4th in volume terms and 11th invalue terms globally.
India’s share in the global pharmaceutical market is less than2% in value terms as drug prices
in India are one of the lowest in the world. Exportscontributed to more than half of IPI’s
turnover during 2005-06 and have been a majorgrowth driver for the industry growing at a
CAGR of 19% during the last six years.The playing field for the domestic pharmaceutical
companies changed completelywith the advent of product patent regime from January 2005.
The IPI is now exposedto a host of new opportunities and risks. This has led the domestic
pharmaceutical companies to pursue various strategies on the business and R&D front with
the aim of achieving long-term sustainable growth under the new regulatory regime. Besides
changes in the patent laws, the issues with respect to drug pricing and the Union
Pharmaceutical policy will shape the regulatory environment for the industry in future.
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I did my project in the patanjali yogpeeth, where I found all the members are very much
committed to their work as well as they were all professionals enough. This helped me a lot
in getting a good deal of exposure. As I had to consult the doctors, acharyas, and the staff. I
felt myself, in the beginning, in a bit problem. But the cooperation of those person at the
work induced Confidence in me to deal with my problems whenever they came. After this I
was able to move my project to correct and effective direction.
Since I had to complete my project within a limited time frame, this made me experience the
actual marketing policies. This I think will work as real booster when I will go to work after
the completion of the PGDM (MM) course at IIMT, Greater Noida. The way the people
supported me and his other subordinates was a good example of co ordination and good
manager. This shows that in the corporate world the superior officer should not only take care
of the target fulfilled but also the behavioral aspect of the subordinates.
Working with the colleagues was a great experience as I came to know that how a person can
work as a team in a multifarious industry to achieve the organizational goal. Many a times,
while working, I had to sacrifice my personal feelings and aspirations just to keep the
organizational interests in my mind by giving it the top most priority. Indeed, I always tried
to do justice with my duties even at the cost of my personal life for the time being. But this
could be a success, as I got continuous support from my guide as well as other head and staff.
So, at last I would like to thank my institution for providing me with the opportunity to do
this fruitful project and the persin who guided me a lot in making this project successful.
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INDEX
SERIAL NO. TOPIC PAGE NO.
1 Preface 02
2 Acknowledgement 04
3 Declaration 05
4 Executive summary 06
5 Literature review 07-08
Chapter 1 Introduction
About Patanjali yogpeeth
History of patanjali yogpeeth
Founder of patanjali yogpeeth
History of yoga nad ayurved in
India
13-39
Chapter 2 Products
About herbal products in patanjali
yogpeeth
Product line and portfolio of
patanjali yogpeeth
Product mix of patanjali yogpeeth
Ayurvedic products vs
pharmaceutical products
40-53
Chapter 3 Yoga and physical therapy
Study of yogs of patanjali yogpeeth
Yog centres of patanjali yogpeeth
54-78
Chapter 4 New product devalopment
New product devalopment of
79-87
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patanjali yogpeeth
Research and devalopment of
patanjali yogpeeth
New product devalopment of
pharma sector in India
Chapter 5 Marketing and network of patanjali
yogpeeth and indian pharma sector
88-111
Chapter 6 Marketing policies of patanjali yogpeeth 112-119
Chapter 7 Pricing strategy
Pricing of patanjali yogpeeth
product
Pricing factor of indian
pharmaceutical companies
120-126
Chapter 8 Demand and supply pattern
Preference of indian market for
medicines
Study of demand pattern of
patanjali yogpeeth
Major suppliers of patanjali
yogpeeth
127-150
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Study of demand pattern in pharma
sector
Chapter 9 Competitor analysis
SWOTanalysis of patanjali yogpeeth
SWOT analysis of Indiam phaarma
sector
Chapter 10 Bar graphs and charts
Chapter 11 Findings and limitation
Conclusion
Suggestions and recommendations
Biblography
Word of thanks
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OBJECTIVE OF STUDY
Project work has certain objective behind it without any proper objective one cannot plan its
implementation. One heads to have properly well defined objective. If the objective of the
study is not proper then the whole research is of no use.
In India there are many sectors where the different companies or organisation functions
within that. Basically the sector which I have chosen is more towards the healt issues of the
people and to deal with their physical or mental state. I have chosen the pharma and
ayaurvedic sector which directly deal with people issues.
Basically my main objective is to see the choise of the indian people between pharmaceutical
products and ayurvedic products.
Along with this there were some sub objectives:
To know what are the product of patanjali yogpeeth and how are these beneficial for
the people
To understand the different yogs of patanjali yogpeeth and how do they directly affect
the health of the people
To know the pricing strategy of Indian pharma sector and ayurveds
To study the methods for customer satisfaction by providing proper services.
Marketing strategies for selling these products
CHAPTER 1ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY Page 11
INTRODUCTION
ABOUT PATANJALI YOGPEETH
HISTORY OF PATANJALI YOGPEETH
FOUNDER OF PATANJALI YOGPEETH
HISTORY OF YOGA AND AYURVED IN INDIA
About patanjali yogpeethPatanjali Yogpeeth in Haridwar, Uttarakhand is one of the largest Yoga institutes in India.
Named after the Ancient Yog Guru Patanjali. The institute is Ramdev's flagship project & has
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been set up for treatment, research & development in Yoga and Ayurveda, as well as the
manufacturing of ayurvedic medicines.
