structure 2014 - disrupting the data center - intel sponsor workshop
DESCRIPTION
Presentation from Gigaom's Structure 2014 conference, June 21-22 in San Francisco Intel sponsor workshop: Disrupting the data center #gigaomlive More at http://events.gigaom.com/structure-2014/TRANSCRIPT
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INTEL SPONSOR WORKSHOP: INTEL DISRUPTING THE DATA CENTER
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Disrupting the Data CenterUnleashing the Data Services Economy
Raejeanne SkillernGeneral ManagerCloud Service Provider Business
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New Devices Create New User Experiences
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The Data Centeris at the Heart of
User Experiences0101010111011101110101110010101101101100011010111010101010010
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Rise of the Digital Service Economy
* Other names and brands may be claimed as the property of others.
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1: Source: iDATA /Digiworld, 2013
2: Source IDC, 2013. 2016 calculated base don reported CAGR ‘13-’17
* Other names and brands may be claimed as the property of others.
Creating Unprecedented ECONOMIC OPPORTUNITIES
New Internet Services
$450B1
Cloud Infrastructure
$120B2
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Today’s Infrastructure
Static, Manual,
Fixed Function
EMAIL ONLINESALES CRM ERP
SERVERS STORAGE NETWORK
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Today’s IT Challenges
ServerAverage utilization <50%
despite virtualization4
Network2-3 weeks to provision new
services1
66% CAGR in mobile data traffic2
Storage40% data growth CAGR, 90%
unstructured3
1: Source: Intel IT internal estimate
2: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017
3: IDC’s Digital Universe Study, sponsored by EMC, December 2012
4: IDC Server Virtualization and The Cloud 2012
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Limitations of Legacy Data Center Models
General Purpose
Performance
SiloedResourceScaling
LimitedApplicationResiliency
DataOverload
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Data center model is insufficient. Reboot required.
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It’s Time to Disrupt the Data Center
Breaking the Box
Optimized Service Delivery
UnlockThe Data
Vault
Silicon Customizatio
n
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Custom Solutions Deliver Application Optimized Performance
Product Line Expansion toAddress New Market Opportunities
Open the Sand Box
Core Products OptimizeMajority of Data Center
Workloads
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Breakingthe Box:
Software Defined
Infrastructure
EMAIL CRM ERP
SOFTWARE DEFINED
SERVERS
SOFTWARE DEFINED
STORAGE
SOFTWARE DEFINED
NETWORK
ONLINESALES
* Other names and brands may be claimed as the property of others.
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ORCHESTRATION LAYER
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Breakingthe Box:
Application Defined
Infrastructure
EMAIL CRM ERP
SERVERS STORAGE NETWORK
ONLINESALES
Infrastructure Attributes
Power Performance Security Thermals Utilization Location
* Other names and brands may be claimed as the property of others.
SOFTWARE DEFINED
SERVERS
SOFTWARE DEFINED
STORAGE
SOFTWARE DEFINED
NETWORK
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ORCHESTRATION LAYER
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Discrete Components, Self-Integration
Storage
Server
Network
• Pooled and disaggregated compute, network and storage resources
• Hardware attributes exposed upward to the provisioning management layer
• Application requirements driven infrastructure composability
Composable set of pooled and disaggregated resources
NVM NVM
TODAY RSA
Rack Scale Architecture (RSA): Optimized for SDI
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Optimizing Service Delivery: What’s Inside Matters
SECURITY WORKLOAD
OPTIMIZATION PERFORMANCE
Source: 1) IMR Research: Base: Total using Public Cloud US n=207; PRC n=241, Germany n=90, Brazil n=81
Q. What percent of these applications have you specified the hardware and/or other components to be used by the Cloud service provider as opposed to only specifying the level of service you expect?
2) Intellitrends Survey 2013 - (Comuware Report Measuring the Business Impact of Technology Performance) 3) HotCloud 2012 White Paper
Top Reasons:
173% of Enterprises Fear Cloud Providers Hide Performance
Problems
2
75% of Enterprise state concerns for control and service visibility2
Application performance can vary up to 60% with up to 30% cost difference 3
70%Of EnterprisesSpecifying HW
In Service Selection
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Exposing capabilities in cloud services with a direct benefit
on a user’s business to allow for more informed decisions
New
!
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Unlocking the Data Vault
Analytic Tools and Utilities
Data
Servers Storage
Network
* Other names and brands may be claimed as the property of others.
Services
Big Data Platform
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Intel’s Deep Commitment to Data Analytics
“Big” Apps/Vertical
Solutions
~$800M Invested in Analytics Acceleration
Analytics/ Visualization/Data Manipulation
Big Data SW infrastructure
SW-defined Storage
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Let’s Unleash the Digital Services
Economy Together
Be A Disruptive Force in the Data Center
Drive IT as the Business
Learn More! Attend Diane Bryant’s Fireside Chat