study of consumer behaviour towards nestle and cadbury choclates2

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MMS WINTER PROJECT UNIVERSITY OF MUMBAI 1

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Study of Consumer Behaviour Towards N

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INTRODUCTION

MMS WINTER PROJECT

LIKING FOR THE CHOCOLATES

Table:1

Liking for the ChocolateYesNo

Number of Respondents955

Chart:1

Interpretation:

From the above analysis of the given sample of 100 respondents it is concluded that out of 100 people 95 people likes to eat chocolate while only 5 people dont prefer to eat chocolate.

DIFFERENT AGE GROUPS

Table:2

AGE GROUPS0-1010-2020-30ABOVE 30

NUMBER OF RESPONDENTS14423311

Chart:2

Interpretation:

According to the above analysis it is concluded that I have surveyed 100 respondents out of which 14, 42, 33, 11 belongs to age group 0-10, 10-20, 20-30, above30 respectively.

PREFERENCE ACCORDING TO AGE GROUPS

Table:3

AGE GROUPS

BRANDS0-1010-2020-30ABOVE 30

CADBURY735245

NESTLE5685

NO CONSUMTION2111

Chart:3

Interpretation:

According to the above analysis it is concluded that people of different age groups prefer mostly Cadbury brand of chocolate while Nestle brand is least preferred by the age group between 10-20. People of age group above 30 equally likes to have both brands.

BRAND PREFERENCE

Table:4

BRANDSPREFERENCE BY CONSUMERS

CADBURY73

NESTLE22

Chart:4

Interpretation:

From the above analysis of given sample of 93 respondents who eat chocolates it is concluded that only 22 people prefer to eat Nestle chocolates while 73 people likes to eat Cadbury chocolates.

PURCHASE OF CHOCOLATES

PURCHASE OF CADBURY CHOCOLATES

Table:5

CADBURY CHOCOLATES

SUB- BRANDSNUMBER OF RESPONDANTS

DAIRY MILK69

5 STAR64

PERK61

CELEBRATIONS49

TEMPTATIONS41

Chart:5

Interpretation:

From the above analysis of given sample of 73 respondents who eat Cadbury chocolates it is concluded that mostly people has purchased Dairy Milk sub-brand of Cadbury while Temptation is least purchased by the people.PURCHASE OF NESTLE CHOCOLATES

Table:6

NESTLE CHOCOLATES

SUB- BRANDSNUMBER OF RESPONDANTS

KIT KAT17

MUNCH19

MILKY BAR18

BAR- ONE16

MILK CHOCOLATE11

Chart:6

Interpretation:

From the above analysis of given sample of 22 respondents who eat Nestle chocolates it is concluded that mostly all sub-brands are purchased by people but top most is Munch followed by Milky Bar and Kit Kat. While surveying we have found that many people are not aware of Milk Chocolate.OVERALL PURCHASE OF CHOCOLATES

Table:7

OVERALL PURCHASE OF SUB- BRANDS OF CHOCOLATES

SUB-BRANDSPERCENTAGE OF PURCHASE

DAIRY MILK13

5 STAR12

PERK11

CELEBRATIONS9

TEMPTATIONS7

KIT KAT10

MUNCH11

MILKY BAR11

BAR ONE9

MILK CHOCOLATE7

Chart:7

Interpretation:

From the above analysis it is concluded that overall Dairy Milk is purchased by people followed by 5 Star while Temptation and Milk Chocolate is least purchased by people.

PREFERENCE OF SUBRANDS OF CHOCOLATES

PREFERENCE OF SUBRANDS OF CADBURY CHOCOLATESTable: 8

CADBURY CHOCOLATES

SUB- BRANDSGRAND TOTAL OF PREFERENCEAVERAGE

(GRAND TOTAL / No. OF RESPONDANTS)RANKS

DAIRY MILK3154.31

5 STAR22032

PERK1762.43

CELEBRATIONS1361.864

TEMPTATION911.245

Interpretation:

According to the above analysis it is concluded that in Cadbury Brand, Dairy milk is the most preferred sub-brand as it is ranked first by the respondents. While Temptation is the least preferred sub-brand of Cadbury chocolates.

PREFERENCE OF SUB-BRANDS OF NESTLE CHOCOLATES

Table:9

NESTLE CHOCOLATES

SUB- BRANDSGRAND TOTAL OF PREFERENCEAVERAGE

(GRAND TOTAL / No. OF RESPONDANTS)RANKS

KIT KAT703.181

MUNCH642.93

MILKY BAR652.952

BAR-ONE452.054

MILK CHOCOLATE301.365

Interpretation:

According to the above analysis it is concluded that in Nestle Brand, Munch is the most preferred sub-brand as it is ranked first by the respondents. While Milk Chocolate is the least preferred sub-brand of Cadbury chocolates.

INFLUENCING FACTORS DURING PURCHASE

OVERALL INFLUENCE

Table :10

FACTORSGRAND TOTALAVERAGERANK

FLAVOR/TASTE4354.581

PRICE2953.19

QUALITY3914.122

PACKAGING3443.624

FORM3013.177

BRAND3543.733

IMAGE3443.624

COLOR2973.138

SHAPE2682.8210

QUANTITY3423.66

Interpretation:

According to the above analysis it is concluded that on an average mostly people are influenced by flavor/taste followed by quality, brand and image. It is surprised to know that very few people are influenced by price followed by shape of the chocolate.

INFLUENCING FACTORS DURING PURCHASE OF CADBURY CHOCOLATES

Table:11

FACTORSGRAND TOTALAVERAGERANK

FLAVOR/TASTE3354.61

PRICE2353.27

QUALITY3074.22

PACKAGING2773.793

FORM2313.168

BRAND2713.714

IMAGE2623.595

COLOR2243.079

SHAPE2132.9210

QUANTITY2623.595

Interpretation:

According to the above analysis it is concluded that on an average mostly people are influenced by flavor/taste followed by quality, packaging and brand. Here color and shape are not all influencing people while purchasing Cadbury chocolates.

Table:13

FACTORSGRAND TOTALAVERAGERANK

FLAVOR/TASTE4274.811

PRICE3373.64

QUALITY3673.862

PACKAGING3383.565

FORM3323.497

BRAND3583.773

IMAGE3283.459

COLOR3323.497

SHAPE3353.526

QUANTITY3283.459

Interpretation:

According to the above analysis it is concluded that on an average people are most satisfied with the flavor/taste of a chocolate followed by quality and brand. It is surprising to know that although people are satisfied with quality but unsatisfied with the quantity.

IN CADBURY CHOCOLATE

Table:14

FACTORSGRAND TOTALAVERAGERANK

FLAVOR/TASTE3344.61

PRICE2693.685

QUALITY2823.862

PACKAGING2723.734

FORM2643.626

BRAND2823.862

IMAGE2473.3810

COLOR2593.557

SHAPE2583.538

QUANTITY2553.499

Interpretation:

According to the above analysis it is concluded that on an average people are most satisfied with the flavor/taste of a chocolate followed by quality and brand. It is surprising to know that although people are satisfied with quality but unsatisfied with the quantity and image.

IN NESTLE CHOCOLATE

able:15

FACTORSGRAND TOTALAVERAGERANK

FLAVOR/TASTE934.21

PRICE683.098

QUALITY853.862

PACKAGING66310

FORM683.098

BRAND763.455

IMAGE813.683

COLOR733.326

SHAPE773.54

QUANTITY733.326

Interpretation:

According to the above analysis it is concluded that on an average people are most satisfied with the flavor/taste of a chocolate followed by quality and image. It is surprising to know that although people are satisfied with quality but unsatisfied with the form and packaging.

FORM PREFERENCE

Table:16

FORM OF CHOCOLATENUMBER OF RESONDENTS

HARD33

NUTTIES25

CRUNCHY29

CHEW20

Chart:8

Interpretation:

According to the above analysis it is concluded that most of the people likes to eat hard chocolate and chew form of a chocolate is least preferred.

