strooping the colour
DESCRIPTION
A study of the Stroop Effect and how different types of colour terms might influence the strength of the effect. Part of a wider investigation in to the relationship between colour and language for my MA Graphic Design Major ProjectTRANSCRIPT
Stroopingthe
Colour
How colour and language can trick your brain
STROOPINGTHE
COLOUR
Eleanor Maclure
Introduction
Virtually unique to the relationship between colour and language, the Stroop Effect is a psychological phenomenon that is remarkably simple to demonstrate. First published in England in 1935, by John Ridley Stroop, the effect has since been replicated hundreds of times under controlled conditions, reinforcing it’s validity as a recognised occurrence and making the original paper one of the most cited in the history of experimental psychology.
In simple terms, the Stroop Effect refers to the identification of a delay in naming the colour a word is printed in, if the word itself denotes a different colour. This is in comparison to the speed of naming, if the colour of the word is the same as it’s meaning. So it is easier to name the colour of a word printed in red, if the word itself also says ‘red’.
Although a relatively easy concept to grasp, the true explanation of the Stroop Effect remains contentious. It is understood to occur because we are required to override interference in our brains from the comprehension of a word, in order to correctly identify the colour it is depicted in. The standard explanation put forward for this, is that words are read automatically and can be recognised faster than colours can be named. However, experiments exploring the Reverse Stroop Effect, which can be demonstrated through colour matching rather than verbalisation, have brought these two theories into question.
The aim of this book is not only to illustrate the Stroop Effect, but to examine how the use of more or less complex colour terms, and the presentation of these terms might influence the effect. If a colour term is obscure and unfamiliar does that interfere with the processing of a colour in the same way that it does with a basic colour term? At the heart of the Stroop Effect lies a unique phenomenon that encapsulates the complex relationship colour has with language.
Stroopingthe
Colour
BASICCOLOUR TERMS
pink
BASIC TERMS – CORRECT COLOURSTYPES OF TERMS
red
BASIC TERMS – CORRECT COLOURSTYPES OF TERMS
orange
TYPES OF TERMS BASIC TERMS – CORRECT COLOURS
TYPES OF TERMS
yellow
BASIC TERMS – CORRECT COLOURS
green
TYPES OF TERMS BASIC TERMS – CORRECT COLOURS
TYPES OF TERMS
blue
BASIC TERMS – CORRECT COLOURS
purple
TYPES OF TERMS BASIC TERMS – CORRECT COLOURS
TYPES OF TERMS
brown
BASIC TERMS – CORRECT COLOURS
grey
BASIC TERMS – CORRECT COLOURS TYPES OF TERMS
BASIC TERMS – CORRECT COLOURS
white
TYPES OF TERMS
orange
TYPES OF TERMS BASIC COLOUR TERMS
TYPES OF TERMS
green
BASIC COLOUR TERMS
pink
TYPES OF TERMS BASIC COLOUR TERMS
blue
TYPES OF TERMS BASIC COLOUR TERMS
red
BASIC COLOUR TERMSTYPES OF TERMS
yellow
BASIC COLOUR TERMSTYPES OF TERMS
grey
TYPES OF TERMS BASIC COLOUR TERMS
white
TYPES OF TERMS BASIC COLOUR TERMS
BASIC COLOUR TERMS
purple
TYPES OF TERMS
brown
BASIC COLOUR TERMSTYPES OF TERMS
SOPHISTICATEDCOLOUR TERMS
