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Export Promotion Council for Handicrafts (EPCH) EPCH House, Pocket – 6&7, Sector – C, Vasant Kunj, New Delhi - 110070

August 2015

08 Fall

Soft Skill Training Program - EDP

18-28 August 2015 Pedana, Machilipatnam, Krishna District, Andhra Pradesh

Supported by: O/o Development Commissioner (Handicrafts), Ministry of Textiles

Soft Skill Training Program - Machilipatnam

Table of Contents

Sl. No Detail Page No.

Acknowledgement 3 1 Introduction and Background 4 2 Monitoring and Supervision 6 3 Cluster Profile 6 4 Achievement and Performance 7 5 Feedback by Artisans 15 6 Recommendations 16 7 Annexures 7.1 List of Participants 17 7.2 Training Agenda 29 7.3 Profile of Trainers 31 7.4 Letter to O/o DC (Handicrafts) 52 7.5 Feedback/Comments by artisans 53 7.6 Attendance 56 7.7 Payment to Artisans 59 7.8 Inspection Report 65


Acknowledgement The Export Promotion Council for Handicrafts would like to express its sincere thanks to all the O/o DCH, HMSEC, Vijayawada, Jewellery Park, and all the Participants from Machilipatnam who have participated in the Soft Skill Training Program shared their valuable experiences. A special thanks to Mr. Rakesh Kumar, Executive Director and Mr. R. K. Verma, Director, EPCH for their encouraging response to this Program. Trainers: Mr. S. Rajesh Mr. Sugna Raju Mr. A. Sankar Rao Mr. Sudheer Kumar EPCH Team: Ms. Rita Rohilla, Project Coordinator, Mr. Rahul Ranjan, Program Officer Other Team Member


1. Introduction and Background 1.1. Executive Summary The Export Promotion Council for Handicrafts organized the Soft Skill Training program for 120 Imitation Jewellery artisans in Machilipatnam and. Training venue was in Pedana. In this training Microsoft PowerPoint Presentations and flips-charts were used to support deliberation and discussion. 1.2. Background

O/o Development Commissioner (Handicrafts) sanctioned 6 Soft skill program vide sanction order No. I-15011/9(86)/SS/SC/HRD/EPCH/2014-15-I Dated 25-03-2015 to The Export Promotion Council for Handicrafts (EPCH) with SC artisan in Machilipatnam and Each program was for 5 days and consisting of 20 artisans in each batch. First this training was sanctioned for Narsapur but in Narsapur area there were no SC artisans available, due to this the training program for SC artisans sifted to Machilipatnam. The programme was aimed to upgrade the existing skill as well as to add the additional skills to SC category handicrafts artisans, craft persons, skilled workers, entrepreneurs & manufacturers at Machilipatnam Krishna District a of Andhra Pradesh .

1.3. Selection of the Artisans Council has approached to Assistant Director (Handicrafts), Vijayawada to provide the list of Artisans for organizing the training program. O/o DC (Handicraft), Vijayawada directed to Jewellery Park, Machilipatnam to finalize the list of artisans and share with the council and coordinate with council for organizing the training program.

1.4. Objective of the Training

1) To upgrade the existing skill as well as to add the additional skill to Handicrafts artisans.

2) Handicrafts artisans shall get the benefits of exposure / interaction with the other courses allied to the crafts i.e. imitation jewellery shall get the benefit of exposure / interaction with the expert. This will help bringing change in the mind set overcome the resistance to change because of lack of knowledge.

3) Capacity development has been envisaged to provide training to the potential entrepreneurs and manufacturers by organizing training programs to educate and create a conducive environment towards the technology development programs, design workshops. The basic objectives are briefly narrated as follows:

Building-up workforce of budding entrepreneurs

Awareness about the new design and adaptation methods with the services of experienced designers

Creation of skilled and trained workforce


Focused training programs targeted to the development of skills at par with the best available in the world.

4) Providing the training, product development and market intelligence to the Artisan / Craft persons/Entrepreneurs / Exporter from handicraft Industry, to change the production setup from those for the purely local market to those can meet demand of International market and face its challenges.

5) To achieve a quantum jump in the export earnings with the enhanced flow of trade

from these cluster which till date could not able to project their crafts due to lack of knowledge and various other reasons. By creating an awareness among the entrepreneurs about the new concepts of the designing, product development, marketing etc. so as to enhance the capacity of the new entrepreneurs of the region.

Following topics majorly covered in 5 days training program: 1. MARKETING / EDP

How to become a successful Entrepreneur Setting up an Exports Business Selection of buyers / markets / products Export Marketing Entering a contract/Payments/Inco terms/Realizations/Remittances

2. TRADE SHOW PARTICIPATION AND PACKAGING

Benefits/Incentives to Exporters/Credit Financing Product Pricing and Merchandising Trade Shows and participation Export marketing Packaging materials, Standardizations and requirements

3. IMPROVED MANUFACTURING TECHNOLOGY / IMPROVED TOOLS AND

EQUIPMENT

Need for Up gradation in Manufacturing technologies and innovations Usage of Improved Tools for quality production and timely delivery Practical Demonstration for New Finishes, Quality Raw Materials Samples & prototype Development & Supply Chain Management

4. TESTING, QUALITY AND STANDARDIZATION

Testing /Quality control Factory Compliance and standards Work conditions and health hazards / safety ISO, Standardizations

5. O/o DC (H) / OTHER SCHEMES

Awareness about the various schemes of Central / State Govt. for artisans Schemes about availing credit facilities from financial institutions / Banks


2. Monitoring and Supervision of the Training program: All the training program was monitor & supervise by EPCH representative and also and also inspected by the O/o Development Commissioner, Vijayawada.

3. Cluster Profile

Sl.

No Name Of Cluster Machilipatnam Imitation Jewellery

1 Place Machilipatnam

2 District Machilipatnam

3 State Andhra Pradesh

4 No of firms 425

5 No. of workers 25000

6 Turnover(Rs in Millions) Rs. 300 Million

7 Associations in cluster Machilipatnam Gold Covering & Plating Jewellery Manufacturers Welfare Association Rolled gold workers co-op society

8 Major products Vaddanam,Jadda Kupelu, Dance items, Bangles Necklaces. Chains, Ear drops , Pendants, Rings

9 Specific and relevant technical institutions (R&D, Testing Lab accredited)

National Institute of Fashion Technology

10 Major markets

Mumbai,

Rajkot,

Coimbatore,

Chidambaram,

Kerala,

Agra,

Kolkata

11 Major problems/prospects

Technical issues:

Jewellery making and technical issues

Low Productivity

Longer Making Time

Non-Diversification of Product

No new design and product development

Lack Of awareness about The need For Testing And Quality Control

Absence of System Others:

Product Image

Price sensitive and low Income rural market segment

Incorrect marketing strategies No systematic approach to articulate demand:

Limited market segment

Competition from cheaper items

12 Data source and updated on DSR by Machilipatnam, Andhra Pradesh. in year 2004


4. Achievement and Performance 4.1 Proceedings of Day 1 Training started with an opening address from Mr. Rahul Ranjan, Program Officer. He briefly explained about the objective and contents of the program. In the first session, an overview of 5 days consultation program details was shared with the participants. At the end of the session, participants were asked to introduced them with four key information including:

Name?

Since how low they are practicing the craft?

Have they participated in any marketing event?

Some of the participants mentioned that since ages her family involves in the craft and this is their livelihood. Some of the participants recently has started practicing imitation jewellery and said that wages are very less. None of the Participants mentioned that they have participated in the marketing events.

In next session participants were introduced to entrepreneurship development. Session was facilitated by Mr. A. Sankar Rao Expert EDP. He has focus on the following points:

What is entrepreneurship?

Characteristic of Entrepreneur

Difference between employee and entrepreneur

He explained to the group about entrepreneurship: Entrepreneurship is the process of starting a business, typically a startup company offering an innovative product, process or service. The entrepreneur perceives an opportunity and often exhibits biases in taking the decision to exploit the opportunity. Mr. Rao divided the group in four group and they brainstorm on topic. Following point presented by the groups:


Characteristic of Entrepreneur o Risk Taker o Curious o Goal Setting o Hard Working o Self-Confident o Flexible o Independent o Imaginative o Leadership

Difference between employee and entrepreneur

Employee:

o He/she will be doing what was told to him/her by the higher authority. o Should complete the work on time. o Even after the employee's hard work the profits belong only to the Entrepreneur. o Employee woks only for his own purpose. o Will be working in the path defined by the entrepreneur. o He/she will be getting the salary once in a month.

Entrepreneur:

o He/she can do as they wish to. o He/she can do it in his own free time. o No matter how much work he does all the company's profit belongs to the

entrepreneur. o Entrepreneur will be employing people. o Entrepreneur will be having profit on daily basis.

In next Session Mr. Sankar Rao talked about need for entrepreneurship. Following points were discussed and explained to the participants:

Increases national production

Balanced area development

Dispersal of economic power

Reinvestment of profit for the welfare of the area of profit generation

Development is a function of motivation and human resource


Entrepreneurial awareness

4.2 Proceedings of Day 2 Day 2 started with recap of day one. Selected participants presented the topic covered on day one and points which they have learnt. First Session started by Mr. Sudheer Kumar and he discussed about Stage in entrepreneurship process. Following points were addressed:

Identify an opportunity

Establish vision

Persuade others

Gather resources

Create new venture, product or market

Change/adapt with time Next session Mr. Sudheer talked about entrepreneurship and its barrier. He explained to the artisans what would be the possible barrier we can expect the following barriers:

Corrupt and unsupportive business environment

Employee related difficulties

Severe market entry regulations

Shortage of funds and resources

Lack of Entrepreneurship Opportunities

Lack of Entrepreneurial Capacity

Lack of Adequate Entrepreneurship Training

Lack of Appropriate Technical and Practical Skills

Lack of Market Experience

Fear of Failure In next session Mr. Sudheer discuss the points on “how to become a successful entrepreneur?” he discussed the following points:

Love what you do.

