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a compression between the strategies which are used in the insurance industry


  • 1. Comparison of strategies used in the insurance industry Sri Lanka Insurance Corporation Limited Janashakthi Insurance PLC HNB Assurance PLC

2. Sri Lanka Insurance Corporation Limited The largest state-owned insurer Insurance Premium Payments through Dialog eZ Cash Motor Plus Loyalty Rewards Life Decentralization Process Speedy Motor Claims Settlements 3. Janashakthi Insurance Launched a first in the market the Full Option Locator SMS alerts sent to customers by Janashakthi Upgraded all IT infrastructure to handle bigger volumes Full Option Rewards 4. HNB Assurance Improve the productivity of branches and the field force Brand awareness through field promotions, advertising via print and electronic media Number of new premium collection centers were added New SMS based services New Web Site with trilingual capability and many more customer-centric features 5. SLIC JI HNBA 24.9 11.6 3.3 19.7 5.4 4 Key Financials Market Share by Premiunm Non- life(%) SLIC JI HNBA 120 15 7 TOTALASSETS(LKRbn) Market Share by Premium Life(%)


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