beige
TYPES OF TERMS SOPHISTICATED COLOUR TERMS
cream
TYPES OF TERMS SOPHISTICATED COLOUR TERMS
indigo
TYPES OF TERMS SOPHISTICATED COLOUR TERMS
lilac
TYPES OF TERMS SOPHISTICATED COLOUR TERMS
lime
TYPES OF TERMS SOPHISTICATED COLOUR TERMS
magenta
TYPES OF TERMS SOPHISTICATED COLOUR TERMS
maroon
TYPES OF TERMS SOPHISTICATED COLOUR TERMS
salmon
TYPES OF TERMS SOPHISTICATED COLOUR TERMS
turquoise
TYPES OF TERMS SOPHISTICATED COLOUR TERMS
violet
TYPES OF TERMS SOPHISTICATED COLOUR TERMS
OBSCURECOLOUR TERMS
gamboge
OBSCURE COLOUR TERMSTYPES OF TERMS
loden
OBSCURE COLOUR TERMSTYPES OF TERMS
cerulean
TYPES OF TERMS OBSCURE COLOUR TERMS
TYPES OF TERMS
porphyry
OBSCURE COLOUR TERMS
bice
TYPES OF TERMS OBSCURE COLOUR TERMS
TYPES OF TERMS
adobe
OBSCURE COLOUR TERMS
greige
TYPES OF TERMS OBSCURE COLOUR TERMS
TYPES OF TERMS
alizarin
OBSCURE COLOUR TERMS
celadon
TYPES OF TERMS OBSCURE COLOUR TERMS
ianthine
TYPES OF TERMS OBSCURE COLOUR TERMS
NONCOLOUR TERMS
fruit
TYPES OF TERMS NON-COLOUR TERMS
house
TYPES OF TERMS NON-COLOUR TERMS
flower
TYPES OF TERMS NON-COLOUR TERMS
TYPES OF TERMS
table
NON-COLOUR TERMS
cat
TYPES OF TERMS NON-COLOUR TERMS
bottle
TYPES OF TERMS NON-COLOUR TERMS
glass
TYPES OF TERMS NON-COLOUR TERMS
TYPES OF TERMS
button
NON-COLOUR TERMS
coat
TYPES OF TERMS NON-COLOUR TERMS
money
TYPES OF TERMS NON-COLOUR TERMS
COLOUR AND TERM
COMBINATIONS
pink
pinkpink
pink
pink
pink
pink
pink
pink
pink
COLOUR AND TERM COMBINATIONS PINK
red
red
red
red
red
red
red
red
red
red
COLOUR AND TERM COMBINATIONS RED
orange
orange
orange orange
orange
orange
orange
orange
orange
orange
COLOUR AND TERM COMBINATIONS ORANGE
yellow
yellow
yellow
yellow
yellow
yellow
yellow
yellow yellow
yellow
COLOUR AND TERM COMBINATIONS YELLOW
green
green
green
green
green green
green
green
green
green
COLOUR AND TERM COMBINATIONS GREEN
blue
blue
blue
blue
blue
blue
blue blue
blue
blue
COLOUR AND TERM COMBINATIONS BLUE
purple purple
purple
purple
purple
purple
purple
purple
purple
purple
COLOUR AND TERM COMBINATIONS PURPLE
brown
brown
brown
brown
brown
brownbrown
brown
brown
brown
COLOUR AND TERM COMBINATIONS BROWN
grey
grey
grey
greygrey
grey
grey
grey
grey
grey
COLOUR AND TERM COMBINATIONS GREY
white
white
white
white
white
white
white
white
whitewhite
COLOUR AND TERM COMBINATIONS WHITE
COLOUREDSURROUND
orange
PRESENTATION METHODS COLOURED SURROUND
PRESENTATION METHODS
green
COLOURED SURROUND
pink
PRESENTATION METHODS COLOURED SURROUND
blue
PRESENTATION METHODS COLOURED SURROUND
red
PRESENTATION METHODS COLOURED SURROUND
yellow
PRESENTATION METHODS COLOURED SURROUND
grey
PRESENTATION METHODS COLOURED SURROUND
white
PRESENTATION METHODS COLOURED SURROUND
purple
PRESENTATION METHODS COLOURED SURROUND
PRESENTATION METHODS COLOURED SURROUND
COLOUREDBACKGROUND
orange
PRESENTATION METHODS COLOURED BACKGROUND
green
PRESENTATION METHODS COLOURED BACKGROUND
pink
PRESENTATION METHODS COLOURED BACKGROUND
91
blue
PRESENTATION METHODS COLOURED BACKGROUND
red
PRESENTATION METHODS COLOURED BACKGROUND
yellow
PRESENTATION METHODS COLOURED BACKGROUND
grey
PRESENTATION METHODS COLOURED BACKGROUND
white
PRESENTATION METHODS COLOURED BACKGROUND
purple
PRESENTATION METHODS COLOURED BACKGROUND
COLOURED BACKGROUNDPRESENTATION METHODS