Take baby steps.

Learn from others.

Learn how to self-promote

Constantly take action.

Make a plan.

Build a reputation.

It’s never too late to start.

Build your "A team".

Be mindful of your attitude In nest session Mr. Sudheer talked about the importance of participation in handicraft exhibition and


fairs. He explained to the group that trade shows /exhibitions are generally targeted at an industry and people involved or interested in that industry. Exhibiting at a trade show/exhibition can be a great way to advertise to a target market and create brand awareness.

Exhibitions are open to a large and sometimes diverse range of audiences (usually the general public). This provides you with a platform to promote your product or service to a broader group that may have little or no knowledge of your products and services. Depending on your type of business, product and market testing can be carried out at trade shows and exhibitions to gain industry or general opinion about your offering.

Being involved in a trade show or exhibition can provide you with opportunities to branch out to business-to-business trading and create a customer database from the visitors to your display booth. Mr. Sudheer divided the group in small group and asked to the group to discuss and make a presentation about Advantages of participation in an exhibition. Group presented the following points:

We can meet more number of customers in a single place

We may not get to meet more number of customers in a market place

Exhibition will be a perfect place for the goods that we prepare

In this place we get to know about our competitors

Through exhibition we get to know different of products available in the market

Here we will know the quality of different products

4.3. Proceedings of Day 3 Day 3 started with recap of day one. Selected participants presented the topic covered on day two and points which they have learnt. First session facilitated by Mr. Sugna Raju, Designer, NIFT on the design aspect. He talked briefly about Indian jewellery and demand of the Jewellery in the market.


India and jewellery, jewellery and Indian women - the terms are linked inherently. At the time of wedding as well as numerous other occasions, a woman is gifted jewellery by her parents and relatives. Although the gift is meant to give her security in contingency, ornamentation is an obvious purpose. All the cities across the length and width of India have shops of jewellers - some traditional and some modern jewellers, catering to the need of all kinds. Not that the affluent class people wear ornaments, there are low cost jewellery items in ample, which cater the demand of low income group as well. He also talked about imitation jewellery. He mentioned that:

Imitation jewellery is a kind of artificial jewellery.

It includes most of the types of jewellery accessories.

Now a days many stores offers imitation jewellery accessories on reasonable rates.

In next session he talked about Competitive analysis and he explained the following points:

When target countries are more or less clear, the next task is to find out how many competitors

Operate in these markets, how they sell their products, through which channels and at what prices.

In each jewellery product group and style, you may find different competitors, varying from jewellery of a well-known brand to other exporters.

He also talked about the design processes which are:

Design Process

Idea (Concept) I

Initial Sketches

Materials

Samples

Quality Checking

End Product


In next session he talked about the imitation jewellery market situation and explained the following points:

National & International market tends on imitation Jewellery

How to select (chone) and produce imitation jewellery according to national & international market

Possibilities in making imitation jewellery

How to reach design market

Design Concept

4.4. Proceedings of Day 4 Day 3 started with recap of day one. Selected participants presented the topic covered on day three and points which they have learnt.

First Session was facilitated by Mr. S. Rajesh, Designer, NIFT on supply chain. Supply Chain means? First of all we need a designer, when this designer gets any order then he/she should have the required raw material available. Depending upon the order the raw material will be given to the manufacturer. After this it will go for quality checking, post that it will go for packaging and shipping. Now the product will be shipped to the buyer and if he

is satisfied with the product he will take it or else it will return back to origin. This process was called supply chain He also explained the participants about supply chain through diagram.


SUPPLY CHAIN

Next session was facilitated by Mr. Manoj Lanka, HPO, HMS&EC, O/o DCH, Vijayawada. He interacted with the participants. He has motivated to participants and explained them regarding the benefit of this training program. He also explained various scheme of the O/o Development Commissioner (Handicrafts). He explained the following points:

Artisans ID card

Participation in Exhibition

Participation in Shilp Bazar

Participation in Ganidhi Shilp

Bazar

Credit facility available through DCH

Health -card facility provided to artisans by DCH

In next session Mr. Rajesh talked about quality control and its need. In this session he described that how important is to maintain the quality of our product.

Customer Service

Raw material Sourcing

Design

Production Packing

Delivery

1. Stone (Ware house)

2.Target Custome

r

Investment

Training program inspected by Mr. Manoj Lanka, HPO


Quality has different meanings subject to different interpretations- it may mean ‘hygiene’ in health and hospitality, ‘safety’ in electrical and electronics and in services it may refer to ‘speed’ and ‘reliability’. Cost of a product may also be referred to as a quality measure. But we will refer to quality in the operational context as conformance to established standards. Quality control refers to activities undertaken to maintain specific quality of products within reasonable limits. It involves the determination of quality standards to ensure that the established standards are followed. The aim is to secure a reasonable product quality at a competitive cost level by achieving a systematic control over the variables involved in manufacturing the product. Maintenance of a satisfactory level of quality is essential for the success and survival of any company. Quality control offers advantages such as improvement in the brand image, facilitation of standardization and cutting down costs by avoiding defective production. It also leads to increase in sales and makes the company competitive by helping in accurate prediction of costs involved.

In next session Mr. Rajesh talked about the work condition and health hazards/safety. In this session he briefly discussed about the arising health and safety issues at workplace. He mentioned that in many institution employers are list interested about ensuring the safety and health issues. He also mentioned that workplace safety and health is an area concerned with the safety, health and welfare of people engaged in work or employment. The goals of workplace safety and health programs include to foster a safe and healthy work environment. This may also protect co-workers, family members, employers, customers, and many others who might be affected by the workplace environment.

4.5. Proceedings of Day 5 Day 5 started with recap of day one. Selected participants presented the topic covered on day four and points which they have learnt. First session facilitated by S. Narayanaiah, Director, Dr. Pattabhi Memorial Institute of Rural Development (PMIRD), initiative of Andhra Bank. Initially he interacted with the participants and then talked about the various scheme of the bank, which is available to initiate the small scale business. Bank also provides the credit facility to the Self Help Group, if women have formed the group and working together.


Mr. Narayanaiah has also distributed the certificate to the participants. Mr. Srinivasa, Manager, Machilipatnam Jewellery Park Welfare Association also joined him for the distribution of the certificate. In next session Mr. Rahul Ranjan, Program Office, EPCH talked about the EPCH and its activities. He also explained how people from the group can also participate in the EPCH events such as domestic fair and International fair. Mr. Rahul had shown the videos to the participants about the EPCH Domestic/International fair. Participants were very happy to watch the videos. The Training was ended with the vote of Thanks by Mr. Srinivasa, Manager, Machilipatnam, Jewellery Park.

5. Feedback by Participants

Training program was organized near to Artisans home, so all the participants were satisfied with the venue of the program. All the participants were satisfied with the course content and conveyed that this training program is very useful for their work. After completion of the training program many of the artisans shown interest to initiate their business. Artisans were also expressed that they do not get any opportunity to participate in the Shilp bazar, exhibition and other fair. They said that if they get opportunity then only this kind of training program will be useful. Participants have told that all the facilitators were very nice and friendly. All the facilitators were always ready to help if they have any doubt on any specific topic. Trainers were had adequate knowledge about the topic which they have covered. Participants were told that it was easer that facilitator were Telgu speaking Some of the participants were demanded about the provision of the lunch during the training program.


6. Recommendation Based on the observation of 5 days training program and interaction with the resource faculty, we present the following recommendations:

1. Only established entrepreneur/ or experienced artisans should be identified for the training program

2. Budget for the venue should be revised and increase so that proper venue should be

arranged to organize the training program

3. More similar and other training such as design-development workshop should be planned for this cluster.

4. Participants has suggested to provide them opportunity for the marketing events to

robust their confidence to initiate their business

5. Exposure visit and practical aspect (hands-on) of the training should be included in the training curriculum

6. To have a mechanism of for follow-up on the outcomes of the T trainings.


7. Annexure 7.1 List of Participants Batch 1

SL.NO NAME OF THE

ARTISAN ADDRESS Category

Craft Name

ID CARD NO

1 SIRIGIRI ANKAMMA RAO

S/O AGIBATHU, D NO 0-00/0, INDIRA COLONY, PEDANA, KRISHNA DIST., ANDHRA PRADESH

SC Imitation Jewellery

DY/MO/VJY/2652

2 BAILAPATI DURGAMMA

W/O.NANI,RAJEEVNAGAR COLONY,PEDANA


APVIC057462

3 BAILAPATI NANI S/O.DURGA RAO D NO 14/175-16,INDIRA COLONY, PEDANA


APVIC049321

4 SIRIGIRI JYOTHI W/O.RAMESH, D NO 16/120/16, INDIRA COLONY, PEDANA, KRISHNA DIST., AP


DY/MO/VJY/2655

5 BEYATIPATI TALAMMA

W/O.KONDALU, RAJEEVNAGAR COLONY, PEDANA


DY/MO/VJY/2656

6 VURA JYOTHI W/O. MAHANKALA RAO, RAILWAY STATION, PEDANA


APVIC057441

7 BAILAPATI ANKAMA RAO

S/O.KONDALU,RAJEEV NAGAR COLONY,9TH WARD,PEDANA


DY/MO/VJY/2658

8 BAILAPATI ANKA MAHALAKSHMI

W/O ANKAMMA RAO, 9TH WARD,RAJEEV NAGAR COLONY, PEDANA


DY/MO/VJY/2659

9 BALIPATI PITCHAMMA

W/O.PICAHIAH. DNO 01000, OPP-POLICE STATION, BANDAR ROAD, PEDANA


APVIC057452

10 BAILAPATI SITARAVAMMA

W/O. VENKANNA LATE, UPPALAKALAVAGUNTAPALEM,PEDANA


DY/MO/VJY/2661

11 BAILAPATI SUBBARAO

S/O. CHINNA VENKATESWARA RAO, D NO 4-64, UPPALA KALAVAGUNTA PALAM, PEDANA, KRISHNA DIST


DY/MO/VJY/2662

12 BAILAPATI PRASANTI

W/O.SUBBA RAO.DNO 4-64, UPPALAKALAVAGUNTAPALAM, PEDANA


DY/MO/VJY/2663

13 SIRIGIRI BHAGYALAKSHMI

W/O. BHASKARA RAO, UPPALAKALAVAGUNTAPALEM, PEDANA


APVIC057474


14 INGUVA CHIRANJEEVAMMA

W/O. YESOBU, RAJEEV NAGAR COLONY, PEDANA


APVIC057450

15 INGUVA YESOBU S/O. VENAKATESWARA RAO. RAJEEVNAGAR COLONY PEDANA


DY/MO/VJY/2666

16 SIRIGIRI BHASKARARAO

S/O. SUBBA RAO, D NO 4-61/1, KALAVAGUNTAPALEM,KAMALAPURAM


DY/MO/VJY/2667

17 JALADI PADMA W/O JOHNSYAM, 4-64-1, 9TH WARD, PEDANA, KRISHNA DIST. ANDHRA PRADESH


DY/MO/VJY/2668

18 SIRIGIRI JYOTHI W/O.VENKANNA,DNO 16/173-1-16,INDIRA COLONY, PEDANA


DY/MO/VJY/2669

19 KANDUKURI SANTOSHAMMA

W/O.PAIDESWARA RAO, RAJEEV NAGAR COLONY, PEDANA


APVIC057446

20 TEKU KONDU S/O.LAKSHMI PATHI,D NO 16-172-16, INDIRA COLONY, PEDANA MANDAL


APVIC049316


Batch 2

SL.NO NAME OF THE ARTISAN ADDRESS Category ID CARD NO

1 LEYAMMA CHORAGUDI

W/O PEDDA YESEBU 2-49-B, R.V.PALLI, GUDUR MANDAL, NADUPURU, KRISHNA DIST

SC APVIC041382

2 MANIKYAM MATTA W/O ERRABBAYI, 2-43-02, R.V.PALLI, GUDUR MANDAL, NADUPURU

SC APVIC041383

3 CHORAGUDI RATNA KUMARI W/O YESUBABU 2-19, R.V.PALLI, GUDUR MANDAL KRISNA DIST.

SC APVIC041453

4 USHA MODUGUMUDI W/O PHARIDU REDDY 2-49A, R.V.PALLI, GUDUR MANDAL, NADUPURU

SC APVIC041450

5 CHEELI SUVARTHA W/O AADI SHESHU 2-53, R.V.PALLI, GUDUR MANDAL, KRISHNA DIST

SC APVIC049309

6 KOMMUKURI NAGAMALLI W/O SRINIVASA RAO 2-33-A, R.V.PALLI, GUDUR MANDAL, KRISHNA DIST

SC APVIC041366

7 KOMMUKURI SUJATHA D/O SRINIVASA RAO, 2-33-A, R.V.PALLI, GUDUR MANDAL, NADUPURU

SC DY/MO/VJY/2678

8 SITHA MAHALAKSHMI KOMMUKURI

W/O CHINNA 2-33, R.V.PALLI, GUDUR MANDAL, NADUPURU, KRISHNA DIST

SC APVIC041385

9 TIRUPATHAMMA ISUKALA

W/O MAIYA DASS HARIJINA WADA, R.V.PALLI, GUDUR MANDAL, NADUPURU

SC DY/MO/VJY/2680

10 RAJARAJESWARI SUKANYA JUVALAPUDI

R.V.PALLI, GUDUR MANDAL

SC DY/MO/VJY/2681

11 KARUNAMMA KOMAKURI

W/O YAKOBU 2-34, R.V.PALLI, GUDUR MANDAL NADUPURU, KRISHNA DIST.

SC APVIC041362

12 CHORAGUDI CHAITANYA W/O CHORAGUDI DAVID 2/45-3, R.V.PALLI, GUDUR MANDAL

SC APVIC041365

13 CHORAGUDI MARTHAMMA

W/O CHINNA YESEBU 2-49, R.V.PALLI, GUDUR MANDAL, NUDUPUR, KRISHNA DIST.