PACK OF CHOCOLATES PREFERED

Table:17

PACK SIZENUMBER OF RESPONDENTS

SMALL28

BIG48

FAMILY PACK19

Chart:9

Interpretation:

According to the above analysis it is concluded that out of sample of 95 people who eat chocolates likes to buy big pack. Family pack is mostly preferred by aged people only.

FACTORS AFFECTING PURCHASE

Table:18

FACTORSNUMBER OF RESPONDENTS

ADVERTISEMENT65

SUGGESTION FROM FRIENDS AND RELATIVES16

ATTRACTIVE DISPLAY11

DOCTORS ADVICE15

BRAND AMBASSADORS9

INGREDIENTS25

Chart: 10

Interpretation:

According to the above analysis it is concluded that Advertisement is the best measure to attract customers to purchase more. Its impact is much more than other factors. While friends and relatives and brand ambassadors also play a significant role in this regard.

MEDIA OF ADVERTISEMENT

Table:16

MEDIA OF ADVERTISEMENTNUMBER OF RESPONDENTS

TELEVISION82

NEWSPAPERS7

BROCHURES3

HOARDING4

DISPLAY15

Chart:11

Interpretation:

According to the above analysis it is concluded that television emerges as the best media for advertisement of chocolates that compel consumers to buy. It is much more than other ways as out of 95 respondents 82 are attracted to by through television media while brochures are the least attracting media.

FREQUENCY OF CONSUMPTION

Table:20

FREQUENCY OF CONSUMPTIONNUMBER OF RESPONDENTS

ONCE IN A FORTNIGHT16

DAILY17

WEEKLY39

MONTHLY18

QUARTERLY5

Chart:12

Interpretation:

According to the above analysis it is concluded that mostly people purchase chocolates weekly. Only 15 out of 95 purchase chocolates quarterly.

REASONABLE PRICE

Table:21

PRICE OF CHOCOLATENUMBER OF RESPONDENTS

BELOW 56

5-1023

10-2051

20-304

ABOVE 3011

Chart: 13

Interpretation:

According to the above analysis it is concluded that the consumer thinks 10-20 Rs is the reasonable price of a chocolate. So it must be worthwhile to know this as it may effect the sale of chocolates.

CONSUMERS BRAND LOYALTYTable:22

BRAND LOYALTY ACTIONSNUMBER OF RESPONDENTS

POSTPONE YOUR PURCHASE26

SWITCH OVER TO OTHER BRANDS24

GO TO OTHER SHOP FOR SEARCH OF PREFERED BRAND45

Chart:14

Interpretation:

According to the above analysis it is concluded that mostly people are loyal to the brand as in the absence of availability of their preferred brand mostly people like to search for it or they are ready to postpone their purchase.

REACTION OF CONSUMERS IF NEW BRAND IS INTRODUCED

Table:23

SHIFT TO NEW BRAND OF THE PREFERED PRODUCTNUMBER OF RESPONDENTS

NO, NOT AT ALL35

MAY CONSIDER27

NO, SHALL NOT4

CANT SAY29

Chart:15

Interpretation:

According to the above analysis it is concluded that mostly people are addicted to the same flavor or taste and they dont want to change it as out of 95 respondents 35 are not ready to try new brand at any cost.

REASONS FOR NOT SWITCHING OVER TO OTHER BRANDS

All the consumers why they continue to buy the old brand gave various important reasons. The most important reasons given by the consumers were:

Taste/Flavor Brand Image Quality PackagingFINDINGS

CONSUMER RESEARCH:

Consumer research deals with consumer and their problems and solution to the problems. In this I came to know about the consumers need and expectation levels regarding products and ascertainable levels of consumer satisfaction.

PRODUCT RESEARCH: Under product research I came to know about the modification which consumers wants as to the quality, packing, shape, color, and quantity etc of their favorite chocolate.

PRICING RESEARCH: This includes ability to consume, to pay for the product, how much a person can spend on his/her favorite chocolate. In this I have tried to find out consumers price expectations and reactions.

ADVERTISING RESEARCH:Under this I have concluded that whether the advertisement appeals the consumers or not. This also includes evaluating and selecting the proper media-mix and measuring advertising effectiveness.

SUGGESTIONS AND RECOMMENDATIONS

Company should concentrate more on television for advertisement, as mostly people get attracted through television only.

For promotional offers, company should go for free gifts rather than going for other ways.

Nestle company should concentrate on its packing as people are least satisfied with it while Cadbury should concentrate on the shape of a chocolate.

People are unsatisfied with the price and quantity of chocolate so companies should concentrate in this regard also.

LIMITATIONS OF THE STUDY

In attempt to make this project authentic and reliable, every possible aspect of the topic was kept in mind. Nevertheless, despite of fact constraints were at play during the formulation of this project. The main limitations are as follows:

Due to limitation of time only few people were selected for the study. So the sample of consumers was not enough to generalize the findings of the study.

The main source of data for the study was primary data with the help of self-administered questionnaires. Hence, the chances of unbiased information are less.

People were hesitant to disclose the true facts.

The chance of biased response cant be eliminated though all necessary steps were taken to avoid the same.

UNIVERSITY OF MUMBAI 1313

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0.9452

0.8767

0.8356

0.6712

0.5616

0.7727

0.8636

0.8182

0.6818

0.5

Sub-brands of Chocolates purchased By People

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1211111ADVERTISEMENTSUGGESTION FROM FRIENDS AND RELATIVESATTRACTIVE DISPLAYDOCTOR'S ADVICEBRAND AMBASSDORSINGREDIENTS

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243543522244.542.723.823.043.183.773.733.322.53.64

22100608467708382735580754

AVG4.542.723.823.043.183.773.733.322.53.64

Ques 6

F/TPQLTYPCKFOBICOLSQTY

5445542555

4555433244

5555555555

5545354414

5545354414

5255555555

5344524323

5454454443

5555455545

5554555445

5545353554

5344444444

5453535454

4455431445

5443555445

5555555555

5455431354

5454445555

4343343432

4345454543

4453425555

4343454335

5443455544

5355555442

5325433513

5555555554

5344343432

5243343332

5455554455

5444444444

5554454333

4443444434

5333333333

5435542551

5444554455

4455454433

4533443234

5454444445

5445542555

4555433244

5555555555

5555355444

4434343343

5555555555

4434343343

5215454543

5222222224

5344251111

5244344443

5445343334

5415151111

4131121115

1411111111

4111111111

5454445555

5431111121

5111111111

4444444444

4353354432

5151144111

4345455543

4351452142

1111111112

3511141112

5351534242

5421543345

5414521433

5434541555

5454213452

4544555543

5355444444

3444415555

5432143243

5255455555

4343343333

5454444541

5455455454

5254355544

4543544444

5453335333

5453455445

4353545535

3344534235

5554454444

4532545455

2222422222

5454145254

5432123451

5345245552

5444543344

5342255554

5111111111

5111111115

1151111111

1111111111

4273373673383323583283323353283482Flavor/tastePriceQualityPackagingFormBrandImageColorShapeQuantity

4.813.553.863.563.493.773.453.493.523.45avg4.813.553.863.563.493.773.453.493.523.45

Ques2Ques6

F/TPQLTYPCKFOBICOLSQTY

15445542555

14555433244

15555555555

15545354414

15545354414

15255555555

15344524323

15454454443

15555455545

15554555445

15545353554

15344444444

15453535454

14455431445

15443555445

15555555555

15455431354

15454445555

14343343432

14345454543

14453425555

14343454335

15443455544

15355555442

15325433513

15555555554

15344343432

15243343332

15455554455

15444444444

15554454333

14443444434

15333333333

15435542551

15444554455

14455454433

14533443234

15454444445

15445542555

14555433244

15555555555

15555355444

14434343343

15555555555

14434343343

15215454543

15222222224

15344251111

15244344443

15445343334

15415151111

14131121115

11411111111

14111111111

15454445555

15431111121

15111111111

14444444444

14353354432

15151144111

14345455543

14351452142

11111111112

13511141112

15351534242

15421543345

15414521433

15434541555

15454213452

14544555543

15355444444

13444415555

15432143243

733342692822722642822472592582552722Flavor/tastePriceQualityPackagingFormBrandImageColorShapeQuantity

avg4.583.683.863.733.623.863.383.553.533.494.583.683.863.733.623.863.383.553.533.49