Patanajali Yog Peeth in Haridwar is a center of Yoga and Ayurveda activities in India built
on the name of Maharishi Patanjali who invented Yoga 5000 years ago. The ashram is run
under the guidance of Swami Ramdev Ji Maharaj who has revived Yoga and spreading it all
over the world.Patanjali Yog peeth is open to everybody.Located on the Haridwar-Delhi
highway at Kankhal, very near to Roorkee, Patanjali Yogpeeth offers treatments for all and
has residential accommodation.
At Mahatma Dharamveer's Gurukul at kisangarh Ghasera where Baba Ramdev met
philanthropist Archarya Balkrishan. With help of Balkrishan, Swami Ramdev has established
Divya Yog Mandir in 1995. Archarya Karamveer was also on of the pillar of Divya Yog
Mandir. In almost 3 years Divya Yog Mandir and Baba Ramdev have galvanized the world
into turning ardent practioners of Yoga. Baba Ramdev and trust run spearheads all his
activities which includes Yoga camps, manufacturing ayurvedic medicine and treatment of
patients with help of Yoga and Pranayam. Baba Ramdev TV programs and Yoga camps have
proved to be immensely popular. Swami Ramdev put lots of emphasis on teaching Pranayam
compare to Yoga. According to Shri Shri Ravi Shankar, a world-renowed spritial leader "If
an individual can be credited with reviving Yoga in India, it is solely Baba Ramdev".Millions
of people all over the world attends Baba Ramdev's free Yoga camps (shibir). Ramdev Baba
has also conduct Yoga camp at Rashtrapati Bhavan - the residence of the President of India.
Yoga has ability to cure even fatal diseases and Baba Ramdev has proved it many times.
Ramdev Baba has spread Yoga to such an extent that sooner or later, every one has to
embrace it. Patanjali Yog Peeth Trust is the dream project of Baba Ramdev. He was
inaugurated on August 6, 2006. Baba Ramdev's aim was to build the world's largest center of
Ayurveda, Yoga and Pranayam. Patanjali Yog Peeth provides facility for treatment for
diceases, research and a teaching University for Yoga and Ayurveda. Trust is located 13km
from Haridwar. The estimate cost of the project was 10 billion. During inauguration
Sudarshan Agarwal, Governor of Uttranchal, said "Patanjali Yog Peeth will sonn be the
ambassador of Yoga for entire world. According news Yoga Peeth is almost ready.
According to associated press, The Patanjali Yog Peeth project was divided into 3 phase.
Phase one was basic construction. The secnd stage comprises of serviceable guesthouses,
herbal gradens, yajnashala, meditation caves and many other facilities. It will be the biggest
Yoga and Ayurvedic center in the world. Third stage is opening an University of Yoga and
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Ayurveda. Baba Ramdev wants to flow river of Yoga in each and every one, whether in a
village or city. The confidence which Baba Ramdev exuberates comples people to at least
give his Yoga a try, Baba Ramdev reaffirms the broken down by challenging their sickness
widely and openly. Millions of people practice Baba Ramdev's Yoga and Pranayam. Ramdev
Baba's TV programs broadcast in several counties including America, Europe, Australia,
Asia and Africa. Viewership is quoted as being 20 millions regulart viewers. Followers of
Baba Ramdev have claimed relief from a veriety of ailments such as diabetes, Blood
Pressure, Hepatitis, spndylitis and Obesity. He is real hero who devote his whole life to help
people by giving them unknown knowledge of Yoga and Pranayam.
Swami Ramdev, world’s most popular Yoga teacher well versed in Sanskrit, Ayurved &
Vedic Philosophy, is the founder of “Patanjali Yogpeeth” at Haridwar India. He is the man,
whose name has become synonymous with YOGA in India. His main target is to teach the
Indian ancient “YOGA & PRANAYAM” techniques to the people of whole world. Now
thousands of people are attending his Yoga Camp being organized in all parts of the India and
other cities of the world as well. Millions & millions people watch him on TV through four to
five TV channels including Aastha TV Channel.
Swami Ji has 25 millions dollars dream project of Patanjali Yogpeeth at Haridwar. 125
millions dollars project for Patanjali University in the same city. It can handle 1000 patient at
a time in Naturopathy. A big hall to practice 5000 people at one time and world’s largest
OPD to handle 5000 patients a day.
Pathanjali yog peeth is located on the National highway 58 (NH58 Hwy) in Haridwar on the
Roorkee road. It is very easily accessible due to its location on the highway approximately 10
KM before the Haridwar town coming from Roorkee in a very peaceful and green area
surrounded by lush green farm lands. NH58 highway through out the journey is a single lane
busy highway mostly crowded with the trucks and tourists making their journey to and from
Haridwdar/Rishkesh region.
Swami Ramdev medicines are manufactured in branches well equipped with modern
equipments, certified by the international standards GMP, GLP & ISO 9001. Swami ramdev's
pharmacy makes the medicines pure and rich in quality. Medicines manufactured go through
Quality control and quality assessment tests. Patanjali Yogpeeth is operating Patanjali
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Hospitals in every nook of India, where one can get life saving Swami Ramdev medicines
which are affordable to all rich and poor.
