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Thanks guys for being here.

Aim of this meeting is to decide how we’ll officially announce

Junior’s name…

May I introduce Christoph, our new colleague, who just joined

our communication team this week?

…yes Jan-‐Erik?

…Hello

OPEL proudly presents:

“IT’S ONLY A CODE NAME”

OPEL JUNIOROPUS 1

So, we’ve already disc…

please…

Excuse me…

May I

…ask a question?

‘lo Christoph,

welcome!

What exactly is…Junior?

It’s our next little Opel car.

Totally new!

Very individual.And bags of attitude.

On the market early 2013.

Pure German engineering.

Solidly planted on its wheels.3.70 meters

long…

Typical Opel design, muscular and so on...

But able to exactly suit your taste…

…Inside and out!

Really cool 4-‐seater, Christoph!

No cheap little stuff, you know?!

You’ll love it!

Three doors.

If it’s colorful…

why are we all in black and white?

???

…approximately.

Opel junior -‐ opus 1 | page 2/9

And very colorful!

perhaps misS photographer can

tell us…???

We said colorful, so we ought to be colorful!

err… i thought it was cooler that

way, ya know, mooooreee ahh…

ok ok…


…Tssssss, it makes

no difference actually…

Junior is only its pseudonym.

Every new car is developed under a

code name

and for Junior… errr...

…it’s…

…junior!

Its nickname, if you prefer.

I have another question…

If the car is called Junior and everybody knows it, why do you need

to announce its name?

I mean: Junior is Junior, right?

AAAAAAAAAAHHH!!!!


its a pretty cool name,…

…junior.

"The opel junior“

sounds good!

And what’s the real name?

It’s a secret…

? ??

sshhhhhhh!!!!!


sorry guys, I’m late…

Do we already want to give a little hint, so

that people can start guessing?

What are you thinking about?

Well, I dunno… Something like the number of

letters featured in the name?

We could show Junior’s silhouette

Or a little piece of the car.

But nothing too litteral,

huh?

We could indicate there’s an “A” in the

name?

Like for each andevery Opel passenger

car, Jan-‐Erik!


Haha, an abstract sound system for

instance!

Junior is a witty character and

deserves something provocative, no? And why not

a naked man?

Yeah! Saying: Forget Junior…

…my name is

Men!!!

A naked woman!

sshhhhhhh!!!!!


And will we errr…

Niels, you’re not supposed to ask this…

That’s not in our script!

Oops, sorry for that…

Niels, you’ve been so enthusiastic

designing the Junior that we forgive you.

… also show…

Errr…. pictures of the car?

May 8

2012!


Junior’s name announcement,

I mean…

And when is all this supposed to happen? ? ??

…TO BECONTINUED.

All characters featured in this story are real.

Guys, do you think we shall already announce that we’ll reveal Junior’s

name on May 8?

No, no-‐no-‐no.

Let’s…

Let’s keep it a secret!

sshhhhhhh!!!!!


ALL CHARACTERS FEATURED IN THIS STORY ARE REAL.

is a loud and proud British girl living her dream for the last two years leading Junior’s develop-ment in Product Marketing. Her mantra in life: work hard, play harder. She’s almost a car nut,

media addict, photo poser, Ibiza lover and boom-boom techno devotee.

is a lovable young German whose heart has been with Opel almost since he was born. He joined the company two years ago in the Marketing Communications department. A compulsive traveller, he brings exotic recipes back from his trips that he tries again at home. With his bright, colorful shoes, he’s also the fashionista in the team.

was born in a paradise: a Brazilian island with 42 beaches and two lagoons. Later, she found another paradise, at Opel Advanced Design: Her job there is to spot the trends of the future and translate them into designs for today. Hobbies? Architecture. And dancing, “but don’t mention it”, she says, “some will think I am the Brazilian girl in high-heels dancing the samba with bananas on her head!”

is a German who grew up in South-East Asia. Just a few months ago, he came from eBay and joined Opel to lead social media and broadcast activities. Alexander (almost) only wears black

and tablet – wherever he goes, they go. Send him a mail anytime, he’ll check it right away.

Photographer: Born in Germany, Anne is a bundle of pure energy and has now established herself in Switzerland as a people photo-grapher. Her vitality, enthusiasm and passion are infectious. She is always on the lookout for new camera angles and subjects.

is German and one of the leaders in Junior’s development. He coordinates all the experts’ work including Katie’s: “Her dreams also must be engineered!”, he says. Burkhard’s passions focus on everything that is engineered – from cars to planes and motorbikes – and on every-thing Italian. Both passions are embodied by his 26-year old Vespa 200PX.

comes from Australia and has been designing Opel cars for 21 years. Filling note books with car and people sketches all day long – even in meetings – Niels has led Junior’s exterior design

Owen Wilson, tell him he’s Niels’ lookalike. And if you want to make Niels happy, offer him

raspberry sauce.

is Spanish but was born in France. She also lived in Belgium and Italy before coming to Germany. While living in all these different cultures, she never forgot how to enjoy life the Latin way, meaning: laughter, food and wine are constant companions. Paula watches tons of movies, “but only in their original language”, she adds.

is our youngster in the team: he started with Opel February 1st, 2012, to implement new media strategies… and ask the right questions! A true car and new technologies enthusiast, Christoph is also a great musician, who’s been playing the drums since he was seven.

Graphic artist: Originally from Germany, Hardy now lives in Zurich where he works as a graphic designer at Source Associates AG. His motto is work hard and be nice to people (he truly is!). He looks for inspiration in almost every object, sound, art and design. His favorite way of re-charging is going vertical, rock climbing in the Alps.

Katie Jan-‐Erik Mônica Alexander

anne

Burkhard

Niels Paula Christoph hardy

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