F/TPQLTYPCKFOBICOLSQTY

25255455555

24343343333

25454444541

25455455454

25254355544

24543544444

25453335333

25453455445

24353545535

23344534235

25554454444

24532545455

22222422222

25454145254

25432123451

25345245552

25444543344

25342255554

25111111111

25111111115

21151111111

21111111111

total93688566687681737773760Flavor/tastePriceQualityPackagingFormBrandImageColorShapeQuantity

avg4.233.093.8633.093.453.683.323.53.324.233.093.8633.093.453.683.323.53.32

Ques7

HARDNUTTIESCRUNCHYCHEW

1

1

111

11

11

1

1

1

1

1

1

1

1

1

1

11

1

1

1

1

1

1

1

1

1

1

1

11

1

1

1

1

1

1

1

1

1

1

1

1

111

1

1

1

1

1

11

1

1

1

11

1

1

1

1

1

1

11

1

1

1

1

1

1

1

1

1

11

1

1

1

1

1

1

1

1

1

1

11

1

1

1

1

1

1

1

1

1

1

11

1

1

1

1

1HARDNUTTIESCRUNCHYCHEW

3325292033252920

Ques 8Ques 9

11

11

11

11

11

1SMALLBIGFAMILY PACK1FREE GIFTSPRICE OFFERANY OTHER

12848191522320

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

1281

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

2152

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

2223

2483

33

33

33

33

33

33

33

33

33

33

33

33

33

33

33

33

33

33

319320

Ques11Ques12

TelevisionNewspapersBrochersHoardingDisplay1

11

11

11

11

11

11

11

111

11

11

111

11

11

11

1116

112

12

12

12

12

12

112

12

112

12

1112

12

12

12

12

12

1217

13

113

13

13

13

113

13

13

13

113

13

113

13

13

113

13

13

13

13

13

13

13

13

13

13

113

13

13

13

13

13

13

13

13

13

13

13

13

1339

14

14

14

14

14

14

114

14

14

114

14

14

114

14

14

14

14

1418

15

15

15

15

155

1

TelevisionNewspapersBrochersHoardingDisplay

8273415

Once in a fortnightDailyWeeklyMonthlyQuarterly

161739185

Ques13Below55 to 1010 to 2020 to 30Above 30

162351411

1Ques 14Ques15

111

111

111

1611

211

211

211

211

211

211

211

211

211

211

211

211

211

211

211

211

211

211

211

211

211

21261

22321

321

321

321

321

321

321

321

32135

322

322

322

322

322

322

322

322

322

322

322

322

322

322

32242

332

332

332

332

332

332

332

332

332

332

332

33227

333

333

333

3334

334

334

334

334

334

334

334

334

334

334

334

35134

434

434

434

4434

534

534

534

534

534

534

534

534

534

534

51134

34

345429

Postpone PurchaseSwitch BrandSearch in other ShopNo, Not at allMay ConsiderShall NotCan't Say

2624453527429

Sheet3

Que 1

Sheet3

955

Yes

No

Response

Number of Persons

Liking For the Chocolate

7322

Cadbury

Nestle

Chocolate Brands

No. of Persons

Brand Preference

6964614941

Dairy Milk

5 Star

Perk

Celebrations

Temptation

Sub-brands of Cadbury Chocolate

Number of Persons

Cadbury chocolates Purchased By People

1719181511

Kit Kat

Munch

Milky Bar

Bar-One

Milk Chocolate

Sub-brands of Nestle Chocolates

Number of Persons

Nestle chocolates Purchased by People

435295391344301354344297268342

Flavor/Taste

Price

Quality

Packaging

Form

Brand

Image

Color

Shape

Quantity

Factors

Factors Affecting Purchase Of chocolates

335235307277231271262224213262

Flavor/Taste

Price

Quality

Packaging

Form

Brand

Image

Color

Shape

Quantity

Factors

Factors affecting Purchase of Cadbury Chocolates

100608467708382735580

Flavor/Taste

Price

Quality

Packaging

Form

Brand

Image

Color

Shape

Quantity

Factors

Factors affecting Purhase of Nestle Chocolates

0.9452

0.8767

0.8356

0.6712

0.5616

0.7727

0.8636

0.8182

0.6818

0.5

Sub-brands of Chocolates purchased By People

4.3

3

2.4

1.86

1.24

Preference of Sub-Brands ofCadbury Chocolate

3.18

2.9

2.95

2.05

1.36

Preference of Sub-brands of Nestle chocolates

4.3

3

2.4

1.86

1.24

3.18

2.9

2.95

2.05

1.36

Preference Of Sub-brands of chocolates

33252920

HARD

NUTTIES

CRUNCHY

CHEW

Forms

Number of Consumers

Form of a Chocolate Prefered by People

284819

SMALL

BIG

FAMILY PACK

Pack

Number of Consumers

Pack of Chocolate Prefered

522320

FREE GIFTS

PRICE OFFER

ANY OTHER

Promotional Offers

Number of Consumers

Effect of Promotional Offers while Purchase

65161115925

ADVERTISEMENT

SUGGESTION FROM FRIENDS AND RELATIVES

ATTRACTIVE DISPLAY

DOCTOR'S ADVICE

BRAND AMBASSDORS

INGREDIENTS

Factors

Number of Consumers

Factors Affecting Purchase

8273415

Television

Newspapers

Brochers

Hoarding

Display

Media Of Advertising

Number of Customers

Media of Advertisement influencing the Purchase

161739185

Once in a fortnight

Daily

Weekly

Monthly

Quarterly

Frequency

Number of Consumers

Frequency of Consumption

62351411

Below5

5 to 10

10 to 20

20 to 30

Above 30

Price

Number of Consumers

Reasonable Price

262445

Postpone Purchase

Switch Brand

Search in other Shop

Action of Consumers in absence of Prefered Brand

Number of consumers

Brand loyalty

3527429

No, Not at all

May Consider

Shall Not

Can't Say

Reactions

Number of Consumers

Reaction of Consumers if New Product is introduced

4.58

3.1

4.12

3.62

3.17

3.73

3.62

3.13

2.82

3.6

Importance given to factors affecting Purchase

4.59

3.2

4.2

3.79

3.16

3.71

3.59

3.07

2.92

3.59

Importance given to factors while purchasing Cadbury Chocolates

4.54

2.72

3.82

3.04

3.18

3.77

3.73

3.32

2.5

3.64

Importance given to factors while purchasing Nestle chocolate

4.81

3.55

3.86

3.56

3.49

3.77

3.45

3.49

3.52

3.45

satisfaction level given by sub-brands of chocolates

4.58

3.68

3.86

3.73

3.62

3.86

3.38

3.55

3.53

3.49

Satisfaction given by cadbury chocolates

4.23

3.09

3.86

3

3.09

3.45

3.68

3.32

3.5

3.32

Satisfaction given by Nestle chocolates

_1237223229.xlsChart1

14423311

0-10

10 to 20

20 to 30

Above 30

AGE GROUPS

NUMBER OF RESPONDENTS

AGE GROUPS

Sheet1

Ques123(CADBURY)3(NESTLE)4(CADBURY)4(NESTLE)5678910111213141516AGE GROUPS

AnsDSPCTKMMBBMCDSPCTKMMBBMCF/TPQLTYPCKFOBICOLSQTYF/TPQLTYPCKFOBICOLSQTYHNCRCHADSFRATDDABAITVNBHDF/TBIPQ0-1010 to 2020 to 30Above 30

