student track: social business, christian carlsson
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Præsentation til studenterne ved IBM Smarter Business 2012TRANSCRIPT
Social Business Recipes
Christian CarlssonDigital Leader and Social Business AdvocateIBM Denmark
#sbdk@chris_carlsson
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*DISCLAIMER
Engages Transparent
Nimble
Any sizeAny business
Any role Everything
People
Culture
Behavior
Change Technology
Leadership
Spices
Swedish
Small country
Social Business
Education
Marketing
Cooking
Communications
Presenting
Journalists
CommunitiesVisualization
Denmark Social CRM
Traveling
Experience
Swedish
Small country
Social Business
Education
Marketing
Cooking
Communications
Presenting
Journalists
CommunitiesVisualization
Denmark Social CRM
Cooking
Experience
Source: Bill French (1999)
“E-mail is where knowledge goes to die” (but that’s not e-mails fault)
Crowd source support BYOD
THERE IS NO PLANET B
Crowd source support BYOD
Scheduling
CRM
Strategy
Analytics
Learning
...…....
ibm.co/ceostudydkSource: Forbes.com and IBM CEO Study (2012)
CEOs get social (or…?)Percentage of CEOs using social media as a tool to connect with customers “As CEOs ratchet up the level of openness
within their organizations, they are developing collaborative environments where employees are encouraged to speak up, exercise personal initiative, connect with fellow collaborators, and innovate,” the IBM study concluded.
Simply put, CEOs and their executives set the cultural tone for an organization. Through participation, they implicitly promote the use of social technologies. That will make their organizations more competitive and better able to adapt to sudden market changes.
Don’t be the last wiener on the grill, become a
Social Business NOW #sbdk
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