streets of the world photography project

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INTRODUCTION

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Jeroen Swolfs

After his study at the Photo Academy Amsterdam Jeroen Swolfs became a freelance photojournalist. While he was traveling to all corners of the world, he started to focus on political and social issues, which resulted in series about returned Serbian refugees and several series about the Roma minorities in Eastern Europe.

Swolfs has done assignments for among others:   De Volkskrant & Volkskrant Magazine   Rijksmuseum Amsterdam   Rabobank Foundation

Streets of the World introduction film

ABOUT THE PROJECT Goal: to photograph street life in all capitals of the world. The combination of these streets will create a positive portrait of what humanity looks like at the beginning of the 21st century.

Planning: Phase I – Asia: 2009/2010, Phase II – Americas: 2011/2012, Phase II – Africa: 2012/2013, Phase IV – Europe & Middle East: 2014/2015

Products: Coffee-table book, limited edition prints, exhibitions, education material, posters/postcards, website, documentary, travel adventure book, TV program, e-magazine, iPad/iPhone application

Content: photographs, video footage and stories of all countries in the world

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PHASE I – ASIA & OCEANIA

ASTANA, KAZACHSTAN HONG KONG

PHASE II – THE AMERICAS

LA PAZ, BOLIVIA SANTIAGO, CHILE

FACTS & FIGURES   75 countries photographed, 135 to go.

  Current phase: II – the Americas (until April 2012).

  Africa – base camp Capetown.

  Europe – base camp Rome. Last photo of the project will be Amsterdam, 2015.

  Routine: 4 or 5 days per capital. Checking in in hotel or at couchsurfing address, 2 days of talking to locals and looking at street photography spots, 2 days of photography.

  Realtime: Jeroen keeps his followers up to date on a daily basis, with tweets, movie clips, Facebook posts and blogs.

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BOOK   Travel adventure book about Asia

  Published by National Geographic – May 2011

  With QR codes

  Available in Dutch and Belgian bookstores including those at Schiphol Airport, at Bol.com and the NGshop and as an e-book

  Available as custom made branded giveaway for companies in Dutch and English

  Next step: English publication, 2nd book about the Americas (2012)

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EXHIBITION: STREETS IN PARKS   Traveling exhibition

  1st edition 6 – 20 June 2011 in the city centre of The Hague

  Sponsored by a.o. National Geographic, Dutch development bank FMO and Hilton The Hague

  Approximately 55.000 visitors

  Next step: Antwerp 2012

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MEDIA COVERAGE Media coverage 2011:

  5 TV shows   14 radio interviews   40 print articles, total advertising value EUR 270.000 (Netherlands)

International:   USA | CNN: Photographer focuses on every capital in the world (777 Facebook

recommendations and reposted at Forbes.com, Financial News USA and several blogs)

  Costa Rica | La Nacion: Tiros de penal callejeros retratan a Costa Rica

  Micronesia | The Kaselehlie Press: Globetrotting photographer from Amsterdam in Pohnpei for “Streets of the World” project

  South Korea | The Korea Times: Dutch photographer hits Korea for world cities book

  Suriname and Curacao | TV and radio interviews

  Romania | Semnele Timpului: Un fotograf va imortaliza toate capitalele lumii

  Canada | Spacing Montreal: World Wide Wednesday

  Colombia | Distrito Capital Radio: Fotógrafo Holandés Jeroen Swolfs de visita en Bogotá

  Monthly video blog on Huffington Post Travel

For an overview of Streets of the World’s media coverage, go to: www.streetsoftheworld.com/press

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SOCIAL MEDIA

Twitter: 7000 followers

Facebook: 710 likes, daily updates, actions and polls

Foursquare: 204 check-ins from Amsterdam to Asuncion

Youtube: 17.700 upload views, average of 9 uploaded videos per month

Newsletter: Monthly update sent to followers, partners and press

* All platforms have been activated since January 1st, 2011. Above numbers are dated January 2012.

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WEBSITE www.streetsoftheworld.com is a dynamic online platform where Streets of the World’s pictures, videos, livestreams, updates and location are displayed. It not only serves as a channel for Jeroen’s activities but also aims to invite people to share their experiences and opinions about the countries and capitals that are described.

www.streetsoftheworld.com was launched February 4th, 2011 and will be updated in Q1 2012.

Average time visitors spend on the website is 04:00, visitors come from 145 different countries, most are from the Netherlands, USA and Canada.

Main pages of the website are available in English, Spanish and Portuguese.

There is also a mobile version of the website and it is iPad friendly.

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PLANNING Phase II – Americas:

  11 countries left the Caribbean until April 2012

Phase III – Africa:   51 countries in 2012/2013

Phase IV – Europe:   43 countries in 2014/2015

Visits dependent on visa:   23 countries (a.o. Pakistan, Myanmar, Iran, Turkmenistan)

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SPIN-OFFS   Adventure books

  Exhibitions: Streets in Parks

  iPhone app

  iPad magazine

  Documentary

  Educational material

  Limited edition prints / luxury art boxes

  Office materials (calendars, postcards etc)

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PARTNER PROPOSITION Opportunity to enter a partnership with a worldwide

high-potential project in an early stage. Many cross links possible between a company’s ambition to increase its brand awareness and Streets of the World’s dynamically growing fan base, existing of photographers, travelers and web-savvy adventurers of all ages.

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PACKAGES Tailor-made packages include:   Company logo on all printed materials   Website banner 12 weeks/year   Company logo inclusion in all press releases worldwide   Mentions / product placement by Jeroen in blogs/twitter   Possible barter component and growth over a 3-year period

After evaluation possible upgrade to Platinum Sponsorship including:   Company name in Streets of the World luxury photo book

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CONTACT www.streetsoftheworld.com

[email protected]

Contact:

Mrs Nicoline van Slingelandt

Project Manager Streets of the World

+31 6 53 68 29 70

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