1014423311100

20

30

40

50

6111111152431524553555554455425551311145321

7111111154213345445324345554332441231113141

811111115432155555555555555555555111311123311

91111111521345355143214554535441411111123311

101111111521345355143215554535441411111123311

11111111154312545525555552555555551111132241

12111111132154543234521453445243231111133341

1311111115423154545543245454454443113111114331111

14111111154231525554555555554555451311135321111

15111111152134535525311355545554451111133311

16111115345345255513554535355411111133341

17111111154321554555434453444444441211132311

181111145353545453555453535454123111113121

191111115432344523413444554314451221113221

2011111543555422341454435554451211123221

21111111125341545545311155555555551122111331111

22111115345345255453545543135411211111133221

2311115453523131355454445555121111132241

24111111143521535555553543433434321311111331411

251111115324435345453343454545431121132341

2611111543435534511444534255551231153141

2711111115421354534333354343454335121111133221111

28111115345252133412544345554411211143121

2911111543555345522153555554421121112322111

3011111134253155245113532543351311211113311111

3111111154235453355335555555555413211111143111

3211111115412353543334345344343432122111332211

331111115342544345333552433433321111111321211

341111153452453543555455554455123111122311

35111111153421545555444554444444441311131311

36111111154231445334333355544543331311143321

37111111523454533432334443444434111111142341

381111111531425353233123533333333312211133341111

391111113425534554134254355425511221111133311

4011111154323155344542544455445512311133311

411111114253515443542144554544331111142311

42111111121431453354433345334432341231135221111

431111111321455454353335545444444512311112532111

44111111152431524553555554455425551311145321

45111111154213345445324345554332441231113141

4611111115432155555555555555555555111311123311

47111111153412555555544555553554441211111333211

4811155344344333443434334312111332111

491111153454555344435555555555112111133221

50111115435344344333443434334312111222111

51111154511114155552154545431311132321

5211111111543253541111225222222224111311133111

53111114355354245435534425111112111133341

5411111115432145543444455244344443122111123411

55111111154132535344323454453433341121113311

56111111523453555555555415151111111111114241

57111111154321451113111241311211151111131241

58111111145321511111111114111111111211143111

59111111154321411111111141111111111211112311

601111111541231142313155545444555512111411411

61111111135421524111111354311111211121133141

62111111143125511511111151111111111331111241

63111111514355555534344444444444112211111332211

641111111534215342154325435335443212111433311

65111111131254535414421151511441111231134341

661115435435555343454555431311132141

671115542431452443514521421221143241

681115344513243311111111121211143331

69111111154321431511211135111411121211151111

701111115243542132451253515342421321153331

711115543254435154215433451331124331

72111154514134234354145214331211113111

73111111354215345445555543454155511231152321

741111545342323135545421345212311433411

751115535454551545445555431211133141

761115435544444453554444441211133141

771115544444411534444155551311123311

7811111543132443243454321432431311135211

79121111143215525545445552554555551211125221

80121154434334444343433433331131143111

8112111114352145353452215454444541122111122311

82121154523535541554554554541211122321

831211111543125552344415525435554413111111133111111

841211544155434422454354444411231111333111

851211115342545335533554533353331221113141

8612111143255453545325545345544511111112321

87121154535314531543535455351131143211

8812111153245554444433334453423512211132311

8912111143525151455422555445444412311115121

9012111112351454324534244532545455131111132311111

911215321112222222224222221111141221

92121145535345333254541452541211115321

93121154515344555554321234511331125221

9412111435535554555553452455521121153111

9512111111254353545545255444543344112111441111

9612111435532343555553422555541211115211

97121111153142511111111151111111111121122141

9812111115314211111111155111111115111111323411

99121111153241511111111111511111111211112241

100121111131524435435222411111111111211122341

Sheet2

Ques1Ques2Ques3 DSPCTQues10

0111111ADVERTISEMENTSUGGESTION FROM FRIENDS AND RELATIVESATTRACTIVE DISPLAYDOCTOR'S ADVICEBRAND AMBASSDORSINGREDIENTS

01111111

01111111

01111111

01111111

11111111

11111111

11111111

1111111111

11111111

111111

11111111

111111

111111111

111111

11111111

111111

111111111

1111111111

111111111

111111

11111111

1111111

1111111

1111111

111111111

1111111111

11111111

1111111

1111111111

11111111

1111111

1111111111

11111111

111111111

11111111

11111111

11111111

111111111

11111111

11111111

11111111

11111

111111

1111111

11111

11111111

111111

111111111

111111111

1111111

111111111

11111111

11111111

11111111

11111111

11111111

1111111

1111111111

11111111

1111

1111

1111

11111111

1111111

1111

11111

1111111

11111

1111

1111

1111

111111

17369646149411

1average0.94520.87670.83560.67120.56161

11

1KMMBBMC111

12111111

12111111

1211111111

12111

12111111

12111

12111111

1211111

1211111

1211111

1211111

12111111

1211

12111

12111

121111

121111111

121111

12111111

1211111

1211111TOTAL65161115925

1211111ADVERTISEMENTSUGGESTION FROM FRIENDS AND RELATIVESATTRACTIVE DISPLAYDOCTOR'S ADVICEBRAND AMBASSDORSINGREDIENTS

122171918151165161115925

955average0.77270.86360.81820.68180.5

Dairy Milk5 StarPerkCelebrationsTemptationKit KatMunchMilky BarBar-OneMilk Chocolate

0.94520.87670.83560.67120.56160.77270.86360.81820.68180.5

Ques 4Dairy Milk5 StarPerkCelebrationsTemptationKit KatMunchMilky BarBar-OneMilk Chocolate

