student take over
DESCRIPTION
Student transformation of the Prada Transformer placed in Seoul.TRANSCRIPT
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7
9/2
9
9/30
PRADA TRANSFORMERTRANS-FORMATION
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1 2 3 4 DJ / , 5
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41 Panel Panorama2 Projection Screen3 Exhibition Display4 DJ / Bar, Stage5 Foam Seats
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!e Student-Takeover
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. , , !"#$%&'(#$% , . 2 , , , , (Transformation) . , . , , . . , .
OMA/AMO
For the 4th stage of the Transformer project the rotation itself becomes integral part of the event. After a quick set up of the pavilions interior, students from leading universities of Seoul take over the structure and installed an exhibition, conducted a panel discussion, participated in a Pecha Kucha performance and celebrated the end of the Transformer project in a closing ceremony. Within a period of 2 weeks students from the !elds of fashion, architecture, graphic design, space design, !lm and multimedia, have produced projects revolving around all aspects of Transformation. As the Transformer revises any conventional understanding of architectural practise and manifestation, and experiments with the typology of a pavilion, students were asked to apply this thinking out of the box to their personal projects and work in ways they never do. "e works are presented on panels for a !nal exhibition as well as T-Shirts, pins, postcards. "e projects are astonishing ranging from the taking down of the membrane and applying it in di#erent contexts to the application of the transformation idea to everyday objects. Some students interpreted the Transformer with surprising graphics; others made movies by avoiding any expected techniques.
Alexander Reichert OMA/AMO
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Fashion / Architecture / Graphic Design /Film, Multi-Media
9/299/30
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FASHIONFashionKonKuk University Prof. Ko HyunJin
Moon HyunJung
SeJong University Prof. Jung JaeYoon
Lee Chiin
Seoul National UniversityProf. Ha JiSoo
Jung SunWooYang JungYoonCho HeeHwa
Moon HyunJung, KonKuk University
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FASHION FASHION
Jung SunWoo, Seoul National UniversityDesign of a skirt motivated from Koreas traditional culture
Lee Chiin, SeJong UniversityDear Prada; !e Timid Revenge
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FASHION
Yang JungYoon, Seoul National UniversityMuslin model
FASHION
Cho HeeHwa, Seoul National UniversityFixed Transformer
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Architecture
Kim MinJi, Korean National University of ArtsReconstructing the viewline: Virtual Transformer
Korean National University of ArtsInv. Prof. Christian Schweitzer
Park JiSooRyu JieunKim MinJiKim JiWonLee HyeWonKim HeeCheunPark JiHyunKim MinSungChoi MinWookPark SungInJung JaeWon
Seoul National UniversityInv.Prof. Sung Ryul
Park HyeSangRim HaEunKim WooGunKim GunHeePark DaYoungChoi EunJungKim KyeoreChoi EunJiChun JiYoon
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ARCHITECTURE
Park JiSoo, Ryu Jieun, Korean National University of ArtsCocoonland
ARCHITECTURE
Kim JiWon, Korean National University of ArtsTransform
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ARCHITECTURE
Lee HyeWon, Korean National University of ArtsTransformer 1/1000
ARCHITECTURE
Kim HeeCheun, Park JiHyun, Korean National University of ArtsTransformation of perception through a optical translation system
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ARCHITECTURE
Kim MinSung, Korean National University of ArtsMobile Lighter Robot
ARCHITECTURE
Choi MinWook, Korean National University of ArtsReal transformation process
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ARCHITECTURE
Park SungIn, Korean National University of ArtsTransform the Transformer
ARCHITECTURE
Jung JaeWon, Korean National University of ArtsShadow transformation
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ARCHITECTURE
Park HyeSang, Seoul National UniversityRolling Stamp
ARCHITECTURE
Kim GunHee, Seoul National UniversityRecycling transformer cocoon skin into a new fabric
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ARCHITECTURE
Kim WooGun, Seoul National UniversityAccumulation, Leftover materials
ARCHITECTURE
Choi EunJung, Seoul National University!ere is no pivot. Out of the box.