Patanjali yogpeeth medecines are also available for health care, oral care, sexual care, hair
care and skin care, Many of the critical ailments such as Cancer, Diabetes, sexual problems,
arthritis etc. can be cured by Swami Ramdev's Medicines. These medicines are low cost, very
effective and available at Ramdev Chikitsalaya. Some of very effective Ramdev medicines
are Mukta Vati for high blood pressure, Madhunashini vati for Diabetes, Medohar vati for
Obesity.
Swami Ramdevji Maharaj is a historic personality. He has written new history in the areas of
yoga-prananyam and ayurvedic treatment methods. In this regard the work done by the
organization established by him namely Patanjali Yogpeeth (Trust), Divya Mandir (trust),
Patanjali Yog Samitis, Divya Yog Pharmacy Trust and branches, will be written in golden
letters on the pages of history. The ambition of these establishments are to reach yoga and
Ayurveda to the 700 crore global population along with Indian culture and words of the
sages. To encourage the use of Ayurvedic medicine, Swamiji manufactures superior quality
and proven medicine in Divya Yog Pharmacy.
Swami ramdev's medicines are manufactured in branches well equipped with modern
equipments mostly in Haridwar and other places, certified by the international standards
GMP, GLP & ISO 9001. Swami Ramdev also have a botanical garden near Patanjali Yog
Peeth where the herbs and medicinal plants are grown. Here research is carried out on rare
herbs and they are grown here by putting in great efforts. Under Swami Ramdev's guidance
an industrial unit is also established called Patanjali Ayurved Limited which produces pure an
high quality minerals and plants products through scientific methods. Honorable Swami
Ramdevji and Acharya Balkrishna ji have tried to combine the ancient knowledge with
ultramodern technology.
Some people could not digest the increasing fame of Swami Ramdev and they started
negative campaigning against swami Ramdev with the help of media. The quality of Swami
Ramdev medicines were doubted. When these medicines were tested in the lab all the
allegations proved baseless and swami ramdev came out spotless amidst the acid test. This
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resulted in unexpected increase in the demand of medicine of swami ramdev. Baba ramdev's
pharmacy puts in all the efforts to make the medicines pure and rich in quality. All the
medicines manufactured go through strict Quality control & quality assessment tests,
Toxicological study - Animal trials, clinical tests.
With the objective of disease free body, distortion free mind and desire of a peaceful life,
Divya Yoga Mandir (Trust) with the association of Patanjali Yogpeeth is operating Patanjali
Hospitals in every nook of India, where one can buy life saving Swami Ramdev medicines
which are affordable to all rich and poor. Patanjali yog peeth has a provision for special
discounts or free medicines for economically weak people. In these hospitals with the help of
Vaidyas (doctors) treatment of curable and incurable diseases is done free of cost along with
the medicines.
Swami Ramdev is working towards the goal of establishing the ayurvedic products at par
with the international standards and to make it known across the world. To encourage the use
of Ayurvedic medicine and amongst Swami Ramdev's revolutionary thoughts, one is that the
farmers of India should adopt the cultivation of medicinal herbs and plants along with fruits
and vegetables. They should made ready raw material for Ayurvedic medicine.
The Kripalu Bagh Ashram on the blessed land next to the holy Ganges, was built in 1932 by
the scholarly erudite and God realized Param Pujya Swami Kripalu Dev Ji Maharaj.
Concomitant with this noble struggle, Swami Kripalu Dev Ji along with another great
spiritualist Swami Shraddhanand, who was the founder of the pure and chaste Hindus
traditions of the “GURUKUL KANGRI”, organized a movement of rejuvenation of pristine
Indian ancient traditions and renaissance of its glorious and hoary past whereby the country,
its religion and all related aspects, covered by the gathering dust of centuries neglect, were
rediscovered and extolled. It was the place where the great patriots like Sh. Rash Bihari Bose
had taken shelter during their operations for freedom movements. Saint Shri Kripalu Dev Ji
Maharaj was succeeded by his illustrious disciple Pujya Swami Shri Shankar Dev Ji Maharaj,
well conversant with Vedic knowledge and an ardent advocate of noble human values.
Swami ji founded the Trust in 1995 along with his group of disciples; yet another
Philanthropist Pujya Swami Ram Dev Ji Maharaj who has dedicated his presence to augment
the haloed traditions of the trust based on selfless service and dedicated quest for excellence
in education, vedic learning and promotion of nationalism; he is joined by an energetic soul
with an intense spirit of service, Acharya Balkrishna Ji Maharaj, also a great spiritualist &
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great scholar of Ayurveda and an established name in Vedic philosophy Swami Muktanand ji
Maharaj Science Graduate, Vyakaranacharya along with other disciples continue to exalt the
traditions and enrich the future with what the trust had enshrined and achieved in its glorious
preceding years.
