strongmail - sponsor breakfast presentation
DESCRIPTION
The Big Data and Performance Advantages of Owning Your Own ESP Most ESPs today are architected as multi-tenant SaaS offerings, which provide significant advantages to the *vendor.* StrongMail offers marketers a dedicated system they can own – whether deployed on-premise or in the cloud - providing email marketers with significant advantages, including near real-time access to in-house CRM data, peak sending performance capabilities, and lower total cost of ownership. Come learn about the benefits of switching to an ESP that is designed to benefit *senders* and learn what more you could be doing with your email marketing program! Presenter: Jason Simon, Senior Vice President of Global Sales, StrongMailTRANSCRIPT
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HEADLINE EXAMPLE
Proprietary and Confidential
JASON SIMON, SVP GLOBAL SALES, STRONGMAIL
EMAIL INSIDER SUMMIT12.10.12 PARK CITY, UT
“OWNING” YOUR ESPTHE BIG DATA & PERFORMANCE
EDGE
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Proprietary and Confidential
WELCOME TO PARK CITY!
• There are some perils that come with sharing certain resources
• Architecture matters – today more than ever
• There are distinct advantages that come from single-tenant ESP
![Page 3: StrongMail - Sponsor Breakfast Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062703/554cacddb4c905335b8b48d3/html5/thumbnails/3.jpg)
Proprietary and Confidential
WELCOME TO PARK CITY!
• There are some perils that come with sharing certain resources
• Architecture matters – today more than ever
• There are distinct advantages that come from single-tenant ESP
![Page 4: StrongMail - Sponsor Breakfast Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062703/554cacddb4c905335b8b48d3/html5/thumbnails/4.jpg)
Proprietary and Confidential
THE DATA IMPERATIVE
• Sending email off of a single email file increasingly won’t work
o Marketing is being unsiloed…and systems are being interconnected
o Big data means creating campaigns with intelligence gleaned from multiple sources
• Marketing depts will soon have a bigger IT budget today than IT! (Gartner)
• How do you manage data today … and how much harder will it be tomorrow with a data-siloed ESP?
![Page 5: StrongMail - Sponsor Breakfast Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062703/554cacddb4c905335b8b48d3/html5/thumbnails/5.jpg)
Proprietary and Confidential
STRONG APPROACH TO
DATAChallenge• Needed to consolidate ESPs, reduce cost, and
improve to time to market
Solution• Integrated their multi-channel campaign
management system (Unica) with StrongMail.
• Real-time, personalized offers to customers based on behavioral and pre-defined business rules
Results• Consolidated confirmation emails for 8 brands
down to 1 template with over 37,000 different variations
• 1-to-1 confirmation emails delivered in less than 2 seconds
• IHG’s subscriber engagement levels have “gone through the roof,” including a 7x increase in CTRs and a double-digit increase in revenue from email
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Proprietary and Confidential
FUTURE-PROOF
ARCHITECTURE
Campaign Design & Automated Optimization
Analytics
Email Data
Legacy CRM
Web Analytics
3rd Party Data
Social Graph
Email Mobile Display Social Apps
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Proprietary and Confidential
OPTIMAL SENDING
WINDOWSChallenge• Send 2M emails at once with precisely
targeted offers to arrive within 10 mins.
• Email marketing drives 70% or revenue
Solution• Improved email targeting with data mining
for more customization and personalization
• 10-minute delivery window means every customer has equal opportunity for available inventory during 48-hour sales
Result• Increased from 3 to 5 sales events per day
to 18 per day across 7 categories based upon subscriber engagement
• 7% increase in engagement with 12% increase in open rates and 25% boost in CTRs
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Proprietary and Confidential
THE COST ADVANTAGE
• The more you understand email in relation to data and less about the service of sending, the more you will see the advantages of owning.
• There are many ways to own, making it very IT friendly.o On-premiseo In the cloud, managed by uso In the cloud, managed by you
• Optimize your email marketing budget – spend less on delivery fees and save more for integration, analytics, strategy and creative.
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Proprietary and Confidential
A FEW OF OUR CUSTOMERS