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ARCHITECTURE
Park DaYoung, Seoul National University2D dots
ARCHITECTURE
Rim HaEun, Seoul National UniversityTransform of a cup
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ARCHITECTURE
Kim Kyeore, Seoul National University
ARCHITECTURE
Choi EunJi, Chun JiYoon, Seoul National Universitypro huduct man hu pro man duct
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Graphic Design GRAPHIC DESIGN
Jeon HeeSung, HongIk UniversityTransformation, !e Student-Takeover
HongIk University Teacher: Kim Sangdo
Jeon HeeSungLee HyunKyungBan GaunKim DonghoJeon JiHyeHuang LiLingPark ChanShinChoi MinjiChoi KiwungKang SoHyunJeon SoraHan HarimLee HyunJungKim SuNahAhn SeyongLee JaehaJeong YingiSeo JeongminKang JinLee BoYoung
Kaywon School of Art and DesignTeacher: Choi Sulki
Park UchanKim JiHyeSon YeranKim MinJiKim AhYoungOh KyungHwanPark SunHeeJung SangHyunKim HyungBinLee Sara
SADITeacher: Kim Woojung
Kim KiMoonKim HyunWooKim DongHyunPark MinheeChoi YoonJungLee BomiKim YongChanLee SunMinYoon JinKyung
Seoul National University
Hong SeungChanKim HyungKiHwang SangJoon
Seoul Womens UniversityTeacher: Lee JaeWon
Lee YejiJeon YeSeoulLee JiEunNam YoonJungGuu SelGiKim JiHyeChoi HyunahAhn HyunJooYoon WonJungPark NuriKim EunJung
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GRAPHIC DESIGN
Lee HyunKyung, HongIk UniversityTurn water into wine
GRAPHIC DESIGN
Ban Gaun, HongIk UniversitySpecial Event
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GRAPHIC DESIGN
Kim Dongho, HongIk University
GRAPHIC DESIGN
Jeon JiHye, HongIk University
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GRAPHIC DESIGN
Huang LiLing, HongIk University
GRAPHIC DESIGN
Park ChanShin, HongIk University
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GRAPHIC DESIGN
Choi Minji, HongIk UniversityGraphic Central
GRAPHIC DESIGN
Jeon Sora, HongIk UniversityTriangle, Ellipse, Star, Square
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GRAPHIC DESIGN
Kang SoHyun, HongIk University
GRAPHIC DESIGN
Choi Kiwung, HongIk University
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GRAPHIC DESIGN
Han Harim, HongIk University
GRAPHIC DESIGN
Lee HyunJung, HongIk University
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GRAPHIC DESIGN
Kim SuNah, HongIk University
GRAPHIC DESIGN
Ahn Seyong, HongIk University
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GRAPHIC DESIGN
Lee Jaeha, HongIk UniversityKorean Transformer
GRAPHIC DESIGN
Jeong Yingi, HongIk University
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GRAPHIC DESIGN
Seo Jeongmin, HongIk UniversityTransformer Man
GRAPHIC DESIGN
Kang Jin, HongIk University!e Absolute Takeover
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GRAPHIC DESIGN
Lee BoYoung, HongIk University
GRAPHIC DESIGN
Park Uchan, Kaywon School of Art and DesignMother
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GRAPHIC DESIGN
Kim JiHye, Son Yeran, Kaywon School of Art and DesignAll ProjectsTransformed
GRAPHIC DESIGN
Kim JiHye, Kaywon School of Art and DesignBe kind, rewind
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Son Yeran, Kaywon School of Art and DesignSunday Morning
Kim AhYoung, Kaywon School of Art and DesignPhoto Ball
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GRAPHIC DESIGN
Kim MinJi, Kaywon School of Art and Design
GRAPHIC DESIGN
Oh KyungHwan, Kaywon School of Art and DesignHeart
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GRAPHIC DESIGN
Park SunHee, Kaywon School of Art and Design
GRAPHIC DESIGN
Jung SangHyun, Kaywon School of Art and DesignBionical Heart
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GRAPHIC DESIGN
Kim HyungBin, Kaywon School of Art and DesignDont Die Transformer
GRAPHIC DESIGN
Lee Sara, Kaywon School of Art and DesignSculpture
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GRAPHIC DESIGN
Park Minhee, Kim KiMoon, Kim HyunWoo, Kim DongHyun, SADIOne day transforming
GRAPHIC DESIGN
Park Minhee, Kim KiMoon, Kim HyunWoo, Kim DongHyun, SADIOne day transforming
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GRAPHIC DESIGN
Park Minhee, Choi YoonJung, Lee Bomi, SADIFinding Transformer in Seoul
GRAPHIC DESIGN
Park Minhee, Choi YoonJung, Lee Bomi, SADIFinding Transformer in Seoul
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GRAPHIC DESIGN
Kim YongChan, SADIKinetic graphic sculpture
GRAPHIC DESIGN
Lee SunMin, SADIWords on a paper
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GRAPHIC DESIGN GRAPHIC DESIGN
Hong SeungChan, Seoul National UniversitySuper Heroes
Yoon JinKyung, SADIPlay
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GRAPHIC DESIGN
Kim HyungKi, Hong SeungChan, Hwang SangJoon, Seoul National University
GRAPHIC DESIGN
Kim HyungKi, Seoul National University888
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GRAPHIC DESIGN
Hwang SangJoon, Seoul National University Guu SelGi, Seoul Womens UniversityT-block, 2009
GRAPHIC DESIGN
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GRAPHIC DESIGN
Lee Yeji, Seoul Womens UniversityLets Transform
GRAPHIC DESIGN
Jeon YeSeoul, Lee JiEun, Seoul Womens University4 Posters
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GRAPHIC DESIGN
Lee JiEun, Seoul Womens University
GRAPHIC DESIGN
Nam YoonJung, Seoul Womens University
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GRAPHIC DESIGN GRAPHIC DESIGN
Kim JiHye, Seoul Womens UniversityWhere is the Transformer?