SC APVIC041381

14 CHEELI SATYA VANI D/O ADI SHESHU 2-53, R.V.PALLI, GUDURU MANDAL

SC DY/MO/VJY/2685


15 SUNEETA KALAPALA

D/O RAMBABU 5-19, UTTARA DALITA VADA, R.V.PALLI, GUDURU MANDAL

SC DY/MO/VJY/2686

16 KONDAVITHA MANOHARAM

W/O KONDAVITHA KISHORE, R.V.PALLI, GUDURU MANDAL, KRISHNA DIST

SC DY/MO/VJY/2687

17 RATNAKUMARI CHORAGUDI

D/O PEDDA YESEBU 2-49-B, R.V.PALLI, GUDURU MANDAL, NADUPURU

SC APVIC04141453

18 SIRISHA KOMMUKURI W/O SURESH, 2/34, R.V.PALLI, GUDURU MANDAL, NADUPURU

SC DY/MO/VJY/2689

19 CHORAGUDI USHA D/O CHINNA YESEBU, 2-49, R.V.PALLI, GUDURU MANDAL, KRISHNA DIST.

SC DY/MO/VJY/2690

20 CHORAGUDI BAYAMMA

W/O MASTAN 2-47-2, R.V.PALLI, GUDURU MANDAL, NUDUPURA, KRISHNA DIST

SC DY/MO/VJY/2691


Batch 3

SL.NO NAME OF THE

ARTISAN ADDRESS Category ID CARD NO

1 SHARAMMA KALYANI W/O, PEDDIRAJU, DNO 16/72/14, INDIRA COLONY PEDANA

SC APVIC057448

2 PASTAM JYOTHI W/O,GABRIYELU,DNO 16-120-16,MAIN ROAD INDIRA COLONY, PEDANA

SC DY/MO/VJY/2694

3 PASTAM GABRIEL S/O. SUBBA RAO, D NO 16-120-16, MAIN RAOD,INDIRA COLONY,PEDANA

SC DY/MO/VJY/2695

4 BOLILLI DURGA W/O SARVESWARA RAO 1-58, MANDAVALLI, GANNAVARAM, KRISHNA DIST. ANDHRA PRADESH

SC DY/MO/VJY/2696

5 SIRIGIRI VAKALAIAH S/O. VENKATESWARA RAO,PLOT NO 19, RAJEEVNAGR COLONY,PEDANA

SC APVIC049312

6 TEKU BUJJI W/O.KONDA, D NO 16-172-16, INDIRA COLONY, PEDANA ,MANDAL

SC APVIC057442

7 SIRIGIRI JYOTHI W/O.SUDARSHAN RAO,PLOT NO 7, RAJEEV NAGAR COLONY,PEDANA

SC APVIC049313

8 SIRIGIRI SUNDARAMMA

W/O VAKALAIAH 19 BANTUMILLI ROAD, RAJIV NAGAR COLONY, PEDANA

SC DY/MO/VJY/2700

9 BOMMILLI SUDHA D/O. GANDHI,DNO 1-179,NAGESWARA RAO PETA, BANTUMILLI

SC DY/MO/VJY/2701

10 TEKU VENKATESWARAMMA

W/O. GANDHI,DNO 1-179,NAGESWARA RAO PETA, BANTUMILLI

SC DY/MO/VJY/2702

11 SIRIGIRI RAJESWARI W/O.ANKAMMA RAO,D NO 0-00/6, INDIRA COLONY,PEDANA

SC APVIC057440

12 VURA BHAGYALAKSHMI

W/O DURGA RAO. RAJEEVNAGAR COLONY,PEDANA

SC DY/MO/VJY/2704

13 DASU KALYANI S/O. PULLAIAH, D NO 16-167-16, INDIRA COLONY,PEDANA

SC DY/MO/VJY/2705

14 KALYANI PRAMEELA W/O, DASU, D NO 16-167-16, INDIRA COLONY, PEDANA

SC APVIC036215

15 TEKU RANI W/O.PEDDSWARA RAO,RAJEEVNAGAR COLONY, PEDANA

SC DY/MO/VJY/2707

16 TEKU PYDESWARARAO

S/O.MOSHE,9TH WARD,TELUGUPALEM,RAJEEVNAGAR COLONY. PEDANA

SC DY/MO/VJY/2708


17 KALYANI PAVANI D/O. DASU,PLOT NO 20,9TH WARD,TLUGU PALEM,RAJEEVNAGAR COLONY,PEDANA

SC DY/MO/VJY/2709

18 KALYANI RAJAMANI W/O.VIJAYA KUMAR, 16-174-16, NEAR POLICE STATION, PEDANA

SC DY/MO/VJY/2710

19 KALYANI VIJAYA KUMAR

S/O.PEDDIRAJAULU, 16-174-6, NEAR POLICE STATION, PEDANA

SC DY/MO/VJY/2711

20 MERI KUMARI 16-172-16, MAIN ROAD, INDIRA COLONY, PEDANA

SC DY/MO/VJY/2712


Batch 4

SL.NO NAME OF THE

ARTISAN ADDRESS Category ID CARD NO

1 SIRIGIRI KUMARI W/O. DEVA SAHAYAM 16-175-16, MAIN ROAD, INDIRA COLONY, PEDANA

SC APVIC057444

2 BAILAPATI JYOTHI W/O. CHINNA RAO, PLOT NO.8, RAJEEV NAGAR COLONY, PEDANA

SC APVIC057443

3 BAILAPATI CHINNARAO S/O. DURGARAO, 14-175-16, MAIN ROAD INDIRA COLONY, PEDANA

SC APVIC049322

4 BOMMILI CHINTALAMMA

W/O. SUBBA RAO, 5-88, KAZA, KRISHNA DIST

SC DY/MO/VJY/2716

5 SRIPATI ELOMI W/O. ESAK, 11-124-11-7, RAJEEV NAGAR COLONY, PEDANA

SC DY/MO/VJY/2717

6 BAILAPATI SUBBARAO S/O VENKANA 16-164-16, MAIN ROAD, INDIRA COLONY, PEDANA

SC DY/MO/VJY/2718

7 BOYAPATI SUBHALAKSHMI

W/O. PEDDIRAJU, GANNAVRAM, MANDAVALLI

SC DY/MO/VJY/2719

8 BYALAPATI LAKSHMI

W/O TUKARAM, D NO 17/124-128-7, RAJEEVNAGAR COLONY,PEDANA

SC APVIC057449

9 SIRIGIRI RAMESH S/O VENKATESWARA RAO, D NO 16-182-16 MAIN ROAD INDIRA COLONY, PEDANA

SC APVIC049315

10 CHENNU SUBBAMMA W/O LANKA RAO, D NO 16-181-16, INDIRA COLONY, PEDANA

SC APVIC057451

11 PASTAM MARIAMMA W/O.PASTHAM PATIYYA, D NO 16-166-16, INDIRA COLONY, PEDANA

SC APVIC057471

12 PASTHAM PATTAIAH S/O. VENKATESWARA RAO,D NO 16-166-16, INDIRA COLONY,PEDANA

SC DY/MO/VJY/2724

13 PASTAM NANI S/O.PASTHAM PATIYYA, D NO 16-166-16, INDIRA COLONY, PEDANA

SC DY/MO/VJY/2725

14 SIRIGIRI RAJA MANI W/O. DURGA RAO, PLOT NO 59, RAJEEVNAGAR COLONY, PEDANA

SC APVIC057472

15 BOMMILI NAGAMANI W/O, VENKATESWARA RAO, INDIRA COLONY,MAIN RAOD,PEDANA

SC DY/MO/VJY/2727


16 RANGAMMA BAILLAPAT W/O, SUBBA RAO. D NO 16-164-16, MAIN RAOD , PEDANA

SC APVIC036603

17 RAJARATNAM BAILLAPATI

S/O, SUBBA RAO. D NO 16-164-16, MAIN RAOD ,PEDANA

SC APVIC049325

18 VIBHODI ANKAMAHALAKSHMI

W/O.KOMATI VENKANNA, PLOT NO 8, RAJEEV NAGAR COLONY, PEDANA

SC DY/MO/VJY/2730

19 PAJJURI ASWINI

W/O.P SATHYANARAYANA,DNO 15/162-12, RAILWAY STATION RAOD,PEDANA

SC APVIC057681

20 BAILAPATI SWAPNA SUNDARI

D/O. B TUKARAM, D NO 17/124-7,RAJEEVNAGAR COLONY,PEDANA

SC DY/MO/VJY/2732


Batch 5


1 CHENNU LANKARAO

S/O MAMILLU, D NO 16-181-16, INDIRA COLONY PEDANA, KRISHNA DIST., AP

SC APVIC049317

2 SIRIGIRI HANI MOUNIKA

W/O. RAMESH BABU, DNO 9/48, CHATARIPALEM, GUDUR MANDALAM, MALLAVOLU

SC DY/MO/VJY/2734

3 SIRIGIRI RAMESHBABU

S/O.MAVILLU, D NO 9-48, MALLAVOLU, GUDUR MANDALAM, KRISHNA DIST. AP

SC DY/MO/VJY/2735

4 VENKANNA SIRIGIRI S/O. AGGIBOTTLU, D NO 16/1763-1-16, INDIRA COLONY, PEDANA

SC DY/MO/VJY/2736

5 KANDUKURI REBAKA W/O. ISAK, RAJEEV NAGARE COLONY, PLOT NO 73, PEDANA

SC APVIC0574479

6 PASTAM RAJKUMAR

S/O. RANGARAO, D NO 16-163, INDIARA COLONY, PEDANA, KRISHNA DIST. AP

SC DY/MO/VJY/2738

7 SIRIGIRI LAZAR

S/O ASHIRWADAM, D NO 18-74, ANJANEYA COLONY, IBRAHIMPATNAM, KRISHNA DIST.