PatanjaliYogpeeth is a renowned name in the field of medical science, rendering free services
to millions of people across the globe throughYoga andAyurveda.
a. Free Yoga Classes In Patanjali Yogpeeth : Free Yoga classes are conducted in the
premises of Patanjali Yogpeeth by trained Yoga Instructors at one hour interval.
b. b. Yoga Science Camps : People below poverty line are permitted to participate in
the Residential and Non-Residential Yoga Science Camps held in towns and cities of
India from time to time in the benign presence of Yogrishi Swami Ramdevji Maharaj.
c. Free Yoga Classes Through Patanjali Yog Samiti : Fifty thousand free Yoga
classes by about twenty million dedicated and trained Yoga teachers take place
everyday in nook and corner of India. About two million Yoga teachers have been
engaged in training & teaching of people in East Africa, South Africa, U.S.A.,
Canada, U.K., Nepal & Mauritius.
d. Free Ayurvedic Consultancy In Patanjali Yogpeeth : Free consultancy in
Ayurveda is provided in Patanjali Yogpeeth. Over fifty well educated
Ayurvedacharya (Vaidya) having B.A.M.S./ M.D./ M.S. degree, render their valuable
services to about two thousand patients suffering from various chronicle diseases
daily, free of cost. This team of Vaidyas is also engaged in giving Free Ayurvedic
consultancy through letters, fax, e-mails &phone also.
e. Free Ayurvedic Consultancy At Patanjali Chikitsalayas : Divya Yog Mandir
(Trust) manages to run over two thousand Patanjali Chikitsalayas and Patanjali
Arogya Kendras in India and abroad, where about one thousand able Ayurvedacharya
(Vaidya) having B.A.M.S./ M.D. degrees, examine and prescribe treatment, free of
cost to about fifty thousand patients daily.
f. Yoga Science Camps : Ateam of Vaidyas also provide freeAyurvedic consultancy to
the participants of Yoga Science Camps held in different towns and cities of India
from time to time in the benign presence ofYogrishi Swami Ramdevji Maharaj.
g. Free Distribution Of Medicines : Medicines and food supplements are provided on
appropriate/ hundred percent discount to the economically weaker people.
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h. Free Investigation Facility : Appropriate discount is given to the people below poverty line on all type of investigations in Pathology Lab and Imaging & research centre of Patanjali Yogpeeth.
Free Residential Facilities are provided to the poor people in the hospice (Mahrishi Balmiki
Dharamshala) of PatanjaliYogpeeth.
Mahrishi Balmiki Dharamshala (Hospice) :
Haridwar is the religious capital of the country, where lac of pilgrims come from all across
the globe daily. Some of them belong to poor section of the society who can't even arrange
fooding and lodging on their own. Keeping this fact in view, a four story huge hospice of
86,000 sq. ft. covered area has been built in Patanjali Yogpeeth-2 by Patanjali Yogpeeth
(Trust), where lodging facilities for about 1000 persons are available. On ground floor 53, on
first floor 90, on second floor 87 and on third floor 84 spacious rooms with modern facilities
have been built. This hospice has been named after Mahrishi Balmiki, the author of the great
epic 'Ramayana.'
Yajna is performed daily within the premises so that the persons staying in this hospice may
come closer to Indian values and traditions. Visitors can also seek free Ayurvedic
consultancy in O.P.D. of Patanjali Yogpeeth. They can also gain the practical knowledge of
Yoga and Pranayama by participating in Yoga Classes which are conducted at one hour
interval.
Patanjali yogpeeth 2
Patanjali Yogpeeth Phase - II was inaugurated in April 2009, with an objective to establish a
fully furnished campus for successful organization of residential Yog Science Camps in the
benign presence ofYogrishi Swami Ramdevji Maharaj. All necessary facilities are provided
to thousands of participants of such camps within the premises of this campus.
The prominent features of this Multi-Service-Unit of PatanjaliYogpeeth (Trust) are as
below :
• A huge auditorium of 2,00,000 sq. ft. where thousandsof participants can practice together
yoga, pranayama, meditation etc.
• A separate Airconditioned auditorium of 60,000 sq. ft.
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• 950 rooms for visitors with AC and Non-AC accommodation.
• A free-of-charge hospice (Dharmashala) to accommodate 1000 persons.
• A huge langar hall of 20,000 sq. ft. where visitors could partake of free meals (Prasad)
• Agrand museum built upon 50,000 sq. ft.
• A huge Annapurna (Food Court) to cater to 5000 visitors daily.
• 350 apartments for accommodating healthy, competent and dedicated senior citizens under
vanprastha ashram.
• A sale outlet of 11,000 sq. ft. for literature and material related toYoga, Ayurveda and
Oriental genres.
• A huge Panchkarma and Shatkarma centre of 44,000 sq. ft. where about 1000 persons can
be benefiteddaily by Panchkarma and Shatkarma therapy.
• Bharat Swabhiman (Trust) Head office spanning in 21950 Sq. ft.
• Bharat Mata Naman Sthal where the sacred soil collected from more than 600 districts of
India has been preserved.
HISTORY OF PATANJALI YOGPEETH
The Kripalu Bagh Ashram on the blessed land next to the holy Ganges, was built in 1932 by
the scholarly erudite and God realized Param Pujya Swami Kripalu Dev Ji Maharaj.
Concomitant with this noble struggle, Swami Kripalu Dev Ji along with another great
spiritualist Swami Shraddhanand, who was the founder of the pure and chaste Hindus
traditions of the “GURUKUL KANGRI”, organized a movement of rejuvenation of pristine
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Indian ancient traditions and renaissance of its glorious and hoary past whereby the country,
its religion and all related aspects, covered by the gathering dust of centuries neglect, were
rediscovered and extolled. It was the place where the great patriots like Sh. Rash Bihari Bose
had taken shelter during their operations for freedom movements.
