Welcome to theStrategy Workshop

Vision • Is what something will look like, how you see the future of the company in it

• It’s long term and stretches

• It’s almost unimaginable from where you are at the moment

• There’s only one!• Example - To be the best

tennis player the world has ever known

Strategy • This is the HOW of what we need to do to achieve the vision

• Strategies require the investment of time and resource

• Example – I will build my body to make me stronger and able to play and win longer matches

Objectives • Are milestones on the way to implementation

• S = Specific• M = Measurable• A = Achievable• R = Realistic• T = Time bound• Example – I will win

Wimbledon in 2011

Tactics • Are sub-elements of the strategy implementation

• Are short term• Are variable according to

circumstances• Can be turned on and off• Example – When I play

Roger I will use my top spin cross court forehand to make the ball bounce higher than he likes

AND REMEMBERIf you don’t know where you’re going, you won’t know when

you’ve got there!