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ni.com
Delivering growth and innovation through platform-based system design
Eric Starkloff, EVP of Global Sales and Marketing
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NI’s Opportunity Areas
Source: Frost & Sullivan, Prime Data, and NI Estimates
Total Market: $21 Billion Total Market: $36 Billion
Embedded Monitoring and Control Test and Measurement
Design
Prototype
Deploy
Design
Validation & Verification
Production
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NI Through the Design Flow
Lab/ Research Design/ Validation Mfg & Service
Based upon NI sales to all WW customers in 2013 with a designated “Department Type” ± 2% margin of error
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50% %
of
201
3 C
ust
om
er
Co
nta
cts
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NI’s Platform-Based Approach to Automated Test
VS.
Traditional Instruments PXI Modular Instruments
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NI PXI Advantage
Modular HW
Driver SW
Timing and Sync
PXI Products 600+
Proprietary Device Synchronization <1 nanoseconds skew out of the box
<30 picoseconds skew with calibration
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NI PXI Advantage
Modular HW
Driver SW
Timing and Sync
Application Software
>70% of PXI Users Program with NI LabVIEW
LabVIEW is the leading software for test automation
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NI PXI Advantage
Modular HW
Driver SW
Timing and Sync
Application Software
Sales
Support
In
teg
ratio
n
Par
tners
Ecosystem
Online Members 200,000+
Example Programs
8,000+
Integration Partners 1,300
Applications & Systems Engineers
800
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“The global PXI-based instrumentation market in electronic test applications is expected to experience a
compound annual growth rate of 17.6% from 2013 to 2020.
By 2020, this market is expected to generate over $1,750 million."
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Test and Measurement Opportunity Estimated Total Market Size: $21 Billion
General Purpose Structural and Physical Test
Wireless/RF Real-Time Test Semiconductor
$4.0 Billion $4.0 Billion $6.0 Billion $3.0 Billion $4.0 Billion
Source: Frost & Sullivan, Prime Data and NI Estimates Estimates include hardware, software and services.
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Standalone Instruments vs. Semiconductor ATE
Production Floor Readiness
Meas
ure
ment
Cap
abili
ty
“Rack & Stack”
“Big Iron ATE”
Optimized for lab/design use Wide availability Quick setup time o Bulky, redundant functionality o Slow to automate o No production infrastructure
(handler, STDF, etc.)
Optimized for test throughput ATE infrastructure elements Aligned with design tools o Expensive to buy/maintain o Limited selection, proprietary o Difficult to program
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PXI’s Unique Approach for Semiconductor
Production Floor Readiness
Meas
ure
ment
Cap
abili
ty
High-performance instrumentation Easy-to-use software Timing and sync built-in Small footprint Industry-standard I/O
Adds production infrastructure Software suited for ATE Open ecosystem Ideal for SOC and analog
(Big “A” little “D”)
Same Platform (PXI)
Measurement Correlation
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NI Semiconductor Test System
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Test and Measurement Opportunity Estimated Total Market Size: $21 Billion
General Purpose Structural and Physical Test
Wireless/RF Real-Time Test Semiconductor
$4.0 Billion $4.0 Billion $6.0 Billion $3.0 Billion $4.0 Billion
Source: Frost & Sullivan, Prime Data and NI Estimates Estimates include hardware, software and services.
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Wireless/RF Opportunity Estimated Total Market Size: $6 Billion
General RF Microwave
Mobile Devices Wireless
Infrastructure Software-Defined
Radio Spectral Monitoring Signal Intelligence
Source: Frost & Sullivan, Prime Data and NI Estimates Estimates include hardware, software and services.
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Technology Leverage in Test & Measurement
Radar Design, Prototype & Test 5G Wireless Research RF Integrated Circuit Test
NI LabVIEW RIO Architecture
PXI USRP Device
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NI’s Opportunity Areas
Source: Frost & Sullivan, Prime Data, and NI Estimates
Total Market: $21 Billion Total Market: $36 Billion
Embedded Monitoring and Control Test and Measurement
Design
Prototype
Deploy
Design
Validation & Verification
Production
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NI’s Platform-Based Approach to Embedded System Design
VS.
