Zappos Videos

VIDEO IS HUGE!!!

• SEO• CUSTOMER EXPERIENCE• CAPTIVATING• UNLIMITED ACCESS• COST EFFECTIVE• MUST BE UNIQUE (In-House/UGC)

Zappos approach to video

• Product Videos*– Landing pages– Product pages

• Educational Videos*– How To Site

• Zappos.com/how-to– Zappos Insights

• Zapposinsights.com

• Personal Experiences (Social Media)• Blogs.zappos.com

*my team’s focus

Video Product Description

Results

• Product Descriptions– Significant increase in conversions

• Landing Pages– Increases customer interaction– Lower bounce rates

• Zappos How To and Blogs– Increased organic traffic– Lower Pay Per Click cost

Video push for 2010 & beyond

• 50,000 product videos (7,500 YTD)• More landing page videos• Bigger video teams in KY and LV• Greater focus on overlays• Marketing and Customer Experience