SC DY/MO/VJY/2739

8 SIRIGIRI DASU S/O. LAZAR, D NO 18-74, ANJANEYA COLONY, IBRAHIMPATNAM

SC DY/MO/VJY/2740

9 SIRIGIRI SANTHOSHAMMA W/O. LAZAR, D NO 18-74, ANJANEYA COLONY, IBRAHIMPATNAM

SC DY/MO/VJY/2741

10 SIRIGIRI KRISHNAKUMARI

D/O LANKARAO D NO 16-118-16, MAIN ROAD, INDIRA COLONY, PEDANA

SC DY/MO/VJY/2742

11 BAILLAPATI DURGARAO S/O. CHINNA VENAKANNA. 14-175-16, MAIN ROAD, INDIRA COLONY, PEDANA

SC APVIC036216

12 BAILAPATI VENKATESWARAMMA

W/O. DURGA RAO, D NO 14-175-16,MAIN ROAD INDIRA COLONY, PEDANA

SC APVIC057470

13 PASTAM PREMAKUMARI W/O.SRINU SANTHA COLONY, PEDANA, KRISHNA DIST., AP

SC APVIC057439

14 MUTYALAMMA PASTAM W/O.POWLU, D.NO.16-72/39/2, BLOCK-16, PEDANA

SC DY/MO/VJY/2746


15 NILAKANTAM NANCHARAMMA

D/O BABU RAO, 16-134-280, DEVUDUCHERU, MACHAVARAM, MACHILIPATNAM

SC DY/MO/VJY/2747

16 VEERANNAPALLI MANGAMMA

W/O DURGA RAO, 68/1/21, WARD - 18, MAIN ROAD INDIRA COLONY, PEDANA

SC DY/MO/VJY/2748

17 BAILUPATI NAGESWARARAO

S/O CHINNA VENKANNA UPPALA KALAVAGUNTA PALEM, PEDANA, KRISHNA DIST

SC DY/MO/VJY/2749

18 BOMMILI RANGAMMA

W/O BOMMILI RANGAMMA RAJIV NAGAR COLONY, PEDANA, KRISHNA DIST., AP

SC DY/MO/VJY/2732

19 TATTHURI LAKSHMI

W/O SRINU 16/134-52, PATABHIPURAM, MACHILIPATNAM

SC DY/MO/VJY/2750

20 VEEBUDI SAROJANI

W/O SUBBARAO 1/47, PANCHAVATI, GUDIWADA (RURAL), KRISHNA DIST., AP

SC DY/MO/VJY/2751


Batch 6


1 PASTAM ABRAHAM S/O. NANCHARAIAH, D NO 16/161/16, INDIRA COLONY, PEDANA

SC APVIC049324

2 PASTAM RAJU S/O SUBBARAO, 16-165-16, MAIN ROAD, PEDANA KRISHNA DIST

SC APVIC049323

3 SIRIGIRI VEERAMMA W/O NANCHARAIAH 16-119-16, MAIN ROAD INDIRA COLONY, PEDANA

SC DY/MO/VJY/2754

4 KAPPIRI PREMAVATHI W/O NAGAIAH 1-114/8, MANDAVALLI, GANNAVARAM, KRISHNA DIST

SC DY/MO/VJY/2755

5 BOMMILI RENUKA W/O ELLAIAH OPPOSITE POLICE STATION INDIRA COLONY, PEDANA

SC DY/MO/VJY/2756

6 PASTAM LATHA D/O SUBBARAO 16-166-16, MAIN ROAD INDIRA COLONY, PEDANA

SC DY/MO/VJY/2757

7 SIRIGIRI PRASANTHI D/O NAGESWARA RAO 16-163-16, MAIN ROAD INDIRA COLONY, PEDANA

SC DY/MO/VJY/2758

8 VENLATESWARA RAO SIRIGIRI S/O SIRIGIRI VENKANNA 16-136-18, MAIN ROAD INDIRA COLONY, PEDANA

SC DY/MO/VJY/2759

9 BAILAPATI PARIMALAKUMARI

W/O CHINNA ABRAHAM 16-129-16, HARIJANWADA, PEDANA, KRISHNA DIST

SC DY/MO/VJY/2760

10 BAILAPATI PEDDINTLAMMA

W/O NAGESWARA RAO UPPALA KALAVAGUNTA PALEM, PEDANA, KRISHNA DIST

SC DY/MO/VJY/2761

11 PUTTA SURESH

16/120-1, WARD - 17, INDIRA COLONY, PEDANA, KRISHNA DIST

SC DY/MO/VJY/2762

12 SANKULA PRATAP KUMAR

7-321, NTR COLONY, NEAR ZPH SCHOOL, NUZVID, SIDHARTHA NAGAR, KRISHNA DIST

SC DY/MO/VJY/2763

13 BAILAPATI CHINNA ABRAHAM

S/O ABRAHAM 16-129-16, HARIJANWADA, PEDANA, KRISHNA DIST

SC DY/MO/VJY/2764

14 PASTAM LAKSHMI

W/O PASTAM SALMANARAJU 16-183-16, MAIN ROAD INDIRA COLONY, PEDANA

SC DY/MO/VJY/2765


15 PUTTA SWAMY

S/O PUTTA MAHANAKALI WARD NO - 14, NEAR POLICE STATION, PEDANA

SC DY/MO/VJY/2766

16 PUTTA DEVADANAMMA

W/O SWAMY WARD NO - 14, NEAR POLICE STATION, PEDANA

SC DY/MO/VJY/2767

17 KALYANI PEDDIRAJULU

S/O VENKANNA 16-174-16, MAIN ROAD, INDIRA COLONY, PEDANA

SC DY/MO/VJY/2768

18 RATNAKUMARI MIRIYALA

D/O NARASIMHA RAO WARD NO - 14, POLICE STATION, PEDANA

SC DY/MO/VJY/2769

19 SANKULA SURESH

S/O SRINIVASA RAO WARD 14, NTR COLONY , NUZVID, KRISHNA DIST

SC DY/MO/VJY/2770

20 PASTAM BUJJI W/O ABRAHAM , D NO 16/161/16, INDIRA COLONY, PEDANA

SC DY/MO/VJY/2771


7.2 Training Agenda

A G E N D A

TIME PARTICULARS

DAY 1

10.00 AM Registration

10.30 AM Welcome Address

11:00 AM Introduction on EPCH

11:30 AM Tea Break

11:45 AM Marketing/ EDP

A)“How to become a successful Entrepreneur

01:30 PM Lunch Break

2:30 PM Marketing/ EDP

A) Setting up an Export Business B) Selection of Buyers/ markets/ products

3:30 PM Marketing/ EDP

A) Export Marketing

4.15 PM

Marketing/ EDP

A) Entering a contract/Payments/Inco terms/ Realizations/Remittances

4:45 PM Interactive Session for Exporters/Entrepreneurs

/Artisans

5.00 PM Vote of Thanks

DAY 2

10:00 AM Welcome Address

10:15 AM Benefits/Incentives to Exporters/Credit Financing

11:15 AM Tea Break

11:30 AM Product Pricing and Merchandising

12.30 PM Trade Shows and Participation and Export Marketing

1:30 PM Lunch

2.30 PM How EPCH Help to take the participate in

International Shows

3:45 PM Tea Break

4.00 PM Packaging Materials, Standardizations and requirements

4.45 PM Interactive Session for Participants

5:00 PM Vote of Thanks

DAY 3


10.15 AM Improved Manufacturing Technology/ Improved Tools and Equipment

A) Need for Up gradation in manufacturing technologies and innovations

11:00 AM Usage of Improved Tools for Quality Production an Timely Delivery

12:00 AM Tea Break

12:45 AM Samples & Prototype Development & Supply Chain Management


2:30 PM Practical Demonstration for New Finishes, Quality Raw Materials

4:15 PM Interactive Session for Exporters/Entrepreneurs

/Artisans

5:00 PM Vote of Thanks


DAY 4


10.15 AM About Testing, Quality and Standardization

11:00 AM Testing/Quality control

12:00 AM Tea Break

12:15 AM Factory Compliance and standards


2:30 PM Work condition and Health Hazards/Safety

4:15 PM ISO, Standardizations

4.45 PM Interactive Session for Exporters/Entrepreneurs

/Artisans 5:00 PM Vote of Thanks

DAY 5

10:00 AM Welcome Address 10:15 AM Awareness about the various Schemes of Central/ State Govt for artisans 12:00 AM Tea Break 12:15 AM Schemes about availing credit facilities from financial institutions/ Banks 01:30 PM Lunch Break 2:30 PM

Interactive Session for Exporters/Entrepreneurs /Artisans

3:30 PM Tea Break 4.45 PM Certificate Distribution and Vote Of Thanks


7.3 Bio-Data of Resource Person

SUPRAJA INSTITUTE OF PERSONAL DEVELOPMENT

11-47-18, Near Arya Vysya Kalyanamandapam, Poojarivari Street, VIJAYAWADA-520 001 Cell: 9440352497

About the trainer: Sankara Rao. K obtained his M.Com Degree from Andhra University. He also holds

his Diploma in Business Management from the Institute of Business Management of India. He has about 25 years work experience in the field of Marketing and was associated with few well reputed M.N.C’s, involved in H.R. and Market Development. Served in various capacities like A.S.M, S.M, M.M, and Branch Manager and covered extensively in and around AP. this also gave him an opportunity to attend number of workshops on HRD, Marketing, Communication skills, leadership Development etc.,

With a wide encompassing work experience and as a Personal Development, Sales & Marketing Management Trainer, Educator, and Motivator he has served a large section of people in and around the State. Being the Director of “SUPRAJA” Institute of Personal Development, he has trained several corporates and thousands of individuals from all walks of life through his powerful and life changing workshop called How to Achieve Inner Strength, helping them realize their true potential.

His workshop participants include, amongst others, Principles, Lecturers, Teachers, Students, Business Tycoons, Managers, Doctors, Engineers, Lawyers, Sales & Marketing Executives and much more. He is also a business consultant and lives in Vijayawada.

About workshop: (what it tells) “HOW TO ACHIEVE INNER STRENGTH” is an empowering workshop on Personality

Development, Communication skills, Sales & Marketing development techniques and action plan for success. It is scientifically designed to help you to identify your own insight to align your thoughts, words and deeds and it also replaces the feeling of incompetency in accepting the challenges in the lives of people. No matter who you are, the objective is clear... TO BE WHAT YOU WANT TO BE AND TO ACHIEVE WHAT YOU WANT TO ACHIEVE.

The workshop is one of its kind shows you how to unlock and utilize your inner

power in order to rule over your life. It demonstrates how to turn your problems into solutions, failures into success, setbacks into new beginnings and life into a treasurer of opportunities. After attending Supraja workshop you can dare to dream about ruling over your life and turn your dreams into reality. Contd...Page no.2

K.Sankara Rao Motivator & Trainer Cell: 9440352497


SUPRAJA WORKSHOP ON HOW TO ACHIEVE “INNER STRENGTH “

Rao’s training areas of excellence: Personality development

Motivational skills

Emotional inelegance

Interpersonal relations

Visionary leadership

Team building

Conscious mind and sub

conscious mind

Communication skills

Memory & listening skills

Voice culture and body language

Types of thinking

Learning process

Time management

Goal setting

Attitudinal skills

Assertive behavior

Principles of human relations

Positive mental attitude

Decision making process

Conflict management

Crises management

Ego states

Transactional analysis

Quality skills

Small talk skills

How to develop public speaking

Stress management

V.A.P.P skills

Leader Vs manager

Marketing strategies

Selling process & selling skills

Buying process

Customer relation management

6 ladders of success

Types of intelligence and so

on…...


Who will benefit This workshop is essential for anyone who desire to identify and utilize their true potential and to achieve a big success in their personal and professional life.

SUPRAJA Workshop on HOW TO

ACHIEVE “INNER STRENGTH”

A few details of organizations/Educational institutions where the personality, sales & Marketing Skills Development and Entrepreneurship Development Programmes were

conducted by K. Sankara Rao.

To Educational Institutions:

Nagarjuna University for M.B.A. &

M.C.A (Final Year Students)

Namburu.

Andhra University for M.B.A &

M.C.A (Final Year Students)

Kakinada.

V.S.M College for M.B.A & M.C.A

(Final Year Students)

R.C.Puram(Kakinada).

Marry’s Stella College for M.B.A

Students (Final year Students)

Vijayawada. (Very Often)

St.Mary’s Women’s Engineering

College Budompadu, Guntur D.t.

Marry’s Stella College for Lecturers

Vijayawada.

K.B.N College for M.B.A

Students Vijayawada (Very

Often).

P.B. Siddhartha Arts & Science

College for Final year P.G

Students.

Montessori Mahila Kalasala P.G

Centre for final year M.B.A

students.

Aditya Academy for M.B.A

Students Kakinada.

S.V Degree College Kodad.

Government Degree College

Bhadrachalam.

V.K.R Degree College

Bhudavaram.

T.J.P.S College Guntur Seminar

for Two days.

Sri Durga Malleswari Mahila

Kalasala (Non Teaching Staff)

Vijayawada.

Sri Durga Malleswari Mahila Jr.

College Vijayawada.

Autham Ram Reddy College

Kollepara.

