study on eclairs chocolates
TRANSCRIPT
A STUDY ON USERS AND NONUSERS OF ECLAIRS
WITH SPECIAL REFERENCE TO CADBURRY (INDIA) PVT. LTD,
COMPANY PROFILEIn the year 1948 ,
Anand KripaluManaging Director
PRODUCT PROFILE
1960 Chocolate Eclairs launched by London confectionery James Pascall.
1964 Pascalls confectioners acquired by Cadbury Brothers and with it Eclairs, which become 2nd brand. 1974 Eclairs are renamed Cadbury’s Chocolate Eclairs. 1970s Cadbury begins an international launch programme that will eventually lead to Eclairs being available in 23 countries .
1990 The brand is re-launched and gains Cadbury’s Royal Warrant on pack in the UK.
2006 A new, crunchy Eclair is launched under the Cadbury’s Dairy Milk brand in India.
Lotus eclairs
Nestle eclairs
Candyman éclairs
COMPETITORS
PROBLEM STATEMENT
To know the customer perception towards Cadbury Eclairs.
Examine different brands of candy affecting sales.
RESEARCH AREA
Davangere.
Methodology
Primary data collection
Dealers
Secondary data collection
Retailers and customers
SAMPLE SIZECurrent Available Respondents Obtained Responses
Users 92 92
Non-Users 8 8
Total 100 100
Field Work Questionnaire was formulated and asked to all the Users
and Non users around davangere .Interview method for Users was adopted in davangere region.
Data AnalysisData tabulations and analysis was performed using Statistical tools, Statistical Package for Social Sciences (SPSS) and Microsoft Office Excel Work Sheet.
ANALYTICAL TECHNIQUES USED FOR EACH OBJECTIVE
S. No ObjectivesSPSS Tests/Excel
sheetQuestions
1. To measure the preference level of the
current customers.Bar Charts 11
2. To find out the important attributes from
users.
Bar charts (Excel
sheet)4
3.To examine the presence of creamy
chocolate at the center.Bar Charts 12
4.
To price justifies the quality Pie chart 10
5.To find the perception of consumer Pie chart 3
1.TO MEASURE THE PREFERENCE LEVEL OF THE CURRENT CUSTOMERS.
Q.11 If the Cadbury éclairs comes in 50ps do you still prefer to buy it.
In 100 respondents around 73% of them are ready to buy if it comes in 50ps
PREFERENCE OF CONSUMERS(IN FREQUENCY)
Frequency PercentValid
PercentCumulative Percent
Valid missing19 19.0 19.0 19.0
yes73 73.0 73.0 92.0
no8 8.0 8.0 100.0
Total100 100.0 100.0
2.TO MEASURE THE ATTRIBUTE OF ECLAIRS .
Q. 4.What motivated you to buy cadbury éclairs?
Frequency PercentValid
Percent Cumulative PercentValid missing
19 19.0 19.0 19.0
Advertisement15 15.0 15.0 34.0
price4 4.0 4.0 38.0
taste53 53.0 53.0 91.0
easy available9 9.0 9.0 100.0
Total100 100.0 100.0
3.To find out the presence of creamy choloate at center .
Missing V.V.good V.good Good Neither Good r Bad
Very Bad V.V.bad0
5
10
15
20
25
30
35
40 Chart Title
In 100 respondents around 60% of them are satisfied with presence of creamy
PRESENCE OF CREAMY CHOCOLATE AT CENTER
Frequency PercentValid
PercentCumulative
Percent
Valid Missing 21 21.0 21.0 21.0
V.V.Good37 37.0 37.0 58.0
V good 17 17.0 17.0 75.0
Good 17 17.0 17.0 92.0
Neither good no or bad 5 5.0 5.0 97.0
Very bad 1 1.0 1.0 98.0
V V bad 2 2.0 2.0 100.0
Total 100 100.0 100.0
4.PRICE JUSTIFIES THE QUALITY
Q10.Do you think price of the cadbury eclaires justify its quality ?
Frequency PercentValid
PercentCumulative
Percent
Valid missing19 19.0 19.0 19.0
Strongly agree
19 19.0 19.0 38.0
Agree48 48.0 48.0 86.0
Neither agree nor disagree
9 9.0 9.0 95.0
Disagree5 5.0 5.0 100.0
Total 100 100.0 100.0
5.CHEWY NATURE Q13. What is your opinion about the chewy
nature of the Cadbury éclairs
Frequency PercentValid
PercentCumulative
Percent
Valid missing 20 20.0 20.0 20.0
V V good 26 26.0 26.0 46.0
V good 18 18.0 18.0 64.0
Good 14 14.0 14.0 78.0
Neither good nor bad 15 15.0 15.0 93.0
bad 2 2.0 2.0 95.0
V bad 2 2.0 2.0 97.0
V V bad 3 3.0 3.0 100.0
Total 100 100.0 100.0
PIE CHART
Around 58% are satisfied with chewy nature
LEARNING EXPERIENCE
Frequent discussion with the respondents
gave us an insight of perception of cadbury
eclairs.
Analyzing the present status & future
strategies of our product.
Understood the behavior and culture of an
respondents.
THANK YOU