streamingCAPABILITIES

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The CBS Radio Streaming Network is Leading the Way…

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CBS RADIO is the #1 internet radiocompany in the world

Mill

ions +

+

Source: comScore/Arbitron November 2008 (CBS/AOL radio with the projected addition of Yahoo LAUNCHCast)

WEEKLY UNIQUE LISTENERS

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MONTHLY MINUTES STREAMED

12,290,000,000

4,510,000,000

2,731,000,000

984,000,000

449,000,000

Note: All stats are per comScore Video Metrix except CBS RADIO / AOL- those numbersarefrom WebCast Metrics

CBS RADIO is the #2 Streaming Media Network after You Tube

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We can reach an audience that is relevant to you

Here’s how we do it…

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Pre-roll VideosAudio/video (:15s)Mandatory Viewing

Featured Banners180x150Placing a prominentstamp on thelistening experience

Streaming Spots and Synchronized BannersClient’s banners appear when their streaming spot airs

The Assets: Advertising Units

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The Assets: The CBS Radio Network

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The Capabilities: Geo-targetingWe can harness the power of our distribution with the ability to serve different ads within the same stop sets depending on the location of the user

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The Capabilities: Demo-targetingWe have grouped our CBS Radio stations, our AOL stations and our Yahoo Music LAUNCHcast stations into different networks based on the demographic of the listeners. You can choose any network in any DMA across the entire U.S.

Young Rocker: M 18-34

Urban: Blk 18-54

News/Talk: A 35+

Classics: A 25-54

CHR, AC, Country: W 25-54

Young CHR, Hot AC, Country: W 18-34

Rocker: M 25-54

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Buying a CBS Radio StationEvery CBS Radio station belongs to a “mini-network” within its local market. This means that we’re able to provide increased reach and relevance.

Local station: KEZK-FM in St. Louis AC station; reaches W25-54

(Example)

KEZK-FM is a part of the CHR, AC, Country: W25-54 Network,so by buying KEZK-FM you can also reach all W25-54 listeners on AOL Radio and Yahoo Music LAUNCHcast in St. Louis

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Accurate and thorough documentation confirming executionMonitor campaign performance to ensure success

The Accountability

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CHR, AC, Country Young CHR, Hot AC, Country Rocker Young Rocker Urban News/TalkW 25-54 W 18-34 M 25-54 M 18-34 Blk 18-54 A 35+ AC, CHR, Country Hot AC, CHR, Country Active/Alternative Rock, Classic