Narayana Academy Autonagar

Campus Vijayawada.

Narayana Academy Benzcircle

Campus Vijayawada.

Narayana Academy

Ramvarapadu Campus

Vijayawada.

Narayana Academy A.B.C.

Vijayawada.

Sri Chaitanya Acadmey

(Tadigadapa) Vijayawada.

J.M.J. College, Tenali


Nalanda Digree College Vijayawada

St.Paul Digree College Rajamundry

Kiranmai Degree College, For

Lecturers

St.Paul Degree College Rajamundry

(very often)

Engineering Colleges:

Bapatla College of

Engineering Bapatla

Eluru College of Engineering

Eluru

C.R.Reddy Engg College (Final

year Students) Eluru.

Dr.Paul Raj Engg College

(Final Year Students)

Bhadrachalam (Very Often).

Vignan Engg College

Vadlamudi.

The. Vazeer Sultan College of

Engg. Khammam.

Vasavi Engg. College

Tadepalligudem.

D.A. Govt Polytechnic College

(Final Year Students) Ongle.

Govt Polytechnic College for

Women (Final Year Students)

Nandigama.

Krishnaveni Polytechnic

College for Women,

Vijayawada. (Two days)

Prasad Institute of

Technology & Sciences,

Jaggyapeta

Industrial training

institute, Vijayawada

(Regular)

Allagadda Institute of

Management Sciences,

Allagadda

Agricultural polytechnic

college, Cuddapa

P.Rami Reddy Memorial

College of Pharmacy,

Cuddapa

Amrit Sai Institute of

Sciences & Technologies,

Paritalla

Alfa College of

Engineering &

Technology, Allagadda

V.R. Siddhartha

Engineering College,

Vijayawada

Eluru College Of

Engineering & Technology

Eluru

Krishna Chaitanya

Institute Of Technology &

Sciences Markapuram

Mary’s Stella College of

Engineering, Guntur.


To Service Oriented Organizations (Guest Lectures):

Postive thinkers Club

Vijayawada.

Rotary Club of Vijayawada-

Central.


Cosmo.


Krishnaveni

Rotary Club of Vijayawada-Sri

Durga


Probus.

Lions Club of Vijayawada.

Kshathriya Yuvajana Sangam.

World Vision India, Narsapur

& Eluru

World Vision India-

Ibrahimpatnam Vijayawada

Rural

To Govt. Sector:

A.P.S.R.T.C. Staff Traning

College Regular Gannavaram.

Life Insurance Corporation,

City, Gandhi Nagar, Surya Rao

Peta, Branches,Etc.,

Vijayawada. (Very often)

United Insurance Company

Vijayawada Regular.

New India Assurance

Company (Development

Officers) Vijayawada.

Canara Bank Divisional for

their Branch Managers

and Sub Staff Vijayawada.

A.P.S.P.D.C.L. (Electricity)

for their Staff Training

Unit (Regular)

Vijayawada.

V.T.P.S. Staff Training

Centre (Regular)

Ibrahimpatnam.

A.P.I.T.C.O. Ltd Hyd.

Export Promotion Council

for Handi Crafts,

Bangalore

Jana Shiksana Samsthan

Vijayawada. (Regular).

R.T.O. Vijayawada.

National Centre for Design

and product Development

(NCDPD), New Delhi

District Librarians of

Khammam Dist

(Khammam).

Micro Enterprises Textile

Based Industry Chirala.

E.D.P. to Youth under Rajiv

Yuva Shakthi Scheme

Vijayawada & Guntur.


Vijay Krishna Super Bazar for

their Sales Staff Vijayawada.

Conducted Motivation

Programme to Pesticides &

Fertilizers Dealers GNT,

Krishna, East Godavari, and

West Godavari through

Department of Agriculture

Govt. of A.P (Regular).

Vijaya Milk Factory

Vijayawada.

Agriculture Department for

Asst. Directors and Deputy

Directors and Field Officers.

Integrated Tribal

Development Agencies

Bhadrachalam.

Nehru Yuva Kendra on youth

Leadership Development.

APSRTC Depot Managers, for

Krishna, Guntur and West

Godavari Districts on

Management Skills

Lacepark Narasapur

Center For Entrepreneurship

Development Hyderabad

To Private Sectors: K.C.P. Sugar and Industries

Ltd. (For Managers) Twice

Vuyyuru.

Pointers Switches Co. for

Electricians of Coastal

Andhra Pradesh.

Efftronics Systems Pvt Ltd

Vijayawada.

Srivatsa Sythetics Pvt Ltd

Vijayawada.

Mahesh Organics

Vijayawada.

Pralshar Bio Products

Pvt.Ltd. Vijayawada.

Sagar Jatropha Pvt Ltd.

Vijayawada.

P.N.K. Pipe Products Pvt

Ltd. Vijayawada.

Vilan Banians Pvt Ltd

Vijayawada.

R.k Industries Vijayawada.

Amulya (Damro)

Furniture Vijayawada.

Jai Durga Agencies Pvt Ltd

Vijayawada.

Popular Shoe Mart Pvt Ltd

Vijayawada.

The Corporate People

(Real Estate Business) Pvt

Ltd Vijayawada.

Pearl Mineral Pvt Ltd

Ongole.

Narayana Prasad

Industries Autonagar

Vijayawada.

Navata Transport

Company, Vijayawada


Fizikem Pharmaceuticals,

Vijayawada

Surya Engineering company,

Vijajayawada

Lokesh foundries Pvt. Ltd.,

Vijayawada

Model Dairy Pvt Ltd,

Nidamanuru

My Home Industries Ltd

(Maha Cement), Kodad,

Nalgonda Dist.

Sudha Gold Covering

Industries, Machilipatnam

Gold Prince Immitation

Jewellery, Machilipatnam

Intran Life Sciences Ltd,

Madarametla

I L & F S Ltd., Hyderabad

ZP Development,

Visakahapatnam

Paan Godavari Lace Export

Ltd., Narsapur

SPA Health Care Pvt Ltd,

Hyderabad & Rajamundry

Bhuseva Constructions Pvt

Ltd, Vijayawada

Bojja Venkarami Reddy Agrl.

Foundation, Nandyal

Profit Shoe Company Pvt.Ltd

Vijayawada (Regular)

India Cements Ltd,

Yarraguntla, Cudapa D.t.

Dr.Singari Prabhakar ENT

Hospital Vijayawada

Heartcare Centre

Vijayawada

India Cements Ltd

Muddanur, kadapa D.t

Hotal Legend

Visakhpatnam

Speed Consumer Products

pvt ltd Nunna, Vijayawada

Profit Shoe Company Pvt

Ltd (Regular), Vijayawada.

Suryateja Constructions,

Vijayawada

Schools: Bhashyam Global School

(Teachers) GNT.

Kalyani Public School

(Teachers) Vijayawada.

R.K Public School


T.K.S.V. Lions School

(Students & Teachers)

Vijayawada.

Gowtham Bhudha

Vidyaniketan Manchiryal.

Rajasthan Hindi Vidyalaya

for Sudents Vijayawada.

(Regular)


Z.P. High School for Teachers

and Students Chinaganjam.

Ideal Public School


St. Ann’s High School (For

Teachers), Gollapudi

Seva Matha High School,

Ibrahimpatnam

Z.P.H. School Cheemaialapd

Sri Aravinda High School,

Kunchanapalli

Z.P.H.School Gangineni (for

Teachers)

Z.P.H.School,Ibrahimpatnam


4.3.2 Mr. Sudheer Kumar P.D.Sudheer Kumar 17-1-238/1 [email protected] Rustumbada +91-9666777337 Narasapuram-534275 W.G.Dt., A.P

Educational Qualifications: 1. Bachelor of Technology in

Mechanical Engineering from

Acharya Nagarjuna

University

2. Post Graduate Diploma in

Information Technology from

CMC.

Experience:

1. Worked as Programmed

Officer in Integrated Tribal

Development Agency.

2. Worked as Project Director

for Society for Health,

Agriculture and Rural

Education for the specific

project of Tribal Women

Empowerment funded by

Swiss League- Switzerland

3. Worked as Assistant Project

Manager at District Rural

Development Agency.

4. Worked as Project Manager

for Lace Park-Narsapuram,

an initiative of Govt. of A.P

and supported by

Development

Commissioner –

Handicrafts, Ministry of

Textiles Govt. of India.

5. Worked as General

Manager- Operations for

Narasapur Producer

Transform Pvt. Ltd, a SPV

under CHCD Scheme of

Ministry of Textiles Govt.

of India.

6. Working as Project

Director for Society for

Health, Agriculture and

Rural Education.

