stronger – music video postmodern analysis

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  • 1. Stronger Music videopostmodern analysis Mary Medrana

2. IntertextualThis video includes postmodern features including Intertextual references toother forms of media. This is identifiable in the video where specialcomputer effects are used to create more modern scenes (a hyper reality)that mirrors a Japanese Manga Akira that released in 1988. The similaritiesbetween the manga and the music video create a narrative throughout thevideo 3. Other Intertextual aspectsOther Intertextual factors in this music video include the representation ofKanyes character that depicts the character in the film Tetsuo. This isshown towards the beginning of the video where he is shown in the locationof a laboratory inside of a machine. 4. Popular cultureThe backing song of this music video is a well known dance song which is byDaft Punk called Harder, Better, Faster, Stronger. Daft Punk play a role inthis video, they play the role as the people operating the machinery whichKanye is on. The presence of Daft Punk on the song is a postmodernfeature because it relates to popular culture and two musical legends froman earlier era. 5. IGGY AZELEA-Fancy 6. parodyThis music video has the convention of parody in postmodernism as IggyAzalea plays the role of Cher from the famous, well-known, teen flick movie Clueless. This is a great way to attract an audience of a young groupwhich is of advantage as that is the target age group of Iggys music. 7. parodyThis music video has the convention of parody in postmodernism as IggyAzalea plays the role of Cher from the famous, well-known, teen flick movie Clueless. This is a great way to attract an audience of a young groupwhich is of advantage as that is the target age group of Iggys music.