Saint Shri Kripalu Dev Ji Maharaj was succeeded by his illustrious disciple Pujya Swami Shri
Shankar Dev Ji Maharaj, well conversant with Vedic knowledge and an ardent advocate of
noble human values. Swami ji founded the Trust in 1995 along with his group of disciples;
yet another Philanthropist Pujya Swami Ram Dev Ji Maharaj who has dedicated his presence
to augment the haloed traditions of the trust based on selfless service and dedicated quest for
excellence in education, vedic learning and promotion of nationalism; he is joined by an
energetic soul with an intense spirit of service, Acharya Balkrishna Ji Maharaj, also a great
spiritualist & great scholar of Ayurveda and an established name in Vedic philosophy Swami
Muktanand ji Maharaj Science Graduate, Vyakaranacharya along with other disciples
continue to exalt the traditions and enrich the future with what the trust had enshrined and
achieved in its glorious preceding years.
PYP (UK) Trust is inspired by Swami Ramdev Maharaj, the world's leading,
most popular, successful results-oriented yog master. He has become a
household name in India owing to his ability to simplify yog techniques for
the masses and validate the benefits of yog and pranayam [a series of
breathing techniques] combined with asans [postures] that are part of the
ancient Indian Vedic sciences.
Swami Ramdev advocates the power of breath, through the practice of
Pranayam, as a remedy for all ailments. He has sparked off a revolution by
bringing about a divine transformation of body, mind and soul. Under his
guidance, a large number of people have been alleviated from pain and
suffering, thus leading healthier, more purposeful lives. Swami Ramdev's
spiritual yog teachings have been internationally celebrated through
televised classes and live sessions. His following has rapidly grown from thousands to
millions worldwide.
Since 2006 when Swami Ramdev made his first visit to the UK & USA in
particular, his international appeal has grown many fold: PYP (UK) Trust
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trained yog teachers are giving their free time to raising health awareness
in local communities by holding yog classes.
Patanjali Yogpeeth is a 501(c)(3) nonprofit organization, the US arm of the Divya Yog
Mandir Trust. Divya Yog Mandir Trust was established by P. P. Swami Baba Ramdev Ji in
1995 to promote yog and pranayam and spread its benefits as widely as possible. We hold
free yog classes all over the world, have TV programs on the Aastha channel dedicated to
spreading the benefits of yog, and have a center for Ayurved and Yog in Haridwar, India,
which produces Ayurvedic foods and medicines.
Patanjali Yogpeeth is a center of Yoga and Ayurveda therapies in Haridwar. It is built on the
name of Maharishi Patanjali who invented Yoga 5000 years ago. The ashram is run under the
supervision of Swami Ramdev Ji Maharaj, who has immensely contributed to promote yoga
all over the world. He organizes various camps where he teaches Pranayam to hundreds of
people together. The ashram offers various facilities such as Yoga Classes, natural health
therapies, ayurvedic treatments, Accommodation, OPD and canteen. You can avail the
benefit of these facilities in a very hygienic, clean and well maintained environment.
Patanjali is a multi dimensional unit of the Divya Yog Mandir Trust which focuses on
treatment and research in yoga and ayurveda. The Patanjali ypgpeeth in Haridwar is one of
the popular yoga centres. People all over the world travel Patanjali for learning yoga. The
institute can handle 1000 patients at a time and offers a hall for 5000 people to practice yoga.
The Patanjali Yogpeeth offers accommodation for a person who wishes to stay a few days to
experience or learn Yoga and Pranayam. The institute has around a hundred small rooms that
are neat and clean with attached bathrooms and running hot water. The cost of room for a
single is Rs 300 and for double it is Rs 400. They also offer dorm beds are at Rs 50 per
person. You can reserve room at the Institute between 9 am and 6 pm.
Ambulance and ICU facilities are also provided at Yogpeeth. Some patients are admitted here
for long term treatment. Patients at institute can attend regular yoga classes in morning as it
helps in curing their disease as well. the institute has treatment for lethal diseases such
diabetes, H.B.P., angina, blockages in arteries, obesity, asthma, bronchitis, leucoderma,
depression, parkinson, insomnia, - migraine, thyroid, arthritis, cervical spondalities, hepatitis,
chronic renal failure, cancer, cirrhosis of liver, gas, constipation, accidity etc.
FOUNDER OF PATANJALI YOGPEETH
SWAMI SHANKAR DEV JI
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Swami Shankar Dev is Patron and Founder Trustee of Divya Yog Mandir (Trust) and
Patanjali Yogpeeth (Trust). Born in 1930 in Almora district of Uttarakhand, he was very
much keen to become a samnyasi from the very beginning of his life. He always participate
in Satsanga of Sadhus and samnyasis. At the age of 15 years, in 1945, he
abandoned/renounced his home with a group of samnyasis and travelled with them to various
tirthas and reached Hardwar. He come in contract of great Saint Swami Kripalu Dev Ji
Mahajraj in Hardwar. He is a direct disciple of Swami Kripalu Dev Ji Maharaj. He took
sanyas diksha from Swami Inder Dev on Ganga Dashera 1958.
