student presentation - loyalty card

8/2/2019 Student Presentation - Loyalty Card

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July 2006 Batley Business & Enterprise College

Loyalty Card Scheme

Presentation to Batley Business & Retail Association

By Muhammed Lunat, Rizwan Goolab and Faizal Goolab


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The Brief

Our school was asked if we would like to work with

Batley Business Retail Association to investigate the

possibilities of introducing a loyalty card scheme toBatley Town Centre.

This scheme would enable high street traders to boost

their businesses and to give shoppers an extra incentiveto visit the shops in the Town Centre.


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Team Work

Our team consisted of ten

year 9 students. We all

volunteered to give up our

lunch breaks to take part in

this project.

One of the first things we

had to do was to work out

how we were going to work

as a team.


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Tasks Undertaken

Lunchtime meetings,discussions, brain-storming & decision

making

Spending our own timesorting out different

aspects of the project


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Group work to try andcomplete tasks quickerand to make it moreefficient.

IT work Producing thesurveys, researchingLoyalty Card Schemes

etc.

Survey

Tasks Undertaken Continued
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Taking time off lessons tocarry out the survey to

gather our results

Analysing data and

producing presentationsand reports.

Tasks Undertaken Continued


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Comments from Traders

We surveyed staff from 14 businesses and receivedpositive comments from ten of them.

Ten businesses said they would like to be part of a

Loyalty Card Scheme. Ten businesses said they thoughtthe scheme would boost the sales of their business.

Nine businesses thought that a single scheme for alltraders in Batley Town Centre could work, although they

didnt have any ideas about howit could work.


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Eight businesses thought that a single scheme for theirown business would work better, although we noticedthat five businesses said yes to a single scheme and yesto a scheme for their own business.

We received five comments about how a scheme couldwork for individual businesses.

Comments from Traders continued
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Dixys Chicken suggested that the card should be thesame size as a credit card. It should have the BatleyTown Coat of Arms and the Batley and Birstall Retail

Association logo on the front with and terms andconditions on the back. It should come accompanied bya leaflet with information about all the businesses takingpart such as opening hours, discounts etc.

The owner of Dixys Chicken also said he would beinterested in contributing to any further meetings aboutthe scheme.

Comments from Traders continued


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Facts from shoppers survey

58% of shoppers said they would be interested in aloyalty card scheme.

From the people we talked to, 18 out of 31 use theTesco Club Card Scheme.

Only 3 out of 31 do not use any kind of loyalty card.

Ten shoppers use Boots and Nectar loyalty schemecards.

19 out of 27 people shop in Batley.


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Conclusion

After taking account of all the responses we received weconclude that a Loyalty Card Scheme could work inBatley Town Centre as 72% of traders and 58% of

shoppers told us they were interested the scheme.

We have enjoyed taking part in this project. From this,we particularly enjoyed getting together in groups and

working as a team to try and complete this project. Weused each others special skills to complete each task.


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Conclusion continued

We preferred taking partin this role rather thantaking part in our lessons,even though this workwas harder.

If you have any furtherresearch tasks you wouldlike us to undertake

please dont hesitate toask us!

student presentation - loyalty card

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