Ques.2DSPCTKMMBBMC4.332.41.861.243.182.92.952.051.36

15243143215

15421354

15432143521

15213454

15213454312

15431254

1321545342

1542314325

15423154

1521345324

15344352

15432123514

14535

1543245

154354

125341435

153412543

154435

14352153142

1532453142

154353241

15421331524

15347064654530274

1543avg70/22=3.182.92.952.051.36

13425

15423

154123

15342

1534

153421

154231

15234

153142

13425

15432

14253

121431

132145

152431

154213

154321

153412

15

1534

1543

154

115432

1435

154321

154132

15234

154321

145321

154321

154123

135421

143125

15143

153421

131254

15

15

15

154321

15243

15

154

135421

154

15

15

15

1543

7331522017613691938

avg4.332.41.861.24

Ques5

F/TPQLTYPCKFOBICOLSQTY

5245535555

3454453243

5555555555

5355143214

5355143215

5455255555

5432345214

5454554324

5255545555

5355253113

5345255513

5545554344

5354545355

3445234134

5554223414

5455453111

5345255453

5352313135

5355555535

4353454533

4355345114

5453433335

5252133412

5553455221

3155245113

5453355335

5354333434

5443453335

5245354355

5455554445

4453343333

5453343233

5353233123

5345541342

3155344542

5154435421

4533544333

5454353335

5245535555

3454453243

5555555555

5555555445

5344344333

5455534443

5344344333

5111141555

5354111122

5354245435

4554344445

5353443234

5355555555

4511131112

5111111111

4111111111

1142313155

5241111113

5115111111

5555553434

5342154325

5354144211

4354355553

5424314524

3445132433

4315112111

5421324512

5432544351

5141342343

5345445555

5342323135

5354545515

4355444444

5444444115

1324432434

5255454455

4343344443

4535345221

5235355415

5552344415

4155434422

5453355335

5453545325

5353145315

5554444433

5151455422

5432453424

3211122222

5353453332

5153445555

5355545555

5354554525

5323435555

5111111111

1111111115

5111111111

4354352224

4352953913443013543442972683423371

4.583.14.123.623.173.733.623.132.823.6AVGout of 95

Ques5

Ques1F/TPQLTYPCKFOBICOLSQTY

15245535555

13454453243

15555555555

15355143214

15355143215

15455255555

15432345214

15454554324

15255545555

15355253113

15345255513

15545554344

15354545355

13445234134

15554223414

15455453111

15345255453

15352313135

15355555535

14353454533

14355345114

15453433335

15252133412

15553455221

13155245113

15453355335

15354333434

15443453335

15245354355

15455554445

14453343333

15453343233

15353233123

15345541342

13155344542

15154435421

14533544333

15454353335

15245535555

13454453243

15555555555

15555555445

15344344333

15455534443

15344344333

15111141555

15354111122

15354245435

14554344445

15353443234

15355555555

14511131112

15111111111

14111111111

11142313155

15241111113

15115111111

15555553434

15342154325

15354144211

14354355553

15424314524

13445132433

14315112111

15421324512

15432544351

15141342343

15345445555

15342323135

15354545515

14355444444

15444444115

11324432434

733352353072772312712622242132622617

AVG4.593.24.23.793.163.713.593.072.923.59

25255454455

24343344443

24535345221

25235355415

25552344415

24155434422

25453355335

25453545325

25353145315

25554444433

25151455422

25432453424

23211122222

25353453332

25153445555

25355545555

25354554525

25323435555

25111111111

21111111115

25111111111

24354352224

22100608467708382735580754

AVG4.542.723.823.043.183.773.733.322.53.64

Ques 6

F/TPQLTYPCKFOBICOLSQTY

5445542555

4555433244

5555555555

5545354414

5545354414

5255555555

5344524323

5454454443

5555455545

5554555445

5545353554

5344444444

5453535454

4455431445

5443555445

5555555555

5455431354

5454445555

4343343432

4345454543

4453425555

4343454335

5443455544

5355555442

5325433513

5555555554

5344343432

5243343332

5455554455

5444444444

5554454333

4443444434

5333333333

5435542551

5444554455

4455454433

4533443234

5454444445

5445542555

4555433244

5555555555

5555355444

4434343343

5555555555

4434343343

5215454543

5222222224

5344251111

5244344443

5445343334

5415151111

4131121115

1411111111

4111111111

5454445555

5431111121

5111111111

4444444444

4353354432

5151144111

4345455543

4351452142

1111111112

3511141112

5351534242

5421543345

5414521433

5434541555

5454213452

4544555543

5355444444

3444415555

5432143243

5255455555

4343343333

5454444541

5455455454

5254355544

4543544444

5453335333

5453455445

4353545535

3344534235

5554454444

4532545455

2222422222

5454145254

5432123451

5345245552

5444543344

5342255554

5111111111

5111111115

1151111111

1111111111

4273373673383323583283323353283482

4.813.553.863.563.493.773.453.493.523.45avg

Ques2Ques6

F/TPQLTYPCKFOBICOLSQTY

15445542555

14555433244

15555555555

15545354414

15545354414

15255555555

15344524323

15454454443

15555455545

15554555445

15545353554

15344444444

15453535454

14455431445

15443555445

15555555555

15455431354

15454445555

14343343432

14345454543

14453425555

14343454335

15443455544

15355555442

15325433513

15555555554

15344343432

15243343332

15455554455

15444444444

15554454333

14443444434

15333333333

15435542551

15444554455

14455454433

14533443234

15454444445

15445542555

14555433244

15555555555

15555355444

14434343343

15555555555

14434343343

15215454543

15222222224

15344251111

15244344443

15445343334

15415151111

14131121115

11411111111

14111111111

15454445555

15431111121

15111111111

14444444444

14353354432

15151144111

14345455543

14351452142

11111111112

13511141112

15351534242

15421543345

15414521433

15434541555

15454213452

14544555543

15355444444

13444415555

15432143243

733342692822722642822472592582552722

avg4.583.683.863.733.623.863.383.553.533.49

F/TPQLTYPCKFOBICOLSQTY

25255455555

24343343333

25454444541

25455455454

25254355544

24543544444

25453335333

25453455445

24353545535

23344534235

25554454444

24532545455

22222422222

25454145254

25432123451

25345245552

25444543344

25342255554

25111111111

25111111115

21151111111

21111111111

total93688566687681737773760

avg4.233.093.8633.093.453.683.323.53.32

Ques7

HARDNUTTIESCRUNCHYCHEW

1

1

111

11

11

1

1

1

1

1

1

1

1

1

1

11

1

1

1

1

1

1

1

1

1

1

1

11

1

1

1

1

1

1

1

1

1

1

1

1

111

1

1

1

1

1

11

1

1

1

11

1

1

1

1

1

1

11

1

1

1

1

1

1

1

1

1

11

1

1

1

1

1

1

1

1

1

1

11

1

1

1

1

1

1

1

1

1

1

11

1

1

1

1

1HARDNUTTIESCRUNCHYCHEW

3325292033252920

Ques 8Ques 9

11

11

11

11

11

1SMALLBIGFAMILY PACK1FREE GIFTSPRICE OFFERANY OTHER

12848191522320

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

1281

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

2152

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

2223

2483

33

33

33

33

33

33

33

33

33

33

33

33

33

33

33

33

33

33

319320

Ques11Ques12

TelevisionNewspapersBrochersHoardingDisplay1

11

11

11

11

11

11

11

111

11

11

111

11

11

11

1116

112

12

12

12

12

12

112

12

112

12

1112

12

12

12

12

12

1217

13

113

13

13

13

113

13

13

13

113

13

113

13

13

113

13

13

13

13

13

13

13

13

13

13

113

13

13

13

13

13

13

13

13

13

13

13

13

1339

14

14

14

14

14

14

114

14

14

114

14

14

114

14

14

14

14

1418

15

15

15

15

155

1

TelevisionNewspapersBrochersHoardingDisplay

8273415

Once in a fortnightDailyWeeklyMonthlyQuarterly

161739185

Ques13Below55 to 1010 to 2020 to 30Above 30

162351411

1Ques 14Ques15

111

111

111

1611

211

211

211

211

211

211

211

211

211

211

211

211

211

211

211

211

211

211

211

211

211

21261

22321

321

321

321

321

321

321

321

32135

322

322

322

322

322

322

322

322

322

322

322

322

322

322

32242

332

332

332

332

332

332

332

332

332

332

332

33227

333

333

333

3334

334

334

334

334

334

334

334

334

334

334

334

35134

434

434

434

4434

534

534

534

534

534

534

534

534

534

534

51134

34

345429

Postpone PurchaseSwitch BrandSearch in other ShopNo, Not at allMay ConsiderShall NotCan't Say