Technical Experience: 1. Community mobilization

& motivation

2. Project Management

3. Implementation of various

Schemes for Rural

Development

4. Proposal Preparation

5. Monitoring and Evaluation

6. Survey and artisan

mobilization

7. Production management


4.3.3 Mr. S. Rajesh

RAJESH Surniganti

Plot No: 19, R.C. Enclave Dammaiguda,Nagaram – 500083

Hyderabad, A.P., India [email protected]

Mobile: +91 98487 51713

Empanelled under Southern Regions

Sl.No: 58

EDUCATION Fashion & Textile Design

2006 Istituto Europeo di Design Milan, Italy

Computer Aided Textile Designing PLC Consulting Company New Delhi

2003

Fashion and Clothing National Institute of Fashion Technology Hyderabad

2002

Bachelors in Commerce Osmania University, Hyderabad

1998

Empanelled Design Consultant

• Office of the development Commissioner - Handicrafts, New Delhi • Office of the development Commissioner - Textiles, New Delhi • Khadi Village Industries Commission - Hyderabad, A.P. • State Institute of Arts & Crafts (SIDAC) - Orissa

Currently working with Centre for Sustainable Design-India

WORK EXPERIENCE

Office of the Development Commissioner of Handicrafts, Ministry of Textiles, Govt. India, Projects

Integrated Technical & Design Development Projects Following are the projects undertaken, Sponsored by Office of Development Commissioner of Handicrafts, New Delhi under a scheme Ambedakar Hastha shilpi Vikas Yojana

mailto:[email protected]


S.No Craft NGO Product Developed

Place District & State

Year

01 Crochet DRDA 1000 Narasapuram West Godavari

2004 - 2005

02 Leather Puppets

REGS 100 Nimallakunta Anatapur 2006-2007

03 Zari & Zardozi

APHDC Ltd 65 Old City Cluster Hyderabad, A.P

2010-2011


Workshops I. Workshops handled under Development Commissioner of Handicrafts, Delhi under a scheme Ambedakar Hastha shilpi Vikas Yojana. Duration: 15 days

S.no Craft NGO Scheme Place District & State Year 01 Crochet SMM AHVY –

Scheme Ongole Ongole, A.P. 2003

02 Hand Embroidery

SMM AHVY – Scheme

Manduvaripalem Ongole, A.P. 2003

03 Crochet SAMM AHVY – Scheme

Penumadam West Godavari, A.P 2003

04 Crochet SAMM AHVY – Scheme

Vedangi West Godavari, A.P 2003

05 Hand Embroidery

SHES AHVY – Scheme

Ravulapalem East Godavari, A.P. 2007

06 Block Printing & Batik

SHES AHVY – Scheme

Ravulapalem East Godavari, A.P. 2007

07 Appliqué Work

CMM AHVY – Scheme

Madanpalli Chittor, A.P. 2007

08 Mirror Work CMM AHVY – Scheme

Madanpalli Chittor, A.P. 2007

09 Hand Embroidery

SMM AHVY – Scheme

Mandu vari Palem Ongole, A.P. 2007

10 Leather Puppets

SMM AHVY – Scheme

Darsi Ongole, A.P. 2007

11. Hand Embroidery

SMM -Nellore AHVY – Scheme

Alipuram Nellore, A.P. 2008

12. Banjara Embroidery

APHDC LTD DTU -Scheme Garla Khammam, A.P. 2008

13 Zari & Appliqué

SNAPS AHVY – Scheme

Kadiri Anatapur, A.P. 2008

14 Appliqué work

SIDAC DTU – Scheme

Bhalapada Cuttack, Orissa 2009

15 Applqiue & Zari

SNAPS AHVY – Scheme

Kadiri Anatapur, A.P. 2009

16. Zardosi APHDC Ltd AHVY – Scheme

Old City Hyderabad, A.P. 2009

17. Jute Product APHDC Ltd DTU - Scheme

Khanapuram Khammam, District, A.P,

2009

18. Zari & Zardozi

KAWA AHVY – Scheme

Allamapalli

Sanga Reddy

Vicarabad, R.R. District, A.P.

2009

19. Zari & Zardozi

KAWA DTU – Scheme

Sangareddy, Medak District, A.P.

2009

20. Zari & Hand Embroidery

MJMAS DTU – Scheme

Pitlambase Medak District, A.P.

2009


21. Banjara Embroidery

SRHAMACS DTU – Scheme

Deverakonda Nalagonda, A.P. 2009


22. Bamboo Craft

AHAWA AHVY – Scheme

Dubbaguda Adilabad, A.P. 2009

23. Zari & Hand Embroidery

KAWA DTU – Scheme

Tandur R.R. District, A.P. 2010

24. Leather Puppets

YCB – Srikakulam

AHVY Scheme

Madavapatnam S.Kota, East Godavari, A.P.

2010

25. Appliqué & Hand Embroidery

WAY – Hyderabad

DTU - Scheme

Koyallagudem Koyallagudem, Nalgonda, A.P

2010

26. Zari & Zardozi

WDS – Madanapalli

DTU – Scheme

Gurramkonda Madanapalli, Chittor, A.P.,

2010

27 Palm Leaf Creators AHVY Scheme

Vadapalli RampaChodavar East Godavari

2011

28 Natural Fiber RDTDC RDTDC Scheme

Vanjiipuram Thrissur, Kerala 2012

29 Leather Puppet

YCB DTU-Scheme Madavapatnam East Godavari 2012

29 Bead Jewellary

Vishwakarama DTU Scheme Pedana Krishna Dist 2012

30 Mirror Banjara Emb

HELP AHVY Scheme

Hiriyur Chirtadurga, Karnataka

2012

31 Banjara Embroidery

BSS AHVY Scheme

Garla Garla, Khammam 2012

32 Bamboo Craft

PACE AHVY Scheme

Girijana Colony Chittoor District 2012

33 Kalamkari Printing Craft

APHDCL DTU-Scheme Pedana Krishna District 2014

34 Leather Puppet Craft

YCB AHVY Scheme

Madhavapatnam, E. Godavari District 2014

*APHDC LTD.-Andhra Pradesh Handicrafts Development Corporation Ltd., SNAPS-Sri, Swarupa istha Ashrama Philosophical Welfare Society, SIDAC-State Institute of Development of Arts & Crafts, DRDA-District Rural Development Agency, REGS-Rural Educational Growth Society, KAWA-Kakthiya Artisan Welfare Association ,MJMAS-Mahila Jagruti Mutually Aided Society-Medak. SMM- Sameem Mahila Mandali, SAMM-, Sri Adharsha Mahila MACs. SHES - Sri Harsha Educational Society, CMM - Chandana Mahila Mandali, SRHAMACS, Sri Sharadabai Rural Handicrafts Artisans MAC Society, AHAWA – Adialbad Handicrafts Artisans Welfare Association, YCB – Youth Club of Bejjepuram – Srikakulam, WAY - Welfare for Weaker Sections Women & Youth Development Social Service Society

TRAINING IN INNOVATE DESIGNS

Under Human Resource Development Scheme

S.no Craft NGO Year 01 Hand Block Making SNAPS-Kadiri 2012 02 Hand Block Making WDS-Gurramkonda 2013


Micro Small Medium Enterprises. Workshops handled under Micro Small Medium Enterprises. Craft: Leather Puppets, Nimmallakunta Villlage, Dharamavaram Mandal, Anantapur District. Sponsored by: Micro Small & Medium Enterprise (MSME), Central Government In Association with: Rural Education Growth Society (REGS) , Hindupur Mandal, Anatapur District. Duration for 42 days training women leather puppeteers in basic elementary design, drawings and puppet making.

Khadi Village Industries Commission I. Workshops handled under PRODIP Scheme for KVIC - Hyderabad. Craft: 12 headed machine Embroidery, Shaheen nagar Institution: Farzana Computerized Embroidery Works Duration for 3 months

Other Workshops I. 5 day Design & Technical Development Workshop Production of Readymade Garments at SHES - Ravulapalem Village, East Godavari District.

II. Working with CMS, Bengaluru and BSS, Garla, Khammam in establishing production centers at identified Thandas at Garla. As a design consultant I am providing training, design, procuring raw material and machinery. So I have trained 200 tribal women.

June 2002-June2004 SRT Rural Institute, Pochampally AP Course Coordinator SRTRI, an autonomous Institution established in 1995, funded and supported by the Government of India and Government of Andhra Pradesh, envisions attacking rural poverty by strengthening rural entrepreneurship and promoting micro enterprises with focus on technology.

May1999–May2002 Ensembles-Boutique, Hyderabad Assistant Designer

July 1998-May1999 Arvind Brands Ltd, Hyderabad Fashion Coordinator Arvind Brands Ltd. is the world largest producers of Denim fabric and owns branded products like Lee, Flying Machine, Arrow, Excalibur, Newport and many more.


DOCUMENTATION Study cum Exposure Tour

S.No Documentation Client Year

01 Market Assessment and Product Tour- Lucknow

SHES-Ravulapalem 2010

02 Study cum Exposure Tour-Lucknow KAWA-Old City 2011 01 Study cum Exposure Tour-Pipili SNAPS-Kadiri 2013

CSD-DOCUMENTATION Export Procedures Management on Handicrafts Products


01 Export Procedures Management on Handicrafts

Lepakshi Handicrafts Emporium, Vijayawada

2013


Lepakshi Handicrafts Emporium, Tirupathi 2013


Lepakshi Handicrafts Emporium, Hyderabad

2013

CSD-DOCUMENTATION Packaging of Handicrafts Products


01 Packaging of Handicrafts Products- Mutli- Crafts

Nirmal Industry-Hyderabad 2014

02 Packaging of Handicrafts Products- Mutli- Crafts

Nirmal Industry-Hyderabad 2014

03 Packaging of Handicrafts Products- Silver Filigree

Lepakshi Handicrafts Emporium-Warangal 2014

04 Packaging of Handicrafts Products- Nirmal Toys

Lepakshi Handicrafts Emporium-Warangal 2014

05 Packaging of Handicrafts Products-Kondapalli Toys

Lepakshi Handicrafts Emporium-Vijayawada 2014

06 Packaging of Handicrafts Products- Etikoppaka

Lepakshi Handicrafts Emporium-Vijayawada 2014

07 Packaging of Handicrafts Products- Leather Puppet

Lepakshi Handicrafts Emporium-Ananatapur 2014

08 Packaging of Handicrafts Products- Terracotta

Lepakshi Handicrafts Emporium-Tirupathi 2014

Graphic Works

Brochures, Gladina Pasticceeria designed their Promotional material Nel Cortile Di, Via Terraggio 9, A Milan -Sameem mahila Mandali, designed craft catalogue – Printed -KAWA – Zari & Zardozi Catalogue

Technical skills:

Computer Aided Textile Design Software’s Corel Draw 11 Adobe Photo shop MS-Office


4.3.4 Mr. Sugna Raju

Curriculum Vitiate

SUGUNA RAJU. .SEVA Textile Designer.(NIFT) Jury Member (NIFT) Fashion Consultant Empanelled Designer (DC Handicrafts) (Ministry of Textiles, New Delhi, INDIA) E-mail Id: suguallari @ yahoo.co.in Mobile : 09618341843.

