study abroad project – dummy pack darren gest, charlotte jung, erika long, girish narang

Vanderbilt UniversityOwen Graduate School of Management

Study Abroad Project – Dummy Pack

Darren Gest, Charlotte Jung, Erika Long, Girish Narang

Situation

•Study abroad attendance is a top priority for Owen Graduate School of Management.

Complicatio

n

•Students are not signing up for study abroad opportunities.

Question

•How can Owen Graduate School of Management increase participation is study abroad?

Answer

•Owen Graduate School of Management need to enhance the program structure and corresponding marketing efforts.

Executive Summary

Rationale

General Lack of Awareness

ProgramInfrastructure

Administrative Support

Process Importance Marketing Location Length Mod Logistics Career Financial

Draft65% of Owen students have either “never heard of” or “are not clear” on the formal study abroad process

General Lack of Awareness - Process

Never Heard

Not Clear

Somehat Familiar

Clear

0 1 2 3 4 5

% of Students

Source: Owen Student Survey

DraftThere are 3 primary reasons why students view the study abroad experience as unimportant:

General Lack of Awareness - Importance


Reason 1

• Lack of Academic focus/lessons in class

Reason 2

• US Centric priorities/Job search is only in US

Reason 3

• Lack of international exposure/relevance

DraftCompared with leading programs, Owen only produces 20% of the necessary marketing materials to promote the program

General Lack of Awareness - Marketing

Source: Interview Report

CEIBS Manchester Owen0

2

4

6

8

10

12

# of Marketing Efforts

DraftProgram Infrastructure – Location

Owen Graduate students are not satisfied with location and school of exchange options.

location school

4.3

2

Location & School Satisfaction Chart

Series 1

5


DraftProgram Infrastructure – Length

Owen Graduate students want less time studying abroad.

Length Satisfaction Chart

ShorterSatisfied with current lengthLonger


DraftProgram Infrastructure – “Mod”

Owen Graduate students want more freedom to choose “when” they study abroad.

Janette says, “I would study abroad but I don’t want to be away from my friends during the first mode of my second year.”

“I would study abroad but I don’t want to miss the recruiting season in September.” - A second year student


DraftAdministrative Support – Logistics

100% of students currently (or intending) to study abroad feel lack of support from program administration.

“I have felt completely alone throughout this process. I don’t know how I’ll get there or where I’ll be living. It would be helpful if I had more support from Vanderbilt.” – Lindsey White, Milan Study Abroad 2010


DraftAdministrative Support – Career/Networking

Compared to top programs, Owen does not offer enough career and networking opportunities.


International companies recruiting on home campus

International database contacts

International projects available to students

1

50

50

500

0

25

Vanderbilt Average Top Programs Vanderbilt Average Top Programs Vanderbilt Average Top Programs

DraftAdministrative Support – Financial

60% of students say if there was financial help they would be more inclined to study abroad.


Percent of students0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Would like stipendWould like discounted tuitionWould like discounted creditsFinancial help is not a facotr

study abroad project – dummy pack darren gest, charlotte jung, erika long, girish narang

Documents