Since February 1968, he is living in Vishva Gyan Mandir [Known as Kripalu Bag Ashram :
Registered Office of Divya Yog Mandir (Trust)]. This is a very sacred place as it is
Taposthali of Swami Kripalu Dev ji Maharaj- his guru and an active worker of freedom
struggle of India.
Swami Shankar Dev is a spiritual personality. He is guru of world known Yogrishi Swami
Ramdev Ji Maharaj. Swami Ramdev ji Maharaj took sanyas diksha from Swami ji in 1995.
He actively participates in all the activities of Ashram and Trust also.
SWAMI SHANKAR PURUSHOTTAM TIRTH JI MAHARAJ
Swami Shankar Purushottam Tirth Maharaj was the Sanyas Guru of Swami Vishnu Tirth
Maharaj. A Sanyas Guru is a spiritual teacher who initiates one into the system of, sanyas, or
renunciation. He lived in the Siddhayoga Center of Benaras after his own initiation into
Sanyas by Swami Bharati Krishna Tirth Maharaj, who was the Shankaracharya of
Jagannathpuri at that time. The following is a brief account of his career.
Swami Shakar Purushottam Tirth Maharaj, originally known as Shri Venukumar
Chattopadhyaya, was born in Lakshmipur in the District of Tripura in East Bengal in the year
1890. His parents were religious people and this had a definite bearing on the inclinations of
his mind from the beginning of his life. He also carried strong spiritual seeds accumulated by
virtuous deeds in his past life. He had a natural tendency to live in the company of holy men
and to be absorbed in spiritual pursuits. His mother died when he was only five years old, but
he consoled his other three brothers by telling them this: "It is true that human beings have
their individual mothers but there is a Divine Mother who is the mother of all. She in fact is
the mistress of this world and is the beginning and end of all. Our mother has merged into
Her. She will certainly give us the best care and remove our sufferings.
Shri Venukumar, in fact, thus forgot his worldly mother and became a lifelong worshiper of
Divine Mother Kali, whose blessings he sought throughout his life. After dedicating himself
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completely to her, he visited many holy places and stayed in a number of spiritual centers. In
spite of these efforts, his desire to have a direct experience of the Divine Mother remained
unfulfilled. Ultimately he received the blessings of Swami Narayan Tirth Maharaj at
Madaripur who captivated him for the remainder of his life.
Swami Narayan Tirth Maharaj initiated him into the Shaktipat system and he enrolled as a
Brahmachari there. For eight years he served his Guru continuously with untiring labor. East
Bengal is a unique country because nearly the entire area is covered by water for about eight
months out of the year. To collect dry firewood, beg for food from nearby areas and provide
meals for a number of guests visiting the Ashram at such a time was never an easy job.
Furthermore, since his teacher was a great disciplinarian, the disciples were punished for
even their smallest faults. Shri Venukumar was, however, very open minded and patient.
Ultimately, Swamiji declared Venukumar to have stood successful to the test and blessed him
to go out and propagate the Shaktipat system in the world.
Shri Venukumar, who had come to be known as Brahmachari Atmananda Prakash, traveled
far and wide and met a number of holy persons. He continued to do his spiritual practices and
finally requested Sanyas initiation from Swami Narayan Tirth. Swamiji directed him to
Swami Bharati Krishna Tirth of Jagannathpuri, the Shankaracharya of Govardhan Math.
Swami Bharati Krishna Tirth kindly accepted Brahmachariji and named him Swami Shankar
Purushottam Tirth Maharaj after initiating him into Sanyas.
Swami Shankar Purushottam Tirth Maharaj laid the foundation of a center in Uttar Kashi near
the bank of the Bhagirathi River. He called this center the Shankar Math. Since his following
consisted mostly of people from West Bengal, Bihar and Uttar Pradesh, the disciples were
worried that Swamiji would not be able to spend much time with them. Therefore, another
center named Siddhiyog Ashram at Varanashi was built for him shortly after this.
Swami Shankar Purushottam Tirth Maharaj initiated a number of disciples into the Shaktipat
system and wrote several books in Bengali such as Yoga Wani, Japa Sadhana, and Guruvani
which were later translated into Hindi. He also wrote a short treatise in English entitled Who
Am I? Swamiji gave up his mortal body in 1958 in Calcutta and merged with Divine Mother
Kali. The books Guru Vani and Yoga Vani have also been translated into English and are
available from: Ayurveda Holistic Center in New York, USA.
SWAMI RAMDEV JI
Yogarṣi Swami Ramdevji was born to Smt. Gulab Devi and Shri Ram Niwas in a village of
Haryana. He had his early education in a village school. At the age of 14 he was admitted to
the Gurukul at Kalwa (near Jind, Haryana) where under the blessed tutelage of Ācārya Shri
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Baldevji he studied Sanskrit and Yoga, and earned a postgraduate (Ācārya) degree with
specialization in Sanskrit Vyākaraṇa, Yoga, Darśana, Vedas and Upaniṣads, later he was very
much inspired by the life and writings of Maharṣi Dayanand and he thoroughly studied
Satyārtha Prakāśa, Ṛgvedādibhāṣyabhūmikā etc. Along-side the magnetism of Maharṣi.
