Presented by:

Soheyl M.AhmadiManaging Director,TKDanesh Institute

Objectives

1. Why Iran?

2. Better understanding of the Iranian market

3. How to get the best out of the Iranian market

4. Who are the formal agents in Iran

5. Introducing agents’ obstacles

6. What can be done to support an Iranian agent

7. Your questions

Iran’s potentials

Iran’s population: 77,176,930

Adults between 20-24 : 9,317,122

Adults between 25-29 : 8,626,880

Adults between 30-34: 7.330.587

3.790.000 total No. of students

Number of Konkoor exam applicants in 2013:

1.223.444 students

Facts & Figures

Ranking in Iran University Capacity

1 University of Tehran 33.672

2 Sharif Industrial University 10.502

3 Amirkabir Industrial University 10.600

4 Tarbiat Modarres University 7.970

5 Science and Technology University of Iran 12.391

6 University of Shiraz 20.000

7 Industrial University of Isfahan 10.000

8 Ferdowsi Mashad University 26.000

9 Shahid Beheshti University 11.547

10 Tabriz University 19.000

Total : 161.682

Top State Universities in IRAN

Other Universities in Iran• Islamic Azad University

• Payam –e Noor University

• Elmi Karbordi University

90 percent don’t get the chance to enter quality Universities

Less chance of gaining better opportunities, being local

Little chance of accreditation by foreign educators

Lack of diverse fields of study (MBA, Arts, etc.)

Lack of international programs

Impossibility of transfers

Conclusions

Based on reports from the MSRT

Focus of the student mobility report by MSRT:

Mobility

Direct Enrol at

Universities

Exchange

Certificate programs

Custom made programmes

Language Programs

Snapshot of Iranian Student Market

Academic Student Numbers in 2013 (Except Language programs etc.)

number of students in Bachelor (or language programs/ Foundation / Certficate), level 91.004

number of students in Master level 23.996

number of students in PhD level 22.586

Total Number of students 137.586

Snapshot of Iranian Student Market

The most sought-after University majors by Iranian students in MASTER & PHD level

Engineering programs(for higher scholarship chances) 29.222

Humanities 12.333

Basic sciences 8.534

Arts 3.739

Agricultural sciences 1.304

According to the data received from Iran’s media over 2013

Snapshot of Iranian Student Market

Number of Male & Female students in Masters and PhD

Males 36.267

Females 19.419

According to the data received from Iran’s media over 2013

No. Destination Student Numbers

1 Malaysia 9.077

2 USA 7.830

3 Canada 5.976

4 Germany 3.356

5 UK 3.152

6 Turkey 3.060

7 Italy 3.009

8 India 2.650

9 Australia 2.469

10 Sweden 1.822

11 North Cyprus 1.532

12 France 1.314

13 Tajikstan 1.103

14 Austria 965

15 Azerbaijan 952

Top

stud

y destin

ation

s by Iran

ian

stud

ents in

M

ASTER

& P

HD

level

Average Tuition fees paidNo. Country Average

1 Malaysia 4000-8000 $

2 USA 15000-18000 $

3 Canada 15000-20000 $

4 Germany 500-2000 $

5 UK 12000-18000 $

6 Turkey 6000-9000 $

7 Italy 2000-5000 $

Estimate of business worth

Average tuition fee paid : 7.850 $

7850 * 55686 (students) =

437.135.100 $

gains for Iran• Cultural & Scientific improvement• Transfer of knowledge

gains for host countries• Financial profit• Jobs• Internationalization

Make a comprehensive business plan on Iran

Dedicated scholarships for Iranians

Advertisement campaigns Satellite & National TV & Newspaper ads

Seminars

Farsi Mini sites, Fliers, Brochures

Agent support Incentives

FamTours

Being Accredited by MSRT (higher education)

Group Accreditation Ranking Basis

Group A Top UniversitiesTop ranking State

Universitiesin QS & Times

Group B Good Universitieshigh-standing private

UniversitiesPolitical relations

Controlling policies on the number of students

sent

Group C Average Universities

Group D Weak UniversitiesMBA schools

Private UniversitiesUnlisted Universities

Other types of educators

Group E Unacceptable

Table of accreditation by MSRT

Benefits of Being accredited for educators

Legal access to Iranian student market

Marketable by agents through all types of media National and Satellite TV

Seminars

Public newspapers

More students as a result of subsidised currency rates

Joint programs

Better employment prospects in Iran for graduates of accredited educators

How to become accredited? 1. Write a formal letter to your country’s foreign affairs

ministry.

2. The foreign affairs ministry will follow up with its local embassy in Iran.

3. The local embassy will follow up with Iran’s MSRT.

OR1. Write a formal letter to the appointed regional expert

at the MSRT. (http://scholarship.msrt.gov.ir/component/joomap/ )

• 191 registered agencies in Iran• Authorized to recruit to 1-3 specific

countries of work• Members of the SSRI (Iranian Society of Student

Recruitment Institutes)

Benefits of working with Authorized Agents

• Reduction of costs because of great knowledge of the market

• Contribution to better and longer-lasting branding

• Permission to recruit students without any legal limitations

• Permission to advertise formally

• Reliable agencies that have already been selected by MSRT

• Being responsible for unforeseen legal issues with students

- The currency crisis after sanctions (graph)

- limited countries of work- Limited marketing tools permitted- Accreditation of Universities by MSRT- Military Service for boys- Unauthorized agencies & Legal issues

Obstacles & Limitations on certain visas for Iranians

Student visas on language programs from USA, Canada and the EU. (F1, study permit, D)

Visas on non-degree courses

Schengen visa (up to 90 days) for short courses, conferences, etc.

Visa for dependants

Student visitor visas for the UK

Visa on degree programs in Europe (Like Germany), UK, Australia, Canada and USA.

Good Examples: Malaysia- Ease of student visas - Accredited Universities

- MOUs with Iranian Universities

- Decent support of agents in Iran

- Farsi Brochures

- Training of agency’s staff- Direct Satellite network adverts- Marketing investments- FamTours in the summer for Iranian families- A few agents, yet very active ones- Use of special commission incentives for more than a

certain number of students

Good Examples: Language school X

(Now, known as a top brand)

Great advertisements on Satellite TVSpecialized brochuresRight planningTrained staffGreat commission package for agent