Student Recruitment and Admissions

Claire Brown

Director of Student Recruitment and Admissions

November 2013

Vice Chancellor’s Open Meeting

Positioning Our University to Achieve Our Recruitment Objectives

Vice Chancellor’s Open MeetingWe recruit students from a whole range of market segments, from around

the world including:

• H/EU Undergraduate• H/EU Postgraduate Taught• Overseas and Islands (OSI) Undergraduate• Overseas and Islands (OSI) Postgraduate (Direct)• Overseas and Islands (OSI) Postgraduate (Agency)• XJTLU (2+2, 2+2+1, 4+1)• Liverpool International College (LIC) Foundation Certificate/Graduate

Diploma• Sponsors• The University’s English Language Centre (ELC)• Northern Consortium UK• Postgraduate Research students

Recruitment Entry 2013 Headlines

Overall we have recruited 743 students more than for E2012

Plus we have an additional 71 SWB students who are paying fees

October snapshot data

2012 2013

H/EU UG 3471 3903/ + 438

H/EU PGT 419 491/ + 72

OSI UG 1640 (1021 XJTLU) 1960/ (+176 XJTLU) + 320

OSI PGT 1097 1016/ - 81

Total 6627 7370 /+743

H/EU Undergraduate Market – Context

Overall Position:

• Introduction of the £9k tuition fee – students display consumerist behaviours throughout their decision-making process

• Changes to the Student Number Controls – open market for AAB (2012) and ABB (2013&14) candidates

• Recruitment Targets can be classified as Quota/Non-Quota (ABB+)• Other comparable universities are seeking to expand their

numbers Non-Quota numbers - Bristol (+800) Exeter (+600)

We also grew our numbers by 438

H/EU Undergraduate Market – Context

University of Manchester; 661; 8%

University of Leeds; 498; 6%

Liverpool John Moores; 426; 5%

The University of Sheffield; 383; 5%

Newcastle Uni-versity; 358; 4%

The University of Nottingham; 279;

4%The University of Birmingham; 262;

3%The Manchester

Metropolitan; 256; 3%

Cardiff University; 209; 3%

Northumbria University; 208;

3%Lancaster University; 201; 3%Loughborough University; 165; 2%

Others; 4054; 51%

UoL Decliners 2013

H/EU Undergraduate Market – Context

HEI (vol. BBB ranked)AAB or higher ABB BBB

Lower than BBB

The University of Liverpool 1,104 621 732 315

University of Leeds 2,650 1,095 724 188

Cardiff University 1,462 755 715 929

The University of Manchester 2,722 927 608 292

University of Leicester 577 418 534 412

The University of Kent 423 408 528 1,094

Northumbria University 265 293 522 1,952

Nottingham Trent University 225 257 496 2,685

Queen's University Belfast 1,635 581 487 216

The University of Reading 476 364 486 760

Loughborough University 982 551 479 519

The University of Nottingham 3,041 727 471 468

University of Southampton 1,510 535 397 226

Sheffi eld Hallam University 129 193 397 2,836

University of Ulster 277 229 393 1,609

The University of Birmingham 2,479 959 382 85

University of East Anglia 819 420 375 437

Newcastle University 1,936 677 373 357

Queen Mary, University of London 796 358 352 418

The Manchester Metropolitan University 158 164 339 2,731

Oxford Brookes University 136 176 327 1,029

Sum of Acceptances

0

200

400

600

800

1000

1200

1400

2011

2012

2013

H/EU UG UoL Context - H/EU Firm Replies by Region at 2nd August in each year

H/EU Undergraduate Market – UoL Context Top Target Schools/Colleges based on 2013 applications:1. City of Liverpool College 487

2. Runshaw College 367

3. Carmel College 315

4. Winstanley College 307

5. Cardinal Newman 243

6. Loreto College 217

7. King George V 183

8. The Bluecoat School 158

9. Birkenhead Sixth Form 146

10.The Blackpool College 144

11. Greenhead College 140

12.Aquinas College 120

13.Wirral Met College 118

14.Priestley College 116

15.South Sefton Sixth Form 113

H/EU Undergraduate Market – UoL Context Top Target Schools/Colleges based on 2013 acceptances:

1. Carmel College 79

2. City Liverpool College 71 (487 applications = 15%)

3. Winstanley College 57

4. Runshaw College 48

5. King George V 35

6. Cardinal Newman 34

7. Birkenhead Sixth Form 32

8. South Sefton Sixth Form 29

9. The Bluecoat School 28

10. Loreto College 24

11. Wirral Metropolitan College 22

12. St Edwards College 21

13. Priestley College 21

H/EU Undergraduate Market – UoL Context Proportions of Open Day Attendees Who Accept Our Offer

Fac of Health & Life Sciences 49%School of Dentistry 48%School of Health Sciences 52%School of Life Sciences 52%School of Medicine 38%School of Psychology 38%School of Veterinary Science 73%

Fac of Humanities & Social Sci 38%Archaeol,Classics & Egyptology 44%Architecture 42%Combined Honours 48%Communication & Media 35%Cultures Languages and Area St 52%English 35%History 49%Institute of Irish Studies 67%Law 27%Music 39%Philosophy 24%Politics 42%School of Management 37%Sociol,Social Policy&Criminol 34%

Fac of Science & Engineering 38%Chemistry 55%Computer Science 24%Electrical Eng & Electronics 23%Mathematical Sciences 30%Physics 37%School of Engineering 39%School of Environmental Sci 43%

Grand Total 42%

Planning and Performance Cycle 2013/14 – Support Available from SRAO

Market Intelligence and Strategy Team

– a resource for the faculties

Access to a wide range of data and intelligence at subject level to inform:

• The setting of intake targets in the future• The alignment of entry forecasts with the PPC timetable• The setting of entry requirements as part of the PPC process• Provide a support and a steer for NPD/programme re-branding• The development of Subject Area Recruitment Strategies

Work together to reposition our University and achieve our recruitment objectives

Questions