Patañjali as an exponent of Yoga, Sanskrit Grammar and Āyurveda continued to exert its
influence on him.
Quite early in his life he had his goals cut out for him, so he chose the path of celibacy and
asceticism. After doing a stint of teaching Yoga, Panini's, Astadhyayi and Patanjali's
Mahabhasya at Gurukuls, he set out on his journey to the Gangotri caves of lofty Himalayas ,
away from the distractions of mundane activities. Through deep meditation and ascetic
discipline and penance he was able to develop a clear vision of the work to be done by him:
1.Propagation of yoga and Ayurveda, and
2. Reforming the social, political and economic system of India .
And then luckily he met with Acharya Balkrishna, a kindred soul and a schoolmate, who was
out there on a similar quest. They came together to launch upon this stupendous task from
scratch. Swamiji took upon himself the onerous responsibility of demystifying and
popularizing Patanjali's Yoga, while Acharyaji devoted himself to the task of restoring
people's faith in the efficacy of ayurvedic system of medicine. Swamiji's main focus is on
making the people ofIndia as well as of the whole world adopts yoga and Ayurveda as their
lifestyle. His approach to treating ailments and disorders in pragmatic, undogmatic and non-
sectarian. All persons whether Hindu, Muslim, Sikh or Christian, have the same anatomy and
physiology. Therefore they can all benefit from yoga and auyrvedic therapy. He has
explained in detail the benefits accruing from yoga in his two popular hindi books on the
subject:
1. Yoga Sadhana evam Yoga Chikitsa Rahasya
2. Pranayama Rahasya
In his yoga camps, attended by thousands of participants from all parts of the country, he
emphasizes on doing eight Pranayamas (1.bhastrika 2. kapalabhati, 3. bahya/ agnisara, 4.
ujjayi, 5. anulomaviloma, 6. bhramari, 7. udgitha,
8.pranava), some suksma (light) vyayamas; and some specific asanas for various ailments, as
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also some simple home remedies and ayurvedic medicines. Within a short span of time the
results of yoga and ayurvedic therapy have not only been encouraging but also astounding.
People have taken to yoga in a big way; they are doing it under the guidance of yoga teachers
trained and certified by Swamiji's Patanjali Yogpeeth, and watching and following it on
various Indian TV channels, like AASTHA, ZEETV, STAR, SAHARA etc. People are
learning yoga from the CDs, DVDs, audio-video cassettes prepared by the yogpeeth, Swamiji
has tried to explain the Yogasutras of Patanjali in simple Hindi in his bookYogadarsana.
While yoga will take care of physical, mental and spiritual health, the downslide, in social,
political and economic system of the country will be salvaged only through the patriotic zeal,
fearlessness and strong character, of which he himself is a living example. Recently he has
launched Bharat Swabhiman Movement which encompasses all the ground realities of the
Indian social, political and economic scene. He has given a clarion call to the people to come
forward and save the country and the democracy. He wants to see an addiction-free,
vegetarian, corruption-free India , proud of its swadeshi products. His mind may be soaring in
the ethereal spheres of spiritualism, but his feet are firmly planted on earth where he is very
much alive to the mundane concerns such as treatment/ enrichment of soil, cow breeding/cow
protection, cleaning the Ganga etc.
For his epoch-making work various honours/ honorary doctorates by universities have been
conferred on him in India and abroad. On the invitation of Secretary General of U.N.O.,
Swamiji has led the stand up programme to pass resolution against poverty eradication from
the whole world, at United Nation Organisation's head-quarter in New York , on 15 october
2006.
Mother and Father of Ramdev maharaj
He was born as Ram Krishna to Gulabo Devi and Ram Nivas Yadav in the village Ali Saiyad
Pur (Alipur) of Mahendragarh district in Haryana state of India. He was inspired by the
portraits of Ram Prasad 'Bismil' and Netaji Subhas Chandra Bose that were hung in his room.[2] According to his statements in an open Yog Shivir atShahjahanpur (U.P.), when he grew
up and read the autobiography of Ram Prasad 'Bismil', his mind was totally cleansed. After
completing his middle education of eighth standard from Shahjadpur Haryana, he joined
Aarsh (Arya) Gurukul, Khanpur and studied Sanskrit andYoga under the guidance of
Acharya Pradumn.
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Contemporary life and fame
He shot into prominence when he started the Divya Yog Mandir Trust with the company of
Acharya Bal Krishna. In 2003, Aastha TV began featuring him in its morning yoga slot.
Within a few years, he had gathered a huge following. He is known for his efforts of
popularizing yoga. The New York Times called him "an Indian, who built Yoga Empire, a
product and symbol of the New India, a yogic fusion of Richard Simmons, Dr. Oz and Oprah
Winfrey, irrepressible and bursting with Vedic wisdom". His yog-camps are attended by a
large number of people in India and abroad.
Swami Baba Ramdev is a famous, young, Indian yoga master who has raised a number of
political, social and economic issues through his teachings, which are focused around the
ancient physical art of yoga. Most of the issues raised by him demand a drastic change in the
governance policies of India. Reportedly, Swami Ramdev has five goals for India
governmental reform.