Suguna Raju.Seva, 4 years graduate Designer of Fashion & Textile Design Department

from NIFT, Hyderabad (2004-2008). Empanelled designer of Department of Commissioner,

Handicrafts, Ministry of Textiles, New Delhi. India, Designer Consultant & freelance Designer.

Academic Qualifications:

B.A English Literature in Arts & Science College, Bapatla, Guntur-Dt, A.P.South India

(M.A) English Literature from Nagarjuna University,Guntur,AP.South India

4 years Bachelor of Design in Fashion and textile designing Course in the year 2004-

2008 from National Institute of Fashion Technology (NIFT), Hi-Tech City, Madhapur,

Hyderabad.A.P,South India

Academic Awards:

The Best Creative Academic 2004-2008 Award - from Fashion & Textile Design

Department at National Institute of Fashion Technology (NIFT). Hyderabad.India

First prize winner in face painting competition in Orientation Programme 2004 at

National Institute of Fashion Technology (NIFT). Hyderabad. India

Computer Skills:

Corel Draw,

Adobe Photoshop

Ned Graphics,

M.S Office.


Other Skills:

Expert & specialized in crochet lace Craft.

Expert in surface ornamentation.( Tie &dye, Batik, Block printing )

Expert in Embroidery(hand,machine,computer,applique,patch,zari,Zardozi,etc)

Experienced in Textile printing

Artistic weaving in Shawl Making, Nail & Thread Work.

Expert in Embroidery on clay pots, plastics, compact disks or any other material

Expert in flower making using with different types of materials. Ex: paper, cloth, fiber,

foam, Ribbons, crochet, dry materials etc.

Exercised a lot of paintings on fabric( exploration using with different medias)

Expert in pottery & decorative pot designing and pot painting & glass painting

Experienced in Prints ( Block print, Screen print, Brush paint )

Experienced in Fabric manipulation.

Experienced in Sea shell craft

Experienced in making jute products.

Experienced in Bamboo Craft and Coconut shell craft.

Expert in Fashion Accessories (Crochet, Coconut shell etc).

Experienced in creative weaving

Experienced in Palm leaf Craft

Personal Profile:

Name : Suguna Raju.Seva

Father’s Name : Pothu Raju.Seva (Late)

Sex : Male

Marital status : Single

Category : S.C

Permanent Address : Ananda Nagar Colony, Bapatla, Guntur-district

Andhra Pradesh, South India, Pin: 522101

Nationality : Indian

Religion : Hindu

Languages Known : Telugu, Hindi, and English.

Hobbies : Reading Books, Listening to Music, Watching T.V.

Academic Project Experiences:

1 30 days Project Work at Parla Handloom Weaver’s society home furnishings (Kurnool

District) Parla ; it’s a small village of Kurnool district in Andhra Pradesh. Here every home

they make Handmade KAMBALS (woolen blankets with goat & sheep hair) that are only un-

bleached & dyed and one and only with plain weave from last 60 years.

Did a 30 days project through Textile Design Department, NIFT and was introduced bleaching

& dying process and made a beautiful kambals using with different types of weaves.

Introduced product diversification using with that woolen fabric.

2. 10 days Project Work at Priyadarshini Spinning Mills Ltd (HYDERABAD)

3. 10days Project Work at Tirumala Co-Tex Pvt. Ltd (HYDERABAD)


4. 2 Months Project Industry Internship (Global Issues) on Crochet Lace Crafton home

furnishings & garments (Lace Park)

Graduation Project

5. 6 Months Graduation Project at Milano International Pvt.Ltd,(home furnishings)(Guindy,

Chennai)TAMILNADU,SOUTH INDIA

Job Experience:

Design and Technical Development Projects (different crafts) were handled by the support

of Development Commissioner Handicrafts, Ministry of Textiles, New Delhi. INDIA

30 days Crochet Lace Design workshop


6 months integrated workshop on Crochet Lace Craft on Home furnishings and

Garments.

1 year Head Designer job at Crochet Lace Company.


15 days Bamboo Design workshop,

30 days ladies Kurtis Workshop.

15 days Bamboo Design workshop

15 days Hand Embroidery workshop

15 days Zari, Zardozi and Hand Embroidery workshop

5 days project on crochet lace design as a consultant

Handled 15 days Consultant on crochet lace

5 days design project on crochet lace craft as a consultant

Handled 15 days Consultant & design workshop on Handmade Crochet Craft.

Handled Design and Technical Development Workshop on Hand Block Print

Craft

Handled Design and Technical Development Workshop on Palm Leaf Craft.

Handled Design and Technical Development Workshop on Appliqué Craft.

Handled Design and Technical Development Workshop on Hand Embroidery at

Yanam, Pondicherry (Union Territory), TAMILNADU, SOUTH INDIA.

Handled 15days Design and Technical Development workshop on Hand Embroidery.

Did Freelance Designer project on Men’s, Women’s and Kids T-Shirts & Denim Jeans in

Apparel Company at Bangladesh

Worked as a Teaching Faculty member in INIFD( Vijayawada,india)

Handled project on jute & garment designs at GMR Foundation, Hyderabad.india

Present Working as a Company Designer Chief (2010 –present) in a garment & Home

furnishing manufacturing Company at Hyderabad, Designing

Handled Jigger and Hand dying process, block printing, Screen printing, hand

Painting, Spray painting, Rubber painting, Hand Embroidery, Machine Embroidery,

Computer Embroidery, Batik, Tie-dye, different types of Fabric manipulation & Surface

Ornamentation Techniques.

Garments- Designer Kafthans, Fancy and Traditional Cotton Saris, Dress material of Salwar

kameezes &, Churidars, Designer Kurtis etc.


Home Furnishings: Bed Lenin, Kitchen Lenin, Quilts and Curtains.

Accessories: Cushion Covers, Bread baskets, Pillow covers, Napkin holders, Handbags etc

Specialized in using the Fabrics of Cotton Plain, Cotton Printed, Cotton Jacquard, Cotton

Dobby, Super net, Handloom Cotton, Power loom Fabrics & Indonesian Cotton Fabrics,

chiffon, Organdy, Knitted.

Designed Export garments for Saudi Arabia (jellabiya and Abaya)

PLACE: Bapatla Signature

DATE : 14-08-2015 (Suguna Raju.Seva)


7.4 Letter to Regional Director/ Assistance Director, O/o Development Commissioner (Handicrafts)

[email protected]

From: [email protected] Sent: Monday, August 17, 2015 3:23 PM To: [email protected] Cc: [email protected]; Rita Rohilla ([email protected]) Subject: Soft Skill Training Schedule

Dear Sir,

This is in reference to the Soft Skill Training Program in Machilipatnam (SC Artisans) and

Rampachodavaram (ST Artisans) wide Sanction order No. I-15011/9(96)/SS/ST/HRD/EPCH/2014-

15-I and I- 15011/9(86)/SS/SC/HRD/EPCH/2014-15-I, we are initiating the training program as follow:

18-22 August 2015 : 4 Batch at Pedana (Training start at 1:00 PM) 23-28 August 2015: 2 Batch at Pedana (Training start at 1:00 PM) 1-5 September 2015: 2 Batch at Rampachodavaram (Training start at 11:00 AM) 7-11 September 2015: 2 Batch at Rampachodavaram (Training start 11:00 AM)

I look forward for your presence in the said training program and guidance.

With best regards,

Rahul Ranjan Program Officer Export Promotion Council for Handicraft (EPCH) Sec.- C, Pkt.- 6 & 7 , L.S.C. Vasant Kunj, New Delhi – 110070 T - 011-26135256 / 57/ 58 F - 011 – 26135518/19 M – 91-9891469898 E - [email protected] W - www.epch.in

Project Office: International Lace Trade

Centre (ILTC) Rustubada,

Narsapur West Godavari Dist., Andhra Pradesh P – 08814 – 275828/29 URL - https://iltcnarsapur.wordpress.com/

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7.5 Feedback and comments by artisans Mostly all the artisans satisfied with the training program. They said that content of the training was very relevant and facilitators were very nice. Some of the examples were as follow:

1


7.6 Attendance of the artisans Batch 1

Batch 2


Batch3

Batch4


Batch5

Batch 6


7.7 Payment to Artisans As per the sanction order all the artisans were paid Rs. 100 as stipend and Rs. 200 as transportation per day/per participants through RTGS. Details are as follow:

Batch 1


Batch 2


Batch 3


Batch 4


Batch 5


Batch 6


7.8 Inspection Report

strengthening north indian harm reduction...

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