Kim EunJung, Seoul Womens University
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GRAPHIC DESIGN
Choi Hyunah, Seoul Womens UniversityBomb
GRAPHIC DESIGN
Ahn HyunJoo, Seoul Womens University
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GRAPHIC DESIGN
Yoon WonJung, Seoul Womens University
GRAPHIC DESIGN
Park Nuri, Seoul Womens UniversityGreen Circle
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Space Design SPACE DESIGN
Ewha Womans UniversityFloor Graphics, Important Dates
Ewha Womans University Prof. Kim YeonJung
Kim JiHyePark SungAhSong RanJung KyungYoungKim NareKim BitnaPark JiminSeo JinLee EunSookLim SooKyungKim MinSungKim SooHwangKim EunSunKim JinHeeKim HeRimRyu SooJiPark YewoonPark JiEunYang JaeYeunLee JaeMiJang SunYoungJung MinCho SoYunLiyun CheLee JaAeChoi EunHoKim SooYoungYoo NiRiHan SoEunKim HeeJooKwon MinJungKim YooHyunChoi JungWon
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SPACE DESIGN
Ewha Womans UniversityFloor Graphics, Building Chronology
SPACE DESIGN
Ewha Womans UniversityFloor Graphics, 4 Events
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SPACE DESIGN
Ewha Womans UniversitySpace Design
SPACE DESIGN
Ewha Womans UniversitySpace Design
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Film, Multi-Media FILM, MULTI-MEDIA
Korean National University of Arts1obj,_4hrs,_12ppl
Korean National University of ArtsProf. Ahn KyuChul
Hyun ChangMinKim SiWonKim MiNaCho JooHyunLee JaYunDoe WanYoungJeon JiinLee SangHongMoon MooWangHwang HyeYoungSun BoKyungLee MinHee
SungKyunKwan UniversityProf. Hyun DaeJin
Lee ImKyungChoi DaRangKim BoKyungKoh SeiYoungKim DongWooRyu JungMinKim SangYeonCheong GilHwanLee EungHanWon HeeJeongJun SuBinPark MinJungKim TaeWooJung HyuneHoeKim BohuyAhn MinKyunLee HyeMiHan JongChanChung TaeInPark EunHyunHa JeongHoonAhn JiInKim YeriJung HeeJin
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FILM, MULTI-MEDIAFILM, MULTI-MEDIA
Korean National University of Arts1obj,_4hrs,_12ppl
Korean National University of Arts1obj,_4hrs,_12ppl
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FILM, MULTI-MEDIA
Korean National University of Arts1obj,_4hrs,_12ppl
FILM, MULTI-MEDIA
Korean National University of Arts1obj,_4hrs,_12ppl
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FILM, MULTI-MEDIAFILM, MULTI-MEDIA
Kim BoKyung, Koh SeiYoung, SungKyunKwan UniversityA lady
Lee ImKyung, Choi DaRang, SungKyunKwan UniversityA familiar friend
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FILM, MULTI-MEDIAFILM, MULTI-MEDIA
Kim SangYeon, Cheong GilHwan, SungKyunKwan UniversityGoing out
Kim DongWoo, Ryu JungMin, SungKyunKwan UniversityDeveloper: deve;loafer
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FILM, MULTI-MEDIAFILM, MULTI-MEDIA FILM, MULTI-MEDIAFILM, MULTI-MEDIA
Won HeeJeong, SungKyunKwan UniversityLine
Lee EungHan, SungKyunKwan UniversityGraphic Evolution
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FILM, MULTI-MEDIA
Park MinJung, SungKyunKwan UniversitySwitch
FILM, MULTI-MEDIAFILM, MULTI-MEDIA
Jun SuBin, SungKyunKwan UniversityPlane to Solid
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FILM, MULTI-MEDIAFILM, MULTI-MEDIA
Ahn MinKyun, Lee HyeMi, SungKyunKwan UniversityTransformer of Halftone Dot
Kim TaeWoo, Jung HyuneHoe, Kim Bohuy, SungKyunKwan University!e stylize
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FILM, MULTI-MEDIAFILM, MULTI-MEDIA
Park EunHyun, Ha JeongHoon, SungKyunKwan UniversityYum Yum
Han JongChan, Chung TaeIn, SungKyunKwan UniversityWhat is your emolor?
