student village: lucozade case study
DESCRIPTION
How best to get consumers to try your product than through sampling? In addition to this, to demonstrate the energy that one gets from drinking Lucozade, Lucozades ‘Do More to Do More’ Summer campaign was supported on campus with some upbeat energy requiring activity and performances by Khuli chana and JR. Teams of promoters were tasked with sampling ice cold Lucozade variants; Apple, Orange and Original as well as finding 3 teams of 5 students per campus. Kitted out in white overalls, goggles and balloons filled with paint, teams had to throw their balloons at the opposing teams (using Lucozade obstacles to hide behind) – the team with the least amount of paint on their overalls at the end won! Each team member received a Blackberry smartphone and 1 winner from each team won an iPad 2 and a tutor for the subject of their choice.TRANSCRIPT
Promoting Lucozade energy boosting properties and the Promoting Lucozade energy boosting properties and the ‘DO MORE TO DO MORE’ Summer Campaign‘DO MORE TO DO MORE’ Summer Campaign
Sample Lucozade VariantsSample Lucozade Variants
3 teams of 5 are armed with paintball balloons and have to throw them at 3 teams of 5 are armed with paintball balloons and have to throw them at other team members. The team with the least amount of paint on them wins! other team members. The team with the least amount of paint on them wins!
All 5 members of the winning team receive a Blackberry All 5 members of the winning team receive a Blackberry smartphone.smartphone.
One member from the winning team receives an iPad 2!One member from the winning team receives an iPad 2!
The entertainment – JR & Khuli Chana!!!The entertainment – JR & Khuli Chana!!!
For more Case Studies go to www.studentmarketing..co.zaFor more Case Studies go to www.studentmarketing..co.za