2624453527429

Sheet3

Que 1

Sheet3

955

Yes

No

Response

Number of Persons

Liking For the Chocolate

7322

Cadbury

Nestle

Chocolate Brands

No. of Persons

Brand Preference

6964614941

Dairy Milk

5 Star

Perk

Celebrations

Temptation

Sub-brands of Cadbury Chocolate

Number of Persons

Cadbury chocolates Purchased By People

1719181511

Kit Kat

Munch

Milky Bar

Bar-One

Milk Chocolate

Sub-brands of Nestle Chocolates

Number of Persons

Nestle chocolates Purchased by People

100608467708382735580

Flavor/Taste

Price

Quality

Packaging

Form

Brand

Image

Color

Shape

Quantity

Factors

Factors affecting Purhase of Nestle Chocolates

0.9452

0.8767

0.8356

0.6712

0.5616

0.7727

0.8636

0.8182

0.6818

0.5

Sub-brands of Chocolates purchased By People

4.3

3

2.4

1.86

1.24

Preference of Sub-Brands ofCadbury Chocolate

3.18

2.9

2.95

2.05

1.36

Preference of Sub-brands of Nestle chocolates

4.3

3

2.4

1.86

1.24

3.18

2.9

2.95

2.05

1.36

Preference Of Sub-brands of chocolates

33252920

HARD

NUTTIES

CRUNCHY

CHEW

Forms

Number of Consumers

Form of a Chocolate Prefered by People

284819

SMALL

BIG

FAMILY PACK

Pack

Number of Consumers

Pack of Chocolate Prefered

522320

FREE GIFTS

PRICE OFFER

ANY OTHER

Promotional Offers

Number of Consumers

Effect of Promotional Offers while Purchase

65161115925

ADVERTISEMENT

SUGGESTION FROM FRIENDS AND RELATIVES

ATTRACTIVE DISPLAY

DOCTOR'S ADVICE

BRAND AMBASSDORS

INGREDIENTS

Factors

Number of Consumers

Factors Affecting Purchase

8273415

Television

Newspapers

Brochers

Hoarding

Display

Media Of Advertising

Number of Customers

Media of Advertisement influencing the Purchase

161739185

Once in a fortnight

Daily

Weekly

Monthly

Quarterly

Frequency

Number of Consumers

Frequency of Consumption

62351411

Below5

5 to 10

10 to 20

20 to 30

Above 30

Price

Number of Consumers

Reasonable Price

262445

Postpone Purchase

Switch Brand

Search in other Shop

Action of Consumers in absence of Prefered Brand

Number of consumers

Brand Loyalty

3527429

No, Not at all

May Consider

Shall Not

Can't Say

Reactions

Number of Consumers

Reaction of consumers if new brand is introduced

14423311

0-10

10 to 20

20 to 30

Above 30

AGE GROUPS

NUMBER OF RESPONDENTS

AGE GROUPS

_1237225738.xlsChart3

752

3561

2481

551

CADBURY

NESTLE

NONE

NUMBER OF CONSUMERS

PREFERENCE ACCORDING TO AGE GROUPS

Sheet1

Ques123(CADBURY)3(NESTLE)4(CADBURY)4(NESTLE)5678910111213141516AGE GROUPSAGE GROUPS

AnsDSPCTKMMBBMCDSPCTKMMBBMCF/TPQLTYPCKFOBICOLSQTYF/TPQLTYPCKFOBICOLSQTYHNCRCHADSFRATDDABAITVNBHDF/TBIPQ0-1010 to 2020 to 30Above 300-1010 to 2020 to 30Above 30

1014423311CADBURY735245

202222NESTLE5685

302222NONE2111

402222

502222

61111111524315245535555544554255513111453212222

71111111542133454453243455543324412311131411221

8111111154321555555555555555555551113111233111121

911111115213453551432145545354414111111233111121

1011111115213453551432155545354414111111233111111

111111111543125455255555525555555511111322411111

121111111321545432345214534452432311111333411110

131111111542315454554324545445444311311111433111111115

1411111115423152555455555555455545131113532111011

15111111152134535525311355545554451111133311011

16111115345345255513554535355411111133341711

1711111115432155455543445344444444121113231111

18111114535354545355545353545412311111312111

19111111543234452341344455431445122111322111

201111154355542234145443555445121112322111

2111111112534154554531115555555555112211133111111

2211111534534525545354554313541121111113322111

231111545352313135545444555512111113224111

2411111114352153555555354343343432131111133141111

25111111532443534545334345454543112113234111

261111154343553451144453425555123115314111

271111111542135453433335434345433512111113322111111

2811111534525213341254434555441121114312111

291111154355534552215355555442112111232211111

301111113425315524511353254335131121111331111111

311111115423545335533555555555541321111114311111

321111111541235354333434534434343212211133221111

33111111534254434533355243343332111111132121111

34111115345245354355545555445512311112231110

35111111153421545555444554444444441311131311124

361111111542314453343333555445433313111433211

371111115234545334323344434444341111111423411

3811111115314253532331235333333333122111333411111

3911111134255345541342543554255112211111333111

40111111543231553445425444554455123111333111

4111111142535154435421445545443311111423111

421111111214314533544333453344323412311352211111

4311111113214554543533355454444445123111125321110

4411111115243152455355555445542555131114532135

45111111154213345445324345554332441231113141

4611111115432155555555555555555555111311123311

47111111153412555555544555553554441211111333211

4811155344344333443434334312111332111

491111153454555344435555555555112111133221

50111115435344344333443434334312111222111

51111154511114155552154545431311132321

5211111111543253541111225222222224111311133111

53111114355354245435534425111112111133341

5411111115432145543444455244344443122111123411

55111111154132535344323454453433341121113311

56111111523453555555555415151111111111114241

57111111154321451113111241311211151111131241

58111111145321511111111114111111111211143111

59111111154321411111111141111111111211112311

601111111541231142313155545444555512111411411

61111111135421524111111354311111211121133141

62111111143125511511111151111111111331111241

63111111514355555534344444444444112211111332211

641111111534215342154325435335443212111433311

65111111131254535414421151511441111231134341

661115435435555343454555431311132141

671115542431452443514521421221143241

681115344513243311111111121211143331

69111111154321431511211135111411121211151111

701111115243542132451253515342421321153331

711115543254435154215433451331124331

72111154514134234354145214331211113111

73111111354215345445555543454155511231152321

741111545342323135545421345212311433411

751115535454551545445555431211133141

761115435544444453554444441211133141

771115544444411534444155551311123311

7811111543132443243454321432431311135211

79121111143215525545445552554555551211125221

80121154434334444343433433331131143111

8112111114352145353452215454444541122111122311

82121154523535541554554554541211122321

831211111543125552344415525435554413111111133111111

841211544155434422454354444411231111333111

851211115342545335533554533353331221113141

8612111143255453545325545345544511111112321

87121154535314531543535455351131143211

8812111153245554444433334453423512211132311

8912111143525151455422555445444412311115121

9012111112351454324534244532545455131111132311111

911215321112222222224222221111141221

92121145535345333254541452541211115321

93121154515344555554321234511331125221

9412111435535554555553452455521121153111

9512111111254353545545255444543344112111441111

9612111435532343555553422555541211115211

97121111153142511111111151111111111121122141

9812111115314211111111155111111115111111323411

99121111153241511111111111511111111211112241

100121111131524435435222411111111111211122341

Sheet2

Ques1Ques2Ques3 DSPCTQues10

0111111ADVERTISEMENTSUGGESTION FROM FRIENDS AND RELATIVESATTRACTIVE DISPLAYDOCTOR'S ADVICEBRAND AMBASSDORSINGREDIENTS

01111111

01111111

01111111

01111111

11111111

11111111

11111111

1111111111

11111111

111111

11111111

111111

111111111

111111

11111111

111111

111111111

1111111111

111111111

111111

11111111

1111111

1111111

1111111

111111111

1111111111

11111111

1111111

1111111111

11111111

1111111

1111111111

11111111

111111111

11111111

11111111

11111111

111111111

11111111

11111111

11111111

11111

111111

1111111

11111

11111111

111111

111111111

111111111

1111111

111111111

11111111

11111111

11111111

11111111

11111111

1111111

1111111111

11111111

1111

1111

1111

11111111

1111111

1111

11111

1111111

11111

1111

1111

1111

111111

17369646149411

1average0.94520.87670.83560.67120.56161

11

1KMMBBMC111

12111111

12111111

1211111111

12111

12111111

12111

12111111

1211111

1211111

1211111

1211111

12111111

1211

12111

12111

121111

121111111

121111

12111111

1211111

1211111TOTAL65161115925

1211111ADVERTISEMENTSUGGESTION FROM FRIENDS AND RELATIVESATTRACTIVE DISPLAYDOCTOR'S ADVICEBRAND AMBASSDORSINGREDIENTS

122171918151165161115925

955average0.77270.86360.81820.68180.5

Dairy Milk5 StarPerkCelebrationsTemptationKit KatMunchMilky BarBar-OneMilk Chocolate

0.94520.87670.83560.67120.56160.77270.86360.81820.68180.5

Ques 4Dairy Milk5 StarPerkCelebrationsTemptationKit KatMunchMilky BarBar-OneMilk Chocolate