Ramdev has founded yoga camps that are devoted to more than physical exertions. Swami
Ramdev speaks to issues regarding nutrition as well and advocates that people give up
drinking cold drinks and focus on tea and Indian fruit juices. One of Ramdev's popular
phrases regarding these beliefs is "Cold Drinks means Toilet Cleaner." Swami Ramdev also
has campaigned (as have others) against modern western farming with its use of pesticides
and has spoken out against India's many "illegal" small mines.
Perhaps most controversial are Ramdev's viewpoints on Indian government corruption from
the standpoint of finances and "black money." Swami Ramdev wants to do away with Rs.
500 and Rs. 1000 currency notes and wants the Indian government to accept the United
Nations Convention against Corruption. Swami Ramdev wants more supervision over Indian
tax havens, more supervision of people's debit and credit cards and termination of Indian
governmental relationships with any country seen as a tax haven country. Swami Ramdev
also wants to hang Indian legislators that are involved in proven corruption.
Swami Ramdev was involved in a protest against corruption in June of 2011 that was forcibly
broken up by the government. Ramdev was moved outside Delhi and prohibited from
entering the city for two weeks. After his removal, Swami Ramdev reportedly said he would
continue to fast and to protest against government corruption. Swami Ramdev claims he has
received death threats as a result of his activities.
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Swami Ramdev was born as Ram Krishna Yadav in the Haryana state of India. Swami
Ramdev apparently was influenced by the autobiography of Ram Prasad 'Bismil', claiming he
was "totally cleansed." As a teenager, Swami Ramdev joined Aarsh (Arya) Gurukul, Khanpur
and studied Sanskrit and Yoga under Achary Pradumn.
Eventually Swami Ramdev entered the Sanyas , became known as Swami Ramdev and began
offering yoga services to in the Kalva Gurukul of Jind district. For a while, Swami Ramdev
went to the caves of Himalaya to practice meditation in solitude. Leaving the Himalaya's,
Swami Ramdev began the Divya Yog Mandir Trust and eventually created a morning TV
program for yoga.
Swami Ramdev was such a success that he was even written about internationally with such
publications as The New York Times calling him "an Indian, who built Yoga Empire, a
product and symbol of the New India, a yogic fusion of Richard Simmons, Dr. Oz and Oprah
Winfrey, irrepressible and bursting with Vedic wisdom.
Swami Ramdev began to found yoga-camps that became popular as well. Ramdev's Yog
Sandesh journal is reportedly published in 11 languages and reaches more than one million
readers. Later Swami Ramdev bought a Scottish Island for a wellness retreat. Ramdev has
also lately expanded into politics, campaigning against corruption in the Indian government.
Swami Ramdev claims however to have no urge for elected office or even to start a political
party.
Ramdev spent many years undertaking an study of ancient Indian scriptures. At the same
time, he also practiced intense self-discipline and meditation. In 1995, Ramdev established
Divya Yoga Mandir Trust with Acharya Karamveer and Acharya Balkrishna. Acharya
Karmaveer is well-versed in Yoga and Veda while Acharya Balkrishna is a physician with a
degree in Ayurveda. He has also founded the Patanjali Yogpeeth Trust, an institution for
treatment and research in Yoga and Ayurveda, in Haridwar. The trust provides several free
services to all visitors.
Ramdev has taught several aspects of traditional Indian scriptures such as Ashtadhyayee,
Mahabhashya and Upanishads along with six systems of Indian Philosophy in various
Gurukuls. He has helped establish Gurukuls in Kishangarh, Ghashera, and Mahendragarh in
India.
Awards and recognitions
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In January 2007, KIIT University awarded Swami Ramdev with an Honorary Doctorate
degree in recognition of his efforts at popularizing the Vedic science of Yoga. The degree
was presented to him in a ceremony presided over by the respected scientist and Nobel
laureate Richard Ernst.
Claims of curing AIDS
In December 2006, press reports claimed that Ramdev had made claims of being able to use
Yoga to cure AIDS. A website promoting his products states that the CD4 cell count in some
AIDS patients has improved after practising Yoga. This statement was translated by certain
journalists as claiming a cure for AIDS.
As a consequence of these press reports he was sent a cease and desist order by the Indian
Union Health Ministry and threatened legal action from medical NGOs. Ramdev responded
by saying that he had been misquoted. His position was that Yoga and Ayurveda together can
alleviate the suffering from AIDS, not cure it. He also added that Yogic education was
preferable over sex education in response to the AIDS crisis.
Claims of curing Cancer
Other press reports quoted him as claiming to have a cure for cancer of the breast, liver,
prostate, uterus, pituitary gland, brain tumors and leukemia by practicing the seven breathing
exercises. They also said that he claimed to have documented proof of his successes.
He teaches Pranayama which is a series of techniques for breath control that were developed
as a part of the ancient Indian system of Yoga. Heretofore, these techniques were often
thought of as being esoteric and complex and portrayed as being unsuitable for lay people.
Consequently, their use was often limited to advanced practitioners of Yoga and undertaken
only under the strict supervision of an experienced teacher. Swamiji has worked diligently to
break these barriers and help make the practice of Pranayama achievable by the ordinary
layperson. He has devised a set of six simple Pranayama breathing exercises as listed in the
section below. These techniques have been readily embraced by the general public as
evidenced by the following facts.
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