Street Style Looks

Autumn / Winter

2019

We are a young and forward thinking

hair-beauty brand striving to deliver

real looks for the real world.

We create straight-up, wearable hair

looks and products that empower your

individuality and build confidence, so

you can define who you are today and

explore who you might be tomorrow.

And it is exactly this notion we want

to push with our looks – because we

know trends come and go, but it’s our

own reinventions and how we choose to

carry them that makes them interesting.

And That’s what we call STYLE.

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Today, inspiration is all around us, and

it has never been easier to find thanks to

social media’s ability to amplify our dreams

and aspirations. Allowing us all to reach out,

connect and inspire ourselves and others.

And that’s exactly our ambition – to

follow that trail, inspiring authenticity and

champioing true street style through our

looks and products. So, forget high-fashion,

because this is real-life, it’s where is at –

the real-deal. And with us, you are right

where you need to be.

Meet Andy, our go-to guy for no- nonsense, individual street-style. Born and bred in London, he lends his urban eye to help us spot what’s going to be hot in the coming season.

Andy Smith

Indola Global Ambassador

With a penchant for sleeve tattoos and

Thai kick-boxing, Andy Smith packs

a punch in the session styling ring with

his signature precision cuts and natural

styling skills. Andy’s talents have taken

him around the world over his 15+ year

career. Whether it’s defining edgy fashion

looks at runway shows, or shaping creative

hair for editorials and commercial shoots,

you can count on this chap to always

deliver hair that boldly inspires.

And boy, has he delivered this time.

So tune in and discover how

Andy & Crew get down to work

and create the next big thing. Enjoy!

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In Check Key pieces

Autumn / Winter

2019

Look /

One

STYLING by Christopher Maul @styleofmaul

Traditional patterns such as tartan

and houndstooth dominate this

trend, supplemented with loud

autumnal colour palettes and

mismatched patterns. This trend

is a playful twist on traditionalism.

#dimensionalbrunette

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Street Style Looks

The hair is blown straight to give the lines and layers of the hair cut a different perspective. This look is all about high shine, glass like hair.

Look /

One

In Check is all about movement

in hair, whether it’s natural or

manufactured, taking it, using it

and emphasising it, to create a

shape then letting the curl take over.

The colour palette is a further play

on convention, deploying a fresh

interpretation of traditional

autumnal hues to create a

better brunette colour world.

10

Discover how to recreate

an editorial undone curly

look with multi texture and

added width.

Must-Have /

ProductsGet the look

AFTER

As easy does it

HYDRATE SHAMPOO

Containing Jojoba Oil,

perfectly restores the hair

moisture and nourishes

dry hair for easier combing.

BEFORE

CURL CREAM

Ensures great curl definition,

control and moisturized hair

feel for beautiful bouncy looks.

Its soft, cream-like texture makes

it easy to apply and a UV-filter,

as part of the Pixel Technology,

helps to protect against UV-rays.

HYDRATE BB CREAM

With Jojoba Oil and Pixel Technology.

It perfectly restores the hair moisture,

controls the hair surface and protects

from dehydration.

1312

Retro Modern

Key pieces

Autumn / Winter

2019

STYLING by Christopher Maul @styleofmaul

Go and raid your mother’s closet;

you’re bound to find a couple of

these. Turtlenecks, cardigans,

chunky ribbed trims and layering

all make an appearance here.

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#colourblocking

Look /

Two

Retro Modern is all about looking

back to move forward, we have

looked back to draw inspiration

then given it a street style edge.

From cut to colour we capture the

essence of the era while remaining

current and delivering a versatile

look while making old modern.

“The colourblocking technique is all about impact; utilising high

contrast shades to create an edgy, stand out result.”

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Must-Have /

Products

AFTER

BEFORE

Explore the versatility of

this look while giving it

a more extreme, high fashion

edge with 60s detailing.

Get the look

COLOR CONDITIONER

Infused with Silk Cocoon Proteins,

it detangles and smoothens

whilst helping to lock colour

into the hair to prevent fading.

ROUGH UP

An amazing wax cream for

extremely matt and rough looks

with great control. A UV-filter,

as part of the Pixel Technology,

helps to protect against UV-rays.

COLOR SHAMPOO

Infused with Silk Cocoon Proteins,

it locks colour into the hair as it

cleanses to prevent fading for

up to 90% colour retention even

after 30 washes.

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Street Style Looks

Autumn / Winter

2019

There is something undeniably hip bubbling

in this sprawling city of Warzaw. A palpable

sense of reinvention, creativity and youthful

vibes reminiscent of Berlin a decade ago.

So let us salute you Warzow, keep that spirit

flowing, blending the the old with the now to

create new expressions is what we love and

look for – and why we chose your streets as

our style-hunting destination. Na razie.

indola.com

Autumn / Winter

2019