Ques.2DSPCTKMMBBMC4.332.41.861.243.182.92.952.051.36

15243143215

15421354

15432143521

15213454

15213454312

15431254

1321545342

1542314325

15423154

1521345324

15344352

15432123514

14535

1543245

154354

125341435

153412543

154435

14352153142

1532453142

154353241

15421331524

15347064654530274

1543avg70/22=3.182.92.952.051.36

13425

15423

154123

15342

1534

153421

154231

15234

153142

13425

15432

14253

121431

132145

152431

154213

154321

153412

15

1534

1543

154

115432

1435

154321

154132

15234

154321

145321

154321

154123

135421

143125

15143

153421

131254

15

15

15

154321

15243

15

154

135421

154

15

15

15

1543

7331522017613691938

avg4.332.41.861.24

Ques5

F/TPQLTYPCKFOBICOLSQTY

5245535555

3454453243

5555555555

5355143214

5355143215

5455255555

5432345214

5454554324

5255545555

5355253113

5345255513

5545554344

5354545355

3445234134

5554223414

5455453111

5345255453

5352313135

5355555535

4353454533

4355345114

5453433335

5252133412

5553455221

3155245113

5453355335

5354333434

5443453335

5245354355

5455554445

4453343333

5453343233

5353233123

5345541342

3155344542

5154435421

4533544333

5454353335

5245535555

3454453243

5555555555

5555555445

5344344333

5455534443

5344344333

5111141555

5354111122

5354245435

4554344445

5353443234

5355555555

4511131112

5111111111

4111111111

1142313155

5241111113

5115111111

5555553434

5342154325

5354144211

4354355553

5424314524

3445132433

4315112111

5421324512

5432544351

5141342343

5345445555

5342323135

5354545515

4355444444

5444444115

1324432434

5255454455

4343344443

4535345221

5235355415

5552344415

4155434422

5453355335

5453545325

5353145315

5554444433

5151455422

5432453424

3211122222

5353453332

5153445555

5355545555

5354554525

5323435555

5111111111

1111111115

5111111111

4354352224

4352953913443013543442972683423371

4.583.14.123.623.173.733.623.132.823.6AVGout of 95

Ques5

Ques1F/TPQLTYPCKFOBICOLSQTY

15245535555

13454453243

15555555555

15355143214

15355143215

15455255555

15432345214

15454554324

15255545555

15355253113

15345255513

15545554344

15354545355

13445234134

15554223414

15455453111

15345255453

15352313135

15355555535

14353454533

14355345114

15453433335

15252133412

15553455221

13155245113

15453355335

15354333434

15443453335

15245354355

15455554445

14453343333

15453343233

15353233123

15345541342

13155344542

15154435421

14533544333

15454353335

15245535555

13454453243

15555555555

15555555445

15344344333

15455534443

15344344333

15111141555

15354111122

15354245435

14554344445

15353443234

15355555555

14511131112

15111111111

14111111111

11142313155

15241111113

15115111111

15555553434

15342154325

15354144211

14354355553

15424314524

13445132433

14315112111

15421324512

15432544351

15141342343

15345445555

15342323135

15354545515

14355444444

15444444115

11324432434

733352353072772312712622242132622617

AVG4.593.24.23.793.163.713.593.072.923.59

25255454455

24343344443

24535345221

25235355415

25552344415

24155434422

25453355335

25453545325

25353145315

25554444433

25151455422

25432453424

23211122222

25353453332

25153445555

25355545555

25354554525

25323435555

25111111111

21111111115

25111111111

24354352224

22100608467708382735580754

AVG4.542.723.823.043.183.773.733.322.53.64

Ques 6

F/TPQLTYPCKFOBICOLSQTY

5445542555

4555433244

5555555555

5545354414

5545354414

5255555555

5344524323

5454454443

5555455545

5554555445

5545353554

5344444444

5453535454

4455431445

5443555445

5555555555

5455431354

5454445555

4343343432

4345454543

4453425555

4343454335

5443455544

5355555442

5325433513

5555555554

5344343432

5243343332

5455554455

5444444444

5554454333

4443444434

5333333333

5435542551

5444554455

4455454433

4533443234

5454444445

5445542555

4555433244

5555555555

5555355444

4434343343

5555555555

4434343343

5215454543

5222222224

5344251111

5244344443

5445343334

5415151111

4131121115

1411111111

4111111111

5454445555

5431111121

5111111111

4444444444

4353354432

5151144111

4345455543

4351452142

1111111112

3511141112

5351534242

5421543345

5414521433

5434541555

5454213452

4544555543

5355444444

3444415555

5432143243

5255455555

4343343333

5454444541

5455455454

5254355544

4543544444

5453335333

5453455445

4353545535

3344534235

5554454444

4532545455

2222422222

5454145254

5432123451

5345245552

5444543344

5342255554

5111111111

5111111115

1151111111

1111111111

4273373673383323583283323353283482

4.813.553.863.563.493.773.453.493.523.45avg

Ques2Ques6

F/TPQLTYPCKFOBICOLSQTY

15445542555

14555433244

15555555555

15545354414

15545354414

15255555555

15344524323

15454454443

15555455545

15554555445

15545353554

15344444444

15453535454

14455431445

15443555445

15555555555

15455431354

15454445555

14343343432

14345454543

14453425555

14343454335

15443455544

15355555442

15325433513

15555555554

15344343432

15243343332

15455554455

15444444444

15554454333

14443444434

15333333333

15435542551

15444554455

14455454433

14533443234

15454444445

15445542555

14555433244

15555555555

15555355444

14434343343

15555555555

14434343343

15215454543

15222222224

15344251111

15244344443

15445343334

15415151111

14131121115

11411111111

14111111111

15454445555

15431111121

15111111111

14444444444

14353354432

15151144111

14345455543

14351452142

11111111112

13511141112

15351534242

15421543345

15414521433

15434541555

15454213452

14544555543

15355444444

13444415555

15432143243

733342692822722642822472592582552722

avg4.583.683.863.733.623.863.383.553.533.49

F/TPQLTYPCKFOBICOLSQTY

25255455555

24343343333

25454444541

25455455454

25254355544

24543544444

25453335333

25453455445

24353545535

23344534235

25554454444

24532545455

22222422222

25454145254

25432123451

25345245552

25444543344

25342255554

25111111111

25111111115

21151111111

21111111111

total93688566687681737773760

avg4.233.093.8633.093.453.683.323.53.32

Ques7

HARDNUTTIESCRUNCHYCHEW

1

1

111

11

11

1

1

1

1

1

1

1

1

1

1

11

1

1

1

1

1

1

1

1

1

1

1

11

1

1

1

1

1

1

1

1

1

1

1

1

111

1

1

1

1

1

11

1

1

1

11

1

1

1

1

1

1

11

1

1

1

1

1

1

1

1

1

11

1

1

1

1

1

1

1

1

1

1

11

1

1

1

1

1

1

1

1

1

1

11

1

1

1

1

1HARDNUTTIESCRUNCHYCHEW

3325292033252920

Ques 8Ques 9

11

11

11

11

11

1SMALLBIGFAMILY PACK1FREE GIFTSPRICE OFFERANY OTHER

12848191522320

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

1281

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

21

2152

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

22

2223

2483

33

33

33

33

33

33

33

33

33

33

33

33

33

33

33

33

33

33

319320

Ques11Ques12

TelevisionNewspapersBrochersHoardingDisplay1

11

11

11

11

11

11

11

111

11

11

111

11

11

11

1116

112

12

12

12

12

12

112

12

112

12

1112

12

12

12

12

12

1217

13

113

13

13

13

113

13

13

13

113

13

113

13

13

113

13

13

13

13

13

13

13

13

13

13

113

13

13

13

13

13

13

13

13

13

13

13

13

1339

14

14

14

14

14

14

114

14

14

114

14

14

114

14

14

14

14

1418

15

15

15

15

155

1

TelevisionNewspapersBrochersHoardingDisplay

8273415

Once in a fortnightDailyWeeklyMonthlyQuarterly

161739185

Ques13Below55 to 1010 to 2020 to 30Above 30

162351411

1Ques 14Ques15

111

111

111

1611

211

211

211

211

211

211

211

211

211

211

211

211

211

211

211

211

211

211

211

211

211

21261

22321

321

321

321

321

321

321

321

32135

322

322

322

322

322

322

322

322

322

322

322

322

322

322

32242

332

332

332

332

332

332

332

332

332

332

332

33227

333

333

333

3334

334

334

334

334

334

334

334

334

334

334

334

35134

434

434

434

4434

534

534

534

534

534

534

534

534

534

534

51134

34

345429

Postpone PurchaseSwitch BrandSearch in other ShopNo, Not at allMay ConsiderShall NotCan't Say

