Student webcast presentation: Attracting the Next Generation of South African Talent

Download Student webcast presentation: Attracting the Next Generation of South African Talent

Post on 15-Jan-2017



Recruiting & HR

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<ul><li><p>Student Recruiting:Attracting the next </p><p>generation of South African Talent</p><p>Webcast Recording:</p><p></p></li><li><p>Moderator Speaker Guest Speaker</p><p>Emma FortuneAssoc. Marketing Manager</p><p>Matthew GrayAccount Executive</p><p>Anna CywinskaTalent Acquisition Partner </p><p>Presenters</p></li><li><p>Students on LinkedIn 7</p><p>Housekeeping notes</p><p>Questions in the chatbox directed </p><p>to the host / Emma Fortune</p><p>Ensure you are on mute</p><p>Audio issues:Phone numbers </p><p>are in the chatbox</p></li><li><p>Students on LinkedIn 7</p><p>What you should get out of todays session</p><p>The student population is on </p><p>LinkedIn &amp; active</p><p>ReachEngage</p><p>Hire</p><p>Answers to your student recruiting </p><p>questions </p></li><li><p>Where students fit into LinkedIns strategy</p><p>Students on LinkedIn 5</p></li><li><p>Students on LinkedIn 6</p><p>Our visionCreate economic opportunity for every member of the global workforce</p></li><li><p>Students on LinkedIn 7</p><p>The economic graphMapping every global connection between:</p><p>Opportunities Skills Companies Educationalinstitutions</p><p>People Professionalknowledge</p></li><li><p>Students are the fastest growing demographic on </p><p>LinkedIn</p></li><li><p>Students on LinkedIn 7</p><p>Students and recent grads are an integral part of the LinkedIn ecosystem</p><p>40M+student and recent graduates on LinkedIn globally</p><p>66educational institutions in South Africa with LinkedIn profiles</p><p>1M+entry-level jobs posted on</p></li><li><p>Students on LinkedIn 10</p><p>Students are migrating to LinkedIn via these core channels</p><p>Through Universities:</p><p> Career Service Centers University Resource Centers</p><p> Training materials and resources Direct Engagement / Coaching for Campus </p><p>Influencers </p><p> Careers Staff / Campus InBassadors</p><p>Direct to Students: </p><p> Career Planning Tools e.g. alumni tool, university pages</p><p> Resources for Using LinkedIn Dedicated Student Site and Videos Direct Marketing via several social media </p><p>channels</p></li><li><p>How students engage with LinkedIn today</p><p>Students on LinkedIn 11</p></li><li><p>Students on LinkedIn 12</p><p>Students use LinkedIn to plan their education and career journeysNow more than ever, LinkedIn is helping students make informed decisions about their education and careers</p></li><li><p>Students on LinkedIn 13</p><p>Decision boards provide guidance as students map their journeys</p></li><li><p>Students on LinkedIn 14</p><p>Students research universities and explore unique career outcome data </p></li><li><p>Students on LinkedIn 15</p><p>Students research universities and explore unique career outcome data </p></li><li><p>Students on LinkedIn 16</p><p>Universities with the most student followers in South Africa</p></li><li><p>Students on LinkedIn 17</p><p>Students come to LinkedIn for a variety of activities</p><p>54% Network with other professionals</p><p>70% Consume content or contribute to discussions</p><p>74% Learn about what others are doing</p><p>21% Seek career opportunities</p></li><li><p>Students on LinkedIn 18</p><p>Companies with the most student followers in South Africa</p></li><li><p>Our student recruiting strategy for employers</p><p>Students on LinkedIn 19</p></li><li><p>Students on LinkedIn 20</p><p>Reach</p><p>Engage</p><p>Hire</p></li><li><p>Company Page</p><p>Career Page(s)</p><p> Targeted Ads </p><p>Targeted Jobs</p><p>Employee Profiles</p><p>Recruiter </p><p>Automated</p><p>Proactive</p><p>Reach</p><p>Engage</p><p>Hire</p></li><li><p>Bring your story to life with a LinkedIn Career Page Setting up a student specific view will </p><p>dynamically serve content that is most relevant </p><p>to them</p><p> Videos and testimonials allow you to focus on </p><p>messaging that resonates most with students</p><p>Students on LinkedIn 22</p></li><li><p>Reach the right student with targeting information found in our rich profile data</p><p>Jane JonesEcon Major and Aspiring Financial AnalystCape Town, South Africa Financial Services</p><p>Current University of Cape TownPrevious University of PretoriaEducation University of Cape Town 277 </p><p>connections</p><p>Background</p><p>EducationUniversity of Cape TownEconomics, M.A.2014 2016 (expected)</p><p>Groups</p><p>Graduation Year</p><p>Students on LinkedIn 23</p><p>Groups</p><p>Student</p><p>SchoolGeography</p><p>Skills, Honors, Awards</p><p>Degree type</p><p></p><p>Field of Study</p><p>SummaryIm in final year starting to look for roles in the financial industry. As an economics major,Im fascinated by the invisible forces that shape our world. </p></li><li><p>Students on LinkedIn 24</p><p>Expand your reach by targeting the right students and start a new following</p><p>Youre Invited! LinkedIn is coming to campus</p><p>Thursday, March 20th </p><p>Register</p><p>March 20th2016</p></li><li><p>Promote your jobs to a highly engaged audience Students are twice as likely to engage with a job on mobile</p><p>Students on LinkedIn 25</p><p>Student jobs portal View and apply to jobs on mobile</p><p>Account ManagerLinkedIn</p></li><li><p>Students on LinkedIn 26</p><p>Engage students and recent grads with content showcasing your employment brand</p></li><li><p>Students on LinkedIn 27</p><p>Find the right students with LinkedIn Recruiter Use LinkedIn Recruiter filters to identify hidden </p><p>gem universities to recruit from</p><p> Manage applicants: Focus on applicants with </p><p>skills you want</p><p> Candidate insights for long-term relationships</p><p> Source students from 23,000 schools worldwide </p></li><li><p>Students on LinkedIn 28</p><p>Employment branding media keeps you top-of-mind year-round with students and recent grads</p><p>Targeted InMails</p><p>Status updatesTargeted Ads</p></li><li><p>Students on LinkedIn 29</p><p>Targeted InMailsDrive action with targeted, personalized messages Scale your recruitment efforts and stand out to </p><p>students and recent graduates</p><p> Drive student interest and build a pipeline of qualified </p><p>candidates</p></li><li><p>Students on LinkedIn 30</p><p>What should your campus strategy message be?</p></li><li><p>Students on LinkedIn 7</p><p>What students and recent grads care about when considering a career</p><p>Excellent compensation and </p><p>benefits </p><p>Strong career pathGood work/life </p><p>balance </p><p>Good work/life balance </p></li><li><p>Students on LinkedIn 32</p><p>In summary</p></li><li><p>Students on LinkedIn 7</p><p>Overview of todays session</p><p>The student population is on </p><p>LinkedIn &amp; active</p><p>Answers to your student recruiting </p><p>questions </p><p>ReachEngage</p><p>Hire</p></li><li><p>Moderator Speaker Guest Speaker</p><p>Emma FortuneAssoc. Marketing Manager</p><p>Matthew GrayAccount Executive</p><p>Anna CywinskaTalent Acquisition Partner </p><p>Q &amp; A</p></li><li><p>Next steps</p><p> Download the Student Recruitment 2.0 </p><p>playbook</p><p> Contact Matthew and the team with any </p><p>questions you have</p><p> Start reaching, engaging and hiring great </p><p>students </p></li></ul>