Flexible Off-The-Shelf Solution Traditional Design Approach
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Unit
Volu
me
Source: Worldwide Embedded and Intelligent Systems 2014-2018 Forecast and Analysis (IDC #249414, July 2014) and NI Estimates
• Embedded Processing & Software • Networking/Cloud/Mobile Access • Big Data Analytics
Internet of Things
The Internet of Things Market
$252B
Biotechnology
$2T
Semiconductor Manufacturing
Smart Grid
Power Plant
Construction & Agricultural Equipment
Wearables
Smart Phones
Industrial Internet of Things
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Unit
Volu
me
Source: Worldwide Embedded and Intelligent Systems 2014-2018 Forecast and Analysis (IDC #249414, July 2014) and NI Estimates
The Internet of Things Market
1. High-performance microprocessors 2. High level operating systems 3. IP connectivity
Internet of Things
$252B $36B $2T
Industrial Internet of Things
Biotechnology
Semiconductor Manufacturing
Smart Grid
Power Plant
Construction & Agricultural Equipment
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Embedded Opportunity in Industrial Internet of Things Estimated Total Market Size: $36 Billion
Source: Prime Data and NI Estimates
Smart Machines
$27.5 Billion
Transportation
$2.5 Billion
Energy
$3.5 Billion
Source: NI Estimates
Health
$2.5 Billion
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Technology Leverage in Embedded Control & Monitoring
Online Asset Monitoring Factory of the Future Semiconductor Pick and Place
NI LabVIEW RIO Architecture
CompactRIO PXI
USRP Device
Single-Board RIO
System on Module
ni.com
Examples of Customer Value Through the Design Flow
Mike Santori, VP of Product Marketing
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NI Customer Design Flow
Embedded Monitoring and Control Test and Measurement
Design
Prototype
Deploy
Design
Characterization
Production
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Test and Measurement: NI and TechShop Partnership
Before, I didn’t have the room or budget to buy a full setup for each bench. I can now park one laptop and a VirtualBench on each seat, replacing four to five boxes. - Russell Stanphil, Electronics Advisor at TechShop
“ ”
Test and Measurement
Design
Characterization
Production
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Test and Measurement: Hardware-in-the-Loop Simulation
By adopting FPGA-based simulation using the NI hardware and software platforms... We reduced test time to 1/20 of the estimated time for equivalent testing on a dynamometer. - Mr. Tomohiro Morita, FUJI Heavy Industries, Ltd.
“ ”
Test and Measurement
Design
Characterization
Production
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Test and Measurement: WLAN Semiconductor Test
Using the software-designed NI PXI vector signal transceiver and the NI WLAN Measurement Suite, we improved test speeds by more than 200 times compared to traditional rack-and-stack instruments while significantly improving test coverage. - Doug Johnson, Qualcomm Atheros
“ ”
Test and Measurement
Design
Characterization
Production
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Test and Measurement: Semiconductor Test System
Test and Measurement
Design
Characterization
Production
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Test and Measurement: Wireless Base Station Test
Unlike mobile phones, base stations generate multiple 2G, 3G and 4G signals simultaneously. The Vector Signal Transceiver can capture multiple cellular bands in one shot. Using traditional instruments this would easily take 10 times longer.
Test and Measurement
Design
Characterization
Production
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Embedded Monitoring: Oil Well Fracture Pump Monitoring and Analysis
LabVIEW has made the software development side much quicker than our past experiences in C-based programming. What most C programmers take two years to do, we can accomplish in a couple of months. We can use that time savings to get to market quicker.” - Robert Stewart, CEO, Lime Instruments, LLC
“ ”
Embedded Monitoring and Control
Design
Prototype
Deploy
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Embedded Monitoring and Control: Smart Factory
The Factory of the Future is a big vision. A platform-based approach using LabVIEW and FPGA hardware can accelerate productivity and deliver a 10x reduction in development time.
Embedded Monitoring and Control
Design
Prototype
Deploy
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NI Customer Design Flow
Embedded Monitoring and Control Test and Measurement
Design
Prototype
Deploy
Design
Characterization
Production
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2014 New Product Impact
Reconfigurable VSA
(26.5 GHz Vector Signal Analyzer)
Semiconductor Test System
InsightCMTM
CompactRIO Controller
CompactDAQ Controller
VirtualBench
Military Aerospace (Spectral Monitoring)
Semiconductor Characterization
Semiconductor Production Test
Conditioned Monitoring
Smart Machines
In-Vehicle Datalogging
Benchtop Design
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Revenue From New Hardware Products (Released in the Previous 24 Months)
Mill
ion
s
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
$-
$20
$40
$60
$80
$100
$120
$140
$160
$180
2011 2012 2013 1H 2014
New Product Revenue % of Annual Revenue
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