2624453527429

Sheet3

Que 1

Sheet3

955

Yes

No

Response

Number of Persons

Liking For the Chocolate

7322

Cadbury

Nestle

Chocolate Brands

No. of Persons

Brand Preference

6964614941

Dairy Milk

5 Star

Perk

Celebrations

Temptation

Sub-brands of Cadbury Chocolate

Number of Persons

Cadbury chocolates Purchased By People

1719181511

Kit Kat

Munch

Milky Bar

Bar-One

Milk Chocolate

Sub-brands of Nestle Chocolates

Number of Persons

Nestle chocolates Purchased by People

100608467708382735580

Flavor/Taste

Price

Quality

Packaging

Form

Brand

Image

Color

Shape

Quantity

Factors

Factors affecting Purhase of Nestle Chocolates

0.9452

0.8767

0.8356

0.6712

0.5616

0.7727

0.8636

0.8182

0.6818

0.5

Sub-brands of Chocolates purchased By People

4.3

3

2.4

1.86

1.24

Preference of Sub-Brands ofCadbury Chocolate

3.18

2.9

2.95

2.05

1.36

Preference of Sub-brands of Nestle chocolates

4.3

3

2.4

1.86

1.24

3.18

2.9

2.95

2.05

1.36

Preference Of Sub-brands of chocolates

33252920

HARD

NUTTIES

CRUNCHY

CHEW

Forms

Number of Consumers

Form of a Chocolate Prefered by People

284819

SMALL

BIG

FAMILY PACK

Pack

Number of Consumers

Pack of Chocolate Prefered

522320

FREE GIFTS

PRICE OFFER

ANY OTHER

Promotional Offers

Number of Consumers

Effect of Promotional Offers while Purchase

65161115925

ADVERTISEMENT

SUGGESTION FROM FRIENDS AND RELATIVES

ATTRACTIVE DISPLAY

DOCTOR'S ADVICE

BRAND AMBASSDORS

INGREDIENTS

Factors

Number of Consumers

Factors Affecting Purchase

8273415

Television

Newspapers

Brochers

Hoarding

Display

Media Of Advertising

Number of Customers

Media of Advertisement influencing the Purchase

161739185

Once in a fortnight

Daily

Weekly

Monthly

Quarterly

Frequency

Number of Consumers

Frequency of Consumption

62351411

Below5

5 to 10

10 to 20

20 to 30

Above 30

Price

Number of Consumers

Reasonable Price

262445

Postpone Purchase

Switch Brand

Search in other Shop

Action of Consumers in absence of Prefered Brand

Number of consumers

Brand Loyalty

3527429

No, Not at all

May Consider

Shall Not

Can't Say

Reactions

Number of Consumers

Reaction of consumers if new brand is introduced

14423311

0-10

10 to 20

20 to 30

Above 30

AGE GROUPS

NUMBER OF RESPONDENTS

AGE GROUPS

752

3561

2481

551

CADBURY

NESTLE

NONE

NUMBER OF CONSUMERS

PREFERENCE ACCORDING TO AGE GROUPS

_1424290578.xlsChart4

1719181511

Kit Kat

Munch

Milky Bar

Bar-One

Milk Chocolate

Sub-brands of Nestle Chocolates

Number of Persons

Nestle chocolates Purchased by People

Sheet1

Ques123(CADBURY)3(NESTLE)4(CADBURY)4(NESTLE)5678910111213141516

AnsDSPCTKMMBBMCDSPCTKMMBBMCF/TPQLTYPCKFOBICOLSQTYF/TPQLTYPCKFOBICOLSQTYHNCRCHADSFRATDDABAITVNBHDF/TBIPQ

10

20

30

40

50

6111111152431524553555554455425551311145321

7111111154213345445324345554332441231113141

811111115432155555555555555555555111311123311

91111111521345355143214554535441411111123311

101111111521345355143215554535441411111123311

11111111154312545525555552555555551111132241

12111111132154543234521453445243231111133341

1311111115423154545543245454454443113111114331111

14111111154231525554555555554555451311135321111

15111111152134535525311355545554451111133311

16111115345345255513554535355411111133341

17111111154321554555434453444444441211132311

181111145353545453555453535454123111113121

191111115432344523413444554314451221113221

2011111543555422341454435554451211123221

21111111125341545545311155555555551122111331111

22111115345345255453545543135411211111133221

2311115453523131355454445555121111132241

24111111143521535555553543433434321311111331411

251111115324435345453343454545431121132341

2611111543435534511444534255551231153141

2711111115421354534333354343454335121111133221111

28111115345252133412544345554411211143121

2911111543555345522153555554421121112322111

3011111134253155245113532543351311211113311111

3111111154235453355335555555555413211111143111

3211111115412353543334345344343432122111332211

331111115342544345333552433433321111111321211

341111153452453543555455554455123111122311

35111111153421545555444554444444441311131311

36111111154231445334333355544543331311143321

37111111523454533432334443444434111111142341

381111111531425353233123533333333312211133341111

391111113425534554134254355425511221111133311

4011111154323155344542544455445512311133311

411111114253515443542144554544331111142311

42111111121431453354433345334432341231135221111

431111111321455454353335545444444512311112532111

44111111152431524553555554455425551311145321

45111111154213345445324345554332441231113141

4611111115432155555555555555555555111311123311

47111111153412555555544555553554441211111333211

4811155344344333443434334312111332111

491111153454555344435555555555112111133221

50111115435344344333443434334312111222111

51111154511114155552154545431311132321

5211111111543253541111225222222224111311133111

53111114355354245435534425111112111133341

5411111115432145543444455244344443122111123411

55111111154132535344323454453433341121113311

56111111523453555555555415151111111111114241

57111111154321451113111241311211151111131241

58111111145321511111111114111111111211143111

59111111154321411111111141111111111211112311

601111111541231142313155545444555512111411411

61111111135421524111111354311111211121133141

62111111143125511511111151111111111331111241

63111111514355555534344444444444112211111332211

641111111534215342154325435335443212111433311

65111111131254535414421151511441111231134341

661115435435555343454555431311132141

671115542431452443514521421221143241

681115344513243311111111121211143331

69111111154321431511211135111411121211151111

701111115243542132451253515342421321153331

711115543254435154215433451331124331

72111154514134234354145214331211113111

73111111354215345445555543454155511231152321

741111545342323135545421345212311433411

751115535454551545445555431211133141

761115435544444453554444441211133141

771115544444411534444155551311123311

7811111543132443243454321432431311135211

79121111143215525545445552554555551211125221

80121154434334444343433433331131143111

8112111114352145353452215454444541122111122311

82121154523535541554554554541211122321

831211111543125552344415525435554413111111133111111

841211544155434422454354444411231111333111

851211115342545335533554533353331221113141

8612111143255453545325545345544511111112321

87121154535314531543535455351131143211

8812111153245554444433334453423512211132311

8912111143525151455422555445444412311115121

9012111112351454324534244532545455131111132311111

911215321112222222224222221111141221

92121145535345333254541452541211115321

93121154515344555554321234511331125221

9412111435535554555553452455521121153111

9512111111254353545545255444543344112111441111

9612111435532343555553422555541211115211

97121111153142511111111151111111111121122141

9812111115314211111111155111111115111111323411

99121111153241511111111111511111111211112241

100121111131524435435222411111111111211122341

Sheet2

Ques1Ques2Ques3 DSPCTQues10

0111111ADVERTISEMENTSUGGESTION FROM FRIENDS AND RELATIVESATTRACTIVE DISPLAYDOCTOR'S ADVICEBRAND AMBASSDORSINGREDIENTS

01111111

01111111

01111111

01111111

11111111

11111111

11111111

1111111111

11111111

111111

11111111

111111

111111111

111111

11111111

111111

111111111

1111111111

111111111

111111

11111111

1111111

1111111

1111111

111111111

1111111111

11111111

1111111

111