Hits, Classic Rock, Country, FM Talk, Jack,News, News/Talk, Sports, Triple A

Active/ Alternative Rock, Classic Hits, Classic Rock

Rhythmic AC, Rhythmic CHR, Smooth Jazz, Spanish, Urban, Urban Adult

Classic Hits, FM Talk, News, News/Talk, Sports

CBS Radio CBS Radio CBS Radio CBS Radio CBS Radio CBS Radio AOL (294)Baltimore: WLIF-FM Baltimore: WWMX-FM Baltimore: WJFK-AM Boston: WBCN-FM Atlanta: WAOK-FM Baltimore: WHFS-FM Alternative (23)Charlotte: WKQC-FM Boston: WBMX-FM Boston: WZLX-FM Cleveland: WKRK-FM Atlanta: WVEE-FM Boston: WBZ-AM Best Of (5)Chicago: WCFS-FM Charlotte: WNKS-FM Charlotte: WFNZ-AM Las Vegas: KXTE-FM Charlotte: WBAV-FM Chicago: WBBM-AM Blues (5)Cleveland: WDOK-FM Cleveland: WQAL-FM Chicago: WSCR-AM Los Angeles: KROQ-FM Charlotte: WPEG-FM Dallas: KLLI-FM Christian (4)Dallas: KVIL-FM Hartford: WTIC-FM Cleveland: WNCX-FM New York: WXRK-FM Chicago: WBBM-FM Dallas: KRLD-AM Classical (13)Hartford: WRCH-FM Houston: KKHH-FM Detroit: WXYT-AM Philadelphia: WYSP-FM Dallas: KMVK-FM Detroit: WWJ-AM Country (19)Minneapolis: WLTE-FM Las Vegas: KLUC-FM Houston: KILT-AM Portland: KUFO-FM Detroit: WVMV-FM Hartford: WTIC-AM Eclectic (12)New York: WWFS-FM Las Vegas: KMXB-FM New York: WFAN-AM San Francisco: KITS-FMHartford: WZMX-FM Houston: KIKK-AM Gospel (3)Riverside-PS: KEZN-FM Orlando: WOMX-FM Philadelphia: WIP-AM West Palm: WPBZ-FM Los Angeles: KTWV-FM Las Vegas: KSFN-AM Indie (7)Sacramento: KYMX-FM Pittsburgh: WBZW-FM Sacramento: KHTK-AM AOL (258) Orlando: WJHM-FM Las Vegas: KXNT-AM Jazz (13)San Diego: KYXY-FM Pittsburgh: WZPT-FM Seattle: KZOK-FM Alternative (23) Phoenix: KZON-FM Los Angeles: KFWB-AM Lite Sounds (23)St. Louis: KEZK-FM Sacramento: KZZO-FM Tampa: WQYK-AM Best Of (5) Portland: KVMX-FM Los Angeles: KLSX-FM Metal (11)West Palm: WEAT-FM San Diego: KSCF-FM AOL (262) Blues (5) Sacramento: KSFM-FM Los Angeles: KNX-AM Misc. (2)AOL (211) San Francisco: KLLC-FM Alternative (23) Christian (4) San Francisco: KMVQ-FM Minneapolis: WCCO-AM Oldies (14)Alternative (23) Seattle: KBKS-FM Best Of (5) Classical (13) Tampa: WLLD-FM New York: WCBS-AM Pop (21)Best Of (5) St. Louis: KYKY-FM Blues (5) Country (19) Tampa: WSJT-FM New York: WINS-AM R&B/Soul (16)Christian (4) AOL (147) Christian (4) Eclectic (12) Tampa: WYUU-FM Philadelphia: KYW-AM Rock (30)Comedy (3) Alternative (23) Classical (13) Gospel (3) Washington: WLZL-FM Pittsburgh: KDKA-AM Seasonal (16)Country (19) Best Of (5) Comedy (3) Indie (7) Washington: WPGC-FM Portland: KCMD-AM Soundtracks (7)Dance/Electronic (18) Comedy (3) Country (19) Jazz (13) West Palm: WNEW-FM San Francisco: KCBS-AM Themes (18)Eclectic (12) Country (19) Eclectic (12) Latino (12) AOL (55) Seattle: KPTK-AM World/Intl (21)Gospel (3) Dance/Electronic (18) Gospel (3) Lite Sounds (23) Hip Hop (14) St. Louis: KMOX-AM Yahoo (152)Indie (7) Eclectic (12) Indie (7) Metal (11) Jazz (13) Washington: WJFK-FM Alternative/Indie (6)Kids (4) Indie (7) Jazz (13) Misc. (2) Latino (12) Christian/Gospel (5)Latino (12) Kids (4) Latino (12) Oldies (14) R&B/Soul (16) Classical (5)Lite Sounds (23) Latino (12) Lite Sounds (23) Rock (30) Yahoo (36) Country (13)Misc. (2) Lite Sounds (23) Metal (11) Seasonal (16) Hip Hop (8) Decades/Hits (32)Oldies (14) Pop (21) Misc. (2) Soundtracks (7) Jazz (10) Jazz/Blues (10)Pop (21) Yahoo (142) Oldies (14) Themes (18) Latino (5) Lite Sounds (14)Seasonal (16) Alternative/Indie (6) Rock (30) World/Intl (21) R&B Soul (13) More Stations (19)Soundtracks (7) Country (13) Seasonal (16) Yahoo (129) Oldies (3)Themes (18) Dance/Electronic (8) Soundtracks (7) Alternative/Indie (6) Pop (15)Yahoo (106) Decades/Hits (32) Themes (18) Christian/Gospel (5) R&B Soul (13)Alternative/Indie (6) Kids (3) World/Intl (21) Classical (5) Rock (24)Christian (5) Latino (5) Yahoo (114) Country (13)Country (13) Lite Sounds (14) Alternative/Indie (6) Decades/Hits (32)Dance/Electronic (8) More Stations (19) Christian/Gospel (5) Lite Sounds (14)Decades/Hits (32) Oldies (3) Classical (5) More Stations (19)Kids (3) Pop (15) Country (13) Oldies (3)Latino (5) Rock (24) Decades/Hits (32) Pop (15)Lite Sounds (14) Lite Sounds (14) Rock (24)More Stations (19) More Stations (19)

Oldies (3)Rock (24)

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