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FILM, MULTI-MEDIA
Ahn JiIn, Kim Yeri, Jung HeeJin, SungKyunKwan UniversityReverse
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THE EVENT
Transformation 9/29/2009
!e Event 9/299/30
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THE EVENT
Transformation 9/29/2009
THE EVENT
Transformation 9/29/2009
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THE EVENT
!e Student-Takeover 9/30/2009
THE EVENT
!e Student-Takeover 9/30/2009
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THE EVENT
!e Student-Takeover 9/30/2009
THE EVENT
!e Student-Takeover 9/30/2009
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THE EVENT
!e Student-Takeover 9/30/2009
THE EVENT
!e Student-Takeover 9/30/2009
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THE EVENT
!e Student-Takeover 9/30/2009
THE EVENT
!e Student-Takeover 9/30/2009
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THE EVENT
!e Student-Takeover 9/30/2009
THE EVENT
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Identity & Editorial Design 2x4, New York Yoonjai Choi Sungjoong Kim Jonathan Lee Michael Rock
Korean Translation Charles C. d. Kang
English Proofreading Samuel Stewart- Halevy Caroline Gambell
Production Management Ohkyung Lee
Printing & Binding Haingraph Co., Ltd. Seoul, Korea
Financial & Technical Support LG Electronics Hyundai Motor Co. Red Resource Inc.
UPS
Special thanks to the City of Seoul, Jongno-gu, Cultural Heritage administration of Korea and Visit Korea Committee.
Prada Spa, 2009All rights reserved. No part of this book may be copied in any form, or transmitted by any electronic, mechanical or other means, without the contributors and publishers permission.All photo and text rights are held by Prada Spa, Milan.
www.pradatransformer.co.kr
Architecture
OMA (O%ce for Metro- politan Architecture)/ Rem Koolhaas
PRADA Patrizio Bertelli Miuccia Prada
Angelica BrancoliSimona ChiappaJohnny ChooSergio DaneseIvan DeleidiFranco DesciTomaso GalliEleonora GoiaJan KennedyReese KimJune LeeMarco PrevitaliFederica SalmerigoAndrea ScapecchiDaniele ScapecchiSebastian SuhlVerde ViscontiYounghee YangPaola Zancanaro
Architecture & Construction
OMAPartners Rem Koolhaas Ellen van Loon
Associates Kunle Adeyemi Kees van Casteren Chris van Duijn
Project Architect and Leading Designer Alexander Reichert
with Hyoeun Kim Yerin Kang Vincent Mc Ildu# David Moon Mariano Sagasta Claudia Romao Eva Dietrich Alex de Jong Wayne Congar Miguel Huelga de la Fuente Gustavo Paternina- Soberon Namjoo Kim
SL + A (Steven Leach and Associates) Jonathan Kim Mark Sang
Eunmin S&D Seungsung Lee Byungho Cho Munjong Park Hyunduck Lee Junghun Ahn Hongsuk Kim
Cocoon Holland BV Alexander van der Zee Nic Mol Simon van de Pol George van Coezand Rob van Coezand Jed Lee Jan Langeraar Rob de Nijs Richard Witte
Isometrix Arnold Chan Fransiska Laksmono
Site & Sponsor Management
BVA Comunicazione Renato Bodi
Laurence Geo#reys, Ltd Laurencina Farrant-Lee Young-Ok Chae Ji-Won Jang Yae-Inn Juen Soo-Hyun Kim
Emotion Publicis Events, Korea Seonyoung Lim Pierre Biancarelli Jiyoun Lee
Media Relations, Seoul Edelman Tyler Kim Elizabeth Bae Mike Weisbart
"e Student-Takeover
Design and Curation OMA Alexander Reichert Coordinator in Korea Hyoeun Kim Christian Schweitzer Song Ryul
Participant Schools Ewha Womans University Hongik University Kaywon School of Art and Design KonKuk Unversity Korean National University of Arts SADI Sejong University Seoul National University Seoul Womens University SungKyunKwan University
PRADA TRANSFORMER EVENT
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www.pradatransformer.co.kr